Further Food
Further Food is a San Francisco-based DTC wellness supplement brand selling collagen peptides, marine collagen, plant-based protein, creatine, and herbal supplements through its own e-commerce storefront, subscription, and wholesale channels to health-conscious, beauty, and fitness consumers.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Further Food does
Further Food is a San Francisco-based, direct-to-consumer wellness supplement brand founded in 2014 by Lillian Zhao, who drew on her family's traditional Chinese medicine heritage to position the company at the intersection of Eastern healing traditions and modern nutritional science. The product catalog centers on hydrolyzed collagen peptides (unflavored, chocolate, vanilla, and other flavors), grass-fed bovine and wild-caught marine collagen, premium gelatin, micronized creatine monohydrate, plant-based pea protein, and an herbal supplement line including ashwagandha, turmeric, elderberry, and immune-support formulations. The company emphasizes clean ingredients, third-party quality testing, and NSF cGMP-certified manufacturing, and has secured Kosher and Non-GMO Project Verified certifications across the collagen line. Core technical differentiators include high-bioavailability short-chain collagen peptides (cited at 90%+ absorption within six hours), specialized ingredient pairings (tremella mushroom with vanilla collagen, reishi mushroom with chocolate collagen, black pepper and avocado oil with full-spectrum ashwagandha), and grass-fed, pasture-raised sourcing with no added sugar, preservatives, or artificial sweeteners.
The business model is a product-led growth DTC e-commerce operation, monetizing through four revenue streams: one-time direct online purchases, the Go Further Club subscription program (20% off plus free shipping with 14/30/60/90-day cadence), curated and custom Build-a-Bundle offerings (10-25% progressive discounts), and e-gift cards in $25-$100 denominations. Distribution runs primarily through the own Shopify storefront at furtherfood.com with global shipping, supplemented by a wholesale partner program for mid-market B2B buyers and HSA/FSA eligibility on qualifying SKUs to broaden the buyer pool. Customer acquisition relies on content marketing (recipes, health articles, educational content), email, organic social proof (10,000+ 5-star reviews cited), an ambassador program, and SEO rather than paid brand advertising as the headline strategy. The target segments span health-conscious consumers, beauty and anti-aging buyers, traditional-wellness seekers, plant-based/vegan consumers, and fitness/performance users, with subscription and bundle mechanics designed to lift AOV and retention across these cohorts.
Further Food firmographics
Firmographics- Name
- Further Food
- Legal name
- Further Food
- Website
- https://furtherfood.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Further Food is a San Francisco-based DTC wellness supplement brand selling collagen peptides, marine collagen, plant-based protein, creatine, and herbal supplements through its own e-commerce storefront, subscription, and wholesale channels to health-conscious, beauty, and fitness consumers.
- Ownership category
- akta.pro rank
Further Food industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food Manufacturing (311), Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
- akta.pro secondary industries
- Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins) (AFAJAHAB), Gelatin & Collagen Hydrolysates (Animal-Based Gelling Agents) (AFAJABAD), Probiotics & Digestive Health Supplements (CRADAGAF), Plant-Based Dairy-Alternative Powders & Concentrates (Powdered Milks, Creamers, Bases) (AFAHAJAH)
Keywords
Where Further Food is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Further Food business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through the company's e-commerce website. Customers purchase individual products or bundles at one-time prices. Products include collagen powders, marine collagen, plant-based protein, creatine, herbal supplements, superfoods, and gelatin.
- Subscription/Recurring Revenue: Go Further Club subscription program offering auto-delivery with 20% discount on every order plus free shipping. Subscribers can customize delivery frequency (14, 30, 60, or 90 days), swap products, skip orders, or cancel anytime.
- Bundled Products: Value bundles combining multiple products at discounted prices (e.g., Best Seller Bundle, Beauty & Strength Bundle, Keto Made Easy Bundle, Creatine + Collagen Bundle). Custom bundle builder allows customers to mix and match products with progressive discounts (10-25% off based on quantity).
- Gift Cards: E-gift cards sold in $25, $50, $75, and $100 denominations, providing additional revenue and customer acquisition through gifting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save 20% with customizable delivery |
| One time/ perpetual license | Pay-as-you-go | One-time purchase pricing |
| Other | Pay-as-you-go | Bundle discounts |
| Other | Pay-as-you-go | Gift cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Further Food product offering
Product offeringCore offering
Further Food manufactures and sells its own branded line of nutritional and herbal supplements direct-to-consumer. Its core catalog includes hydrolyzed collagen peptide powders (grass-fed bovine and marine), plant-based protein powder, micronized creatine monohydrate, full-spectrum ashwagandha, curcumin turmeric, elderberry syrup, and superfood blends (matcha, golden milk), sold individually, in bundles, or via a recurring subscription program.
Product overview
Further Food is a wellness supplement company offering a portfolio of collagen peptides, marine collagen, gelatin, plant-based protein, creatine, herbal supplements, and superfoods. The core product line centers on collagen peptides (unflavored, chocolate, vanilla, lemon, hazelnut, matcha flavors) and marine collagen sourced from wild-caught North Atlantic codfish. Supporting products include Premium Gelatin Powder, Creatine Monohydrate (unflavored, berry lemon, stick packs), Plant-Based Protein (vanilla, unflavored), and herbal supplements (Ashwagandha, Curcumin Turmeric, Elderberry Syrup, Ultimate Immune Support). The company also offers superfood blends (Turmeric Golden Milk, Matcha) and various curated bundles (Best Seller Bundle, Collagen Best Seller Bundle, Creatine + Collagen Bundle, Beauty & Strength Bundle, and more). Products are positioned as clean, real-food ingredients blending Eastern traditions with modern science, with emphasis on grass-fed, pasture-raised, organic, and non-GMO sourcing.
Differentiator
Problem solved
Functional benefit
Products and services
- Unflavored Collagen Peptides Powder Hydrolyzed collagen peptide powder made from grass-fed, pasture-raised bovine sources, providing Types I and III collagen to support hair, skin, nails, joints, and gut health; intended for adult consumers adding collagen to daily beverages or recipes.
- Chocolate Collagen Peptides Powder Chocolate-flavored hydrolyzed bovine collagen peptides (Types I & III) fortified with reishi mushroom, formulated for daily beauty, gut, and mood support; targeted at adult consumers who want a flavored collagen drink.
- Vanilla Collagen Peptides Powder Vanilla-flavored hydrolyzed bovine collagen peptides (Types I & III) from grass-fed, pasture-raised cattle, designed for skin, hair, nail, joint, and gut support; intended for adult consumers seeking a flavored collagen option.
- Premium Gelatin Powder Premium bovine gelatin powder from grass-fed cattle for use in cooking, baking, and gut-supportive recipes; intended for home cooks and consumers seeking a culinary gelatin alternative.
- Creatine Monohydrate Micronized creatine monohydrate powder supporting muscle strength, endurance, brain function, and bone health; designed for active adults and fitness-focused consumers.
- Premium Ashwagandha Full-spectrum ashwagandha root extract formulated with black pepper and avocado oil to support stress relief, sleep quality, and mood balance; intended for adults seeking adaptogenic herbal support.
- Plant-Based Protein Powder Plant-based protein powder blended with digestive enzymes and organic ingredients, formulated for vegan, vegetarian, and dairy-free consumers seeking daily protein supplementation.
- Unflavored Marine Collagen Powder Hydrolyzed marine (fish) collagen peptides, non-GMO and pescatarian-friendly, supporting skin, hair, nail, and joint health; intended for adult consumers who avoid bovine products or follow a pescatarian lifestyle.
- Best Seller Bundle Curated multi-product bundle of Further Food's top-selling collagen, protein, and herbal SKUs sold at a progressive 10–25% discount; intended for new and existing customers seeking value-priced starter or replenishment packs.
- Further Food e-Gift Card Digital gift card redeemable for any product across the Further Food e-commerce store; intended for gift-givers shopping for wellness-focused friends and family.
- Premium Curcumin Turmeric Standardized curcumin turmeric extract (95% curcuminoids) combined with BioPerine for enhanced absorption, formulated to support joint comfort, healthy inflammation response, and immune function; intended for adults seeking a turmeric supplement.
- Elderberry Soothing Syrup Organic elderberry syrup blended with honey and apple cider vinegar to support immune health and soothing comfort; intended for adults and families seeking a daily immune tonic.
- Ultimate Immune Support Multi-ingredient immune-support supplement combining elderberry, turmeric, and complementary botanicals into one daily formula; targeted at adults seeking broad-spectrum seasonal and daily immune support.
- Superfood Turmeric (Golden Milk) Turmeric-forward golden milk superfood blend combining turmeric with complementary warming spices, designed to support inflammation response, joint comfort, and relaxation; intended for adults mixing it into milk or plant-based beverages.
- Superfood Matcha Organic matcha superfood powder designed to support energy, focus, and antioxidant intake; intended for adults seeking a coffee alternative or daily antioxidant boost.
- Go Further Club Subscription Recurring subscription program offering Further Food collagen, protein, and herbal supplements at a 20% discount with free shipping on every order; designed for repeat-purchase customers who want automated monthly or multi-month replenishment.
Quantifiable outcome
- 90%+ collagen absorption within 6 hours of consumption
- +3 more outcomes
Companies that use Further Food
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Further Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Further Food partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Further Food competitors and assessment
Company assessmentDirect peers
- Amazing Grass: Plant-based greens, protein, and superfood powder brand. Comparable to Further Food in superfood category (matcha, turmeric), clean-label positioning, and e-commerce distribution.
- Sports Research Corporation: DTC wellness brand best known for collagen peptides, krill oil, and protein powders. Directly competes with Further Food on collagen SKUs, Amazon presence, and subscription-driven e-commerce.
- Great Lakes Gelatin: Heritage collagen and gelatin brand with a strong specialty/gourmet channel footprint. Comparable to Further Food in collagen and gelatin powder categories and grass-fed sourcing claims.
- Ancient Nutrition: Multi-SKU collagen and protein supplement brand with strong emphasis on bone broth, collagen, and superfoods. Highly comparable to Further Food in formulation philosophy (food-as-medicine), product breadth, and e-commerce distribution.
- Vital Proteins: The leading direct-to-consumer collagen peptides brand in the U.S., offering bovine, marine, and chicken collagen alongside related wellness supplements. Closely matches Further Food in product mix, DTC model, and target health-conscious consumer.
- Primal Kitchen: Collagen-based drinks, protein bars, and dressings brand. Comparable to Further Food in collagen-forward product development, premium positioning, and DTC-plus-retail distribution.
- Bulletproof 360: Performance and wellness brand selling collagen protein, MCT oil, and supplements. Comparable to Further Food in premium DTC positioning, subscription model, and functional-ingredient story.
- Orgain: Plant-based protein and nutrition brand (shakes, powders, bars). Comparable to Further Food in plant-based protein SKU, HSA/FSA eligibility, and health-conscious target consumer.
Broad incumbents
- Thorne: Established practitioner-grade supplement brand offering a broad catalog including protein, collagen, and herbal products. Comparable to Further Food in NSF cGMP manufacturing standards and practitioner endorsement strategy, though Thorne operates at materially larger scale and via healthcare practitioners.
Emerging players
- Organixx: Smaller DTC supplement brand focused on clean-label herbal and nutritional supplements including collagen. Comparable to Further Food in holistic/traditional-medicine narrative and direct response model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Further Food social profiles
Digital presenceFurther Food compliance and trust
Trust signalCompliance3 records
Further Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Further Food leadership team
Management profileNumber of profiles
Profiles1 record
Further Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Further Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Further Food
What does Further Food do?
Further Food manufactures and sells its own branded line of nutritional and herbal supplements direct-to-consumer. Its core catalog includes hydrolyzed collagen peptide powders (grass-fed bovine and marine), plant-based protein powder, micronized creatine monohydrate, full-spectrum ashwagandha, curcumin turmeric, elderberry syrup, and superfood blends (matcha, golden milk), sold individually, in bundles, or via a recurring subscription program.
Is Further Food a public or private company?
Further Food is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Further Food founded?
Further Food was founded in 2014. It employs 1 to 10 people.
Where is Further Food based?
Further Food is headquartered in San Francisco, United States, in the North America region.
How does Further Food make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Recurring Revenue, bundled Products and gift Cards.
Who are Further Food's main competitors?
Direct peers on record are Amazing Grass, Sports Research Corporation, Great Lakes Gelatin, Ancient Nutrition, Vital Proteins, Primal Kitchen, Bulletproof 360 and Orgain. Thorne is listed as a broad incumbent. Organixx is listed as an emerging player.
Does Further Food have an API?
No public API is recorded for Further Food.
What industry is Further Food in?
Further Food's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAOAJ, Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids), with a secondary code of AFAJAHAB, Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins). Its NAICS code is 311 and its SIC code is 2090.