What WATT Global Media does

WATT Global Media is a Rockford, Illinois-based B2B media and events company founded in 1917 with the purchase of Poultry Tribune magazine by James W. Watt. The company is privately held and remains under family ownership, currently led by fourth-generation President and CEO Greg Watt (since 2007). It serves three primary agrifood verticals — poultry, animal feed, and pet food — through a portfolio of more than 15 owned media brands (notably WATTPoultry, WATT Poultry USA, WATT Poultry International, Egg Industry, Poultry Future, Feed Strategy, Feed & Grain, and Petfood Industry) delivered across digital publications, e-newsletters, print magazines, and social channels, reaching approximately 257,000+ qualified industry professionals (99,000+ in poultry, 78,700+ in feed, and 80,000+ in pet food).

WATT complements its publishing business with an extensive owned-events portfolio that includes Petfood Forum, Poultry Tech Summit, Chicken Marketing Summit, Feed Strategy Seminars, the Feed Mill of the Future Conference, Petfood Essentials, the International Poultry Forum China, and regional Petfood Forum events in Asia, Brasil, and Europe. Several of these events are co-located with major third-party trade fairs (Interzoo, Pet Fair South East Asia, PET South America) and co-developed with industry associations and academic partners (USPOULTRY, National Chicken Council, U.S. Roundtable for Sustainable Poultry and Eggs, University of Georgia, Georgia Tech Research Institute).

The business model blends advertising and marketing solutions, event registration and sponsorships, and media kit/professional services revenue. Disclosed event pricing ranges from $695 (Trade Association / Government or Academia) to $1,595 (General non-member attendee) for the Chicken Marketing Summit, with a 40-year-old cooperative relationship with IPPE anchoring the WATT IPPE Directory. Geographic reach spans North America, Europe, South America, and Asia Pacific, with no disclosed external funding, AI/ML capabilities, or technology products beyond its media and events platform.

Name

WATT Global Media

Legal name

WATT Global Media

Website

https://wattglobalmedia.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

101–250 employees

Short description

WATT Global Media is a privately held, fourth-generation family-owned B2B media and events company founded in 1917, serving the global poultry, animal feed, and pet food industries through 15+ owned media brands and a portfolio of international conferences reaching approximately 257,000+ qualified industry professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Marketing Solutions: WATT Global Media generates revenue through advertising and marketing solutions that connect businesses with qualified agrifood and pet food industry audiences across digital and event platforms
2. Event Registration and Sponsorships: Revenue generated from event registration fees, sponsorship opportunities, and exhibitor bookings at industry conferences such as Petfood Forum, Poultry Tech Summit, Chicken Marketing Summit, and regional events
3. Media Kit and Marketing Services: Offering comprehensive media kits and marketing services for businesses seeking to reach WATT's engaged industry audiences through multiple channels

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

WATT Global Media is a B2B media company that publishes trade media brands and produces industry conferences for the global agrifood and pet food markets. It monetizes its 257,000+ verified professional audience through advertising, event registration fees, sponsorships, and integrated marketing services across poultry, animal feed, and pet food verticals.

Product overview

WATT Global Media operates as a B2B media and events company serving the agrifood and pet food industries. The company offers a portfolio of media brands (WATTPoultry, Feed Strategy, Feed & Grain, Petfood Industry, Egg Industry) that provide industry news, market intelligence, and research coverage. It complements its publishing business with an extensive event portfolio including major conferences such as Petfood Forum, Petfood Essentials, Poultry Tech Summit, Chicken Marketing Summit, Petfood Forum Asia, Petfood Forum Brasil, Petfood Forum Europe, Women in Petfood Leadership, Feed Strategy Seminars, International Poultry Forum China, and Feed Mill of the Future Conference. The company connects industry professionals through both digital/print media channels and in-person event experiences.

Differentiator

Problem solved

Functional benefit

Brands

• WATTPoultry: Portfolio of poultry industry media brands serving over 99,000 industry decision-makers
• Feed Strategy
• Feed & Grain
• Petfood Industry
• Egg Industry
• Poultry Trends
• WATT Poultry USA
• WATT Poultry International
• Feed Mill of the Future
• Petfood Forum
• Petfood Essentials
• Petfood Forum Asia
• Petfood Forum Brasil
• Petfood Forum Europe
• Poultry Tech Summit
• Chicken Marketing Summit
• Women in Petfood Leadership
• International Poultry Forum China

Products and services

• WATTPoultry Portfolio of poultry industry publications and media brands providing news, analysis, and market intelligence to poultry professionals worldwide.
• Feed Strategy Media brand covering animal feed industry news, nutrition research, and market trends for feed professionals across dairy, pig, and poultry species.
• Feed & Grain Industry publication serving feed and grain professionals with news, market analysis, and operational insights across the supply chain from grain storage to formulation.
• Petfood Industry Leading media brand serving the pet food and pet treat manufacturing industry with news, research, and market intelligence.
• Egg Industry Publication covering egg production, processing, and market trends for egg industry professionals.
• Petfood Forum The largest dedicated conference and exhibition serving the pet food manufacturing supply chain, held annually in Kansas City, Missouri.
• Petfood Essentials Interactive, informal educational pre-conference seminar held the day prior to Petfood Forum, featuring expert knowledge sharing on pet food topics.
• Poultry Tech Summit Biennial summit bringing together inventors, researchers, entrepreneurs, and technology providers to discuss innovative technologies for the poultry supply chain, held in Atlanta, Georgia.
• Chicken Marketing Summit Annual executive conference exploring marketing trends and consumer chicken consumption patterns, held in Palm Harbor, Florida.
• Petfood Forum Asia Regional conference for Southeast Asia pet food and pet treat industry featuring experts on market trends, nutrition, processing, and product development.
• Petfood Forum Brasil Technical conference delivering industry expertise, knowledge and networking to professionals with pet food business interests in Brazil.
• Petfood Forum Europe Regional European conference co-located with the Interzoo trade fair in Nuremberg, Germany, focusing on European pet food market trends and innovations.
• Women in Petfood Leadership Community of professional women across the pet food industry dedicated to networking, support, and leadership development.
• Feed Strategy Seminars Educational events covering ingredients and additives used within animal feed formulation, attended by senior executives from around the world.
• International Poultry Forum China Regional forum bringing together poultry industry professionals in China for networking and knowledge exchange.
• Feed Mill of the Future Conference Conference held at IPPE focusing on innovations and future trends in feed mill technology and operations.

Quantifiable outcome

• Reach 99,000+ poultry industry decision-makers covering 92% of world's leading poultry companies
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• U.S. Roundtable for Sustainable Poultry and Eggs (US-RSPE)coreStrategic or Co-development Partner · 3 November 2025Poultry Tech Summit 2025 was held in collaboration with the US-RSPE annual meeting held November 4-5, 2025. The combined events focused on animal health, welfare, biosecurity, food safety, sustainability and technology.
• National Chicken CouncilcoreStrategic or Co-development PartnerChicken Marketing Summit is presented by WATT Global Media in collaboration with the National Chicken Council. The annual summit remains a member benefit for NCC processors and allied member companies.
• InterzoomajorChannel Partner/ Reseller/ DistributorPetfood Forum Europe 2026 is co-locating with the Interzoo trade fair in Nuremberg, Germany. Steve Akins of WATT Global Media and Dr Rowena Arzt of WZF highlighted the partnership as providing networking and business opportunities for the pet industry supply chain.
• Pet Fair South East AsiamajorChannel Partner/ Reseller/ DistributorPetfood Forum Asia returns October 2027 co-located with Pet Fair South East Asia in Bangkok, Thailand, providing networking and education opportunities for the rapidly growing Asian pet food market.
• PET South AmericamajorChannel Partner/ Reseller/ DistributorPetfood Forum Brasil is co-located with PET South America trade fair in São Paulo, Brazil, providing access to one of Latin America's leading pet industry trade fairs.
• University of Georgia Department of Poultry SciencecoreStrategic or Co-development PartnerPoultry Tech Summit is hosted in collaboration with University of Georgia department of Poultry Science, Georgia Tech Research Institute, and USPOULTRY.
• Georgia Tech Research InstitutecoreStrategic or Co-development PartnerPoultry Tech Summit is hosted in collaboration with University of Georgia department of Poultry Science, Georgia Tech Research Institute, and USPOULTRY.
• USPOULTRYcoreStrategic or Co-development PartnerPoultry Tech Summit is hosted in collaboration with University of Georgia department of Poultry Science, Georgia Tech Research Institute, and USPOULTRY.
• National Protein and Food Distributors AssociationminorStrategic or Co-development PartnerChicken Marketing Summit is a member benefit for members of the National Protein and Food Distributors Association as well as NCC processors and allied member companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Farm Progress: Direct peer in agricultural B2B media covering crop and livestock production with magazines, websites, and live events; competes with WATT for the same ag-input advertiser dollars and overlapping farmer-rancher audience.
• Farm Journal Media: Peer B2B agricultural media and events company serving row crop, livestock, and dairy producers; comparable vertically-segmented media brand portfolio plus owned events (e.g., Trust in Food, Top Producer Summit) that overlap WATT's agrifood event portfolio.
• Meister Media Worldwide: Specialized agricultural B2B publisher covering crops, horticulture, and specialty agriculture via print, digital, and event brands; comparable in size, vertical depth, and integrated media-and-event model to WATT.
• Urner Barry: Food industry market intelligence and price-reporting service covering poultry, eggs, beef, pork, and seafood — closely comparable to WATT's poultry and feed intelligence brands with a recurring-subscription and data-feed revenue model.
• Petfood Processing (Sosland Publishing): Direct B2B trade media peer covering pet food and pet treat manufacturing, competing for the same manufacturer advertisers and supplier-exhibitor marketing dollars as WATT's Petfood Industry brand and Petfood Forum.

Broad incumbents

• Informa Markets: Global division of Informa PLC organizing large-scale agricultural and food industry trade shows (including adjacent IPPE co-locations) plus B2B media brands; overlaps WATT's event IP at industry shows and competes for agrifood exhibitor share.
• Tarsus plc: Global B2B events and media group operating trade shows across multiple verticals including food ingredients and agribusiness; comparable owned-event-plus-advertising revenue mix but at much broader portfolio scale.
• Haymarket Media Group: Diversified B2B media company operating multiple trade brands and live events across consumer, professional, and agricultural sectors; comparable B2B model and event-driven revenue mix but at broader portfolio scope than WATT.
• BNP Media: Independent B2B media company publishing trade magazines and live events across industrial, food, and manufacturing verticals; comparable in privately-held ownership structure and integrated media-and-event revenue mix.
• Diversified Communications: Trade show and B2B media operator producing food, seafood, and natural-products exhibitions (e.g., Seafood Expo North America, Natural Products Expo); comparable in owned-event IP and vertical trade show model across food-related verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/WATT-Global-Media/152082178165685?fref=ts
• LinkedInlinkedin.com/company/watt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WATT Global Media