OWN3D
OWN3D is an Austrian digital marketplace and SaaS platform that sells stream overlays, alerts, emotes, badges, and design tools to individual live streamers, gaming clans, and esports organizations across 130+ countries, monetized via one-time purchases, a $9.99/month Pro subscription, and a 30% commission affiliate program.
- Company typePrivate
- Founded2018
- HeadquartersSteyr, Austria
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What OWN3D does
OWN3D (legally StreamTV Media GmbH) is an Austrian-headquartered digital marketplace and SaaS platform that provides visual design assets and streaming tools to live content creators. Founded in 2018 and based in Steyr, Austria, the company serves streamers on Twitch, YouTube, Kick, Facebook, and Trovo, as well as gaming clans and esports teams, with a catalog of more than 4,000 pre-designed stream assets and a suite of browser-based design tools (Emote Maker, Animated Emote Maker, Badge Maker, Gaming Logo Maker, Avatar Maker) that let users build or customize overlays, alerts, emotes, badges, and VTuber avatars without external software. The platform is web-based, supports all major broadcasting software (OBS Studio, Streamlabs, StreamElements, XSplit, Twitch Studio), and integrates with the Streamlabs Prime Theme Store where 100+ OWN3D designs are listed.
The company operates a hybrid monetization model. The flagship offering is the OWN3D Pro subscription at $9.99 per month (billed quarterly), which bundles access to 900+ overlays and alerts, an Overlay Maker with 12,000+ designs, 50 monthly generative AI credits, and free streaming utilities (chat widget, chatbot, livechat, donation page). One-time purchases of individual overlay packages, emote packs, banners, badges, and VTuber models provide a parallel revenue stream with perpetual usage rights, and a 30% commission affiliate program — managed via Xsolla and open to creators with 50+ followers — drives creator-led acquisition.
OWN3D claims more than 100,000 customers across 130+ countries (with a separate page citing 500,000+), despite maintaining a small core team of 1-10 employees. Distribution and growth are community-led: an active Discord community, the OWN3D Academy, blog content, a 3,000+ subscriber newsletter, social media giveaways, and influencer partnerships (including YOUPLANET for the Spanish market) form the marketing backbone. Co-founder and CEO Thomas Rafelsberger leads the company, which is independently owned with no disclosed venture capital backing, and pursues a sub-brand strategy spanning OWN3D.pro (streaming tools), OWN3D.Music, and OWN3D.Academy.
OWN3D firmographics
Firmographics- Name
- OWN3D
- Legal name
- StreamTV Media GmbH
- Website
- https://own3d.tv
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OWN3D is an Austrian digital marketplace and SaaS platform that sells stream overlays, alerts, emotes, badges, and design tools to individual live streamers, gaming clans, and esports organizations across 130+ countries, monetized via one-time purchases, a $9.99/month Pro subscription, and a 30% commission affiliate program.
- Ownership category
- akta.pro rank
OWN3D industry classification
Industry- Product category
- Live Stream Design Assets
- NAICS
- Graphic Design Services (541430), Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industry
- Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)
Keywords
Where OWN3D is headquartered
LocationHeadquarters
- HQ city
- Steyr
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
OWN3D business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Subscription (OWN3D Pro): Recurring subscription offering access to 900+ overlays and alerts, Overlay Maker with 12,000+ designs, 50 monthly AI credits, and free streaming tools. Paid quarterly or monthly.
- One-time Product Purchases: Individual overlay packages, emote packs, banners, badges, and VTuber models sold as one-time purchases with perpetual usage rights.
- Affiliate Partner Program: 30% commission paid to content creators who refer customers through the partner program. Managed via Xsolla. Payout threshold at 100 EUR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Stream Pass subscription with access to 900+ overlays and alerts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
OWN3D product offering
Product offeringCore offering
OWN3D sells digital stream design assets and design tools to live content creators. Its product portfolio centers on premium overlays, animated alerts, subscriber emotes, badges, banners, and VTuber models optimized for Twitch, YouTube, Kick, Facebook, and Trovo, delivered as digital downloads. The company complements these one-time purchases with the OWN3D Pro subscription (Stream Pass), which unlocks 900+ overlays and alerts, an Overlay Maker with 12,000+ designs, 50 monthly AI credits, and a free streaming-toolkit tier.
Product overview
OWN3D is a comprehensive stream design marketplace and subscription platform offering premium visual assets and design tools for live streamers. The product portfolio centers on Stream Overlays (platform-specific overlay packages for Twitch, Kick, YouTube, Facebook, and game-specific themes) and Stream Alerts (animated notifications for subscriptions, follows, and donations), alongside a complementary suite of Subscriber Emotes & Badges for platform-specific emoji and badge sets. The platform provides browser-based Design Makers for creating custom emotes, animated emotes, badges, gaming logos, and avatars without external software. OWN3D Pro is the flagship subscription tier ($9.99/month paid quarterly) bundling access to 900+ overlays and alerts, an Overlay Maker with 12,000+ designs, 50 monthly AI credits for generative design, and essential streaming tools (chat widget, chatbot, livechat, donation page). The ecosystem also includes VTube Models & Avatars for virtual content creators, customization assets (webcam overlays, Zoom backgrounds, Stream Deck icons), and the free streaming tools tier. Education is supported via the OWN3D Academy, while content creators can monetize through the Affiliate Partner Program (30% commission) or Twitch Extensions.
Differentiator
Problem solved
Functional benefit
Brands
- OWN3D.pro: Free streaming tool for easy streaming setup including overlays, alerts, donations, goal bars, chatbot, and more
- OWN3D.Music
- OWN3D.Academy
Products and services
- Stream Overlays Premium visual overlay packages for live streams, optimized for specific streaming platforms (Twitch, Kick, YouTube, Facebook) and content types (Just Chatting, IRL, gaming). Includes game-specific overlays for Fortnite, League of Legends, CS:GO, Valorant, DayZ, WoW, and seasonal themes (Christmas, Halloween, Winter, Easter). Sold as digital downloads.
- Stream Alerts Animated alert notifications for subscriber events, follows, donations, and milestones, available for Twitch, Kick, YouTube, Facebook, OBS, StreamElements, and Streamlabs platforms. Includes a separate Alert Sounds line. Sold as digital downloads.
- Subscriber Emotes & Badges Custom subscriber emotes and badges for Twitch, Kick, YouTube, and Discord, including Twitch Sub Emotes, Kick Sub Emotes, YouTube Emotes, Discord Emojis, Twitch Sub Badges, Kick Sub Badges, Twitch Bit Badges, YouTube Badges, and Twitch Channel Points & Rewards. Sold as digital downloads.
- VTube Models & Avatars VTuber model designs and PNGTube avatar assets for virtual content creators looking to use digital avatars in their streams. Sold as digital downloads.
- Customization Assets (Banners, Webcam Overlays, Transitions, Stream Deck Icons) Additional stream design elements including Twitch/YouTube/Discord banners, webcam and facecam overlays, Zoom backgrounds, Stream Deck icons, desktop wallpaper, OBS stinger transitions, intermission banners, talking screens, and Twitch scene transitions. Sold as digital downloads.
- Design Makers (Emote, Animated Emote, Badge, Avatar, Gaming Logo) Browser-based design tools for creating custom emotes, animated emotes, badges, gaming logos, and avatar profile pictures without external software. Includes Emote Maker, Animated Emote Maker, Badge Maker, Avatar Maker, and Gaming Logo Maker accessible directly on own3d.tv.
- OWN3D Pro / Stream Pass Subscription Premium subscription (billed monthly when paid quarterly) providing access to 900+ overlays and alerts, the Overlay Maker with 12,000+ stream designs, 50 monthly AI credits for design generation, and essential streaming tools (chat widget, labels, chatbot, livechat, donation page). Includes the free OWN3D Pro streaming dashboard.
- Free Streaming Tools (OWN3D Pro dashboard) Complimentary streaming utilities available to all users for easy stream setup, including overlays, alerts, donations, goal bars, chatbot, and livechat configuration through the OWN3D.Pro dashboard.
Companies that use OWN3D
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
OWN3D technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
OWN3D partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- StreamlabscorePartnership since mid-2019. More than 100 of OWN3D's best designs are available for Streamlabs Prime users in the Theme Store. Streamlabs is one of the best streaming tools for streamers.
- Alpha GamingminorAlpha Gaming is a YouTube channel dedicated to streaming where you can find useful tutorials and tips to make streamer life easier. Perfect for those who want to improve their channel.
- G2 EsportscoreG2 Esports is a leading esports entertainment asset. OWN3D had the honor of creating one of the first and largest Valorant tournaments (European Brawl) with this strong partner, showcasing Valorant's possibilities in esports.
- UbisoftminorUbisoft Entertainment SA is a game developer and publisher headquartered in Montreuil, France with offices in more than 20 countries. One of the world's largest video game companies.
- inSTREAMLYminorinSTREAMLY is a sponsorship platform connecting streamers with brands. Work with the biggest brands through micro-sponsorships. Available for all streamers.
- SmallStreamerCommunityminorSmallStreamerCommunity is a Discord community dedicated to helping new content creators get started with streaming advice, collaborations, designs and more. Covers advice from tech tips to brand growth strategies.
- YOUPLANETminorYOUPLANET is OWN3D's partner for influencer relations and marketing activities in the Spanish market. Collaboration with some of the biggest Spanish-speaking YouTubers and streamers.
- XsollacoreXsolla manages the affiliate partner program payment processing for OWN3D's partner network.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
OWN3D competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
OWN3D social profiles
Digital presenceOWN3D financial estimates
Financial estimateRevenue estimate
Valuation estimate
OWN3D leadership team
Management profileNumber of profiles
Profiles1 record
OWN3D funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OWN3D M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OWN3D
What does OWN3D do?
OWN3D sells digital stream design assets and design tools to live content creators. Its product portfolio centers on premium overlays, animated alerts, subscriber emotes, badges, banners, and VTuber models optimized for Twitch, YouTube, Kick, Facebook, and Trovo, delivered as digital downloads. The company complements these one-time purchases with the OWN3D Pro subscription (Stream Pass), which unlocks 900+ overlays and alerts, an Overlay Maker with 12,000+ designs, 50 monthly AI credits, and a free streaming-toolkit tier.
Is OWN3D a public or private company?
OWN3D is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OWN3D founded?
OWN3D was founded in 2018. It employs 1 to 10 people.
Where is OWN3D based?
OWN3D is headquartered in Steyr, Austria, in the Europe region.
How does OWN3D make money?
Three revenue lines are on record. Subscription (OWN3D Pro) is the primary driver. The others are one-time Product Purchases and affiliate Partner Program.
Does OWN3D have an API?
No public API is recorded for OWN3D.
What industry is OWN3D in?
OWN3D's product category is Live Stream Design Assets. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of MPAFAEAA, Creator & Streamer Platforms (Live & VOD for Game Content). Its NAICS code is 541430 and its SIC code is 7330.