Automoto
Automoto (Lubby Auto Ventures Pvt Ltd) is a Mumbai-based automotive technology platform offering AI-powered vehicle inspections, workshop management software, and education services targeting India's used-car buyers, independent workshops, and fleet operators.
- Company typePrivate
- Founded2018
- HeadquartersBandra, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Automoto does
Automoto (legally Lubby Auto Ventures Pvt Ltd) is a Mumbai-based automotive technology company building a multi-product platform that targets India's vehicle ownership lifecycle. The company serves three distinct customer segments: individual used-car buyers seeking transparent vehicle condition assessments, independent automotive workshops requiring digital workflow tools, and commercial fleet operators pursuing emission compliance and fuel efficiency improvements. Operations are headquartered in Bandra West, Mumbai, with the company operating as a private, venture-backed entity at the pre-seed maturity stage.
The platform is anchored by AM AI, an AI-powered automotive inspection engine that generates decision-grade reports using computer vision for damage and odometer tampering detection, natural language summaries for accessibility to non-experts, structured cost estimates, and portable PDF outputs. InspektAI packages this engine as a direct-to-consumer inspection service initially launched in Bengaluru, while MotoDoc — developed in partnership with TecAlliance and leveraging its TecDoc parts catalogue — delivers a workshop operating system managing vehicle intake, diagnostics, parts identification, repair execution, billing, and customer engagement. Supporting modules include Automoto Akademie (automotive education spanning EV/hybrid training and management skills), ESG & EV services for fleet decarbonization through Decarb Technology and Combust Optimizer offerings, and Moto 365, a content-first ownership platform covering FASTag, insurance, charging, and servicing.
Automoto's revenue model combines transaction-based inspection reports (InspektAI), enterprise subscription licensing for MotoDoc, recurring revenue from Akademie and Moto 365 content services, and one-time e-commerce sales of auto parts and accessories. Distribution occurs through direct enterprise sales to workshops and fleet operators, event-driven launches at industry trade shows such as ACMA Automechanika 2026, and direct-to-consumer channels including a planned physical experience center. The company closed an extended pre-seed round in October 2024 at a Rs 100 crore (~$12 million) valuation led by Australian VC firm Venture Bridge, with angel investor and HNI participation.
Automoto firmographics
Firmographics- Name
- Automoto
- Legal name
- Lubby Auto Ventures Pvt Ltd
- Website
- https://auto-moto.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Automoto (Lubby Auto Ventures Pvt Ltd) is a Mumbai-based automotive technology platform offering AI-powered vehicle inspections, workshop management software, and education services targeting India's used-car buyers, independent workshops, and fleet operators.
- Ownership category
- akta.pro rank
Automoto industry classification
Industry- Product category
- Automotive Aftermarket Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Telematics/ELD & Sensor Health Checks (Device Inspection/Calibration) (TLAKAGAI)
- akta.pro secondary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where Automoto is headquartered
LocationHeadquarters
- HQ city
- Bandra
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Automoto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- AM AI Inspection Reports: AI-powered vehicle inspection reports sold directly to consumers and institutions. Reports are portable and accessible in multiple languages, providing decision-grade information for vehicle purchases, maintenance, refinancing, and insurance purposes.
- Moto 365 Platform Services: Content-first vehicle ownership platform offering services such as FASTag management, insurance, charging, servicing, purchasing, and products tailored to specific models and makes.
- Automoto Akademie: Educational platform offering courses aligned with the automotive industry, including technical mastery, emerging trends (EV/hybrid), management skills, and sales & marketing training.
- MotoDoc Enterprise Licensing: Garage operating system licensed to workshops and automotive service centers across India's aftermarket, providing digital workflow management and parts identification through TecDoc integration.
- Auto Parts & Accessories Sales: E-commerce sales of auto parts and accessories through the company's website with standard and expedited shipping options within India.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | AM AI inspection reports sold as individual assessments |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Automoto product offering
Product offeringCore offering
Automoto operates a next-generation vehicle lifetime ecosystem built on its proprietary AM AI inspection engine. The company sells AI-powered vehicle inspection reports directly to consumers (InspektAI) and licenses a garage operating system (MotoDoc) to automotive workshops, alongside educational programs (Automoto Akademie), ESG/EV solutions for fleet operators, an ownership platform (Moto 365), and auto parts e-commerce.
Product overview
Automoto is a next-generation vehicle lifetime ecosystem offering a unified platform with multiple integrated products and services. The core portfolio includes AM AI (AI-powered inspection engine), InspektAI (consumer-facing vehicle inspection tool), and MotoDoc (garage operating system for workshops). Supporting modules include Automoto Akademie (automotive education), ESG & EV Services (sustainability solutions), Moto 365 (vehicle ownership services including FASTag/insurance/charging), Automoto Services (new service verticals), and Auto Parts & Accessories (e-commerce). The platform serves both consumers (used vehicle buyers) and institutions (workshops, fleet operators) across India's automotive aftermarket.
Differentiator
Problem solved
Functional benefit
Brands
- Moto 365: A content-first ownership platform for vehicle owners offering services such as FASTag management, insurance, charging, servicing, purchasing, and products tailored to specific models and makes.
- Automoto Akademie
- Automoto Services
- AM AI
Products and services
- AM AI AI-powered automotive inspection engine that converts vehicle inspections into decision-grade reports with natural language summaries, color-coded flags, and cost estimates for consumers, institutions, and resale/refinance/insurance workflows.
- InspektAI Direct-to-consumer AI vehicle inspection service for used car buyers, performing mechanical, electrical, and structural checks to detect odometer tampering and hidden damages.
- MotoDoc Garage operating system for automotive workshops managing vehicle intake, diagnostics, parts identification, repair execution, billing, and customer engagement, integrated with TecDoc catalogue.
- Automoto Akademie Automotive education and training platform offering courses covering technical mastery, EV/hybrid technology, service management, and sales & marketing for automotive professionals.
- ESG & EV Services Sustainability solutions for fleet operators including Decarb Technology and Combust Optimizer to reduce carbon emissions, improve fuel efficiency, and enhance engine health.
- Moto 365 Content-first vehicle ownership platform offering FASTag management, insurance, charging, servicing, purchasing, and make/model-tailored products and services for vehicle owners.
- Auto Parts & Accessories E-commerce storefront selling automotive parts and accessories with domestic shipping, refund policy for damaged/defective items, and 7-day return window for unused products.
Quantifiable outcome
- MotoDoc aims to transform India's largely unorganised workshop sector into a more efficient, transparent, and digitally enabled aftermarket.
Companies that use Automoto
Customer profileSegments3 records
Ideal customer profiles3 records
Automoto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature3 records
Automoto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TecAlliancecoreAutomoto and TecAlliance jointly launched MotoDoc, a next-generation garage operating system at ACMA Automechanika 2026. The platform integrates TecAlliance's TecDoc catalogue for vehicle and parts identification with AI-driven diagnostics. This partnership aims to digitize India's fragmented automotive aftermarket workshop ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Automoto competitors and assessment
Company assessmentDirect peers
- CarDekho: India's largest new- and used-car platform operating CarDekho, CarTrade, and BikeDekho. Overlaps with Automoto on used-car discovery, inspection, and ownership content, making it a direct competitor for InspektAI's consumer mindshare.
- AutoCheck: Indian vehicle inspection and history service. Closest direct competitor to InspektAI's used-car inspection use case, offering structured reports to buyers and dealers.
- Spinny: Full-stack used-car retailer in India with its own 200-point inspection process. Comparable to Automoto on consumer-facing vehicle inspection and digital buying experience; differs in that Spinny buys and resells cars.
- Shopmonkey: US-based cloud garage management platform for auto repair shops. Most direct international comparable to MotoDoc in terms of feature scope (intake, estimates, parts, invoicing, customer comms) and SMB SaaS GTM motion.
- Cars24: Leading Indian used-car marketplace with proprietary inspection centers across cities. Directly competes with InspektAI/AM AI for consumer trust in pre-purchase vehicle assessment, though Automoto's neutrality positioning is a deliberate counter-differentiator.
Broad incumbents
- CarTrade Tech: Listed Indian auto platform spanning new cars, used cars, auctions, and dealer software (CarTrade Exchange, Shriram Automall). Broader incumbent competing across multiple of Automoto's verticals, particularly dealer/workshop software.
- TÜV SÜD: Global testing, inspection, and certification giant including automotive vehicle inspection services. Relevant as an established incumbent in the vehicle-inspection category Automoto is trying to digitize and democratize.
- Auto1 Group: Europe's largest used-car platform operating Auto1.com and proprietary inspection technology. Comparable to Automoto's vertically-integrated vehicle-inspection-and-ownership vision, though at much larger scale and with skin in the resale game.
Emerging players
- Geotab: Global fleet telematics and vehicle-data analytics platform. Comparable to Automoto's fleet-side ESG/fuel-efficiency offering, where connected-vehicle data drives operational and sustainability insights for fleet operators.
- MechMocha: India-focused garage management SaaS for independent workshops. Direct competitor to MotoDoc in the Indian aftermarket, pursuing the same unorganised-to-digitized conversion thesis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Automoto social profiles
Digital presenceAutomoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automoto leadership team
Management profileNumber of profiles
Profiles8 records
Automoto funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automoto
What does Automoto do?
Automoto operates a next-generation vehicle lifetime ecosystem built on its proprietary AM AI inspection engine. The company sells AI-powered vehicle inspection reports directly to consumers (InspektAI) and licenses a garage operating system (MotoDoc) to automotive workshops, alongside educational programs (Automoto Akademie), ESG/EV solutions for fleet operators, an ownership platform (Moto 365), and auto parts e-commerce.
Is Automoto a public or private company?
Automoto is a private company. It is classified as venture growth investor backed and is currently operating.
When was Automoto founded?
Automoto was founded in 2018. It employs 11 to 50 people.
Where is Automoto based?
Automoto is headquartered in Bandra, India, in the Asia region.
How does Automoto make money?
Five revenue lines are on record. AM AI Inspection Reports are the primary driver. The others are moto 365 Platform Services, automoto Akademie, motoDoc Enterprise Licensing and auto Parts & Accessories Sales.
Who are Automoto's main competitors?
Direct peers on record are CarDekho, AutoCheck, Spinny, Shopmonkey and Cars24. Broad incumbents are CarTrade Tech, TÜV SÜD and Auto1 Group. Emerging players are Geotab and MechMocha.
Does Automoto have an API?
No public API is recorded for Automoto.
What industry is Automoto in?
Automoto's product category is Automotive Aftermarket Software. Its primary akta.pro industry code is TLAKAGAI, Telematics/ELD & Sensor Health Checks (Device Inspection/Calibration), with a secondary code of IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 33451 and its SIC code is 5013.