EPIC Agency

What EPIC Agency does

EPIC Agency (legal entity: EPIC Web Agency srl) is a Belgian full-service digital creative agency founded in 2009 in Liège, Belgium, operating from a 670m² purpose-built headquarters at Rue Wiertz 38. The company serves three primary customer segments — SMEs, public sector organizations, and large multinationals — through a horizontal service portfolio organized around its "Imagine, Build, Tell" methodology. Core service lines include Branding & Influence (brand identity, visual identity, motion design, photography), Web Development (websites, web applications, e-commerce), Advergaming & Video Game Marketing (interactive brand activations), and Digital Marketing Strategy (SEO, UX/CRO, data analytics, inbound marketing).

The company's technical platform centers on a proprietary headless WordPress architecture combining a WordPress backend (with Polylang Pro and ACF Pro) and a Vue.js frontend, deployed on a Kubernetes cluster with CloudFlare CDN. EPIC has developed internal tooling including a custom MVC architecture exposing ACF fields as JSON, an internal caching plugin achieving sub-50ms response times, and a DeepL API-based AI translation plugin for multilingual content workflows. The infrastructure supports 99.9% uptime, 100 weekly deployments, and 12,000+ daily visitors per managed site. Notable clients include Red Bull, UPS, Orange Belgium, UCL, Pairi Daiza, VOO, Beobank, Camber, Olivia Garden, ICE-Watch, and Space Applications Services (ICE Cubes).

EPIC operates a professional services revenue model based on custom project engagements and ongoing client relationships, with no self-service products, public pricing, or external funding. The 75% five-year client retention rate signals recurring revenue depth. The firm is privately held by four founding associates with no parent company, subsidiaries, or external investment, and achieved B Corp certification in 2025. Geographic focus is Belgium and broader Europe, delivered through direct sales engagement via the agency website and consultation-led GTM motion.

Name

EPIC Agency

Legal name

EPIC Web Agency srl

Website

https://epic.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

EPIC Agency is a Belgian full-service digital creative agency founded in 2009, serving SMEs, public sector organizations, and large multinationals across Europe with branding, web development, advergaming, and digital marketing services built on a proprietary headless WordPress architecture.

Ownership category

akta.pro rank

Product category

Digital Creative Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Digital branding services
• Web development agency
• Advergaming development
• Digital marketing strategy
• Headless wordpress development

Headquarters

HQ city

Liège

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Full-service digital agency providing branding, web development, digital marketing strategy, and advergaming/game development services. Revenue is generated through project-based engagements and ongoing client relationships. 75% of clients work with EPIC for 5+ years, indicating recurring professional services revenue.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

EPIC Agency is a full-service Belgian digital creative agency that delivers branding and influence services, custom web development (WordPress headless + Vue.js), advergaming and interactive experiences, and digital marketing strategy (SEO, UX/CRO, data analytics). Engagements are typically project-based with long-term retainers, blending strategy, design, and engineering under a single 'Imagine, Build, Tell' methodology for SMEs, public sector organizations, and large multinational brands.

Product overview

EPIC Agency is a Belgian digital creative agency founded in 2009 offering a portfolio of services centered on three phases — Imagine, Build, and Tell. Its core service lines are Branding & Influence (brand identity, visual identity, motion design, photography) and Web Development (websites, web applications, e-commerce). These are complemented by specialty services including Advergaming & Video Game Marketing for interactive brand activations, and Digital Marketing Strategy (SEO, UX/CRO, data analytics, inbound marketing). EPIC also operates a proprietary Headless WordPress Architecture (WordPress backend with Vue.js frontend, using Polylang Pro and ACF Pro), which underpins its web development work. An internal AI-assisted translation plugin (DeepL API) extends WordPress for multilingual content workflows. The agency has a track record of 99 projects across branding (21), websites (30), games (12), interactive experiences (9), apps (7), and motion/illustration (9). Notable clients include VOO, Red Bull, Pairi Daiza, Camber, Olivia Garden, and Ice Cubes (Space Applications Services).

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Influence Brand identity and strategy services including brand architecture, logo design, visual identity, brand guidelines, photography, art direction, motion design, and brand storytelling for SMEs and multinational organizations seeking distinctive, consistent brands.
• Web Development Custom web platform development including web portals, showcase sites, interactive experiences, campaign activations, web applications, data visualization, and e-commerce solutions, built on a WordPress headless architecture with Vue.js frontend for enterprise and SME clients.
• Advergaming & Video Game Marketing Interactive gaming experiences and advergaming campaigns that transform brand messages into immersive, memorable playable content, including web-based HTML5 games, mobile experiences, and serious gaming for training and education, delivered to brands such as Red Bull, UPS, and Orange Belgium.
• Digital Marketing Strategy (SEO, UX/CRO, Data Analytics) Digital marketing strategy services including inbound marketing, SEO, UX and Conversion Rate Optimization (A/B testing, form optimization, CTA optimization, heatmap/session-recording analysis), and data analytics (dashboards, KPI tracking) to build long-term brand equity.
• Accessibility & WCAG Compliance Services Digital accessibility services including WCAG compliance audits (Level A, AA, AAA), design and development integration of accessibility best practices, and connections to accredited WCAG certification bodies for official labeling, primarily for public sector and European clients subject to the European Accessibility Act.

Quantifiable outcome

• 75% of clients work with EPIC for 5+ years, indicating high satisfaction and service quality
• +6 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Live in ColorcoreStrategic or Co-development PartnerLive in Color is a non-profit association facilitating inclusion through education for refugees. EPIC developed Captain Goosebumps as a pro-bono passion project to raise awareness for the cause. The skiing goose game, played 3,000+ times in 24 hours, was created to support Live in Color's mission. EPIC dedicates annual resources to supporting this cause.
• HeySquadminorGTM or Marketing PartnerDigital strategy and activation partner collaborating with EPIC on Tone of Voice guidelines development. HeySquad works alongside EPIC for digital strategy consulting and brand voice framework creation delivered in Markdown format for AI tool integration.
• iOL Product DesignminorStrategic or Co-development PartnerProduct design partner that designed the leaf-shaped heart rate sensor hardware for the Focus app (UCL project). EPIC developed the mobile application while iOL handled physical hardware design.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Emakina: Belgian full-service digital agency offering similar services (branding, web development, e-commerce, digital marketing) to enterprise and public sector clients. Most direct geographic and capability peer to EPIC, with a larger scale and broader European footprint.
• Domani Web Agency: Belgium-based digital agency focused on web development, digital strategy, and creative services for SMEs and enterprises. Comparable in size and segment focus to EPIC, operating in the same Belgian market with overlapping service offerings.
• Metalab: Design and engineering agency building digital products and brand experiences for enterprise clients. Similar integrated creative-technical positioning to EPIC, with comparable focus on high-quality interactive experiences and platform builds.
• Ueno: Independent digital agency providing branding, design, and development services for tech-forward clients. Similar integrated creative-technical positioning and boutique scale, competing for similar types of digital platform and brand work.

Broad incumbents

• Accenture Song (Belgium): Global digital experience and design agency under Accenture serving enterprise clients with end-to-end digital transformation, branding, and marketing services. Represents the large incumbent alternative EPIC competes against for multinational accounts.
• Publicis Sapient: Global digital transformation agency within Publicis Groupe, offering strategy, design, engineering, and marketing services to large enterprises. Overlaps with EPIC's enterprise web development and digital marketing offerings at the high end of the market.
• Huge (now part of Interpublic): Digital experience agency providing strategy, design, and technology services for enterprise clients. Comparable in its integrated creative-technical approach and focus on large-scale digital platforms, though at a significantly larger scale.
• BBDO Belgium: Full-service creative advertising agency operating in the Belgian market as part of the global BBDO/Omnicom network. Competes for the same enterprise and brand clients as EPIC, with broader advertising capabilities but less specialized in headless CMS engineering.
• Havas Belgium: Global advertising and communications network with Belgian operations covering creative, media, and digital services. Competes for enterprise brand work in the Belgian market where EPIC also operates, offering broader network resources.

Regional players

• 10HoursGroup: European digital agency offering creative, web, and digital marketing services. Comparable integrated service offering and European geographic focus, though with a wider geographic spread than EPIC's Belgian concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/epicwebagency
• Facebookfacebook.com/Epicagency
• LinkedInlinkedin.com/company/epic-web-agency-sprl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPIC Agency