What Kerusso Activewear Inc does

Kerusso Activewear, Inc. is a privately held, founder-owned manufacturer and direct-to-consumer retailer of faith-based Christian apparel, gifts and accessories, headquartered in Berryville, Arkansas, and founded in 1987 by Vic Kennett. The company markets its products under seven sub-brands — the core Kerusso brand plus HOLD FAST (patriotic men's line), grace & truth (women's line), Cherished Girl, Kerusso Kidz, Bless My Sole (socks) and Faith Gear (jewelry/accessories) — covering men's, women's and children's apparel plus drinkware, jewelry, journals, totes, stickers and pet accessories. Manufacturing relies on domestic screen-printing in Arkansas, which the company cites as a point of differentiation, alongside size-inclusive apparel up to 4X and Scripture-inspired design content developed over more than three decades.

Commercially, Kerusso operates a DTC e-commerce model built on Shopify at kerusso.com, supported by a mobile app on iOS and Android, organic social channels (Instagram, TikTok, Pinterest and X), a weekly email newsletter, a blog/devotional content stream, and a rewards loyalty program. A wholesale "Become a Kerusso Retailer" program supplements direct sales, and merchandise is shipped domestically (free standard shipping on orders $79+) and internationally to markets including Canada, Germany and Australia. Pricing is unit-based across a catalog spanning roughly $5 to $59.70, with standard T-shirts priced from $24.99, journals from $19.99, bracelets from $14.99, and drinkware from $36.99–$39.99, augmented by seasonal promotions, bundle and BOGO deals, and GovX-verified military and first-responder discounts. The company employs approximately 100 people, reports cumulative T-shirt volume exceeding 50 million, and in 2025 contributed over $400,000 in charitable product donations to nonprofit partners including Samaritan's Purse, Operation Christmas Child, World Vision, Water For Good and St. Jude Children's Research Hospital.

Name

Kerusso Activewear Inc

Legal name

Kerusso Activewear, Inc

Website

http://kerusso.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Kerusso Activewear, Inc., founded in 1987 in Berryville, Arkansas, is a privately held, founder-owned Christian apparel and lifestyle brand that designs, screen-prints and sells faith-based T-shirts, accessories, drinkware and jewelry direct-to-consumer via kerusso.com, a mobile app, and a wholesale retailer program serving faith-aligned men, women, children and gift buyers.

Ownership category

akta.pro rank

Product category

Faith-Based Christian Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industries

Activewear & Sportswear (Children) (CRAAAHAJ), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)

Keywords

• Christian apparel
• Faith-based clothing
• Scripture-inspired accessories
• Screen-printed T-shirts
• Religious gift merchandise

Headquarters

HQ city

Berryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of faith-based Christian apparel, accessories, and gift products through their proprietary e-commerce website. Products include T-shirts, hoodies, hats, socks, drinkware, jewelry, journals, and accessories across multiple branded lines including Kerusso, HOLD FAST, grace & truth, Cherished Girl, and Kerusso Kidz.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Kerusso Activewear Inc designs, screen-prints, and sells faith-based Christian apparel and accessories directly to consumers via its kerusso.com e-commerce store and mobile app, and through a wholesale retailer program. The product portfolio spans T-shirts, hoodies, sweatshirts, hats, socks, drinkware, jewelry, journals, and themed/seasonal collections marketed under sub-brands including Kerusso, HOLD FAST, grace & truth, Cherished Girl, and Kerusso Kidz.

Product overview

Kerusso Activewear Inc is a faith-based Christian lifestyle brand founded in 1987, headquartered in Berryville, Arkansas. The company operates a multi-brand e-commerce platform (built on Shopify) offering Christian apparel and accessories across five sub-brands: Kerusso (core brand), HOLD FAST (patriotic/men's focus), grace & truth (women's focus), Cherished Girl (women's/youth), and Kerusso Kidz (children's apparel). The product portfolio spans T-shirts, hoodies, sweatshirts, hats, socks, drinkware (tumblers, bottles, mugs, drink sleeves), jewelry (necklaces, bracelets, earrings), accessories (journals, totes, stickers, pet accessories), and seasonal/holiday collections. The company ships from Arkansas and offers military/first responder discounts, a rewards program, and sells wholesale to retailers. With over 37 years of experience and more than 50 million t-shirts sold, Kerusso positions its products as tools for evangelism and faith expression.

Differentiator

Problem solved

Functional benefit

Brands

• grace & truth: Women's Christian apparel brand featuring elegant, feminine designs inspired by Scripture. Offers T-shirts, hoodies, jewelry, and accessories with messages of faith and grace.
• HOLD FAST
• Cherished Girl
• Kerusso Kidz
• Bless My Sole
• Faith Gear

Products and services

• Kerusso (core brand) The primary faith-based Christian apparel brand from Kerusso Activewear, offering T-shirts, hats, socks, hoodies, sweatshirts, and accessories featuring scripture-inspired messages and designs for men, women, and kids.
• HOLD FAST Faith- and patriotic-themed apparel sub-brand targeting men with bold T-shirts, hats, drinkware, hoodies, and accessories featuring messages of strength, courage, and biblical conviction, including the HOLD FAST 250 collection for America's 250th anniversary.
• grace & truth Women's-focused faith-based apparel sub-brand offering T-shirts, long-sleeve tees, hooded shirts, hats, jewelry, totes, and accessories with elegant designs inspired by Scripture.
• Cherished Girl Women's and girls' faith-based apparel sub-brand offering stylish T-shirts, long-sleeve tees, and hats with feminine designs and inspirational messages.
• Kerusso Kidz Children's faith-based apparel sub-brand offering T-shirts, sports bottles, and accessories with fun designs featuring scripture themes for boys and girls.
• T-Shirts Core apparel product line including short-sleeve, long-sleeve, and hooded T-shirts for men, women, and kids with faith-based messages and scripture references (standard pricing from $24.99).
• Hoodies and Sweatshirts Faith-based outerwear including hoodies and sweatshirts with inspirational messages and scripture references for men and women.
• Hats Faith-based headwear including caps and trucker hats for men and women with inspirational messages and designs.
• Socks Athletic crew socks with faith-based messages and scripture-inspired designs for everyday wear (priced from $11.99).
• Drinkware Faith-based drinkware including stainless steel tumblers, water bottles, travel mugs, and drink sleeves with inspirational messages and scripture themes (priced $36.99-$39.99).
• Jewelry Faith-based jewelry including necklaces, bracelets, and earrings with inspirational messages and Christian symbols (bracelets from $14.99).
• Accessories Faith-based accessories including journals, books, totes, stickers, decals, and pet accessories (journals from $19.99).
• Holiday Collections Seasonal faith-based merchandise for Easter, Mother's Day, Memorial Day, Father's Day, 4th of July, Thanksgiving, and Christmas.
• Themed Collections Curated themed collections including Back to School, God's Creation, Pick Jesus, Christian Golfers, Family, Kindness, Faith Love Hope, Friendship, Patriotic, Pop Culture, and Classics.
• Deals and Promotional Products Discounted and promotional merchandise including bundle deals, buy-one-get-one offers, limited time sales, and items under $15.
• Kerusso Rewards Program Customer loyalty program offering rewards for purchases and engagement with the brand.
• New Releases / Seasonal Collections Rotating seasonal and themed collection releases (Summer/Fall 2026, Memorial Day 2026, Back to School 2026, and 2025 New Releases) offering faith-based T-shirts, hats, drinkware, jewelry, and gifts designed to inspire faith conversations.

Quantifiable outcome

• Over $400,000 in charitable contributions and more than 25,000 T-shirts donated to shelters, disaster-relief programs, and outreach campaigns in 2025 alone

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Library of CongresscoreOthers · 1 January 2026Our American Story initiative partner for America's 250th anniversary. Founder Vic Kennett was invited to share the company's faith-rooted journey as part of a project that archives recordings at the Library of Congress.
• Samaritan's PurseminorOthers · 1 January 2025Charitable giving partner receiving donations from Kerusso's humanitarian outreach programs. Kerusso donates products to support their disaster relief and humanitarian missions.
• Operation Christmas ChildminorOthers · 1 January 2025Annual charitable giving partner. Kerusso contributes product donations to support the shoebox gift program for children worldwide.
• World VisionminorOthers · 1 January 2025Charitable nonprofit partner receiving product donations from Kerusso's humanitarian outreach initiatives.
• Water For GoodminorOthers · 1 January 2025Water relief mission partner benefiting from Kerusso's charitable donations supporting clean water initiatives.
• St. Jude Children's Research HospitalminorOthers · 1 January 2025Healthcare nonprofit partner receiving charitable donations from Kerusso supporting pediatric cancer research and patient care.
• GovXminorGTM or Marketing PartnerMilitary and first responder discount verification platform. GovX integration allows verified military personnel and first responders to access exclusive discounts on Kerusso products.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Not of This World: Faith-based apparel brand selling Scripture-themed T-shirts, hoodies, and accessories directly to consumers — overlapping core product, customer (Christian consumers), and DTC distribution model with Kerusso.
• Dayspring (Hallmark): Hallmark-owned faith-based greeting cards, gifts, and apparel retailer serving the same Christian consumer with inspirational products and similar gifting occasions (holidays, life events).
• The Giving Keys: Direct-to-consumer jewelry brand selling necklaces, bracelets, and keychains engraved with inspirational messages and a pay-it-forward mission — closely comparable to Kerusso's Faith Gear jewelry line in product and emotional positioning.
• Precious Moments: Iconic Christian-themed gifts and collectibles brand offering figurines, jewelry, apparel, and accessories — directly comparable to Kerusso's gifting categories and Christian consumer base, especially for gift occasions.

Broad incumbents

• Mardel Christian & Education: Specialty Christian retail chain selling books, apparel, gifts, and church supplies — competes with Kerusso in faith-based gifts and apparel but operates a much broader merchandise assortment across physical and online stores.
• Christianbook.com (Christian Book Distributors): Largest US online retailer of Christian products including Bibles, books, music, and apparel/gifts — overlaps with Kerusso on faith-based apparel and gifts but at significantly larger scale and catalog breadth.
• LifeWay Christian Resources: Former largest Christian retail chain in the US; now primarily online, selling books, curriculum, apparel, and church supplies — competes with Kerusso on faith-based apparel and gifts through established wholesale and direct channels.

Emerging players

• CafePress: Online marketplace for customizable and themed apparel, gifts, and accessories including religious designs — competing with Kerusso for faith-based personalized apparel and gift buyers via a marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kerusso
• Instagraminstagram.com/kerussoofficial
• Pinterestpinterest.com/shopkerusso/_created
• TikToktiktok.com/@kerussoofficial
• Facebookfacebook.com/kerussoshirts
• LinkedInlinkedin.com/company/kerusso-activewear-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerusso Activewear Inc