e-TF1
e-TF1 is the digital division of France's TF1 Group, operating TF1+ — a free ad-supported streaming platform aggregating French-language series, films, live TV, and partner channel content for the mass-market French audience across web, iOS, and Android, with an optional €0.99 ad-free premium tier.
- Company typePublic
- Founded2015
- HeadquartersBoulogne-billancourt, France
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What e-TF1 does
e-TF1 is the digital division of TF1 Group (Groupe TF1), France's leading private television conglomerate, controlled by Bouygues and listed on Euronext Paris under ticker TF1. Established around 2015, e-TF1 was created to centralize and develop the group's digital operations, with its flagship product being TF1+ — a free ad-supported streaming (AVoD) platform launched in 2024 to replace the prior MYTF1 service. The platform offers hundreds of series, films, live TV, and on-demand content to the mass-market French audience, aggregating programming from TF1 Group's own channels (TF1, TMC, TFX, TF1 Séries Films, LCI) and an expanding set of partner channels including ARTE, LCP, Public Sénat, NOVO19, L'Équipe, INA, Red Bull TV, and Le Figaro TV. Content categories span daily soaps (Plus belle la vie, encore plus belle; Ici tout commence; Demain nous appartient), reality franchises (Koh-Lanta, Mask Singer, The Voice, Danse avec les Stars), children's programming (Miraculous, Paw Patrol), sports, news, documentaries, and telenovelas. Distribution is multi-device across web, iOS, and Android applications, and the platform implements digital accessibility features (subtitles, audio description, RGAA 4.1.2 compliance) and carbon-footprint reduction initiatives (video encoding optimization, low-definition viewing options).
The platform is built on standard web technologies (HTML5, CSS, JavaScript, WAI-ARIA) with adaptive streaming quality, content categorization, and curated collections, and exposes no public API. The business model is a hybrid freemium: primary revenue is generated through advertising (managed by TF1 Pub, the group's advertising sales arm), with a secondary premium layer — TF1+ Sans Pub — offering ad-free viewing at €0.99 per episode or via a full subscription (offre-max). Additional commercial elements include weekly promotional games ('Nos Bons Plans de la Semaine') offering prizes such as cinema tickets and concert passes. e-TF1 is governed within TF1 Group's broader climate and accessibility commitments, including SBTi-validated emissions reduction targets (42% Scope 1&2, 25% Scope 3a by 2030) and a multi-year accessibility roadmap (2024-2026). The division is operated with 51-100 employees out of Boulogne-Billancourt, and the parent TF1 Group is publicly traded. Strategic activity in 2024-2025 includes a co-production partnership with Netflix (The Countess of Monte Cristo) and the achievement of the fastest catalog growth among European AVoD platforms in 2025.
e-TF1 firmographics
Firmographics- Name
- e-TF1
- Legal name
- e-TF1
- Website
- https://tf1.fr
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- e-TF1 is the digital division of France's TF1 Group, operating TF1+ — a free ad-supported streaming platform aggregating French-language series, films, live TV, and partner channel content for the mass-market French audience across web, iOS, and Android, with an optional €0.99 ad-free premium tier.
- Ownership category
- akta.pro rank
e-TF1 industry classification
Industry- Product category
- Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- AVOD Streaming Channels (Ad-Supported OTT) (MPABAHAA)
Keywords
Where e-TF1 is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
e-TF1 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Advertising Revenue: TF1+ generates primary revenue through advertising. The platform is a free ad-supported streaming service (AVoD) where users watch content with advertisements. The platform's ad inventory is managed by TF1 Pub (TF1 advertising division).
- Premium Subscription (TF1+ Sans Pub): Optional premium tier offering ad-free viewing. Users can purchase ad-free episodes for €0.99 per episode or access the full ad-free subscription (offre-max).
- Transactional Purchases: Individual episode purchases available at €0.99 for ad-free viewing of specific programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with ads |
| Subscription | Pay-as-you-go | Ad-free premium viewing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
e-TF1 product offering
Product offeringCore offering
e-TF1 operates TF1+, a free ad-supported streaming (AVoD) platform that distributes hundreds of series, films, live TV channels, and on-demand content from TF1 Group's channels (TF1, TMC, TFX, TF1 Séries Films, LCI) and partner channels. The platform is accessible via web, iOS, and Android applications, and offers an optional premium ad-free subscription tier (TF1+ Sans Pub) priced at €0.99 per episode.
Product overview
e-TF1 operates TF1+, a free ad-supported streaming (AVoD) platform offering hundreds of series and films alongside live TV channels (TF1, TMC, TFX, TF1 Séries Films, LCI). The platform features diverse content categories including daily soaps (Plus belle la vie, encore plus belle; Ici tout commence; Demain nous appartient), entertainment shows (Koh-Lanta, Mask Singer, Danse avec les Stars), children's programming, telenovelas, documentaries, and sports content. Users can purchase ad-free episodes (TF1+ Sans Pub at €0.99) or participate in promotional games via Nos Bons Plans de la Semaine. The group also offers mobile applications for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- TF1+ Sans Pub: Premium ad-free subscription tier of TF1+ streaming service
- LCI
- TFOU d'Info
- Ushuaïa TV
- Protégeons notre planète
Products and services
- TF1+ Free ad-supported video streaming (AVoD) platform offering hundreds of series and films on web, mobile, and TV apps. Features live TV channels, on-demand content, and a premium ad-free subscription option (TF1+ Sans Pub for €0.99).
- TF1+ Sans Pub Premium ad-free subscription option for TF1+, priced at €0.99 per episode or as a full subscription (Offre Max) for continuous ad-free access to TF1+ content.
- TF1+ Mobile Applications (iOS and Android) Native iOS and Android applications for streaming TF1+ content on mobile devices, providing on-the-go access to series, films, and live TV.
- Nos Bons Plans de la Semaine Weekly games and contests section on TF1+ offering prizes including cinema tickets, vinyl records, concert and exhibition passes, and series merchandise to engage users.
Quantifiable outcome
- Fastest catalog growth among European AVoD platforms in 2025
- +2 more outcomes
Companies that use e-TF1
Customer profileSegments1 record
Ideal customer profiles1 record
e-TF1 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
e-TF1 partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- NetflixcoreNetflix and TF1 collaborated on the television project 'The Countess of Monte Cristo' starring Audrey Fleurot. This represents a significant co-production partnership between the French broadcaster and the global streaming giant, combining TF1's French content expertise with Netflix's international distribution reach.
- ARTEmajorARTE content is available on TF1+ through channel categorization, allowing users to access ARTE programming including documentaries, European films, and cultural content through the TF1+ platform.
- LCP - Public SénatminorLCP (La Chaîne Parlementaire) and Public Sénat political content available on TF1+ through dedicated channel categories, expanding political and parliamentary content offerings.
- L'ÉquipemajorL'Équipe sports channel content available on TF1+, providing access to sports programming including football, rugby, basketball, motorsports, and sports analysis shows.
- Le Figaro TVminorLe Figaro TV content available on TF1+ through partnership, offering news-related and editorial content programming.
- Red Bull TVminorRed Bull TV extreme sports and lifestyle content available on TF1+, providing access to adventure sports programming and events.
- INA (Institut national de l'audiovisuel)minorINA archival content available on TF1+, providing access to historical French audiovisual archives and retro content collections.
- NOVO19minorNOVO19 channel content integrated into TF1+ platform, offering additional entertainment programming options.
- EcoprodcoreTF1 Group is a founding member of Ecoprod, an association focused on eco-production of audiovisual content. This partnership drives sustainable production practices across the industry through measurement, dialogue, and sensitization initiatives.
- ADEME (Agence de la transition écologique)coreTF1 Group works with ADEME as a reference source for environmental impact data and participates in annual climate contracts with the Ministry of Ecological Transition, aligning with French national sustainability frameworks.
- Ministry of Ecological TransitioncoreTF1 Group signs annual climate contracts (contrats-climat) with the Ministry of Ecological Transition, documenting and committing to environmental engagement targets including carbon emission reductions.
- SBTi (Science Based Targets initiative)coreTF1 Group's carbon reduction targets (42% reduction in scope 1 and 2 emissions by 2030, 25% reduction in scope 3a) have been validated by the Science Based Targets initiative, ensuring climate commitments align with scientific requirements.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
e-TF1 competitors and assessment
Company assessmentDirect peers
- France Télévisions (france.tv): France's public broadcaster operating a free ad-supported streaming platform france.tv. Direct competitor to TF1+ in the French AVoD market, offering similar free streaming of national broadcast content plus on-demand catalog, and competing for the same advertising budgets through public broadcaster inventory.
- M6 Group (6play / M6+): RTL Group-owned French commercial broadcaster operating 6play/M6+ AVoD streaming service. Closely comparable to TF1+ as a competing private-broadcaster AVoD platform in France with free ad-supported streaming, replay, and exclusive French entertainment IP (including reality TV franchises).
- ARTE (arte.tv): French-German public cultural broadcaster with a free ad-supported streaming platform featuring documentaries, European films, and cultural content. ARTE is both a TF1+ content partner and a comparable free streaming service targeting overlapping French-speaking audiences with differentiated editorial positioning.
- Molotov: French OTT aggregation platform offering free streaming of French broadcast channels (including TF1, M6, Arte) plus on-demand content. Molotov competes with TF1+ as a free streaming destination for live French TV and replay services, with similar AVoD monetization and audience overlap.
- Pluto TV: Paramount-owned global free ad-supported streaming television (FAST) service operating in France. Pluto TV is a direct competitor to TF1+ in the French AVoD/FAST market, with similar ad-supported linear channel and on-demand monetization models targeting the same free-streaming audience.
Regional players
- Rakuten TV: European AVoD/SVOD hybrid streaming service active across multiple EU markets including France. Comparable to TF1+ as a free ad-supported European streaming platform with transactional and subscription monetization, though operating at a pan-European rather than France-only scale.
- Joyn (ProSiebenSat.1): German free ad-supported streaming platform from ProSiebenSat.1, structurally similar to TF1+ as a major commercial broadcaster's AVoD service. Relevant benchmark for European broadcaster-led AVoD economics, content aggregation, and catalog growth, though focused on the German market.
- RTL Play (RTL Group): RTL Group's free streaming service operating in Belgium and other European markets. Comparable to TF1+ as a major European commercial broadcaster's AVoD offering with free ad-supported streaming, replay, and exclusive local content, though primarily serving non-French markets.
Broad incumbents
- ITV (ITVX): UK commercial broadcaster operating ITVX, a free ad-supported streaming service alongside subscription tiers. Comparable to TF1+ as an established Western European commercial broadcaster's flagship digital AVoD platform, with similar hybrid freemium monetization and exclusive local content IP.
- Channel 4: UK public-service broadcaster with a strong free ad-supported streaming presence. Comparable to TF1+ as a major Western European free-to-air broadcaster's digital offering, leveraging established broadcast IP for AVoD monetization and audience reach.
Market position
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
e-TF1 social profiles
Digital presencee-TF1 compliance and trust
Trust signalCompliance1 record
e-TF1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
e-TF1 leadership team
Management profileNumber of profiles
Profiles1 record
e-TF1 subsidiaries and ownership
Company hierarchySubsidiaries10 records
e-TF1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e-TF1 M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e-TF1
What does e-TF1 do?
e-TF1 operates TF1+, a free ad-supported streaming (AVoD) platform that distributes hundreds of series, films, live TV channels, and on-demand content from TF1 Group's channels (TF1, TMC, TFX, TF1 Séries Films, LCI) and partner channels. The platform is accessible via web, iOS, and Android applications, and offers an optional premium ad-free subscription tier (TF1+ Sans Pub) priced at €0.99 per episode.
Is e-TF1 a public or private company?
e-TF1 is a public company. It is classified as public and is currently operating.
When was e-TF1 founded?
e-TF1 was founded in 2015. It employs 51 to 100 people.
Where is e-TF1 based?
e-TF1 is headquartered in Boulogne-billancourt, France, in the Europe region.
How does e-TF1 make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are premium Subscription (TF1+ Sans Pub) and transactional Purchases.
Who are e-TF1's main competitors?
Direct peers on record are France Télévisions (france.tv), M6 Group (6play / M6+), ARTE (arte.tv), Molotov and Pluto TV. Regional players are Rakuten TV, Joyn (ProSiebenSat.1) and RTL Play (RTL Group). Broad incumbents are ITV (ITVX) and Channel 4.
Does e-TF1 have an API?
No public API is recorded for e-TF1.
What industry is e-TF1 in?
e-TF1's product category is Video Streaming. Its primary akta.pro industry code is MPABAHAA, AVOD Streaming Channels (Ad-Supported OTT). Its NAICS code is 516210 and its SIC code is 4833.