Visuals by Impulse
Visuals by Impulse operates the Elgato Marketplace, a digital asset marketplace offering free and paid plugins, scene collections, and audio effects that integrate with Elgato's Stream Deck, Wave Link, and Camera Hub, serving streamers, video creators, podcasters, and business professionals.
- Company typePrivate
- Founded2015
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Visuals by Impulse does
Visuals by Impulse operates a digital asset marketplace distributed under the Elgato Marketplace brand at marketplace.elgato.com, headquartered in Denver with 11-50 employees and founded in 2015. The platform offers free and paid plugins, scene collections, icons, audio effects, EQ presets, profiles, LUTs, and backgrounds that integrate with Elgato's Stream Deck, Wave Link, Camera Hub, OBS, and iCUE products. Assets download with automatic installation into the supported Elgato hardware and software stack, and a user account consolidates the asset library across devices.
The technology stack is web-based, leveraging integration with Elgato hardware APIs and selected third-party applications (OBS Studio, Discord, Voicemod, Philips Hue, Spotify, NVIDIA ShadowPlay, Apple Shortcuts). Revenue mechanics are primarily transactional: most catalog items are free, but paid scene collections are priced between $8 and $30, with the platform acting as a marketplace taking a commission on third-party creator sales. The go-to-market motion is product-led, leveraging Elgato device usage moments and a self-serve Maker program at maker.elgato.com to onboard third-party creators and grow catalog supply.
Customer segments span individual and SMB streamers, video creators, podcasters, and, more recently, business professionals using Stream Deck for productivity and video conferencing. Distribution is direct-to-consumer globally through the web marketplace, embedded within the Elgato device ecosystem, with no enterprise sales motion or disclosed channel partners. Founder and CEO Caleb Leigh leads the organization; no management team, funding history, or financial disclosures are present in the source material.
Visuals by Impulse firmographics
Firmographics- Name
- Visuals by Impulse
- Legal name
- Elgato
- Website
- https://visualsbyimpulse.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visuals by Impulse operates the Elgato Marketplace, a digital asset marketplace offering free and paid plugins, scene collections, and audio effects that integrate with Elgato's Stream Deck, Wave Link, and Camera Hub, serving streamers, video creators, podcasters, and business professionals.
- Ownership category
- akta.pro rank
Visuals by Impulse industry classification
Industry- Product category
- Stream Graphics & Overlays
- NAICS
- Other Motion Picture and Video Industries (512199), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where Visuals by Impulse is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Visuals by Impulse business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Marketplace Digital Asset Sales: The marketplace sells digital assets including plugins, scene collections, icons, and audio effects. Some assets are offered free while others are priced (e.g., $8.00-$30.00 for scene collections). The platform hosts third-party creator content for sale, with Elgato taking a commission on transactions.
- Free Asset Distribution: Many plugins, profiles, icons, audio effects, and scene collections are offered free of charge, serving as ecosystem value-add and driving adoption of Elgato hardware and software
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Assets - No cost access to community plugins, profiles, icons, audio effects, and basic scene collections |
| Transaction based/ take rate | Pay-as-you-go | Paid Scene Collections - Premium priced at $8.00 to $30.00 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Visuals by Impulse product offering
Product offeringCore offering
Visuals by Impulse (VBI) is home to hundreds of free and premium stream overlays, alerts, templates, and other digital visual assets designed for streamers, video creators, podcasters, and content professionals. The offerings include scene collections, icons, audio effects, EQ presets, and plugins tailored for live streaming and broadcast workflows.
Product overview
Elgato Marketplace is a unified platform that serves as a central hub for digital assets and extensions. The core platform integrates with Stream Deck (plugins, profiles, icons), Wave Link (audio effects, VST, EQ presets), OBS (scene collections), Camera Hub (LUTs, backgrounds), and iCUE (lighting controls). Assets are organized into categories including Stream Deck plugins, profiles, icons, audio effects, EQ presets, Wave Cast, and OBS scene collections. Users can create an account to personalize hardware, with assets automatically installing to compatible devices and apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Stream Overlays and Scene Collections
- Stream Deck Plugins
- Audio Effects and EQ Presets
- Stream Deck Icons and Profiles
- Video Backgrounds and LUTs
Companies that use Visuals by Impulse
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Visuals by Impulse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Visuals by Impulse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OBS StudiocoreOBS Studio plugin enables users to go live or record directly from Stream Deck, providing production control for streamers and video creators using OBS as their capture software.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Visuals by Impulse competitors and assessment
Company assessmentBroad incumbents
- Canva: Canva is a broader design platform used by content creators to produce thumbnails, overlays, and stream graphics. Not specialized in streaming, but functionally substitutable for many VBI use cases.
Direct peers
- OWN3D: OWN3D is a direct marketplace competitor selling premium stream overlays, alerts, and visual packages for Twitch and YouTube creators, mirroring VBI's core offering of paid streaming visual assets.
- StreamShapers: StreamShapers builds animated stream overlays, alerts, and scene packages for streamers — a focused, direct peer in the overlay and alert niche.
- StreamElements: StreamElements offers free and paid streaming tools including overlays, alerts, bots, and tip pages for live broadcasters. Overlaps directly with VBI's alert and overlay categories and competes in the same creator economy.
- Nerd or Die: Nerd or Die produces and sells stream overlays, alerts, transitions, and stream packages for content creators — closely matching VBI's catalog of overlays and templates for streamers.
- Streamlabs: Streamlabs (owned by Logitech) provides streaming software, overlays, alerts, and creator tools directly competitive with VBI's overlay/alert/template offerings. Targets the same streamers and video creators with a bundled product suite.
Emerging players
- Snappa: Snappa is a graphic design tool targeted at content creators for social media and streaming visuals. Adjacent offering overlapping with VBI's template/graphic use cases.
- Placeit by Envato: Placeit is a template marketplace including logos, mockups, and streaming/creator visual assets. Broader than VBI but serves the same creator base purchasing overlays and templates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Visuals by Impulse social profiles
Digital presenceVisuals by Impulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visuals by Impulse leadership team
Management profileNumber of profiles
Profiles1 record
Visuals by Impulse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visuals by Impulse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visuals by Impulse
What does Visuals by Impulse do?
Visuals by Impulse (VBI) is home to hundreds of free and premium stream overlays, alerts, templates, and other digital visual assets designed for streamers, video creators, podcasters, and content professionals. The offerings include scene collections, icons, audio effects, EQ presets, and plugins tailored for live streaming and broadcast workflows.
Is Visuals by Impulse a public or private company?
Visuals by Impulse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Visuals by Impulse founded?
Visuals by Impulse was founded in 2015. It employs 11 to 50 people.
Where is Visuals by Impulse based?
Visuals by Impulse is headquartered in Denver, United States, in the North America region.
How does Visuals by Impulse make money?
Two revenue lines are on record. Marketplace Digital Asset Sales are the primary driver. The others are free Asset Distribution.
Who are Visuals by Impulse's main competitors?
Canva is listed as a broad incumbent. Direct peers are OWN3D, StreamShapers, StreamElements, Nerd or Die and Streamlabs. Emerging players are Snappa and Placeit by Envato.
Does Visuals by Impulse have an API?
No public API is recorded for Visuals by Impulse.
What industry is Visuals by Impulse in?
Visuals by Impulse's product category is Stream Graphics & Overlays. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 512199 and its SIC code is 7812.