NTB

What NTB does

NTB (National Tire & Battery) is a U.S. retail automotive service chain specializing in tire sales and installation, oil changes, brake service, wheel alignments, battery testing and replacement, steering and suspension repair, and state vehicle inspections. Founded in 1997 through the merger of two Sears-owned chains (National Tire Warehouse and Tire America), the company operates over 350 locations across the Northeast, Midwest, and Southeast United States and serves individual vehicle owners as its primary customer segment. NTB was acquired in 2023 by Mavis Tire (transition from TBC Corporation that began in 2020), under whose ownership it retains the NTB brand while gaining access to a combined Mavis platform of more than 2,100 locations in 36 states. NTB also offers the Mavis Credit Card for consumer financing, fleet maintenance services for commercial accounts, and mobile tire installation through Mavis My Way.

NTB's business model is a per-transaction retail service model: revenue is generated through unit-priced tire sales (featuring major brands including Goodyear, Michelin, Pirelli, Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Hankook, and Yokohama), per-job auto service pricing, and financing economics on the captive credit card. Marketing is conducted through the NTB/Mavis website, manufacturer co-promotions, coupon-driven seasonal offers (notably 4th of July tire promotions), and phone-based appointment booking. Distribution is exclusively physical storefront with a web scheduling front-end; there is no disclosed proprietary technology platform, mobile application, or third-party e-commerce marketplace.

Operationally, NTB's competitive position rests on three pillars: physical distribution density across the Mavis platform, manufacturer co-marketing relationships that drive promotional traffic, and a price-match guarantee supported by the parent network's purchasing power. The company has no disclosed AI, data, or software product layers; its differentiation is location density, brand trust accumulated since 1997, and operational convenience (online booking, same-day installation, mobile service). Strategic direction is set at the Mavis platform level, with NTB positioned as one of several branded banners (alongside Tire Kingdom, Action Gator, and Jack William's) within a consolidating competitive footprint.

Name

NTB

Legal name

Mavis Tires and Brakes

Website

https://ntb.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

NTB (National Tire & Battery) is a U.S. retail chain operating 350+ locations offering tire sales, installation, and automotive maintenance services (oil changes, brakes, alignments, batteries) to individual vehicle owners across the Northeast, Midwest, and Southeast.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Services and Tire Retail

NAICS

Tire Dealers (441340), Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Tire sales and installation
• Automotive repair services
• Oil change services
• Brake service
• Wheel alignment services

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tire Sales and Installation: NTB generates revenue through the sale and installation of tires for vehicles. This includes a wide selection of tire brands including Goodyear, Michelin, Pirelli, Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Hankook, and Yokohama. Revenue is generated on a per-transaction basis as customers purchase tires and installation services.
2. Automotive Services: Revenue from providing automotive maintenance and repair services including oil changes, brake service, wheel alignments, battery testing and replacement, steering and suspension repair, and state inspections. Services are priced per job with various promotional discounts and rebates offered periodically.
3. Financing Programs: NTB offers the Mavis Credit Card providing financing options for tire purchases and automotive services, enabling customers to pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

NTB (National Tire & Battery) operates a national chain of over 350 auto service centers selling and installing tires from major brands (Goodyear, Michelin, Pirelli, Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Hankook, Yokohama) and providing automotive maintenance services including oil changes, brake repair, wheel alignments, battery testing and replacement, steering and suspension repair, state vehicle inspections, flat tire repair, and mobile tire service. The company also offers the Mavis Credit Card for consumer financing of tires and services.

Product overview

NTB (National Tire & Battery) is an automotive service and tire care retail chain offering a comprehensive portfolio of vehicle maintenance and repair services. The company operates primarily as a service-oriented business with core offerings including tire sales and installation (featuring major brands like Goodyear, Michelin, Pirelli, Bridgestone, Continental, Firestone, and others), oil changes, brake service, battery testing and replacement, wheel alignments, steering and suspension repair, and state vehicle inspections. Additional services include flat tire repair, tire rotation, tire balancing, exhaust and muffler repair, car AC repair, and mobile tire services. The company also offers financing through the Mavis Credit Card and commercial fleet maintenance services. NTB locations can be found across the Northeast, Midwest, and Southeast regions, with services accessible through online booking via Mavis.com and over 350 physical store locations as of 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales and Installation Sale and professional installation of tires from major brands for consumer vehicles, including tire mounting, balancing, and rotation services. Targets individual vehicle owners needing tire replacement or seasonal changeover.
• Oil Change Service Routine oil change service using Valvoline Motor Oil, bundled with tire rotation and a free visual brake inspection, for individual consumer vehicles needing scheduled maintenance.
• Brake Service Brake repair and replacement service including front or rear brake pads or shoes with labor included, plus free visual brake inspection. Targets individual vehicle owners experiencing brake wear or performance issues.
• Wheel Alignment Wheel alignment service performed with state-of-the-art equipment, including a free alignment check and 90-day warranty. For individual vehicle owners experiencing tire wear, pulling, or handling issues.
• Battery Testing and Replacement Vehicle battery testing and replacement service for individual consumers experiencing starting or electrical system issues.
• Steering and Suspension Repair Steering and suspension repair services including shock and strut replacement for individual vehicle owners with handling, ride quality, or safety concerns.
• State Vehicle Inspection State-mandated vehicle inspections available where applicable, including NJ, NY, and PA state inspections, for individual consumers required to meet state regulatory compliance.
• Flat Tire Repair Flat tire repair service for individual vehicle owners needing quick tire patching or repair.
• Mobile Tire Service Mobile tire installation and basic automotive services delivered to the customer's home or workplace through the Mavis My Way service, targeting consumers seeking convenience.
• Tire Rotation Tire rotation service including lug nuts torqued to correct specifications, supporting even tire wear and extending tire life for consumer vehicles.
• Tire Balancing Tire balancing service ensuring proper tire wear and vehicle stability, performed alongside tire installation or as a standalone service.
• Mavis Credit Card Consumer financing product (Mavis Credit Card) enabling individual customers to pay over time for tire purchases and automotive services performed at NTB locations.
• Fleet Maintenance Services Commercial fleet maintenance services provided to businesses with multiple vehicles, leveraging NTB's national footprint for recurring tire and automotive service needs.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Mavis TireflagshipStrategic or Co-development Partner · 1 January 2023NTB officially joined the Mavis Tire family in 2023, completing a full brand acquisition that began in 2020. Under Mavis Tire ownership, NTB continues to operate under its household name while gaining access to Mavis's larger network of over 2,100 locations. The acquisition provides NTB customers with added convenience of online booking through Mavis.com.
• GoodyearcoreGTM or Marketing PartnerGoodyear is a key tire brand partner offering promotional rebates on tire purchases. Current promotion includes $50 instant rebate on select sets of 4 tires plus an extra $50 in online-exclusive savings (valid from 7/1/26 - 7/12/26).
• MichelincoreGTM or Marketing PartnerMichelin tire brand partnership includes promotional offers such as Buy 4 Get an $80 eGift Card on all sets of 4 tires (valid from 6/23/26 - 7/5/26).
• PirellicoreGTM or Marketing PartnerPirelli tire partnership includes promotional offers of $150 savings including $100 savings on tire installation on any set of 4 tires (valid from 6/23/26 - 7/5/26).
• ValvolineminorGTM or Marketing PartnerValvoline motor oil partnership provides oil change services using Valvoline Motor Oil, promoted with $30 savings on oil changes (offer expires 7/5/26).
• TBC CorporationminorOthersNTB operated as part of TBC Corporation from 2003 to 2023, continuing its nationwide expansion under that ownership before joining Mavis Tire.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Discount Tire / America's Tire: Discount Tire is the largest direct competitor to NTB, operating over 1,100 retail locations across the U.S. focused on tire sales, installation, and complementary auto services. Both companies serve the same individual consumer and small business customer base with a similar mix of tire retail and basic automotive services.
• Goodyear Auto Care: Goodyear's company-owned retail service network sells Goodyear and other brand tires alongside automotive services (oil, brakes, alignments). Direct peer as a tire manufacturer with integrated retail/service footprint, competing head-to-head with NTB on tire installation and auto service.
• Firestone Complete Auto Care: Bridgestone-owned Firestone Complete Auto Care operates ~2,200 U.S. locations offering tire sales/installation, alignments, brakes, oil changes, and other maintenance. Closely comparable to NTB in service mix, brand-led retail model, and geographic coverage.
• Pep Boys: Pep Boys operates ~1,000 service centers across the U.S. offering tires, alignments, brakes, oil changes, and other auto maintenance. Directly comparable to NTB in service portfolio and target customer (individual vehicle owners seeking one-stop auto service).
• Big O Tires: Big O Tires operates ~500 franchised locations across the U.S. offering tires, alignments, brakes, and oil change services. Franchise model differs from NTB's corporate structure but serves an identical customer with a similar service portfolio.
• Monro, Inc. Monro operates ~1,300 company-owned auto service centers under brands including Monro Auto Service, Mr. Tire, and Tire Choice. Comparable to NTB as a multi-brand undercarcare and tire service retailer serving individual consumers with brakes, alignments, tires, and maintenance.
• Tire Kingdom: Tire Kingdom is a sister brand to NTB within the Mavis Tire platform, operating ~180 locations in the Southeastern U.S. offering tires, alignments, brakes, and oil changes. Operates in the same parent portfolio with near-identical service mix, making it both a peer and a portfolio cannibalization consideration.

Regional players

• Les Schwab Tire Centers: Les Schwab operates ~500 retail locations concentrated in the Western U.S. (CA, OR, WA, ID, NV, MT, etc.), offering tires, alignments, brakes, and suspension. Comparable to NTB in tire-focused service model but geographically complementary rather than directly overlapping.

Emerging players

• Jiffy Lube: Jiffy Lube operates ~2,000 franchised locations focused primarily on quick oil change services with growing tire and maintenance offerings. Overlaps with NTB on oil changes and basic maintenance but does not offer NTB's full tire and brake service portfolio.
• Take 5 Oil Change: Take 5 Oil Change operates ~1,600 quick-lube locations across the U.S. and Canada and has expanded into tire services and undercar repair. Emerging competitor in NTB's oil change and basic maintenance category, with a stronger drive-through convenience model.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ntb
• Facebookfacebook.com/nationaltireandbattery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTB