Kupibilet
Kupibilet is a Russian online travel agency, founded in 2011, that operates a flight and train ticket search-and-booking platform aggregating 900 airlines and RZD rail inventory, serving Russian-speaking individual travelers via web, mobile apps, and a 100+ partner CPA affiliate program.
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Kupibilet does
Kupibilet (Купибилет) is a Russian-market online travel agency founded in 2011 that operates a flight and train ticket search-and-booking platform under kupibilet.ru and companion mobile apps for iOS, Android, and Huawei AppGallery. The platform aggregates inventory from 900 airlines and integrates Russian rail ticketing through RZD – Digital Passenger Solutions under contract CPR-1282 (dated 04.04.2024) and agreement FPK-22-316 with JSC FPC (dated 27.12.2022), enabling combined air-plus-rail route construction. Supporting product modules include a Price Calendar, an interactive Price Map ("Карта цен"), a Complex Route Builder for multi-segment itineraries, an Encyclopedia travel content hub, and an Events section covering concerts, festivals, and sports. A separate mobile app provides flight information in offline mode. The company is IATA accredited and PCI DSS certified for card processing.
Kupibilet monetizes via a service fee embedded in the displayed ticket price, generating commission on each transaction, and via a parallel CPA affiliate program (cpa.kupibilet.ru) that pays partners 5% commission (or 100% of order revenue in some structures) on confirmed, paid bookings through iframe widgets, link builders, and postback integrations. The platform serves primarily Russian-speaking individual travelers across Russia and CIS/EU/Asia destinations, with customer support ("Служба заботы") operating in 12 countries and hotel inventory added via an Ostrovok.ru affiliate integration. Distribution combines SEO-driven organic acquisition, content marketing (blog and Encyclopedia), Telegram and social media channels (VK, OK, X), and a 100+ partner affiliate network producing 3,000+ payouts annually.
The company is privately held with no disclosed funding rounds, parent company, or institutional investors; firmographics list Amsterdam while operations are Moscow-based. Over its 14-year history, Kupibilet reports having transported 32 million passengers, though revenue, headcount, ownership, and transaction volume are not publicly disclosed. The business model is a classic OTA take-rate model layered with a content-and-affiliate growth engine, but with no stated AI/ML differentiation and no disclosed AI features, models, or patents.
Kupibilet firmographics
Firmographics- Name
- Kupibilet
- Legal name
- Kupibilet (Купибилет)
- Website
- https://kupibilet.ru
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Kupibilet is a Russian online travel agency, founded in 2011, that operates a flight and train ticket search-and-booking platform aggregating 900 airlines and RZD rail inventory, serving Russian-speaking individual travelers via web, mobile apps, and a 100+ partner CPA affiliate program.
- Ownership category
- akta.pro rank
Kupibilet industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Web Search Portals and All Other Information Services (519290), Other Transit and Ground Passenger Transportation (48599)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)
- akta.pro primary industry
- Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)
- akta.pro secondary industries
- Ground Transportation Booking Platforms (Rail/Bus/Ferry) (BPAMAIAD), Ground Transport Metasearch (Rail/Bus/Rideshare/Transfers) (THALAEAE)
Keywords
Where Kupibilet is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Kupibilet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Ticket Transaction Fees: Service fee included in ticket prices. The final price is displayed on the purchase confirmation screen. Revenue generated from commission on each ticket sold through the platform.
- CPA Affiliate Revenue Share: Partners earn 5% commission (or 100% of order income) VAT-free on confirmed and paid orders. Platform monetizes through affiliate traffic acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable pricing based on airline, route, and timing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Kupibilet product offering
Product offeringCore offering
Kupibilet is an online travel agency platform that aggregates airline and train tickets from 900+ airlines and Russian Railways (RZD) partners, enabling consumers to search, compare prices, and book cheap flights and rail tickets to global destinations. The platform combines metasearch functionality with a service-fee-based booking model and an offline-capable mobile app.
Product overview
Kupibilet operates as a unified online travel platform combining airline and railway ticket booking with travel content and event ticketing. The core platform (Kupibilet.ru) aggregates tickets from 900+ airlines and railway partners to offer global destination coverage. Supporting modules include a mobile app for offline flight access, a price calendar for fare optimization, an encyclopedia with travel guides, and an events section for concerts and festivals. The separate CPA platform extends the ecosystem to affiliate partners who can embed search widgets and track commissions on referred sales.
Differentiator
Problem solved
Functional benefit
Brands
- Kupibilet CPA: Affiliate/CPA platform for ticket sales - cpa.kupibilet.ru
Products and services
- Kupibilet.ru Online Travel Platform Self-serve online travel agency platform where individual consumers search, compare, and book cheap airline tickets from 900+ airlines and train tickets via Russian Railways partners. Includes price calendar, route builder, and visa requirement checking.
- Kupibilet Mobile App Mobile application available on iOS, Android, and Huawei AppGallery that provides flight information including offline mode without internet connectivity, for individual travelers using Kupibilet booking services.
- Kupibilet CPA Affiliate Platform Affiliate program platform (cpa.kupibilet.ru) enabling webmasters and travel content publishers to earn commissions on confirmed and paid ticket orders through embedded widgets, link builders, and postback tracking. Partners earn 5% commission (or 100% of order revenue) VAT-free with monthly payouts from 5,000 RUB.
- Kupibilet Events Section Event ticketing platform integrated into Kupibilet covering concerts, festivals, sports events, exhibitions, shows, and cinema events worldwide, used by individual travelers seeking event-based trip inspiration.
Quantifiable outcome
- 32 million passengers transported over company history
Companies that use Kupibilet
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Kupibilet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Kupibilet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RZD - Digital Passenger Solutions (ООО «РЖД – Цифровые пассажирские решения»)coreRail ticket services provided through RZD's web system under contract #CPR-1282 dated 04.04.2024, and agreement with RZD-Digital Passenger Solutions and FPK #FPK-22-316 dated 27.12.2022. Enables train ticket booking on the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Kupibilet competitors and assessment
Company assessmentBroad incumbents
- Kayak: Global travel metasearch across flights, hotels, and cars. Comparable as a horizontal price-comparison competitor serving Russian-speaking outbound travelers.
- Skyscanner: Global flight metasearch leader with strong Russian/CIS brand presence. Comparable on price-comparison UX and global airline aggregation.
- Yandex Travel (Yandex.Travel): Yandex-operated travel search across flights, hotels, and rail, leveraging dominant Russian search traffic. Competes directly with Kupibilet on discovery and booking for Russian travelers.
Direct peers
- Ozon Travel: Travel vertical of Russian e-commerce major Ozon, offering flights, hotels, and rail. Direct competitor with a large marketplace traffic base.
- Aviasales: Leading flight metasearch and OTA serving Russian-speaking travelers across CIS and international routes. Most direct competitor to Kupibilet on price comparison and flight ticket resale.
- Tutu.ru: Major Russian multimodal OTA combining rail (RZD) and air ticketing with strong content/SEO. Highly comparable to Kupibilet's combined flight+train value proposition.
- Anywayanyday: Russian/CIS online travel agency selling airline tickets and ancillary travel products. Comparable size and audience to Kupibilet in the CIS OTA segment.
- OneTwoTrip: Russian online travel agency combining flights, hotels, and rail. Direct competitor to Kupibilet in the Russian/CIS OTA market.
- Biletix: Russian OTA focused on air and rail ticket distribution. Comparable business model and target market to Kupibilet.
Others
- Ostrovok: Russian hotel OTA already integrated with Kupibilet via affiliate link (kupibilet.ostrovok.ru). Adjacent ecosystem participant that complements rather than competes on the flight vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Kupibilet social profiles
Digital presenceKupibilet compliance and trust
Trust signalCompliance2 records
Kupibilet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kupibilet leadership team
Management profileNumber of profiles
Kupibilet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kupibilet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kupibilet
What does Kupibilet do?
Kupibilet is an online travel agency platform that aggregates airline and train tickets from 900+ airlines and Russian Railways (RZD) partners, enabling consumers to search, compare prices, and book cheap flights and rail tickets to global destinations. The platform combines metasearch functionality with a service-fee-based booking model and an offline-capable mobile app.
Is Kupibilet a public or private company?
Kupibilet is a private company. It is classified as unknown and is currently operating.
When was Kupibilet founded?
Kupibilet was founded in 2011.
Where is Kupibilet based?
Kupibilet is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Kupibilet make money?
Two revenue lines are on record. Ticket Transaction Fees are the primary driver. The others are CPA Affiliate Revenue Share.
Who are Kupibilet's main competitors?
Broad incumbents on record are Kayak, Skyscanner and Yandex Travel (Yandex.Travel). Direct peers are Ozon Travel, Aviasales, Tutu.ru, Anywayanyday, OneTwoTrip and Biletix. Ostrovok is listed as an others.
Does Kupibilet have an API?
No public API is recorded for Kupibilet.
What industry is Kupibilet in?
Kupibilet's product category is Online Travel Agency. Its primary akta.pro industry code is THADALAA, Multimodal Trip Planning, Routing & Journey Orchestration Platforms, with a secondary code of BPAMAIAD, Ground Transportation Booking Platforms (Rail/Bus/Ferry). Its NAICS code is 519290 and its SIC code is 4731.