Axon Optics
Axon Optics designs and sells precision light-filtering glasses for migraine and photophobia patients, powered by proprietary Avulux lens technology, via direct-to-consumer e-commerce and an authorized eye care provider network.
- Company typePrivate
- Founded2010
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Axon Optics does
Axon Optics is a direct-to-consumer eyewear company that designs, manufactures, and sells precision light-filtering glasses targeted at people with migraine and photophobia. Founded in 2010 by neuro-ophthalmologist Dr. Bradley Katz, photonics researcher Steve Blair, and an ophthalmic entrepreneur, the company originated from research at the University of Utah's Moran Eye Center and initially launched FL-41 tinted lenses in June 2011. Since 2017, all products have been powered by the proprietary Avulux multi-band precision optical filter, which absorbs up to 97% of harmful blue, amber, and red light wavelengths while allowing soothing green light through. An independent, randomized, double-blind, placebo-controlled clinical trial completed in 2020 validated the lens technology for episodic migraine patients.
The product portfolio is centered on three Avulux lens variants — the original Avulux indoor lens, the photochromic Avulux Adapt (indoor/outdoor), and the polarized Avulux Atlas (outdoor) — mounted in multiple frame styles including Lark, Lilu, Ace, Aeon, and Bello, available in non-prescription, prescription (Rx), and reader formats. Frame prices range from approximately $334.99 to $584.99 USD, with a 60-day money-back guarantee on non-custom orders and HSA/FSA payment eligibility. The company also offers a Send-in-Your-Frame retrofit service, Fit Over Frames for existing prescription users, and gift cards. Sales occur through the axonoptics.com e-commerce storefront and through a B2B Avulux Authorized Provider network of eye care professionals who can sample and custom-order prescription lenses. A virtual try-on experience is delivered through the OCHO Vision iOS/Android app.
In 2023, Axon Optics became an Avulux brand, with Avulux functioning as the parent entity and Dr. Charles Posternack serving as President and CEO. The company operates with 1–10 employees from the Salt Lake City / Rocky Mountain region, has served 30,000+ customers over its 10+ year history, and has no disclosed institutional funding. International shipping extends reach into Europe, though specific international volume is not disclosed. Revenue is generated almost entirely through one-time hardware sales, with no subscription or recurring service component.
Axon Optics firmographics
Firmographics- Name
- Axon Optics
- Legal name
- Axon Optics
- Website
- https://axonoptics.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Axon Optics designs and sells precision light-filtering glasses for migraine and photophobia patients, powered by proprietary Avulux lens technology, via direct-to-consumer e-commerce and an authorized eye care provider network.
- Ownership category
- akta.pro rank
Axon Optics industry classification
Industry- Product category
- Therapeutic Eyewear
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
- akta.pro secondary industries
- Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN), Reading Glasses (OTC) (CRAAAKAG), Sport & Performance Eyewear (CRAAAKAC)
Keywords
Where Axon Optics is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Axon Optics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Eyewear Product Sales: One-time purchase model for migraine glasses powered by Avulux lenses. Products available in non-prescription, prescription (Rx), and reader formats. Frame prices range from approximately $334.99 to $584.99 USD. Additional revenue from lens coating options (hardcoat, hardcoat + anti-reflective).
- Send-In-Your-Frame Service: Customers can send their own frames to have Avulux lenses installed, with option for prescription or non-prescription and anti-reflective coating.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Non-Prescription Glasses - Base model |
| One time/ perpetual license | Pay-as-you-go | Prescription (Rx) Glasses |
| One time/ perpetual license | Pay-as-you-go | Readers |
| One time/ perpetual license | Pay-as-you-go | Lens Types - Avulux, Adapt, Atlas |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Axon Optics product offering
Product offeringCore offering
Axon Optics designs, manufactures, and sells eyewear powered by proprietary Avulux precision light-filtering lens technology that absorbs up to 97% of harmful blue, amber, and red light wavelengths while allowing soothing green light through. The company offers migraine and light sensitivity glasses in non-prescription, prescription, and reader formats across three lens variants (Avulux, Avulux Adapt, Avulux Atlas), mounted in multiple frame styles and sold direct-to-consumer online and through authorized eye care providers.
Product overview
Axon Optics is a direct-to-consumer migraine and light sensitivity eyewear brand offering a unified product portfolio centered on Avulux precision light-filtering lens technology. The core offering consists of the Avulux Migraine & Light Sensitivity Lens (clinically proven), available in three variants: the original Avulux lens (indoor/everyday), Avulux Adapt (photochromic, indoor/outdoor adaptive), and Avulux Atlas (polarized outdoor). These lenses are mounted in multiple frame styles (Lark, Lilu, Ace, Aeon, Bello) offered in non-prescription, prescription (Rx), and reader configurations. Supporting services include a Send in Your Frame lens replacement service, Fit Over Frames for existing prescription glasses users, and a virtual try-on feature via the OCHO Vision app. The company joined the Avulux family in 2023. Frames are manufactured in the USA and Asia; lenses are made in the USA. Axon Optics also sells gift cards.
Differentiator
Problem solved
Functional benefit
Brands
- Avulux: The world's only clinically proven lens for people living with migraine and light sensitivity. Delivers ~2x better light quality through precision filtering of harmful wavelengths while preserving soothing green light.
- Avulux Adapt
- Avulux Atlas
Products and services
- Avulux Migraine & Light Sensitivity Glasses Eyewear featuring the original clinically proven Avulux lens that filters harmful blue, amber, and red wavelengths while allowing soothing green light through; designed for people living with migraine and photophobia for indoor and everyday use.
- Avulux Adapt Glasses Photochromic lens glasses that match the spectral curve of the original Avulux lens indoors and automatically darken when exposed to UV light outdoors, providing enhanced protection without swapping frames.
- Avulux Atlas Glasses Polarized outdoor sunglasses designed for outdoor enthusiasts, blocking harsh reflected light from water, roads, snow, and glass with approximately 22% VLT for intense sunlight conditions.
- Lark Frame Stylish transparent acetate frame with flexible titanium in lavender, blush, and peach colors, available in regular and narrow widths; powered by Avulux lenses in non-prescription, prescription, and reader versions.
- Lilu Frame Wayfarer-style frame with a keyhole nose bridge, available in regular and narrow widths and colors including Havana Night, Clear, and Midnight; designed for home, gym, or office use and powered by Avulux lenses.
- Lilu Readers Reader version of the Lilu frame with magnification lenses for near-vision tasks, powered by Avulux Migraine & Light Sensitivity Lenses and available in regular and narrow widths.
- Lilu Rx Prescription version of the Lilu frame customized to the wearer's specific vision prescription, powered by Avulux Migraine & Light Sensitivity Lenses and available in regular and narrow widths.
- Ace Frame Aviator-style migraine glasses frame in gunmetal finish, available with the original Avulux, Avulux Adapt, or Avulux Atlas lens options.
- Aeon Frame Frame style offered by Axon Optics, powered by Avulux Migraine & Light Sensitivity Lenses and available with the original Avulux, Avulux Adapt, or Avulux Atlas lens options.
- Bello Frame Frame style offered by Axon Optics, powered by Avulux Migraine & Light Sensitivity Lenses.
- Send-In-Your-Frame Service Service allowing customers to send in their own personal frames to have Avulux Migraine & Light Sensitivity Lenses installed, with prescription or non-prescription options and optional anti-reflective coating.
- Fit Over Frames Frames designed to be worn over existing prescription glasses, providing all Avulux light-filtering benefits without requiring a change in the customer's current eyewear setup.
- Gift Cards Digital gift cards delivered via email, applicable to online orders and non-refundable, providing an option for gifting Avulux-powered migraine glasses.
Quantifiable outcome
- 97% of harmful blue, amber, and red light absorbed while allowing soothing green light through
- +3 more outcomes
Companies that use Axon Optics
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Axon Optics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Axon Optics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AvuluxflagshipAxon Optics joined the Avulux family in 2023 as part of an ongoing effort to offer the migraine community the best in light management. Axon Optics glasses are powered by Avulux lenses - the proprietary, clinically proven precision light filtering technology. Dr. Charles Posternack is co-founder and President of Avulux. This is a vertically integrated relationship where Avulux supplies the core lens technology powering all Axon Optics products.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Axon Optics competitors and assessment
Company assessmentDirect peers
- Theraspecs: Theraspecs sells therapeutic eyewear specifically designed for migraine, photophobia, and light sensitivity, using tinted lens technologies including FL-41 variants. It is the closest direct competitor to Axon Optics in the migraine eyewear category, with similar D2C positioning and product overlap.
- Axon Optics / Avulux (brand-level): Avulux is the parent brand of Axon Optics and sells the same proprietary lens technology under its own name via clinical and D2C channels. Comparability is direct: both serve migraine and light sensitivity patients with the identical Avulux lens technology, though Axon Optics operates as the consumer-facing D2C brand.
- FL-41 Lens Providers (e.g., Coherent Eye Care / Brain Health Initiative): FL-41 tinted lenses have been a longstanding standard for migraine and photophobia management. Several providers sell FL-41 glasses to migraine patients, making them direct substitutes to Avulux technology and the most referenced comparison on Axon's own website.
Emerging players
- SomniLight: SomniLight markets precision-tinted eyewear targeting migraine and light sensitivity patients, often using FL-41 or similar tinting approaches. It is an emerging player that directly overlaps with Axon's therapeutic positioning for photophobia and migraine.
- Gunnar Optiks: Gunnar sells blue light filtering and computer eyewear marketed for screen-related eye strain, with some migraine-adjacent positioning. It overlaps with Axon's secondary segment (office/screen workers) but lacks migraine-specific clinical validation.
- Felix Gray: Felix Gray offers blue light filtering glasses marketed for digital eye strain and screen use, with a direct-to-consumer e-commerce model similar to Axon. While not migraine-specific, it competes for screen-using, light-sensitive consumers in adjacent segments.
Broad incumbents
- Warby Parker: Warby Parker is a large D2C and retail eyewear brand selling prescription frames, sunglasses, and blue light filtering lenses. While not migraine-specific, it competes broadly for the same consumer eyewear spend and could expand into specialty therapeutic lenses.
- Zenni Optical: Zenni is a high-volume, low-cost online eyewear retailer offering frames and lens options including blue light filtering. It competes on price accessibility for the same consumer eyewear budget and is a value-based substitute for budget-conscious migraine patients.
- EssilorLuxottica (Transitions / Eyezen): EssilorLuxottica manufactures photochromic (Transitions) and screen-protection (Eyezen) lens technologies at massive scale. Its photochromic and blue light filtering products compete with Axon's Adapt and Atlas lens variants through thousands of eye care providers globally.
Regional players
- CVS Optical / LensCrafters: LensCrafters and similar optical retail chains sell prescription frames, lenses, and increasingly blue light filtering options through in-store optometrists. They offer a competing fulfillment path for light-sensitive consumers and represent the B2B clinical channel Axon is also pursuing via its authorized provider network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Axon Optics social profiles
Digital presenceAxon Optics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axon Optics leadership team
Management profileNumber of profiles
Profiles4 records
Axon Optics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axon Optics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axon Optics
What does Axon Optics do?
Axon Optics designs, manufactures, and sells eyewear powered by proprietary Avulux precision light-filtering lens technology that absorbs up to 97% of harmful blue, amber, and red light wavelengths while allowing soothing green light through. The company offers migraine and light sensitivity glasses in non-prescription, prescription, and reader formats across three lens variants (Avulux, Avulux Adapt, Avulux Atlas), mounted in multiple frame styles and sold direct-to-consumer online and through authorized eye care providers.
Is Axon Optics a public or private company?
Axon Optics is a private company. It is classified as corporate owned and is currently operating.
When was Axon Optics founded?
Axon Optics was founded in 2010. It employs 1 to 10 people.
Where is Axon Optics based?
Axon Optics is headquartered in Salt Lake City, United States, in the North America region.
How does Axon Optics make money?
Two revenue lines are on record. Eyewear Product Sales are the primary driver. The others are send-In-Your-Frame Service.
Who are Axon Optics's main competitors?
Direct peers on record are Theraspecs, Axon Optics / Avulux (brand-level) and FL-41 Lens Providers (e.g., Coherent Eye Care / Brain Health Initiative). Emerging players are SomniLight, Gunnar Optiks and Felix Gray. Broad incumbents are Warby Parker, Zenni Optical and EssilorLuxottica (Transitions / Eyezen). CVS Optical / LensCrafters is listed as a regional player.
Does Axon Optics have an API?
No public API is recorded for Axon Optics.
What industry is Axon Optics in?
Axon Optics's product category is Therapeutic Eyewear. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment), with a secondary code of HLAHAJAN, Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids). Its NAICS code is 45613 and its SIC code is 3851.