Tires Plus Total Car Care

What Tires Plus Total Car Care does

Tires Plus Total Car Care is a national retail automotive service chain founded in 1976 and operated as a brand by Bridgestone Retail Operations, LLC (BSRO), a subsidiary of Bridgestone Americas, Inc. The company runs more than 1,800 company-owned retail locations across 24 U.S. states and employs between 1,001 and 5,000 people; BSRO as a whole supports 3,500+ technicians across 2,200+ stores. Its core services span tire sales and installation (Bridgestone, Firestone, SureDrive private label, and third-party brands including Yokohama, Toyo, Kumho, Falken, and Hankook), oil changes, brake service, wheel alignment, battery replacement, engine tune-up, heating and cooling, drivetrain, steering and suspension, transmission, vehicle inspection, wiper blades, and EV/hybrid service. A fleet services program serves business customers with company vehicles.

The company is built on a physical-store service model with a digital overlay: a consumer website (tiresplus.com), an iOS and Android mobile app for appointment scheduling, service history, and roadside assistance, an online appointment scheduling system, and Google Analytics-driven remarketing and audience reporting. Technicians are trained through BSRO's curriculum, which achieved National Institute for Automotive Service Excellence (ASE) Accreditation in October 2025 following a four-year assessment and $3 million training-center investment. In 2026 the company expanded into aftermarket wheels and rims via partnerships with Velox Wheels, Vision Wheel, and The Wheel Group.

Tires Plus generates revenue through per-transaction automotive service and repair, tire and parts sales, dedicated B2B fleet services, and promotional financing on its proprietary Tires Plus Credit Card processed by CFNA. Pricing is service-specific and quote-based, supplemented by coupon offers, a 90-day tire buy-and-try guarantee, lifetime alignment and brake-pad warranties on select tiers, and shop-supply fees of 8-10% of labor. Its customer base is led by individual consumer vehicle owners, with fleet operators and EV/hybrid owners as secondary segments; marketing is multi-channel across website, blog/SEO, email, social (Facebook, X, Instagram, TikTok), mobile app, and cause-marketing partnerships with Boys & Girls Clubs of America, Wounded Warrior Project, and the Pediatric Cancer Foundation.

Name

Tires Plus Total Car Care

Legal name

Bridgestone Retail Operations, LLC

Website

https://tiresplus.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tires Plus Total Car Care is a national retail automotive service chain operating 1,800+ company-owned locations across 24 U.S. states, offering tire sales, auto repair, and maintenance to individual consumers, fleet operators, and EV owners under Bridgestone Retail Operations.

Ownership category

akta.pro rank

Product category

Automotive Service and Repair

NAICS

Tire Dealers (44134), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

Keywords

• Tire replacement services
• Automotive repair services
• Oil change services
• Wheel alignment services
• Fleet vehicle maintenance

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Service and Repair: Tires Plus generates revenue through the sale of automotive repair and maintenance services at its retail store locations. Services include tire sales and installation, oil changes, brake service, wheel alignment, battery replacement, engine repair, heating and cooling (A/C), drivetrain repair, steering and suspension, transmission service, and more. Services are rendered on a per-transaction basis, typically booked by appointment. Pricing is quoted per service or product, with discounts available through promotional coupons and the Tires Plus Credit Card.
2. Tire and Parts Sales: Revenue is generated from the sale of tires (Bridgestone, Firestone, SureDrive, and third-party brands) and automotive parts (batteries, wiper blades, brake components). Tires and parts may be purchased online with subsequent in-store installation, or directly at store locations. Payment is processed at point of purchase, with a hold placed on the payment card at time of online purchase and finalized after in-store installation.
3. Fleet Services: Tires Plus offers dedicated fleet/commercial services for businesses managing company vehicles, providing complete automotive service including tires, brakes, batteries, and alignments at exclusive pricing with preferred credit lines. This B2B revenue stream targets company car and fleet operators.
4. Tires Plus Credit Card / Promotional Financing: The company offers a proprietary credit card (Tires Plus Credit Card) that provides promotional financing (e.g., 6-month promotional financing) and cardholder-exclusive discounts. Financing revenue is facilitated through a third-party payment processor (CFNA).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Tires Plus Total Car Care is a national retail chain that sells and installs tires from Bridgestone, Firestone, SureDrive, and third-party brands, and provides automotive repair and maintenance services including oil changes, brake service, wheel alignment, battery replacement, engine repair, heating and cooling, drivetrain, steering and suspension, transmission, and vehicle inspections. Services are delivered through 1,800+ company-owned retail stores across 24 U.S. states, with a parallel fleet/commercial service program for business customers.

Product overview

Tires Plus Total Car Care is a national automotive service chain operated by Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas. The company operates as a unified platform offering tires and comprehensive auto care services through 1,800+ retail locations. The core product portfolio centers on tire sales and service from multiple brands (Bridgestone, Firestone, SureDrive, and third-party brands including Yokohama, Toyo, Kumho, Falken, and Hankook) combined with full-service auto repair and maintenance including oil changes, brake service, wheel alignment, battery service, engine repair, steering/suspension, heating/cooling, transmission, and vehicle inspections. Additional offerings include fleet services for business customers, a consumer credit card with promotional financing, a mobile app for appointment management and roadside assistance, and newly launched wheels and rims products. The company serves individual consumers and commercial fleet operators across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Oil Change Services Engine oil replacement services including conventional, full synthetic, and high mileage oil options, plus filter replacement and a 19-point courtesy check, for personal vehicle owners.
• Brake Service Full brake system inspection, repair, and replacement including brake pads, shoes, rotors, drums, hoses, fluid, and e-brake checks, with free brake inspections seven days a week.
• Wheel Alignment Service Wheel alignment inspection and adjustment services offered in Good, Better, and Best tiers, with a 12-month/12,000-mile standard warranty and an optional lifetime alignment warranty.
• Battery Service Battery testing, replacement, and starting/charging system maintenance featuring Duralast and DieHard battery brands with manufacturer-backed warranty coverage.
• Engine Tune-Up Engine maintenance including spark plug installation, timing and idle settings, air filter and fuel filter replacement, and fuel system cleaning.
• Heating & Cooling Service A/C system diagnostics, performance checks, refrigerant recharge, and heating system repair and maintenance.
• Drivetrain Repair Drivetrain component inspection, repair, and replacement services for personal vehicles.
• Steering and Suspension Repair Steering and suspension system inspection, repair, and component replacement services.
• Tire Repair & Replacement Flat tire repair, patch and plug repairs for punctures under 1/4 inch, TPMS service, and new tire installation with a 90-day Buy & Try guarantee.
• Vehicle Inspection Comprehensive vehicle inspections including Complete Vehicle Inspection (CVI), Complete Vehicle Inspection Plus (CVI+), and state inspections at select locations.
• Transmission Service Transmission fluid exchange and transmission system maintenance services.
• Radiator & Cooling System Service Radiator service, coolant fluid exchange, and cooling system pressure testing and repair.
• Wiper Blades Windshield wiper blade replacement featuring Rain-X Professional Longitude premium beam wiper installation with free installation included.
• Electric & Hybrid Vehicle Service Specialized service for electric and hybrid vehicles including EV tire service, brake service adapted for regenerative braking systems, and battery services.
• Scheduled Maintenance Manufacturer-recommended maintenance services based on vehicle-specific schedules using Mitchell1 diagnostic information.
• Fleet Services Comprehensive fleet vehicle management program offering one-stop-shop service for company cars and commercial fleets including tires, brakes, batteries, and alignments, with exclusive pricing, preferred credit lines, and digital inspection reports with photos.
• Car Wheels & Rims Aftermarket wheel and rim products from Velox Wheels, Vision Wheel, and The Wheel Group brands, with tire pairing services available.
• Tires Plus Credit Card Store credit card offering promotional financing options including 6-month promotional financing, a 5% discount on first purchase, and cardholder-exclusive service discounts.
• Tires Plus Mobile App Mobile application for Android and iPhone enabling vehicle maintenance tracking, service appointment scheduling, roadside assistance requests, and access to special offers and deals.
• Roadside Assistance & Towing Emergency roadside assistance and towing service coordination through partnered providers for stranded customers.
• Bridgestone Brand Tires Comprehensive Bridgestone tire offerings including Alenza (luxury performance), Blizzak (winter traction), UltraWeather, DriveGuard (run-flat), Ecopia (fuel efficiency), Turanza (quiet ride), Potenza (performance), and Dueler (off-road traction).
• Firestone Brand Tires Firestone tire brands including Destination (on/off-road), All Season, Firehawk (all season performance), Affinity (all season touring), WeatherGrip, and Transforce (heavy-duty).
• SureDrive Tires Private label tire brand offered exclusively at Tires Plus locations.
• Third-Party Tire Brands Additional tire brands available at Tires Plus including Yokohama, Primewell, Toyo, Kumho, Ironman, Falken, and Hankook.

Quantifiable outcome

• Tires Plus ranked #1 in customer satisfaction for aftermarket tire replacement in the J.D. Power 2022 Aftermarket Service Index Study
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National Institute for Automotive Service Excellence (ASE)coreStrategic or Co-development Partner · 28 October 2025ASE is the standards-setting body for automotive service excellence. Bridgestone Retail Operations (BSRO), operator of Tires Plus, achieved ASE Accreditation for its technician training curriculum after a comprehensive four-year assessment and $3 million investment in training centers. This accreditation benefits all Tires Plus technicians with industry-recognized credentials.
• Boys & Girls Clubs of America (BGCA)coreStrategic or Co-development PartnerTires Plus is a national supporter of the Boys & Girls Clubs of America's Great Futures Campaign, which empowers Clubs nationwide to serve youth with programs helping them achieve their full potential. Tires Plus raises funds through in-store donations and has positively impacted over 600,000 kids. The partnership includes annual fundraising campaigns (e.g., June 1-30 drives) and corporate donations.
• Wounded Warrior Project (WWP)minorStrategic or Co-development PartnerTires Plus partners with the Wounded Warrior Project as part of promotional events. For example, during the July 4th Savings Event, Tires Plus donates 15% of customer purchases (when spending $250 or more) to the WWP, supporting veterans through cause marketing.
• Pediatric Cancer Foundation (PCF)minorStrategic or Co-development PartnerTires Plus supports the Pediatric Cancer Foundation, which exists to fund research to find less toxic, more targeted treatments for childhood cancer with a goal of eradicating the disease worldwide. The partnership is part of Tires Plus' community relations and corporate giving program.
• Rebuilding TogetherminorStrategic or Co-development PartnerRebuilding Together is a national nonprofit that preserves affordable homeownership and revitalizes communities by providing free rehabilitation and critical repairs to low-income Americans' homes. Tires Plus supports this initiative as part of its community involvement program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meineke Car Care Centers: Meineke is a franchised U.S. auto repair and tire chain, recently ranked #1 in J.D. Power's 2026 Aftermarket Service Index. It competes with Tires Plus on multi-service offerings (tires, brakes, oil change) at a similar mid-market price point.
• Firestone Complete Auto Care: Firestone Complete Auto Care is the sister brand under Bridgestone Retail Operations, offering the same tire-plus-auto-repair retail model across overlapping U.S. geographies. It is the most directly comparable peer because the two brands share ownership, supply chain, training programs, and customer proposition.
• Discount Tire: Discount Tire is one of the largest U.S. tire-only retailers with a heavy online ordering, in-store installation model. It competes with Tires Plus on tire selection, price transparency, and installation convenience, though it does not offer general auto repair.
• NTB (National Tire & Battery): NTB is a U.S. tire and auto-service retailer offering tires, alignments, brakes, batteries, and oil changes across company-owned stores. Its combined tire-plus-service value proposition and store-format scale mirror Tires Plus.
• Mavis Discount Tire: Mavis Discount Tire is a large U.S. tire and auto-service retailer in the Northeast and Mid-Atlantic, offering tires, alignments, brakes, and general repair. It competes with Tires Plus on both price-conscious tire replacement and broader service work.
• Goodyear Tire & Service Network: Goodyear Tire & Service Network combines tire retail with full automotive service across a large U.S. footprint of company-owned and franchised stores. It competes head-to-head with Tires Plus on multi-brand tire sales plus brakes, alignments, and oil changes.
• Pep Boys: Pep Boys operates full-service auto care centers offering tires, maintenance, and repair across the U.S. Its service-plus-tires proposition and national footprint make it a close comparable to Tires Plus's one-stop positioning.
• Big O Tires: Big O Tires is a franchised U.S. tire and auto-service chain offering tires, alignments, brakes, and preventive maintenance. Its franchise model and tire-led service positioning are comparable to Tires Plus's offerings, though it operates with smaller average store size.

Broad incumbents

• Jiffy Lube: Jiffy Lube is a national preventive-maintenance chain specializing in oil changes and fluid services, with growing tire and ancillary service offerings. It competes with Tires Plus for routine maintenance visits, though it does not cover the full breadth of repair services.
• Walmart Auto Care Centers: Walmart Auto Care Centers offer low-priced tires, oil changes, and basic services at thousands of U.S. supercenter locations. They compete with Tires Plus on price-driven tire replacement and routine maintenance, but not on full mechanical repair.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/tiresplus
• Facebookfacebook.com/TiresPlus
• Instagraminstagram.com/tiresplus
• TikToktiktok.com/@officialtiresplus
• LinkedInlinkedin.com/company/tires-plus-total-car-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tires Plus Total Car Care