The House of Things

What The House of Things does

The House of Things (legal entity THOT Lifestyle Pvt Ltd) is an India-based, privately held luxury home décor retailer and interior design services provider founded in 2014 and headquartered in Udaipur, Rajasthan. The company operates a hybrid model combining a curated Magento-based e-commerce platform supporting INR, USD, GBP, EUR, and AED with a 25,000-square-foot physical Gallery in Udaipur that functions as showroom, event space, and cultural venue. The catalog spans furniture, accessories, kitchen and dining, lighting, art, and gifts, aggregating more than 200 global and Indian brands and designers alongside proprietary sub-brand THOT Collectibles and recurring collaboration collections with designers such as Nicobar, Kriti C, Rhea Kapoor, Maria Lozano, Feroze Gujral, and Alaiia Gujral. Pricing ranges from approximately ₹33,600 for entry accessories to over ₹1,000,000 for high-end art and bespoke commissions.

The company monetizes through five primary streams: one-time B2C product sales via e-commerce and the physical gallery; B2B interior solutions for hospitality operators, architects, interior designers, and builders with trade pricing and dedicated account managers; professional interior design services covering mood boards, rendering, sourcing, styling, and bespoke furniture; art consultancy for collectors and renovators; and curated corporate and personal gifting. Distribution combines direct e-commerce, the flagship Udaipur gallery, a B2B sales team, a multi-channel concierge service, and in-house design services, while marketing relies on the THOT Journal editorial platform, organic social, email, designer collaborations, and earned media in Vogue, Architectural Digest, Condé Nast Traveller, Elle, IdealHome, GoodHomes, Femina, Platform, and India Today. The business is founder-controlled (Astha Khetan, Founder and Creative Director), bootstrapped with no disclosed institutional funding, and operates with an 11-50 person team.

Strategic positioning is centered on curatorial expertise, multi-brand aggregation, and a service-led luxury experience rather than mass-market e-commerce scale. The combination of a destination physical gallery, designer collaboration cadence, and high-touch concierge support targets high-net-worth consumers and project-driven B2B buyers, with revenue concentrated in mid-to-high-ticket furniture, art, and bespoke commissions. Limited disclosed financial and headcount data constrains confidence in scale and growth trajectory, but the operating model is coherent for a capital-efficient, founder-led luxury interiors platform.

Name

The House of Things

Legal name

THOT Lifestyle Pvt Ltd

Website

https://thehouseofthings.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The House of Things (THOT) is an India-based curated luxury home décor retailer and interior design services provider, operating a multi-currency e-commerce platform and a 25,000-square-foot gallery in Udaipur. It serves high-net-worth consumers, hospitality businesses, architects, and interior designers with over 200 brands and bespoke commissioning.

Ownership category

akta.pro rank

Product category

Luxury Home Decor & Furniture

NAICS

Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

Keywords

• Luxury home decor
• Designer furniture
• Art collectibles
• Interior design services
• Handcrafted kitchenware

Headquarters

HQ city

Udaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (B2C): Direct sales of luxury home décor, furniture, lighting, art, and kitchenware through the e-commerce platform and physical gallery. Products range from ₹33,600 to ₹380,370+ (furniture/accessories) to ₹300,000+ (art collectibles).
2. B2B Interior Solutions: Comprehensive interior solutions for hospitality, architects, interior designers, and builders with trade pricing, design services, and bespoke product capabilities.
3. Art Consultancy: Expert art advisory services for clients renovating, decorating, or seeking space refresh with access to interior design experts and in-house custom capabilities.
4. Interior Design Services: Full-service interior design offerings including mood boards, rendering, purchasing, budget building, product sourcing, styling, space planning, and bespoke furniture.
5. Gifting Services: Curated gift selection service for corporate and personal gifting needs with downloadable catalogues.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The House of Things is a curated luxury home décor e-commerce retailer operating its own Magento storefront and a 25,000-square-foot physical gallery in Udaipur. It sells designer furniture, lighting, art, kitchen & dining ware, accessories, and gifts sourced from over 200 global and Indian brands, and complements these products with Interior Design Services, Art Consultancy, a B2B trade program for hospitality and design professionals, and a personal Concierge service for bespoke commissions and sourcing.

Product overview

The House of Things is a curated online destination and physical gallery for luxury interiors, operating as a multi-category e-commerce platform offering furniture, accessories, kitchen & dining, lighting, and art. The core offering is organized around distinct product categories (Furniture, Accessories, Kitchen & Dining, Lighting, Art, Gifts) complemented by value-added services including Interior Design Services, Art Consultancy, B2B Solutions, and Concierge services. The platform features curated thematic collections (Edits) and exclusive designer collaborations including Into the Wild, THOT x Nico Sanctuary, Kriti C x THOT, THOT Collectibles, Feroze Gujral, Shifting Horizons, Chroma Casa, and Rhea Kapoor & Ravi Vazirani partnerships. A 25,000-square-foot physical Gallery in Udaipur hosts exhibitions, events, and artist residencies. The company targets luxury consumers seeking high-end home furnishings and design services, serving both individual consumers and B2B clients in hospitality, architecture, and interior design.

Differentiator

Problem solved

Functional benefit

Brands

• THOT Collectibles: Bespoke, handcrafted pieces that honor Udaipur's heritage through materiality, craftsmanship, and form, featuring art, design, and fine living objects.
• THOT x Nico Sanctuary
• Kriti C x THOT
• The Apartment by Rhea Kapoor
• THOT x Feroze Gujral
• Chroma Casa by Maria Lozano
• SHIFTING HORIZONS by Alaiia Gujral

Products and services

• Furniture Luxury furniture category including seating (chairs, sofas, stools, chaises, benches, ottomans, poufs), tables (coffee, dining, side, nesting, desks, consoles, credenzas), storage and organization (cabinets, wardrobes, bookshelves, bar cabinets, trunks, dressers), bedroom pieces, outdoor furniture, and kids' furniture, for residential buyers, designers, and hospitality projects.
• Home Accessories Home accessories category covering home décor (sculptures, vases, photo frames, wall art, mirrors, timepieces, stationery, books, trays, baskets, planters, games), bed and bath linen, cushions and throws, candles and fragrances, rugs, wallpaper, and lifestyle accessories for residential and design projects.
• Kitchen & Dining Kitchenware and dining range including dinnerware (tableware, tea and coffee, flatware, table accessories, linen), serveware (bowls, utensils, trays, platters, stands), and barware and glassware (drinkware, decanters, carafes, bar accessories, coasters) for residential and gifting needs.
• Lighting Designer lighting fixtures including table lamps, floor lamps, chandeliers and pendant lamps, and wall lamps, selected for residential interiors, hospitality projects, and bespoke commissions.
• Art Art collection featuring paintings, miniature art, prints, photography, mixed media, traditional art and textiles, sculpture, and collectibles and curiosities, sourced for collectors and interior projects.
• Gifts Curated luxury gifting selection including notebooks, gift sets, oil lamps, sculptures, tea gift boxes, and decorative items for personal and corporate gifting.
• THOT Collectibles Bespoke, handcrafted art pieces and designer objects that honor Udaipur's heritage through materiality and craftsmanship, featuring sculptural furniture and intricate art objects created in collaboration with Indian and international artists and designers.
• Interior Design Services Full-service interior design offering mood boards, rendering, purchasing, budget planning, product sourcing, styling, space planning, bespoke furniture, and dedicated concierge support through partnered in-house designers, targeted at homeowners, hospitality, and design projects.
• Art Consultancy Professional art advisory service for clients renovating, decorating from scratch, or seeking a space refresh, providing access to interior design experts and in-house custom commissioning capabilities.
• B2B Trade Services Business-to-business interior solutions for hospitality, architects, interior designers, and builders, featuring a catalog of over 200 leading brands, design services, customized products, dedicated account management, and exclusive trade pricing.
• Concierge Service Personalized customer service assisting with product selection, sourcing unique pieces, facilitating custom commissions, shipping arrangements, insurance options, and payment solutions, available via phone and email.

Quantifiable outcome

• Extensive catalog with over 200 leading brands
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Nicobar (THOT x Nico Sanctuary)coreStrategic or Co-development PartnerFirst-of-its-kind collaboration where The House of Things and Nicobar crafted a collection bringing together refined design and thoughtful storytelling. Each bespoke piece is designed by THOT and upholstered in Nicobar's signature prints, celebrating modern living with craftsmanship and character.
• Kriti C (Kriti C x THOT)coreStrategic or Co-development PartnerDesigner Kriti C, with global design sensibility honed at Anthropologie Home and Williams Sonoma, created the 'Modern Boudoir' collection. Features sculptural silhouettes echoing bygone eras, rich layering of textures and finishes, curated to complement a contemporary boudoir narrative.
• Feroze Gujral (Feroze x THOT)coreGTM or Marketing PartnerGuest curator, philanthropist, and patron of the arts. Feroze pushed boundaries with colors, textures, and styles to craft an immersive experience. Her philosophy: 'At The House of Things Gallery, spaces transform—a house becomes a home, and a home becomes a haven.'
• Alaiia Gujral (Shifting Horizons)coreStrategic or Co-development PartnerVisionary designer and art curator Alaiia Gujral presents a bespoke curation bridging heritage craftsmanship with future-forward design. Showcases limited-edition works from emerging and established designers across India, reimagining wood, metal, ceramics, and textiles through contemporary lens.
• D'Lab / Maria Lozano (Chroma Casa)coreStrategic or Co-development PartnerSpanish creative design studio D'Lab brings chromatic contrast through the 'Chroma Casa' collection. Features playful furniture, iridescent glassware, and vibrant home linen. D'Lab founder Maria Lozano describes it as 'a mélange of places, people, and things encountered on travels to Mexico and India.'
• Rhea Kapoor & Ravi Vazirani (The Apartment)coreStrategic or Co-development PartnerLuxury staples collaboration featuring high-quality, timeless pieces designed with guest designers Rhea Kapoor and Ravi Vazirani. Collection celebrates refinement and inspiration, offering evocatively beautiful pieces that command attention in stunningly simple ways.
• THOT Collectibles Artist NetworkcoreStrategic or Co-development PartnerEclectic group of artists and designers from India and across the world assembled to celebrate art, design, and fine living. Includes Bettina Krieg, Mahaveer Swami, Jay Strongwater, Ardmore Design, and 101 Copenhagen. Pieces honor Udaipur's heritage through materiality, craftsmanship, and form.
• Makers / Designer Network (Duffy London, Paul Matter, Jay Strongwater, etc.)coreChannel Partner/ Reseller/ DistributorExtensive network of global and Indian designers and makers including Duffy London, Nishita Thakurdas, Paul Matter, Jay Strongwater, Jaipur Rugs, and many others. Featured on dedicated Makers page, these partners provide curated products sold through the THOT platform.
• Featured Media Partners (Vogue, AD, Condé Nast Traveller)minorGTM or Marketing PartnerFeatured in prestigious publications including Vogue, Condé Nast Traveller (Traveller), Architectural Digest (AD), IdealHome, Platform, and India Today. These media mentions build brand credibility and reach affluent audiences.
• Jaipur RugscoreChannel Partner/ Reseller/ DistributorIndian rug brand featured in THOT Collectibles, offering heritage carpet-making craftsmanship. Products include vintage and antique Persian rugs, Kurdish runners, and Mazandaran rugs from Iran.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• 1stDibs: Online curated marketplace for luxury furniture, art, and décor from dealers and designers worldwide. Closest analog to THOT's curated luxury aggregator model, though 1stDibs is pure-play e-commerce without an owned gallery + interior services stack.
• Chairish: Curated online marketplace for vintage, antique, and designer furniture and décor. Direct peer on curated luxury e-commerce aggregation with a focus on distinctive, high-end pieces; lacks THOT's owned gallery, B2B trade program, and interior design services.
• The Citizenry: DTC home goods brand sourcing from global artisan collectives with a curated, design-led catalog. Comparable in international designer/maker aggregation and storytelling-led marketing; smaller scale than THOT and without B2B trade focus.

Broad incumbents

• RH (Restoration Hardware): Luxury home furnishings retailer operating galleries and design galleries across the US and internationally. Comparable in luxury positioning, multi-category home assortment, and emphasis on physical gallery experience; larger scale and broader geographic reach than THOT.
• Anthropologie Home: Curated lifestyle and home retailer under URBN offering design-led furniture, decor, and home accessories. Comparable in curated, design-forward merchandising and creator collaborations (e.g., with Kriti C, who trained there); much larger global footprint.
• Crate & Barrel: Multi-category home furnishings retailer with design-led assortment and global storefronts. Overlapping product breadth across furniture, kitchenware, and decor, though positioned at a more accessible price point than THOT's luxury tier.

Regional players

• Pepperfry: Large Indian online furniture and home marketplace with private-label and third-party assortment. Comparable category focus and Indian customer base; broader mass-market positioning versus THOT's luxury niche.
• Urban Ladder: Indian online furniture and home retailer with multi-category assortment including furniture, decor, and kitchenware. Direct regional comparable in India; mid-market price positioning versus THOT's luxury tier.

Others

• Jaipur Rugs: Indian heritage handmade rug brand featured in THOT Collectibles. Comparable in artisanal Indian craftsmanship positioning and B2B trade presence; ecosystem partner/featured maker rather than direct competitor.
• Nicobar: Indian lifestyle and home brand collaborating with THOT on the THOT x Nico Sanctuary collection. Comparable as an Indian design-led lifestyle brand targeting affluent consumers; collaboration partner and ecosystem peer rather than direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/_houseofthings
• Facebookfacebook.com/thehouseofthings
• Instagraminstagram.com/thehouseofthings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The House of Things