SoFi Stadium and Hollywood Park

What SoFi Stadium and Hollywood Park does

SoFi Stadium and Hollywood Park is a privately held, $5 billion, 3.1 million-square-foot sports and entertainment complex in Inglewood, California, owned by Stan Kroenke and operated by Kroenke Sports & Entertainment through Hollywood Park Management Company, LLC. It is the largest stadium in the NFL, serving as the home venue for the Los Angeles Rams and Los Angeles Chargers and the first stadium to host the FIFA World Cup, Super Bowl, and Olympic Games in consecutive years (Super Bowl LVI in 2022, eight FIFA World Cup 2026 matches, Super Bowl LXI in 2027, and the LA28 Olympic opening/closing ceremonies and swimming events). The complex includes the adjacent YouTube Theater (6,000-seat indoor venue), the LA Bowl college football game, 35+ programmable private event spaces, stadium tours, and a broader Hollywood Park entertainment district integrating retail, dining, cinema, the Cosm venue, Hollywood Park Casino, and the under-construction $300 million Kali Hotel.

The venue's core technology stack features a 70,000-square-foot Infinity Screen — one of the largest video boards in sports — under a translucent ETFE canopy providing climate-controlled, open-air conditions; a fully cashless payment environment; advanced 5G connectivity through Verizon; networking and security infrastructure from Cisco; and a refrigerated hybrid natural-grass system transported 1,600 miles for World Cup matches. SoFi Stadium generates revenue across seven primary streams: ticket sales via Ticketmaster, premium suite rentals priced at $125–$300 per person, private event bookings, SoFi naming rights (temporarily rebranded "Los Angeles Stadium" for FIFA), sponsorship and advertising (Pechanga, Visit Rwanda, American Airlines, PepsiCo, Cisco, Verizon, Google Cloud, Bucked Up), food and beverage through Legends Global concessions, and paid stadium tours. Customer segments split between sports fans and concertgoers, corporate event planners, and entertainment seekers, with the venue having welcomed over 10 million cumulative guests as of August 2025.

Name

SoFi Stadium and Hollywood Park

Legal name

Hollywood Park Management Company, LLC

Website

https://sofistadium.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports and Entertainment Venue

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Venue Operations, Management & Facility Services (MPAKAEAN), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Sports and entertainment venue
• Stadium event hosting
• Premium hospitality suites
• Private event venues
• Naming rights sponsorship

Headquarters

HQ city

Inglewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for NFL games, World Cup matches, concerts, and other events through Ticketmaster
2. Premium Suite Rentals: Revenue from suite rentals and premium hospitality experiences for events, with pricing from $125-$300 per person
3. Private Events: Revenue from hosting corporate conferences, galas, and private events in over 35 programmable event spaces
4. Naming Rights: SoFi holds naming rights to the stadium; FIFA rebranded venue as 'Los Angeles Stadium' for World Cup 2026 and Olympics 2028
5. Food and Beverage: Concession revenue through Legends Global with in-house premium catering and diverse dining options
6. Sponsorship and Advertising: Multi-year sponsorship agreements with brands including Pechanga, Visit Rwanda, American Airlines, PepsiCo, and others
7. Stadium Tours: Public tours offering behind-the-scenes access to locker rooms, media zones, premium areas, and pitch viewpoints

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

SoFi Stadium operates a $5 billion, 3.1 million square foot sports and entertainment complex in Inglewood, California, serving as home to the NFL's Los Angeles Rams and Los Angeles Chargers. The venue hosts world-class events including NFL games, FIFA World Cup 2026 matches, future Super Bowl and Olympic ceremonies, and major concerts, while also offering over 35 programmable event spaces, premium suites, stadium tours, and the adjacent YouTube Theater and Hollywood Park mixed-use entertainment district.

Product overview

SoFi Stadium and Hollywood Park operate as a unified sports and entertainment complex in Inglewood, California. The core product is SoFi Stadium, a $5 billion NFL venue serving as home to the Los Angeles Rams and Chargers, supplemented by the adjacent YouTube Theater for smaller events and Hollywood Park as the surrounding mixed-use entertainment district. The venue offers multiple revenue streams including ticketed events (sports, concerts), premium suite rentals, private event hosting across 35+ event spaces, and stadium tours. For major tournaments, the venue rebrands temporarily (Los Angeles Stadium for FIFA World Cup) and transforms configurations with temporary grass surfaces. Hollywood Park extends the offering with retail, dining, cinema, and hotel accommodations, creating a comprehensive destination for visitors.

Differentiator

Problem solved

Functional benefit

Brands

• YouTube Theater: 6,000-seat entertainment venue located under the SoFi Stadium canopy featuring state-of-the-art technology and luxury amenities.
• LA Bowl
• Hollywood Park Studios

Products and services

• SoFi Stadium A $5 billion, 3.1 million square foot NFL stadium in Inglewood, California, home to the Los Angeles Rams and Los Angeles Chargers. The venue features the 70,000-square-foot Infinity Screen, a covered open-air canopy, and hosts NFL games, FIFA World Cup matches, Super Bowl events, Olympic ceremonies, and major concerts.
• YouTube Theater An intimate 3-story, 6,000-seat entertainment venue located under the SoFi Stadium canopy featuring state-of-the-art technology and luxury guest amenities. It serves as a smaller concert and event space adjacent to the main stadium, available for private events and public performances.
• Hollywood Park Entertainment District A mixed-use entertainment district surrounding SoFi Stadium in Inglewood, California, including retail, dining, cinema (Cinemark), Cosm venue, hotels including the Kali Hotel and Rooftop, and the Hollywood Park Casino. It serves as the broader destination for visitors attending stadium events.
• Stadium Tours Behind-the-scenes guided tours offering exclusive access to locker rooms, media zones, premium areas, and iconic pitch viewpoints, led by expert guides. Tour tickets are sold through Ticketmaster.
• Private Event Hosting Corporate conferences, galas, receptions, and private events hosted at SoFi Stadium. The venue offers over 35 programmable event spaces including YouTube Theater and American Airlines Plaza, with capacities from 100 to 1,000+ guests, in-house premium catering through Legends Hospitality, and pricing from $125 to $300 per person.
• Suite Rentals Premium suite experiences including Google Cloud Club & Suites, Patio Club, Chairman's Club, Pechanga Founders Club, SoFi Social Club, and ULTRA Club. These spaces offer luxury finishes, stadium views, and customizable culinary themes for private events and premium hospitality, sold through the suite sales team.
• FIFA World Cup 2026 Host Venue SoFi Stadium serving as one of 16 host venues for the 2026 FIFA World Cup, hosting eight matches including the US Men's National Team opening match, group stage games, knockout rounds, and a quarterfinal. The stadium was temporarily renamed 'Los Angeles Stadium' for the tournament.
• LA Bowl An annual college football bowl game hosted at SoFi Stadium featuring matchups between Mountain West and Pac-12 teams. The Bucked Up LA Bowl Hosted By Gronk is the official title sponsor.

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship and core.

• Visit RwandaflagshipGTM or Marketing PartnerMulti-year sponsorship agreement making Visit Rwanda the official tourism sponsor of the Los Angeles Rams, SoFi Stadium, and Hollywood Park. First African tourism brand to establish partnerships across both NBA and NFL. Includes community activations such as court refurbishments and coaching clinics in Los Angeles and Rwanda.
• Pechanga Resort CasinocoreGTM or Marketing PartnerFounding partner of SoFi Stadium and Hollywood Park, Los Angeles Rams and Los Angeles Chargers. Branding rights in venue including Pechanga Founders Club and SoFi Social Club.
• American AirlinescoreGTM or Marketing PartnerOfficial airline partner with naming rights to American Airlines Plaza. Located at Hollywood Park entertainment district.
• Legends GlobalcoreImplementation/ SI/ Consulting PartnerFood and beverage concessionaire at SoFi Stadium providing catering services, hospitality management, and premium dining experiences. Legends handles in-house premium catering for private events.
• PepsiCocoreGTM or Marketing PartnerExclusive soft drink and salty snacks partner across SoFi Stadium and Hollywood Park.
• CiscocoreTechnology or IntegrationTechnology partnership to create world-class technology showcase at Hollywood Park. Cisco provides networking, security, and collaboration technology infrastructure.
• VerizoncoreTechnology or Integration5G connectivity partner providing advanced network infrastructure. Verizon Lounge available for private events.
• Google CloudcoreTechnology or IntegrationTechnology partner with Google Cloud Club and Suites available for private events. Provides cloud infrastructure and technology services.
• LA28 OlympicsflagshipStrategic or Co-development PartnerSoFi Stadium will host opening and closing ceremonies and swimming events at the 2028 LA Olympics. Hollywood Park Studios will host the International Broadcast Center.
• Easterseals Southern CaliforniacoreStrategic or Co-development PartnerOfficial accessibility partner of SoFi Stadium, advancing the venue's commitment to disability inclusion. Easterseals assists more than 29,000 people with disabilities in Southern California.
• Bucked UpcoreGTM or Marketing PartnerOfficial energy drink of SoFi Stadium, YouTube Theater, and Hollywood Park. Title sponsor of LA Bowl Hosted By Gronk.
• Kali Hotel and Rooftop, Autograph CollectioncoreStrategic or Co-development Partner$300-million, 300-key hotel rising at Hollywood Park in Inglewood, steps from SoFi Stadium and entertainment venues.
• Los Angeles TourismcoreGTM or Marketing PartnerOfficial Los Angeles World Cup Host City Supporter helping promote FIFA World Cup 2026 in Los Angeles.
• LA MetrocoreGTM or Marketing PartnerOfficial transportation partner providing $1.75 Enhanced Service to stadium for World Cup matches and ongoing events.
• YouTube TheatercoreStrategic or Co-development Partner3-story intimate venue under SoFi Stadium canopy featuring state-of-the-art technology and luxury amenities. Available for private events and performances.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MetLife Stadium: Home to the NY Giants and NY Jets, MetLife is the only other NFL venue to host a Super Bowl and a FIFA World Cup match in modern memory. Comparable as a multi-tenant, mega-event NFL stadium with similar scale and global footprint ambitions.
• AT&T Stadium: Dallas Cowboys' venue and the largest NFL stadium by seating capacity at the time of construction. Comparable as a high-capital, tech-forward (massive video board), multi-purpose stadium pursuing mega-events and concerts.
• Allegiant Stadium: Home of the Las Vegas Raiders and a newer NFL venue that similarly hosts Super Bowls, college football (Las Vegas Bowl), and major concerts. Closely comparable as a recently built, premium-positioned, multi-event stadium.
• Mercedes-Benz Stadium: Home to the Atlanta Falcons and Atlanta United, Mercedes-Benz Stadium is similarly designed as a next-generation, multi-purpose venue hosting Super Bowls, College Football Playoff, and MLS Cup with comparable technology and mixed-use integration.
• State Farm Stadium: Glendale, Arizona venue home to the Cardinals and recent host of Super Bowls and FIFA World Cup 2026 matches. Comparable as an NFL stadium in warm-weather markets pursuing mega-event hosting strategy.
• Rose Bowl Stadium: Historic LA-area stadium actively in litigation with SoFi Stadium/KSE over UCLA relocation. Comparable as a major SoCal event venue competing for concerts, college football, and large-scale events in the same geography.

Broad incumbents

• Wembley Stadium: Global benchmark for stadium-as-event-destination model hosting NFL games, concerts, and FA Cup finals. Comparable as an established mega-event stadium with global brand status, though operating in a more mature market.
• Madison Square Garden Entertainment: Operates The Garden and other live entertainment venues globally. Comparable as a diversified live-entertainment venue operator with premium hospitality, sponsorship, and tour programming at flagship venues.

Regional players

• Crypto.com Arena: Downtown LA arena home to the Lakers, Clippers (historically), Kings, and Sparks. Comparable as a premier LA live-entertainment venue competing for concerts and premium hospitality bookings, though indoor arena vs. outdoor stadium.
• Intuit Dome: Kroenke-owned Inglewood venue home to the LA Clippers. Comparable as a same-city, same-operator (KSE) sports/entertainment asset competing for premium events and sponsorship dollars in the same Inglewood/Hollywood Park corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hollywoodparkca
• YouTubeyoutube.com/www.youtube.com
• Facebookfacebook.com/hollywoodparkca
• Instagraminstagram.com/hollywoodparkca

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoFi Stadium and Hollywood Park