Praice
- Company typePrivate
- Founded2014
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Praice firmographics
Firmographics- Name
- Praice
- Legal name
- Praice ApS
- Website
- https://praice.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Praice industry classification
Industry- Product category
- HR Technology / Recruitment and Talent Assessment Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
- akta.pro secondary industry
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
Where Praice is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Praice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Praice Pro Subscription: Subscription-based SaaS model providing access to Praice Profil creation, Soft Skill CV generation, and Praice Stay retention app. Pricing appears to be quote-based for enterprise/corporate customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Praice Pro subscription for jobcenters, employers, and job seekers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Praice product offering
Product offeringCore offering
Praice sells a subscription-based soft skills assessment and job matching platform that uses a 36-word behavioral profile framework grounded in C.G. Jung's archetype theory and validated through user network feedback. The platform is sold primarily to Danish municipalities, jobcenters, and private employers to screen, hire, and retain employees based on personal strengths rather than qualifications alone.
Product overview
Praice is a soft skills-based job matching platform offering a unified solution for employment centers, employers, job seekers, and managers. The platform centers on the core Praice Profile, which uses 36 soft-skill words with weighting to create behavioral profiles validated through network feedback. The portfolio includes specialized modules for job center services (Beskæftigelse), bias-free recruitment (Arbejdsgiver), jobseeker profiles with Soft Skill CV generation (Jobsøger), and leadership/team development (Leder og Team). Praice Pro serves as a premium subscription tier with access to Praice Academy and advanced guides. Praice Stay is a newer mobile app focused on employee retention and onboarding, available exclusively to Praice Pro subscribers.
Differentiator
Problem solved
Functional benefit
Brands
- Praice Stay: An app that helps create well-being, collaboration and job retention by giving managers and employees a shared language for things that can otherwise be difficult to discuss.
Quantifiable outcome
- 86% of cases where network input reveals new dominant behavioral patterns not initially weighted highly by the user
Companies that use Praice
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Praice technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Praice partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- JobTech ConsortiumcoreOpen supplier network launched in autumn 2021 including Praice, Edora, KMD, Candeno, and Applikator. Focused on creating interoperability between jobcenter digital solutions, allowing municipalities to mix and match suppliers. Built common agreements, shared knowledge and products, and created integrations across platforms.
- Vita MeacorePraice Konsulent partner specializing in personal development, mental well-being, and career coaching. Uses Praice profiles to help individuals understand their strengths and behavioral traits for professional and personal development. Provides concrete tools for individuals to leverage their competencies in collaboration with others.
- Ricki ClausencoreCoach and speaker working with elite athletes, leaders, teams, and employees in business. Uses Praice to help individuals and teams identify their strengths and improve motivation and performance. Coaching focuses on motivation, change management, and good leadership.
- CandenocoreBusiness partner enabling users to create and access Praice Profiles directly from Candeno's digital job platform. Provides integration between the two platforms for seamless user experience in Danish job market.
- EdoracorePart of JobTech consortium providing jobcenter workflow management solutions. Integration partner enabling combined use with Praice for jobcenter clients.
- KMDcorePart of JobTech consortium providing IT solutions for public sector. Integration partner in Danish jobcenter ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Praice competitors and assessment
Company assessmentRegional players
- Jobindex: Leading Danish job board and recruitment platform serving the same Danish employer and job-seeker market as Praice, with potential for bundling or competing on screening functionality.
Direct peers
- Pymetrics: AI-driven soft-skills assessment platform used by employers for bias-free recruitment; directly comparable functionality and target buyer (enterprise HR teams).
- Thomas International: Global personality and behavioral assessment provider used in recruitment and development; directly competes in soft-skills profiling for hiring decisions.
- Traitify: Personality assessment platform focused on recruitment and team building; similar product positioning around visual behavioral profiles for employers.
- Assessio: Swedish psychometric assessment company built on Jung-based personality frameworks; very similar scientific heritage and recruitment-focused assessment use cases, making it the closest comparable European peer.
Broad incumbents
- Hogan Assessments: Established personality assessment publisher widely used in hiring and leadership development; well-known scientific brand competing for the same enterprise assessment budget.
- Korn Ferry: Global organizational consulting firm with assessment and talent management practices; represents the broader consulting/assessment incumbents that may absorb or outcompete Praice in enterprise deals.
- Aon Assessment Solutions: Talent assessment division of Aon offering validated psychometric tests and behavioral assessments; broader consulting portfolio but directly overlapping product capability.
- SHL (SHL/Gartner): Global leader in talent assessment and psychometric testing; serves enterprise HR with broad portfolio including soft-skills tools, representing the dominant incumbent Praice competes against for large employer contracts.
Others
- Candeno: Danish digital job platform that is both a Praice distribution partner and an adjacent market player; useful comparison as a regional jobtech ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Praice social profiles
Digital presencePraice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Praice leadership team
Management profileNumber of profiles
Praice funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Praice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Praice
What does Praice do?
Praice sells a subscription-based soft skills assessment and job matching platform that uses a 36-word behavioral profile framework grounded in C.G. Jung's archetype theory and validated through user network feedback. The platform is sold primarily to Danish municipalities, jobcenters, and private employers to screen, hire, and retain employees based on personal strengths rather than qualifications alone.
Is Praice a public or private company?
Praice is a private company. It is currently operating.
When was Praice founded?
Praice was founded in 2014. It employs 1 to 10 people.
Where is Praice based?
Praice is headquartered in Copenhagen, Denmark, in the Europe region.
How does Praice make money?
One revenue line is on record: praice Pro Subscription.
Who are Praice's main competitors?
Jobindex is listed as a regional player. Direct peers are Pymetrics, Thomas International, Traitify and Assessio. Broad incumbents are Hogan Assessments, Korn Ferry, Aon Assessment Solutions and SHL (SHL/Gartner). Candeno is listed as an others.
Does Praice have an API?
No public API is recorded for Praice.
What industry is Praice in?
Praice's product category is HR Technology / Recruitment and Talent Assessment Software. Its primary akta.pro industry code is EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms, with a secondary code of BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting. Its NAICS code is 5132 and its SIC code is 7372.