Elevated Faith
Elevated Faith is a privately held, founder-owned Christian direct-to-consumer e-commerce brand (founded 2015) selling faith-themed apparel, jewelry, and accessories through Shopify, proprietary mobile apps, subscription clubs, and wholesale to individual Christian consumers and gift buyers.
- Company typePrivate
- Founded2015
- HeadquartersWinneconne, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Elevated Faith does
Elevated Faith is a privately held, founder-owned direct-to-consumer e-commerce brand founded in 2015 by Josh Gander in Winneconne, Wisconsin. The company designs, sources, and sells Christian-themed apparel, jewelry, and accessories — marketed as products intended to "spark conversations about faith" — to individual Christian consumers. Core product lines include t-shirts, hoodies, crewnecks, jackets, sweatpants, rings, bracelets, necklaces, and accessories such as tumblers, phone cases, home decor, bags, keychains, and stickers. The business is structured around a Shopify-powered e-commerce storefront, a proprietary mobile app on iOS and Android (built on Tapcart), a B2B wholesale channel, and a Pre-Loved secondary marketplace.
The company's revenue model is primarily transactional one-time purchase across apparel and jewelry, supplemented by monthly subscription clubs (Sticker Club and Bracelet Club) that donate 10% of profits to Christian charities, plus digital gift cards. Pricing spans $10 stickers to $79.99 premium hoodies, with bundle discounts of 13–43% off, a $100 free shipping threshold, and frequent up-to-75% promotional sales. Distribution is exclusively digital — no physical retail — with a horizontal segmentation approach spanning faith-based individuals, gift buyers, parents shopping the EF Kids sub-brand, and wholesale retail buyers. Sub-brands include EF Kids (children's apparel and accessories) and ELVTD (a "Heaven on earth" lifestyle label).
Customer acquisition is driven by community marketing on Instagram, Facebook, TikTok, and Threads, a brand ambassador program offering 10% commission and a 15% discount code, influencer collaborations, email and SMS marketing, and a content blog at blog.elevatedfaith.com. The firm is reported to have 1-10 employees, 11 years of operating history, 80,000+ verified five-star customer reviews, and no disclosed outside funding, suggesting a bootstrapped, founder-led lifestyle business rather than a venture-backed growth company. No public revenue, no institutional investors, and no M&A activity are identified in the source data.
Elevated Faith firmographics
Firmographics- Name
- Elevated Faith
- Legal name
- Elevated Faith
- Website
- https://elevatedfaith.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elevated Faith is a privately held, founder-owned Christian direct-to-consumer e-commerce brand (founded 2015) selling faith-themed apparel, jewelry, and accessories through Shopify, proprietary mobile apps, subscription clubs, and wholesale to individual Christian consumers and gift buyers.
- Ownership category
- akta.pro rank
Elevated Faith industry classification
Industry- Product category
- Christian Apparel & Accessories
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Modest & Religious Apparel Retail (CRAAABAK)
- akta.pro secondary industries
- Fashion Jewelry Sets & Giftable Collections (CRAKABAL), Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
Where Elevated Faith is headquartered
LocationHeadquarters
- HQ city
- Winneconne
- HQ country
- United States
- HQ region
- North America
Markets served
Elevated Faith business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales - Apparel: One-time purchase revenue from Christian t-shirts, hoodies, sweatshirts, jackets, and bottoms. Price points range from $34.99 for basic tees to $79.99 for premium hoodies.
- Product Sales - Jewelry & Accessories: One-time purchase revenue from rings ($15.99-$19.99), bracelets, necklaces, phone cases, bags, tumblers, and home decor items.
- Subscription Clubs: Monthly subscription offerings including Sticker Club and Bracelet Club. 10% of profits from club subscriptions donated to Christian charities worldwide.
- Gift Cards: Digital gift card products available for purchase.
- Wholesale: B2B wholesale channel for retailers to purchase bulk inventory.
- EF Kids Line: Dedicated children's apparel and accessories line including kids tees, hoodies, sweatpants, pajamas, onesies, and jewelry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard apparel pricing |
| Unit Pricing | Pay-as-you-go | Jewelry pricing |
| Unit Pricing | Pay-as-you-go | Accessories pricing |
| Unit Pricing | Pay-as-you-go | Bundle deals |
| Subscription | Monthly | Subscription clubs |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Elevated Faith product offering
Product offeringCore offering
Elevated Faith designs, sources, and sells Christian-themed apparel, jewelry, and accessories directly to consumers through its Shopify online store and mobile apps. The catalog includes t-shirts, hoodies, crewnecks, jackets, sweatpants, rings, bracelets, necklaces, tumblers, phone cases, home decor, bags, and stickers with faith-based messaging, complemented by monthly subscription clubs and an EF Kids sub-brand for children.
Product overview
Elevated Faith is a direct-to-consumer e-commerce brand selling Christian-themed apparel, jewelry, and accessories through its Shopify-powered online store. The core offering spans three main product lines: apparel (t-shirts, hoodies, crewnecks, jackets, sweatpants, basics), jewelry (rings, bracelets, necklaces), and accessories (tumblers, phone cases, home decor, hats, planners, bags, keychains, stickers). The portfolio includes sub-brands EF Kids (children's apparel and accessories) and Pre-Loved (secondhand shop), plus subscription clubs (Sticker Club, Bracelet Club) that donate 10% of profits to Christian charities. Additional offerings include bundle deals, mystery products, gift cards, gift packaging, and an influencer collaboration program. The company operates on Shopify e-commerce infrastructure with native mobile apps for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- EF Kids: Christian T-Shirts, Jewelry & Accessories for children
- ELVTD
Products and services
- Christian Apparel
Quantifiable outcome
- 80,000+ verified five-star customer reviews
- +2 more outcomes
Companies that use Elevated Faith
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Elevated Faith technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elevated Faith partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Elevated Faith competitors and assessment
Company assessmentDirect peers
- Altar'd State: Faith-inspired women's apparel and accessories retailer operating both DTC e-commerce and physical stores; directly comparable as a mission-driven (Christian-themed) apparel brand targeting similar faith-expressing consumers.
- Kerusso: Christian-themed apparel and accessories brand selling T-shirts, hats, and wearables with scripture messaging; closely comparable niche, product mix, and DTC-plus-wholesale distribution model to Elevated Faith.
- DaySpring: Christian-licensed greeting cards, gifts, and accessories brand with strong direct-to-consumer and wholesale retail presence; comparable in faith-themed gifting and accessory categories.
- James Avery Artisan Jewelry: Specialty jewelry retailer with a strong faith-inspired and charm-based assortment (crosses, scriptures, family-themed pieces); directly comparable on the jewelry side of Elevated Faith's catalog.
Broad incumbents
- LifeWay Christian Resources: Long-standing broad Christian retail and publishing organization selling Bibles, books, apparel, and gifts; comparable as a larger incumbent serving the same faith-based consumer across multiple product categories.
- Mardel Christian & Education Supply: Christian retail chain selling faith-based apparel, gifts, books, and educational supplies; comparable incumbent operating in the same faith-themed specialty retail category with both online and physical stores.
- Christianbook.com (CBD): Large online Christian retailer spanning books, apparel, jewelry, and gifts; comparable as an incumbent in the same faith-based specialty e-commerce category with broader assortment and longer history.
Emerging players
- Simply Southern Collections: DTC apparel and accessories brand with strong social-media-driven lifestyle identity; comparable in the small-team, social-first, mission-led apparel niche though not exclusively faith-themed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Elevated Faith social profiles
Digital presenceElevated Faith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elevated Faith leadership team
Management profileNumber of profiles
Profiles1 record
Elevated Faith subsidiaries and ownership
Company hierarchySubsidiaries2 records
Elevated Faith funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elevated Faith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elevated Faith
What does Elevated Faith do?
Elevated Faith designs, sources, and sells Christian-themed apparel, jewelry, and accessories directly to consumers through its Shopify online store and mobile apps. The catalog includes t-shirts, hoodies, crewnecks, jackets, sweatpants, rings, bracelets, necklaces, tumblers, phone cases, home decor, bags, and stickers with faith-based messaging, complemented by monthly subscription clubs and an EF Kids sub-brand for children.
Is Elevated Faith a public or private company?
Elevated Faith is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elevated Faith founded?
Elevated Faith was founded in 2015. It employs 1 to 10 people.
Where is Elevated Faith based?
Elevated Faith is headquartered in Winneconne, United States, in the North America region.
How does Elevated Faith make money?
Six revenue lines are on record. Product Sales - Apparel is the primary driver. The others are product Sales - Jewelry & Accessories, subscription Clubs, gift Cards, wholesale and EF Kids Line.
Who are Elevated Faith's main competitors?
Direct peers on record are Altar'd State, Kerusso, DaySpring and James Avery Artisan Jewelry. Broad incumbents are LifeWay Christian Resources, Mardel Christian & Education Supply and Christianbook.com (CBD). Simply Southern Collections is listed as an emerging player.
Does Elevated Faith have an API?
No public API is recorded for Elevated Faith.
What industry is Elevated Faith in?
Elevated Faith's product category is Christian Apparel & Accessories. Its primary akta.pro industry code is CRAAABAK, Modest & Religious Apparel Retail, with a secondary code of CRAKABAL, Fashion Jewelry Sets & Giftable Collections. Its NAICS code is 458 and its SIC code is 5600.