Groupe SMCP
Groupe SMCP is a Paris-based, publicly listed (Euronext: SMCP) accessible-luxury fashion group operating four brands — Sandro, Maje, Claudie Pierlot, and De Fursac — across DTC e-commerce and physical retail in Europe and North America.
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Groupe SMCP firmographics
Firmographics- Name
- Groupe SMCP
- Legal name
- SMCP USA Inc.
- Website
- https://sandro-paris.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Groupe SMCP is a Paris-based, publicly listed (Euronext: SMCP) accessible-luxury fashion group operating four brands — Sandro, Maje, Claudie Pierlot, and De Fursac — across DTC e-commerce and physical retail in Europe and North America.
- Ownership category
- akta.pro rank
Where Groupe SMCP is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Groupe SMCP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ready-to-wear fashion retail: One-time product sales of apparel, accessories, shoes, and bags targeting men and women across multiple price points from entry-level to premium.
- Gift cards: Electronic and physical gift cards with values between $50-$1000, providing flexible payment options for customers.
- Secondhand resale program: Circular economy initiative allowing customers to buy and sell pre-owned Sandro items, extending customer lifetime value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-wear fashion items |
| Other | Pay-as-you-go | Gift cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Groupe SMCP product offering
Product offeringCore offering
Groupe SMCP is a French ready-to-wear fashion retail group that designs, produces, and sells women's and men's apparel, footwear, leather goods, and accessories through its owned brands — Sandro, Maje, Claudie Pierlot, and De Fursac. The group distributes through owned e-commerce platforms, physical retail stores across multiple countries, and a branded secondhand resale platform supporting circular economy initiatives.
Product overview
SANDRO is a French ready-to-wear fashion brand owned by Groupe SMCP, offering a comprehensive portfolio of women's and men's clothing, footwear, leather goods, and accessories. The brand operates on a single-brand e-commerce platform (us.sandro-paris.com) and maintains physical retail locations globally. The product line is organized into women's ready-to-wear (dresses, tops, skirts, pants, denim, outerwear, knitwear), men's ready-to-wear (shirts, t-shirts, polos, outerwear, suits, pants, denim), women's shoes (boots, loafers, sneakers, heels, sandals), men's shoes (loafers, sneakers, sandals), women's bags (crossbody, shoulder, tote, mini), men's bags (backpacks, briefcases, weekenders), and accessories (belts, scarves, hats). The brand also operates SANDRO Secondhand, a resale platform for pre-owned items, and offers gift cards. Collections are released seasonally (Spring/Summer and Fall/Winter), with periodic capsule collections and special occasion offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Sandro Secondhand: Pre-owned Sandro clothing and accessories resale platform
- More Responsible
Products and services
- Sandro Women's Ready-to-Wear Core women's clothing line offering dresses, tops, skirts, pants, jeans, coats, jackets, sweaters, cardigans, matching sets, and denim designed with Parisian-inspired elegance for fashion-conscious women.
- Sandro Men's Ready-to-Wear Men's clothing collection including shirts, sweaters, hoodies, t-shirts, polos, jackets, coats, suits, blazers, pants, shorts, denim, and swimwear designed for modern masculine elegance.
- Sandro Women's Shoes Women's footwear collection including boots, loafers, flats, sneakers, heels, and sandals in various styles and materials.
- Sandro Men's Shoes Men's footwear including loafers, dress shoes, sneakers, and sandals in various styles.
- Sandro Women's Bags Women's leather goods including crossbody bags, shoulder bags, tote bags, mini bags, and specialty collections such as Mambo, Ezmeh, and Tangoso.
- Sandro Men's Bags Men's leather goods including backpacks, crossbody bags, briefcases, weekenders, and totes.
- Sandro Accessories Accessories for women and men including belts, scarves, hats, and other small leather goods.
- Sandro Secondhand Resale Marketplace Pre-owned Sandro clothing and accessories resale service allowing customers to buy and sell second-hand Sandro items, supporting the brand's circularity and sustainability commitments.
- Sandro Gift Cards Digital and physical gift cards available in denominations from $50 to $1,000, valid for purchases on the Sandro website and in US stores.
Companies that use Groupe SMCP
Customer profileSegments1 record
Ideal customer profiles3 records
Groupe SMCP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Groupe SMCP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Student BeansminorPartnership providing exclusive student and recent graduate discounts through the Student Beans platform, targeting young fashion-conscious consumers with reduced pricing.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Groupe SMCP competitors and assessment
Company assessmentBroad incumbents
- Inditex (Zara): Global fast-fashion conglomerate whose Zara and Massimo Dutti banners flank Sandro from below and at peer level. Sets the bar on supply-chain speed, omnichannel retail, and international rollout that SMCP must match.
Direct peers
- Massimo Dutti: Inditex-owned accessible-luxury brand focused on elevated, classic ready-to-wear for men and women. Competes head-to-head with Sandro on price band, store experience, and assortment.
- & Other Stories: H&M Group's premium womenswear label with curated, design-led collections, DTC e-commerce, and curated physical stores—competing for the same fashion-conscious accessible-luxury customer.
- The Kooples: French contemporary fashion house with a rock-chic positioning, men's and women's ready-to-wear, and a DTC + flagship retail model directly overlapping Sandro's customer and price architecture.
- Zadig & Voltaire: Parisian accessible-luxury brand spanning women's, men's, and children's ready-to-wear with global stores and DTC. Overlaps Sandro on Parisian positioning and core customer profile.
- Mango: Global Spanish fashion retailer with a broad ready-to-wear assortment across entry-level to elevated lines (including Mango Premium), competing on price adjacency and DTC/store scale.
- Sézane: French accessible-luxury ready-to-wear brand for women and men with a Paris heritage, owned DTC site, and physical stores in major Western cities. Closest direct comparable to Sandro in price band, aesthetic, and customer.
- ba&sh: Paris-based contemporary women's fashion brand in the same accessible-luxury segment, with global DTC e-commerce, flagship stores, and a similar Parisian-elegance value proposition.
- IRO: Paris-based contemporary fashion brand with a rock-elegant aesthetic spanning women's and men's ready-to-wear and denim; comparable DTC and selective retail distribution to Sandro.
- COS: H&M Group's accessible-luxury label offering minimalist ready-to-wear, shoes, and accessories for men and women at comparable price points, with global DTC and physical retail footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Groupe SMCP social profiles
Digital presenceGroupe SMCP compliance and trust
Trust signalCompliance1 record
Groupe SMCP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe SMCP leadership team
Management profileNumber of profiles
Groupe SMCP subsidiaries and ownership
Company hierarchySubsidiaries4 records
Groupe SMCP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe SMCP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe SMCP
What does Groupe SMCP do?
Groupe SMCP is a French ready-to-wear fashion retail group that designs, produces, and sells women's and men's apparel, footwear, leather goods, and accessories through its owned brands — Sandro, Maje, Claudie Pierlot, and De Fursac. The group distributes through owned e-commerce platforms, physical retail stores across multiple countries, and a branded secondhand resale platform supporting circular economy initiatives.
Is Groupe SMCP a public or private company?
Groupe SMCP is a private company. It is classified as public and is currently operating.
When was Groupe SMCP founded?
Groupe SMCP was founded in 2010. It employs 1,001 to 5,000 people.
Where is Groupe SMCP based?
Groupe SMCP is headquartered in Paris, France, in the Europe region.
How does Groupe SMCP make money?
Three revenue lines are on record. Ready-to-wear fashion retail is the primary driver. The others are gift cards and secondhand resale program.
Who are Groupe SMCP's main competitors?
Inditex (Zara) is listed as a broad incumbent. Direct peers are Massimo Dutti, & Other Stories, The Kooples, Zadig & Voltaire, Mango, Sézane, ba&sh, IRO and COS.
Does Groupe SMCP have an API?
No public API is recorded for Groupe SMCP.