Wineandbarrels

What Wineandbarrels does

Wineandbarrels A/S is a Danish specialty retailer of wine storage solutions and accessories, founded in 2008 by CEO Jakob Dau and headquartered in Hillerød, north of Copenhagen. The company sells wine refrigerators (including its own Pevino and Cavecool sub-brand lines spanning 8 to 267-bottle capacities with multi-zone temperature control), wine racks (Caverack, Vinikea, Mensolas, Vino Wall Rack), wine glasses (Riedel, Spiegelau, Zwiesel Glas), wine preservation systems (Coravin), wine barrels, wine furniture, and custom wine cellar design services. It does not manufacture core technology itself but curates and resells branded equipment, supplemented by private-label accessories such as champagne sabers.

The company operates a hybrid omni-channel model combining the wineandbarrels.com e-commerce storefront with five physical showrooms (Hillerød, Fredericia, Stockholm, Oslo, Düsseldorf) and dedicated sales offices in London and Paris. A separately organized Erhverv/B2B division serves commercial clients including restaurants, hotels, wine bars, and wine lounges. Revenue is generated entirely through one-time product sales (plus after-sales service) — no subscription or recurring revenue model is in evidence — with promotional intensity concentrated around seasonal events such as Black Friday, Singles Day, and Cyber Monday, where discounts reach up to 40%.

Wineandbarrels self-describes as the leading Nordic wine equipment retailer, supported by a Trustpilot score of 4.6/5 across 9,555 reviews, E-mærket and SMV:Grøn certifications, and a multi-country SEO/content marketing engine. The business is founder-owned with no disclosed external funding or institutional investors, and it employs between 11 and 50 staff across functions including sales, showroom management, customer service, marketing, finance, supply chain, and management, with multilingual capabilities in Danish, Swedish, Norwegian, German, and English.

Name

Wineandbarrels

Legal name

Wineandbarrels A/S

Website

https://wineandbarrels.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Wineandbarrels is a Danish specialty retailer selling wine refrigerators, racks, glasses, barrels, furniture, and accessories through e-commerce and physical showrooms across Denmark, Sweden, Norway, Germany, the UK, and France, serving both private collectors and commercial hospitality clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Hillerød

HQ country

Denmark

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Online Retail (B2C): Direct-to-consumer sales of wine storage equipment, accessories, wine racks, glasses, and barrels through the wineandbarrels.com e-commerce platform, including home delivery and showroom pickup options.
2. B2B / Erhverv (Enterprise): Dedicated B2B division offering wine storage solutions to commercial clients such as restaurants, hotels, wine lounges, and businesses.
3. In-Showroom Sales: Physical showroom sales with personal consultation from experienced sales consultants, complemented by delivery and pickup services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wineandbarrels is a specialty retailer that curates and sells wine storage equipment and accessories, including wine refrigerators/coolers (from brands such as Pevino and Cavecool), wine racks, wine glasses, wine barrels, wine furniture, and a broad range of wine accessories (corkscrews, decanters, preservation systems, aroma kits). The company combines an owned e-commerce storefront with physical showrooms across Denmark, Sweden, Norway, and Germany, plus dedicated B2B services for commercial hospitality clients and custom wine cellar design.

Product overview

Wineandbarrels is a specialized wine equipment and accessories retailer offering a comprehensive portfolio centered around wine storage solutions. The core product lineup includes wine coolers/refrigerators (with own portfolio featuring Cavecool Danish-designed coolers and Pevino premium coolers in Noble, Majestic, and Imperial tiers), wine racks (including Vinikea, Caverack, Mensolas, and Vino Wall Rack brands), wine glasses (Riedel, Spiegelau, Zwiesel Glas), wine accessories (Coravin preservation systems, Le Nez du Vin aroma kits, champagne sabers), wine barrels, wine furniture, and custom wine cellar interior design services. The company also serves the business/corporate segment and operates showrooms across Scandinavia and Germany. The offering is structured as a multi-brand retail platform rather than a unified software product, combining first-party brands (Wineandbarrels accessories, Pevino, Cavecool) with curated partner brands across the wine storage and accessories ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Coolers / Wine Refrigerators

Quantifiable outcome

• Up to 40% savings on wine equipment during promotional periods
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PevinocoreTechnology or IntegrationPevino is a premium Danish wine cooler brand with three series (Noble, Majestic, Imperial) ranging from 8 to 267 bottles. Wineandbarrels is the primary retailer for Pevino products, offering their full range of wine refrigerators including single-zone, dual-zone, and multi-zone models with features such as UV-filtering glass, wooden shelves, and adjustable LED lighting.
• CavecoolcoreTechnology or IntegrationCavecool is a Danish-designed wine refrigerator brand emphasizing Nordic design aesthetics, quality components, and competitive pricing. Wineandbarrels is a key retailer for Cavecool products, offering their full range of freestanding, built-in, and integrated wine coolers.
• CaveCoolminorChannel Partner/ Reseller/ DistributorCaveCool (cavecool.com) is the brand itself; Wineandbarrels operates as the primary reseller and distributor of CaveCool products in the Nordic and broader European market through its showrooms and e-commerce platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• Liebherr: Major appliance manufacturer that produces a dedicated wine cabinet range sold through appliance and specialist retailers. Comparable as an upstream supplier/alternative brand in Wineandbarrels' cooler assortment and a potential vertical-integration threat.

Direct peers

• Wine Enthusiast: US-based specialty retailer of wine storage, accessories, glassware, and cellars. Directly comparable as a multi-category wine equipment and lifestyle retailer serving enthusiasts and commercial buyers through e-commerce and catalogs.
• Wine Racks America: Specialist retailer/manufacturer of wine racks and storage solutions. Comparable in product focus (wine storage furniture and racking) and target audience (collectors and interior designers), though primarily US-focused.
• VintageView: Designer and manufacturer of modern wine rack systems and wine storage displays sold through retail and project channels. Comparable for premium, design-led wine storage offerings aimed at collectors and hospitality interiors.

Regional players

• La Sommelière: French specialist retailer of wine coolers, wine cabinets, and storage accessories. Closest direct geographic competitor to Wineandbarrels in continental Europe, serving consumers and trade in France and surrounding markets.
• CellarDine: UK-based specialist retailer of wine racks, wine glasses, and wine accessories. Comparable in product range and customer base (collectors and hospitality), serving the UK market where Wineandbarrels has just opened a sales office.

Broad incumbents

• EuroCave: French manufacturer and retailer of premium wine cabinets and cellars. Comparable because it sells into the same high-end wine cooling niche, but operates more as a brand with its own retail channels rather than as an independent multi-brand retailer.
• Wayfair: Large generalist home furnishings marketplace with a significant wine cooler and rack assortment. Comparable as a competing channel for the same end-customer but at a fundamentally different scale, with structural pricing pressure on Wineandbarrels' core SKUs.
• Amazon: Global marketplace listing third-party and first-party wine coolers, racks, glasses, and accessories. Comparable as the dominant alternative purchase channel; structurally compresses pricing and selection for specialty wine equipment retailers.

Emerging players

• Bodum: Swiss-designed housewares and wine accessories brand with global retail presence. Comparable in the wine glass and accessories category, particularly for design-conscious consumers, but with a much wider housewares assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wineandbarrels6932/featured
• Facebookfacebook.com/Wineandbarrels
• LinkedInlinkedin.com/company/wineandbarrels
• Instagraminstagram.com/wineandbarrelscom
• Pinterestdk.pinterest.com/wineandbarrels

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wineandbarrels