What Avulux does

Avulux is a privately held, USA-based direct-to-consumer eyewear company that designs and sells patented precision-tinted lenses for migraine and light sensitivity management. Its core technology is a multi-band light-filtering lens that blocks up to 97% of harmful blue (480nm), amber (590nm), and red wavelengths while allowing soothing green light to pass through, developed over 8+ years of R&D and validated in independent clinical trials including research conducted with Harvard Medical School/Boston Children's Hospital and the University of Miami Miller School of Medicine. The product portfolio spans three lens technologies — the original Avulux indoor lens, Avulux Adapt (photochromic, transitioning from ~52% to ~15% VLT), and Avulux Atlas (polarized, ~22% VLT) — fitted into multiple acetate frame styles (Oslo, Nala, Lilu, Bli, Aeon, Vox, Xyko) in non-prescription, prescription, and reader configurations, plus Fit Over and 'Avulux in Your Frames' customization services.

Avulux generates revenue through one-time transactional sales of $335-$615 per unit via a dual-channel go-to-market: a DTC e-commerce site (avulux.com) with virtual try-on via the OCHO Vision app, free USA shipping, 60-day returns on non-custom orders, and Shop Pay/PayPal/Affirm financing; and a global network of 1,000-1,300+ Authorized Eye Care Providers offering custom prescription integration and in-person fitting. Distribution spans the USA, Canada, UK, Australia, and New Zealand, with marketing executed across Google Ads, Bing, Meta, TikTok, YouTube, Klaviyo email, an Ambassador program, and earned media (Business Insider, McGill, University of Utah Health, The Vision Council). Pricing is fully premium with no subscription or recurring component, and 50,000+ cumulative wearers are reported as of 2025.

The company is privately held with no disclosed funding rounds, parent company, subsidiaries, headcount, or revenue figures. Key dependencies include a Shopify-based storefront, third-party clinical research institutions for evidence generation, Judge.me for verified reviews, and partner integrations with OCHO Vision (try-on), Affirm/Shop Pay/PayPal (financing), Klaviyo (email), and Microsoft Clarity/Hotjar (analytics).

Name

Avulux

Legal name

Avulux

Website

https://avulux.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Avulux is a privately held DTC eyewear company that sells patented multi-band precision-tinted lenses (Avulux, Adapt, Atlas) to manage migraine and light sensitivity, serving 50,000+ wearers globally through its website and a 1,300+ Authorized Provider network.

Ownership category

akta.pro rank

Product category

Therapeutic Eyewear

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN)

akta.pro secondary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Precision light filtering
• Migraine glasses
• Photophobia management
• Therapeutic eyewear
• Light sensitivity lenses

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Non-Prescription Migraine Glasses: One-time purchase of Avulux frames with non-prescription precision-tinted lenses. Available in multiple frame styles (Oslo, Nala, Lilu, Bli, Aeon, Vox) at various price points from $384.99 to $414.99 USD.
2. Prescription (Rx) Migraine Glasses: One-time purchase of Avulux frames with custom prescription lenses tailored to individual vision requirements (nearsightedness, farsightedness, astigmatism). Available in USA via Avulux.com; international customers can find Avulux Authorized Providers. Priced higher than non-prescription (e.g., Lilu Rx $584.99 USD).
3. Reader Migraine Glasses: One-time purchase of Avulux frames with reader lenses providing magnification for close-up tasks. Custom crafted with same magnification in both lenses, available without prescription. Priced similarly to Rx options.
4. Avulux in Your Frames: Customers can send their own frames to Avulux to have Avulux lenses fitted, allowing personalization with preferred frame styles while using patented lens technology.
5. Fit Over Frames: Specialized frames designed to fit over existing prescription glasses, enabling migraine relief without replacing current eyewear. Options include ProtectLite Fit Over at $334.99 USD.
6. Gift Cards: Avulux gift cards available for purchase starting at $50.00 USD, allowing recipients to choose their own frames and lens options.
7. Financing (Shop Pay / PayPal): Avulux offers interest-free bi-weekly payment plans through Shop Pay and PayPal, allowing customers to pay over time for purchases. Shop Pay Installments provides 4-interest-free payments; PayPal offers similar options including monthly payments and PayPal Credit.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Avulux designs and sells patented precision-tinted migraine and light sensitivity glasses that filter up to 97% of harmful blue, amber, and red light wavelengths while allowing soothing green light through. The glasses are sold across multiple frame styles (Lilu, Bli, Vox, Oslo, Aeon, Nala, Xyko) in non-prescription, custom prescription (Rx), and reader lens configurations, with three lens variants (standard, photochromic Adapt, polarized Atlas) and a Fit Over option for use over existing prescription eyewear.

Product overview

Avulux offers a portfolio of migraine and light sensitivity glasses powered by three distinct lens technologies: Avulux (original precision-tinted lenses for indoor use and mild outdoor conditions), Avulux Adapt (photochromic lenses that automatically darken outdoors), and Avulux Atlas (polarized lenses for outdoor enthusiasts). The lenses use patented multi-band light-filtering technology that blocks up to 97% of harmful blue, amber, and red wavelengths while preserving soothing green light. Available across multiple frame styles (Lilu, Bli, Vox, Oslo, Aeon, Nala, Xyko) in non-prescription, prescription (Rx), and reader configurations, plus Fit Over options and the Avulux in Your Frames customization service.

Differentiator

Problem solved

Functional benefit

Brands

• Avulux Adapt: Photochromic lens technology that automatically darkens outdoors to provide enhanced UV protection while maintaining the same filtration properties as the base Avulux lens indoors. Transitions from approximately 52% visible light transmission indoors to approximately 15% VLT in sunlight.
• Avulux Atlas

Products and services

• Avulux Migraine Glasses (standard precision-tinted lens) Frames bundled with the original Avulux precision-tinted lens for indoor use and mild outdoor conditions. Available across multiple frame styles (Oslo, Nala, Lilu, Bli, Aeon, Vox) in non-prescription ($384.99–$414.99), custom prescription Rx, and reader configurations. For individuals with migraine, photophobia, and light sensitivity.
• Avulux Adapt Migraine Glasses (photochromic lens) Photochromic Avulux lens that automatically darkens from ~52% VLT indoors to ~15% VLT in sunlight when exposed to UV, then returns to standard clarity indoors. For individuals needing indoor-to-outdoor light sensitivity protection in a single pair. Provides 2x better light quality than conventional sunglasses when fully activated.
• Avulux Atlas Migraine Glasses (polarized outdoor lens) Polarized Avulux lens at ~22% VLT with full polarization, designed for outdoor enthusiasts to block harsh reflected glare from water, roads, snow, and glass. Delivers 2x better light quality than neutral polarized lenses. Outdoor-only use recommended.
• Fit Over Frames Avulux Wear Over Frame and ProtectLite Fit Over options designed to fit over existing prescription glasses, enabling migraine/light sensitivity relief without requiring the user to replace their current prescription eyewear. For prescription eyewear wearers who also experience photophobia.
• Avulux in Your Frames Customization service where customers send their own existing frames to Avulux to have Avulux patented lenses installed. Available for non-prescription, prescription, and reader lenses across standard, Adapt, and Atlas lens types. For individuals who want Avulux light-filtering technology in a preferred frame style.
• Avulux Gift Card Digital gift cards available starting at $50.00 USD that recipients can redeem on avulux.com to choose their own frames and lens configuration (non-prescription, Rx, or reader). For gift-givers purchasing for migraine/light sensitivity sufferers.

Quantifiable outcome

• 90% of Avulux wearers find that the patented technology helps them through their days by effectively filtering harmful light
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• OCHO VisioncoreTechnology or IntegrationOCHO Vision app provides virtual try-on functionality for Avulux frames. Available on iOS (iPhone X or above required for accurate sizing) and Android. Allows users to take optical measurements including pupillary distance (PD) and segment height for progressive lenses. Store code 'Avulux' used within the app.
• Harvard Medical School / Boston Children's HospitalflagshipStrategic or Co-development PartnerResearch conducted at Harvard Medical School / Boston Children's Hospital studied light sensitivity using quantitative sensory testing with the Ocular Photosensitivity Analyzer (OPA). This research contributed to understanding how specific light wavelengths (blue, amber, red) impact migraine pain.
• University of Miami Miller School of MedicineflagshipStrategic or Co-development PartnerResearch institution that collaborated on studies demonstrating Avulux lens effectiveness at raising visual photosensitivity discomfort thresholds (p=0.003).
• Judge.mecoreTechnology or IntegrationReview platform used by Avulux to collect and display verified customer reviews. 317 verified reviews displayed on avulux.com. Widget app integrated with Shopify store.
• Shop Pay / AffirmcoreGTM or Marketing PartnerShop Pay Installments provides interest-free bi-weekly payment plans (4 installments). Rates from 0-36% APR. Eligibility check has no impact on credit score. Partnered lending platform through Affirm.
• PayPalcoreGTM or Marketing PartnerPayPal financing options including interest-free payments every two weeks, paying monthly, or using PayPal Credit. Enables flexible payment options for customers.
• University of Utah HealthminorOthersFeatured in Avulux's media spotlight section, indicating press coverage or endorsement from this healthcare institution.
• McGill UniversityminorOthersFeatured in Avulux's media spotlight section, indicating press coverage or academic recognition.
• The Vision CouncilminorOthersFeatured in Avulux's media spotlight section. The Vision Council is a major optical industry trade organization, indicating industry recognition.
• Business InsiderminorOthersFeatured in Avulux's media spotlight section, indicating press coverage from this major business publication.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• EyeBuyDirect: EyeBuyDirect is a low-cost online eyewear retailer offering prescription glasses, readers, and blue-light filtering lenses at significantly lower price points. It competes with Avulux at the price-sensitive end of the online optical market, particularly for non-prescription and reader tiers.

Direct peers

• Axon Optics: Axon Optics offers FL-41 tinted migraine/light sensitivity glasses, including prescription and fit-over options, and was co-developed with researchers from the University of Utah. It directly competes with Avulux in the same therapeutic eyewear niche with overlapping customer testimonials and ECP distribution.
• TheraSpecs: TheraSpecs sells precision-tinted indoor and outdoor glasses marketed for migraine and light sensitivity using FL-41 tinting. It is the most direct comparable to Avulux, competing for the same photophobia/migraine consumer with similar DTC and clinical-positioning messaging.

Broad incumbents

• Warby Parker: Warby Parker is a leading DTC optical retailer offering prescription glasses, sunglasses, readers, and contact lenses at accessible prices. It is a broad incumbent in Avulux's frame-and-lens category and could enter therapeutic tinting as the segment grows.
• Uvex by Honeywell: Uvex (Honeywell) sells protective and safety eyewear with specialized tints for industrial and occupational light exposure. It is an adjacent incumbent in tinted/light-filtering eyewear, though focused on workplace rather than therapeutic use.
• Transitions Optical: Transitions (EssilorLuxottica) is the dominant photochromic lens brand, embedded across most optical retailers and ECPs. Avulux Adapt competes directly with Transitions in photochromic functionality, but Transitions operates at mass scale and does not address migraine-specific wavelengths.

Emerging players

• Cocoons (Live Eyewear): Cocoons makes fit-over sunglasses and low-vision eyewear with various tints for glare and light sensitivity. It competes with Avulux's Fit Over and ProtectLite products for customers who want to wear Avulux over prescription glasses without replacing them.
• Ziena Eyewear: Ziena (formerly Keller Products) sells moisture chamber glasses for dry eye and light sensitivity, including fit-over styles. It overlaps with Avulux in the light-sensitivity/photophobia patient population and the fit-over form factor.
• Gunnar Optiks: Gunnar sells computer and gaming glasses with amber-tinted lenses for blue-light reduction and digital eye strain. It competes with Avulux in the screen-time and indoor light-sensitivity segments but does not target migraine or photophobia specifically.
• Felix Gray: Felix Gray sells blue-light filtering glasses marketed for screen use, with prescription, readers, and sunglasses. It overlaps with Avulux's screen/light sensitivity use case but uses a broader wellness positioning rather than migraine-specific clinical claims.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Avulux
• Facebookfacebook.com/avulux
• Instagraminstagram.com/avulux/?hl=en
• TikToktiktok.com/@avulux?lang=en
• Xx.com/avulux

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avulux