Loopy Loyalty

What Loopy Loyalty does

Loopy Loyalty is a digital loyalty platform that enables small businesses to create, distribute, and manage stamp-card programs stored natively in Apple Wallet and Google Wallet. The product replaces traditional paper punch cards with digital passes that customers enroll into via QR code, eliminating the need for a separate merchant app download. The platform consists of a Web Dashboard for card design and program management, a Stamper App for point-of-sale stamp issuance, customer enrollment tooling, smart messaging for engagement, and an analytics/reporting module. Multi-user and multi-location features support scaling from single-location shops to multi-site operators.

The company is operated by PassKit, Inc., a Hong Kong-incorporated entity that provides the underlying infrastructure and acts as data processor under GDPR and CCPA-compliant terms. The business model is a three-tier SaaS subscription (Starter, Growth, Ultimate) with monthly or annual billing, supplemented by a 25% recurring affiliate commission program for the first 12 months of referred customers. Go-to-market is product-led and self-serve: a 15-day free trial with no credit card required targets non-technical SMB owners globally. Marketing is executed through SEO-optimized vertical landing pages (cafes, restaurants, salons, fitness, pet care, wellness), content marketing via an active blog, organic social, and affiliate partnerships.

The customer base is predominantly SMBs across seven vertical segments, with named references including Arabica Coffee, Mammut Pizza, Ranya Hair Studio, Commando Studio, Grooming Angels, Hidden Gym, Chop Barbershop, and Lum Wellness Spa. An enterprise reference exists in Swire Restaurants, indicating some upward market movement. The company was founded in 2014, remains privately held with no disclosed institutional funding, and is led by founder Paul Tomes. Scale signals include 89,000 cards created in a single day, a reported 76% repeat customer visit rate, and a 4.93 average customer satisfaction score.

Name

Loopy Loyalty

Legal name

PassKit, Inc.

Website

https://loopyloyalty.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Loopy Loyalty is a self-serve SaaS platform that lets small businesses create and manage digital stamp-card loyalty programs stored natively in Apple Wallet and Google Wallet. It serves SMBs across cafes, restaurants, salons, fitness, pet care, and wellness verticals globally.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

akta.pro primary industry

Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)

akta.pro secondary industry

Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Digital loyalty platform
• Mobile wallet marketing
• Stamp card software
• Customer retention software
• SMB loyalty program

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: SaaS subscription model with three pricing tiers (Starter, Growth, Ultimate) offering recurring monthly or annual revenue. Higher tiers provide more card designs, locations, and sub-users.
2. Affiliate Referrals: 25% recurring commissions for 12 months on new paying customer referrals through the affiliate program, generating referral-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Loopy Loyalty provides a digital stamp card platform that enables small businesses to create, launch, and manage mobile wallet-based loyalty programs via Apple Wallet and Google Wallet. The platform replaces traditional paper punch cards with digital stamp cards that customers add directly to their phone's mobile wallet, enabling QR-code-based enrollment, real-time stamp tracking, automated customer messaging, and loyalty analytics.

Product overview

Loopy Loyalty is a unified digital loyalty platform that provides digital stamp cards stored in Apple Wallet and Google Wallet as its core product. The platform consists of integrated modules including the Web Dashboard for card design and management, the Stamper App for issuing stamps at point-of-sale, Customer Enrollment for QR-based onboarding, Smart Messaging for customer communication, Customer Insights & Reporting for analytics, Multi-User & Multi-Location management, and Security & Reliability infrastructure. Together these modules enable small businesses to create, manage, and track loyalty programs without requiring a custom app.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Stamp Cards Digital loyalty stamp cards that live natively in customers' Apple Wallet and Google Wallet, replacing paper punch cards. Businesses design branded cards with logos, colors, and reward rules, then distribute them via QR code or shareable link. Customers enroll in seconds without downloading a separate app.
• Stamper App Standalone mobile application for staff to issue stamps and redeem rewards at the point of sale during customer transactions. The app is fast, intuitive, and built for busy checkout environments, allowing teams to stamp customers and track rewards from their own devices.

Quantifiable outcome

• 76% repeat customer visits reported for businesses using the platform
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered minor and core.

• AffiliatesminorGTM or Marketing PartnerThe affiliate program enables content creators, bloggers, and SMB-focused partners to earn recurring commissions (25% for 12 months) by promoting Loopy Loyalty. Affiliates receive unique tracking links, creative assets (demo videos, banners, copy examples), and access to an affiliate portal for tracking performance. No exclusivity or deep integration requirements.
• PassKitcoreOthersPassKit, Inc. is the parent company and operator of the Loopy Loyalty platform. All technology, infrastructure, and service operations for Loopy Loyalty are provided by PassKit. Customer data is processed and stored by PassKit as data processor.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stamp Me: Stamp Me is one of the closest direct competitors to Loopy Loyalty, offering a digital loyalty stamp card platform with mobile wallet pass support and QR-code based enrollment. Both target small retail and service businesses with app-free stamp card programs.
• Smile.io: Smile.io is a direct peer in SMB loyalty, offering points, referral and VIP programs primarily to Shopify-based merchants. It overlaps with Loopy Loyalty on small-business loyalty mechanics, though Smile.io is e-commerce-centric rather than mobile-wallet-first.
• Fivestars: Fivestars is a direct peer in SMB customer loyalty, offering a digital loyalty platform with a network and POS integrations. It targets the same small business verticals (restaurants, salons, retail) as Loopy Loyalty and competes for the same merchant wallet.
• Kangaroo Rewards: Kangaroo Rewards is a direct competitor providing digital loyalty programs to small and mid-sized businesses including restaurants and retailers. Like Loopy Loyalty, it focuses on app-free, wallet- or code-based customer engagement.
• Paystone: Paystone offers integrated payments and customer loyalty solutions to small and mid-sized businesses, directly competing with Loopy Loyalty in the SMB loyalty space and adding a payments layer Loopy does not provide.

Broad incumbents

• Square Loyalty (Block): Square's built-in loyalty product is a broad-incumbent competitor targeting the same SMB restaurant, cafe and retail segments as Loopy Loyalty, but bundled with Square's POS ecosystem. It competes on integrated convenience rather than wallet-native experience.
• Yotpo Loyalty: Yotpo offers a broader SMB and mid-market loyalty and reviews platform that overlaps with Loopy Loyalty's loyalty functionality. It is a broad incumbent competing on integrated reviews, SMS marketing and loyalty.

Emerging players

• Antavo: Antavo is an emerging enterprise loyalty cloud platform that overlaps with Loopy Loyalty's loyalty mechanics but targets larger brands. It is a useful comparable for understanding the upmarket trajectory Loopy could pursue.
• Open Loyalty: Open Loyalty is an emerging headless loyalty platform offering APIs and tools for building custom loyalty programs. It is thematically comparable to Loopy Loyalty but targets developers and enterprises rather than non-technical SMB owners.

Others

• PassKit: PassKit is the parent operator of Loopy Loyalty and provides the underlying mobile wallet pass infrastructure. It is an ecosystem participant rather than a competitor, but its broader enterprise API offering shares the same wallet-pass technology stack that powers Loopy Loyalty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/loopyloyalty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loopy Loyalty