Mann Talks

What Mann Talks does

Mann Talks is a Mumbai-based non-profit mental health initiative founded in 2020 by Vidhi Shanghvi as a program of the Shantilal Shanghvi Foundation, the family foundation of Dilip Shanghvi (Founder of Sun Pharmaceutical Industries Limited). The organization delivers mental health services to individual adults across India through four primary channels: a free telephonic counselling helpline (8686 139139) available 9 AM–8 PM, asynchronous email counselling in English, paid 1-on-1 Mann Ki Therapy sessions starting at ₹500 per session, and a mindfulness program comprising a free guided audio series (Mindfulness Mann Se) plus paid expert-led courses in 2-week, 4-week, and 8-week MBCT formats. Therapy services are delivered in 7 Indian languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu), and the platform also provides a dedicated caregiver resource hub and self-assessment screening tools for anxiety and depression.

The underlying technology is a digital mental health platform built around video/audio calling infrastructure, an asynchronous email queue, and a content library of guided audio and educational articles — there is no mobile app, no public API, and no disclosed AI/ML components. The business model is a freemium hybrid: free services (helpline, email, audio content) act as acquisition funnels into paid therapy sessions and subsidized mindfulness courses, with payment accepted via card and UPI and a pay-as-you-go billing cadence. Customer reach is exclusively direct-to-consumer with no enterprise contracts, supported by a community-led GTM motion through a network of 35+ collaborators including NGOs, universities, and healthcare organizations. Cumulative metrics reported on the platform include 49,000+ counselling sessions delivered, 2,14,500+ mindfulness users, 67,83,000+ people reached, and 1,45,000+ helpline conversations.

Name

Mann Talks

Legal name

Mann Talks

Website

https://manntalks.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Mann Talks is a Mumbai-based non-profit founded in 2020 under the Shantilal Shanghvi Foundation, providing free and subsidized mental health services to Indian adults through a tele-counselling helpline, email counselling, paid 1-on-1 therapy in 7 languages, and mindfulness courses.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133), Other Individual and Family Services (62419)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Mental health services
• Online therapy sessions
• Tele-counselling helpline
• Mindfulness programs
• Caregiver support resources

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Mann Ki Therapy Sessions: Paid 1-on-1 therapy sessions with counselling psychologists. Sessions are appointment-based and conducted via video or audio call. Starting price of ₹500 per session (inclusive of taxes).
2. Mindfulness Courses: Subsidized fee-based courses including 2-week starter courses, 4-week courses for building consistent practice, and 8-week MBCT (Mindfulness-Based Cognitive Therapy) courses. Led by certified and experienced mindfulness teachers.
3. Free Helpline Services: Free telephonic counselling helpline (8686 139139) and free email counselling service. These act as acquisition channels for paid therapy services.
4. Discovery Calls: Free 15-minute discovery calls to help users understand therapist approach and determine suitability before committing to paid therapy sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Mann Talks is a non-profit mental health initiative that delivers free tele-counselling via a dedicated helpline (8686 139139), free email-based counselling, paid 1-on-1 therapy sessions (Mann Ki Therapy) conducted over video or audio call in 7 Indian languages, and a free guided mindfulness audio series together with paid certified mindfulness courses (2-week, 4-week, and 8-week MBCT). All services are accessed online by individual users across India and supported by a dedicated caregiver resource hub.

Product overview

Mann Talks is a mental healthcare platform offering a portfolio of services including free helpline services (Tele-Counselling and Email Counselling), paid Mann Ki Therapy 1-on-1 sessions, and free Mindfulness resources (Mindfulness Mann Se audio series). The platform also provides paid Mindfulness Courses (2-week, 4-week, and 8-week MBCT programs), self-assessment screening tools for anxiety and depression, and a dedicated For Caregivers resource center. Services are available in multiple languages including English, Hindi, Marathi, Gujarati, Bengali, Tamil, and Telugu, with Mann Ki Therapy starting at ₹500 per session and free services supported by the Shantilal Shanghvi Foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Mann Ki Therapy: 1-on-1 therapy sessions offered by Mann Talks, starting at ₹500 per session, available in 7 languages.

Products and services

• Mann Ki Therapy Paid 1-on-1 therapy sessions with qualified counselling psychologists, conducted via video or audio call, available in 7 languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu), starting at ₹500 per session including taxes, available 7 days a week for adult individuals across India seeking personalized mental health support.
• Tele-Counselling Helpline Free telephonic counselling service with counselling psychologists reachable via 8686 139139, available 9 AM to 8 PM, designed for individuals across India needing immediate mental health support without booking or payment barriers.
• Email Counselling Asynchronous written counselling service delivered via email with counselling psychologists ([email protected]), available in English only, for individuals who prefer text-based or non-real-time mental health support.
• Mindfulness Mann Se (Audio Series) Free guided mindfulness and meditation audio series organized by topic (Basics, Manage Stress, Reduce Anxiety, Navigating Thoughts, Mindful Breathing), created by global experts and backed by scientific research, accessible online for stress management and overall well-being.
• Mindfulness Courses Paid certified mindfulness courses offered at subsidized fees, including 2-week starter courses, 4-week courses for building consistent practice, and 8-week MBCT (Mindfulness-Based Cognitive Therapy) courses, led by certified and experienced mindfulness teachers for individuals seeking structured mindfulness training.
• For Caregivers Resource Center Dedicated online resource section for caregivers of individuals with mental health conditions, chronic illnesses, disabilities, or dementia, providing guidance, caregiver well-being content, and referrals to partner support organizations including MHSF, Agatsu Foundation, SCARF/DEMCARES, and FACEMi.

Quantifiable outcome

• 49,000+ counselling sessions delivered
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

35 partnerships are on record, tiered minor and core.

• Agastya International FoundationminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Mental Health Support Foundation (MHSF)coreOthersPeer-led support initiative and registered NGO providing community support for persons with mental health conditions and their caregivers. Part of Mann Talks support network for caregivers.
• National Institute of Urban Affairs (NIUA)minorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Indian Institute of Human Settlements (IIHS)minorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• TeachForIndiaminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• DasraminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Tech Mahindra FoundationminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• St. Jude India Child Care CentresminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Agatsu FoundationcoreOthersNon-profit organization dedicated to mental health and well-being based in Bandra, Mumbai. Provides caregiver peer support groups and community center activities. Part of Mann Talks support network for caregivers.
• SCARF IndiacoreOthersOrganization focused on psychiatric services and dementia care. Partner through DEMCARES initiative providing support for caregivers of individuals with dementia.
• DEMCAREScoreOthersDementia-friendly facility by SCARF in Chennai, offering tailored therapies and comprehensive support for families and caregivers. Listed as part of Mann Talks caregiver support network.
• Dani Sports FoundationminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Center of Policy Research and GovernanceminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Shanghvi and Associates Consultants Private Limited (SACPL)minorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• SNEHAminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• ArpanminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Agram Legal ConsultantsminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Miracle Foundation IndiaminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• MaitrayanaminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Ummeed Child Development CenterminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• SingleDebtminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Duck Creek TechnologiesminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Centre for Women and GirlsminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Mist LGBTQ FoundationminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• The MoveVent ProjectminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Federal BankminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Girl EffectminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• JinShikshaminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• St. Xavier's College AutonomousminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• SNDT Women's UniversityminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Shikha AcademyminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Tarasha – TISSminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Future Varsity Institute of Management Studies and ResearchminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Witty International SchoolminorOthersListed as a collaborator on the Mann Talks website. Nature of collaboration not specified in available content.
• Families Alliance on Mental Illness (FACEMi)coreOthersPan-India organization founded by Dr. Nirmala Srinivasan to enhance psychiatric services. Part of Mann Talks caregiver support network with regional chapters in Bengaluru, Delhi, Kolkata, and Mumbai.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Largest global online therapy platform offering subscription-based 1-on-1 sessions via video, audio, and chat with licensed therapists. While primarily US/global, it represents the scaled incumbent model for tele-counselling that Mann Talks' Mann Ki Therapy mirrors in structure (subscription/recurring paid sessions).
• Practo: India's largest digital healthcare platform offering online doctor consultations including mental health specialists, appointment booking, and content. Overlaps with Mann Talks on Indian online therapy delivery but operates at broader healthcare-platform scale with significantly more capital.
• Talkspace: Established US online therapy platform offering video, audio, and text-based therapy plus psychiatry services, with both D2C and B2B/enterprise channels. Broad incumbent comparable in core therapy delivery model though operated at materially larger scale and in different geography.

Direct peers

• MindPeers: Indian mental health and emotional wellness app offering therapy sessions, self-help content, and corporate wellness programs. Competes in the same D2C Indian therapy + mindfulness content category with a more app-centric delivery model.
• Wysa: AI-augmented mental health platform offering anonymous chatbot-based self-help plus human therapist sessions, with strong presence in India and global employer partnerships. Directly competes with Mann Talks in the D2C online therapy and mindfulness category serving English/Hindi-speaking Indian users.
• Amaha (formerly InnerHour): India-based mental health platform offering online therapy, self-help programs, and psychiatry services via a mobile app. Closely comparable to Mann Talks in target customer, delivery model (online therapy + mindfulness content), and India-only geographic focus.
• ePsyClinic: India-based online mental health clinic offering video/text therapy with psychologists and psychiatrists across multiple Indian languages. Matches Mann Talks' tele-therapy, multilingual, and India-only positioning very closely.
• YourDOST: Indian online counselling and emotional wellness platform providing 1-on-1 expert sessions, webinars, and self-help content. Directly overlaps with Mann Talks in therapy sessions, web/mobile delivery, and India-focused D2C positioning.
• iCall (TISS): Psychotherapy helpline and counselling service run by Tata Institute of Social Sciences offering free/low-cost tele-counselling across India. Highly comparable in non-profit, helpline-driven, India-focused mental health support mission.

Regional players

• Tele-MANAS: Government of India's national tele-mental health helpline (14416) launched in 2022 offering free counselling in multiple Indian languages. Comparable in multilingual free tele-counselling delivery to Indian citizens but as a state-subsidized public program rather than private initiative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/manntalks
• Instagraminstagram.com/mann.talks?igsh=MTJoYWlhZ3MzYjU3Nw==
• Facebookfacebook.com/manntalks
• LinkedInlinkedin.com/company/mann-talks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mann Talks