What Red Collar does

Red Collar is a digital design and development agency founded in 2011, headquartered in New York with a team of approximately 170 employees. The firm delivers end-to-end digital product services organized across four divisions: Analytics (CJM, personas, user flows, competitive analysis), Design (UI/UX, corporate identity, design systems), Development (frontend, backend, iOS/Android apps, 3D web implementation, QA), and Content (3D design, motion design, illustration, photography direction). Its technology stack spans React, TypeScript, Next.js, Java Spring Framework, Python Django/Fast API, PHP Laravel/Symfony, Docker/Kubernetes, and WebGL/Three.js/GSAP/PixiJS for interactive 3D web experiences, with demonstrated performance optimization capabilities including sub-5ms map data rendering.

The company serves enterprise clients across gaming (PUBG, Belka Games), fintech (Clearway Bank, designing UX for 36,000 ATMs), interior design and luxury retail (Leviev Group, Lincor watches, Agapium fashion), agriculture (FMEC Group, DSK Supply), healthcare/pharma (Medisorb, Inobitec), real estate (Barcelona Realty Group), and emerging tech/Web3 (bloXroute). Notable award-winning projects include Save Whales (Webby Award 2020), Endless Letter (Clio, C2, Cresta Awards 2021), and Tula Microphones (Red Dot, Awwwards). The agency has accumulated 130+ major industry awards including two CSS Design Awards Agency of the Year titles (2017, 2019).

Red Collar generates revenue through professional services delivered via three engagement models: project-based engagements, staff augmentation, and dedicated product team allocation, all priced on a quote-based model with multi-year contract cadences. Go-to-market is direct enterprise field sales supported by industry award visibility, content marketing through the Tribune blog and Medium publication, and client referrals. The company has grown organically with no disclosed external funding and operates from a single New York office serving a globally distributed client base.

Name

Red Collar

Legal name

Red Collar

Website

https://redcollar.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Red Collar is a New York-based digital agency delivering web design, 3D WebGL implementation, branding, motion design, and analytics services to enterprise clients across gaming, fintech, healthcare, agtech, and luxury retail verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Agency Services: Full-service digital agency providing website design and development, corporate identity, branding, 3D web integrations, and promotional design services. Revenue generated through project-based engagements, staff augmentation, and product team allocation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Red Collar is a full-service digital agency that designs, develops, and delivers websites, corporate identities, 3D web experiences, and motion design assets for enterprise clients. Services span analytics, UI/UX design, frontend and backend development, and content production, executed through project-based engagements, staff augmentation, or dedicated product teams.

Product overview

Red Collar is a digital agency offering a unified portfolio of design, development, and content creation services organized into four core divisions: Analytics Services (CJM, UJM, personas, user flows, research, competitive analysis), Design Services (UI/UX, graphic design, corporate identity, guidelines and systems, service design), Development Services (frontend, backend, iOS/Android apps, 3D implementation, QA), and Content Services (3D design, motion design, illustration, photography direction, motion direction). The agency specializes in promotional design with creative frontend development, 3D web integrations using WebGL, and builds complex digital products from analytics through launch and ongoing tech support. Their project portfolio spans Web3 sites (bloXroute), fintech interfaces (Clearway Bank ATM design), hyper-casual gaming (Sunday Drive), e-commerce platforms (Agapium, Lincor), corporate websites (Future Crew, Neura, Belka Games, PUBG), and brand identity projects (ROWL, Gremir, DSK Supply, Inobitec, FMEC Group). Notable award-winning projects include Save Whales (Webby Award 2020), Tula Mics, Bronitex, Skolkovo for Business, and Leviev Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Analytics Services
• Design Services
• Development Services
• Content Services
• Promo Design

Quantifiable outcome

• Save Whales non-commercial project reached 30,000+ visitors within two weeks of launch and received coverage from major design media including Communication Arts
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• My.GamesminorStrategic or Co-development Partner · 8 February 2024Development partnership for Sunday Drive hyper-casual pixel racing game. Red Collar designed and developed the game featuring 90s college gaming vibes with pixel graphics for mobile and browser. Originally built in Unity then ported to TypeScript and WebGL.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ustwo: Digital product studio with design, engineering, and content capabilities across web, mobile, and emerging platforms, serving enterprise clients with bespoke product builds.
• Resn: New Zealand-based creative digital studio with a comparable Awwwards/FWA-heavy trophy profile and a similar mix of immersive brand sites, 3D web, and enterprise clients.
• Active Theory: Los Angeles-based creative digital agency specializing in WebGL, immersive 3D web experiences, and award-winning interactive sites. Closest direct competitor to Red Collar's 3D/WebGL differentiation.
• B-Reel: Globally distributed creative agency producing interactive digital experiences, brand sites, and immersive work for enterprise clients — a natural peer in the same award circuit.
• Work & Co: Digital product agency known for enterprise-grade brand sites, e-commerce, and product design with a similar full-stack in-house delivery model and award-winning output.
• Unit9: Global interactive production studio delivering award-winning digital experiences, branded content, and immersive sites — directly overlapping with Red Collar's promo and 3D web work.
• Fantasy Interactive (Fi): New York-headquartered digital experience agency with a similar enterprise brand-site focus, multidisciplinary in-house model, and award-driven positioning.
• Instrument: Portland-based independent digital creative agency with comparable brand-site, e-commerce, and 3D experience work for enterprise clients and similar in-house full-stack model.

Broad incumbents

• Huge Inc. Global experience agency with enterprise design, technology, and marketing capabilities; broader portfolio than Red Collar but directly competes for premium brand-site and product engagements.
• R/GA: Large global digital agency offering brand, design, and product innovation services across enterprise clients; competes for the same enterprise brand-site and product work but at far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/redcollars
• Facebookfacebook.com/redcollar.digital
• LinkedInlinkedin.com/company/red-collar-digital
• Instagraminstagram.com/redcollar.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Collar