Apple Annie’s Orchard

What Apple Annie’s Orchard does

Apple Annie's Orchard is a fourth-generation, family-owned farm operation headquartered in Willcox, Arizona, founded when the Holcomb family planted 6,000 apple trees in the early 1980s and opened to the public for u-pick operations in 1986. The company operates three owned physical sites: the Fruit Orchards (apples, peaches, pears, cherries) on Hardy Rd, the Produce & Pumpkins farm (vegetables, sweet corn, 40-acre pumpkin patch, 12.5-acre corn maze, sunflower field) on Williams Rd, and the year-round Country Store (bakery, fudge kitchen, jar goods, gift shop, lunch service) on Circle I Rd off I-10. Agronomic practice centers on Integrated Pest Management with pheromone-based mating disruption (since 2000), drip irrigation, and an explicit non-GMO stance; the company is not organic-certified. Technology footprint is minimal — a WordPress/Elementor website, Constant Contact newsletter, Jotform pie-order forms, and a basic online storefront — with no AI/ML, API, or proprietary software assets.

The business model is entirely direct-to-consumer with five interlocked revenue streams: fresh produce sales (per-pound u-pick and pre-picked pricing across roughly $2-$3/lb for fruit, $7/half-dozen for sweet corn, $3-$60 per pumpkin), bakery and prepared foods (award-winning pies, apple bread, fudge, year-round and holiday pie orders), agritourism activities (corn maze $9-$15, hayrides $6, combo packages), on-site dining (Orchard Grill weekend pancake breakfasts and burger lunches July-October; Country Store weekday lunches), and gift shop / jar goods (Amish foods, local honey, jams, salsas, home décor). Customer segments are horizontal and consumer-only: families and general public from Tucson, Phoenix, and across Arizona; tourists on I-10 and Willcox wine-country visitors; and groups (15+ visitors, school, scout, church, corporate) with reserved services. Distribution is exclusively physical retail at the three Willcox sites plus a Tucson pie-pickup partnership, with no wholesale, reseller, or third-party retail channels. The orchard and produce farm operate July through October only; the Country Store provides the sole year-round revenue continuity. The company has never raised external capital and has no institutional or private-equity ownership.

Name

Apple Annie’s Orchard

Legal name

Apple Annie's Orchard

Website

https://appleannies.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Apple Annie's Orchard is a fourth-generation family-owned farm in Willcox, Arizona operating three physical locations that offer u-pick fruits and vegetables, a bakery and fudge kitchen, a year-round country store, and seasonal agritourism including a 12.5-acre corn maze and 40-acre pumpkin patch, selling exclusively direct-to-consumer to Arizona families, tourists, and group visitors.

Ownership category

akta.pro rank

Product category

Agritourism & U-Pick Farm

NAICS

Apple Orchards (111331), Fruit and Tree Nut Farming (1113), Sugar and Confectionery Product Manufacturing (3113)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

akta.pro secondary industries

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC), Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Pick-your-own fruit
• U-pick produce
• Farm agritourism
• Homemade bakery
• Seasonal farm events

Headquarters

HQ city

Willcox

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales: Revenue from selling u-pick and pre-picked fruits (apples, peaches, pears, cherries) and vegetables (sweet corn, pumpkins, chilies, tomatoes, etc.) at per-pound pricing. Customers pay for what they pick.
2. Bakery & Prepared Foods: Sales of homemade pies, apple bread, fudge, and other baked goods from the Country Store and orchard bakery. Year-round pie orders and holiday pies are a significant revenue stream.
3. Agritourism Activities: Revenue from paid activities including corn maze admission ($9-$15), hayrides ($6), and combination packages. Group events and scout programs provide additional paid activity revenue.
4. On-site Dining: The Orchard Grill serves pancake breakfasts and applewood-smoked burger lunches on weekends (July-October). Country Store serves weekday lunches (Monday-Friday, 11am-1pm) featuring deli sandwiches and soups.
5. Gift Shop & Jar Goods: Sales of jarred goods (jellies, jams, apple butter, salsas), local honey, gift items, home decor, and holiday decorations from the Country Store and Apple Annie's Attic gift shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Apple Annie's Orchard is a fourth-generation family farm in Willcox, Arizona, operating three locations that sell pick-your-own and pre-picked fruits (apples, peaches, pears, cherries), vegetables (sweet corn, pumpkins, peppers, chilies), and homemade baked goods (pies, apple bread, fudge). The business combines fresh produce sales with seasonal agritourism experiences including a 12.5-acre corn maze, pumpkin patch, hayrides, sunflower fields, an on-site grill, and a year-round country store offering jar goods and gifts.

Product overview

Apple Annie's Orchard is a family farming operation operating three distinct locations in Willcox, Arizona: the Fruit Orchards (2081 W. Hardy Rd) for pick-your-own apples, peaches, and pears; the Produce & Pumpkins farm (6405 W. Williams Rd) for vegetables, sweet corn, and a 40-acre pumpkin patch; and the year-round Country Store (1510 N. Circle I Rd) for pies, apple bread, fudge, and gourmet jar goods. The operation also features seasonal attractions including a 12.5-acre corn maze, sunflower fields, hayrides, and the Orchard Grill restaurant serving pancake breakfasts and applewood-smoked burgers on weekends. An online store enables remote purchasing and pie ordering for pickup. The business is not organic certified but practices Integrated Pest Management and does not grow GMO crops.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruit Orchards (Pick-Your-Own) U-pick fruit operation at 2081 W. Hardy Rd featuring apples, peaches, pears, and cherries where customers hand-pick fruit directly from trees during July-October season.
• Produce & Pumpkins Farm U-pick vegetable farm at 6405 W. Williams Rd offering sweet corn, tomatoes, peppers, cucumbers, eggplant, melons, and 40 acres of pumpkins. Open July through October.
• Country Store Year-round retail location at 1510 N. Circle I Rd offering fresh baked pies, apple bread, fudge, jar goods, and gift items. Open daily 9am-5pm except major holidays.
• Orchard Grill On-site restaurant at the fruit orchard serving all-you-can-eat pancake breakfasts on weekends and applewood-smoked burger lunches during the July-October season.
• Homemade Pies Award-winning scratch-made pies including Apple Pie, Apple Crumb, Apple-Cherry, Peach Pie, Pecan Pie, and Pumpkin Pie. Recognized as 'Best Place in the world to eat apple pie' by Lonely Planet in 2018.
• Homemade Apple Bread
• Homemade Fudge
• Corn Maze
• U-Pick Pumpkin Patch
• Sunflower Field
• Hayrides
• Jar Goods & Gourmet Foods
• Apple Annie's Attic Gift Shop
• Group Events and Field Trips
• Online Store & Pie Ordering

Quantifiable outcome

• Lonely Planet ranked Apple Annie's #85 on World's Top 500 Food Experiences for 'apple pie in the USA'
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FarmWebDesignminorOthersWebsite design partner responsible for Apple Annie's website. Listed as the website design provider on the footer of appleannies.com.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Fishkill Farms: Hudson Valley NY family farm with u-pick apples, farm store, hard cider, and on-site food. Comparable multi-stream revenue model with direct-to-consumer emphasis and IPM/sustainable practices.
• Mercier Orchards: Family-owned Georgia apple orchard with bakery, fried pies, hard cider tasting room, and farm store. Comparable u-pick fruit operation with award-winning baked goods and direct-to-consumer retail model.
• Carter Mountain Orchard: Family-owned u-pick apple orchard in Charlottesville, VA with bakery, cidery, and seasonal agritourism. Operates direct-to-consumer model similar to Apple Annie's with on-site food service and seasonal events. Highly comparable business model and customer base.
• Vala's Pumpkin Patch: Nebraska agritourism destination with corn maze, pumpkin patch, hayrides, and farm-themed attractions. Comparable seasonal u-pick and fall festival model with paid admission activities, though larger-scale commercial operation.
• Goebbert's Pumpkin Patch & Apple Orchard: Midwest family farm offering u-pick apples and pumpkins, fall festival, corn maze, and on-site food. Multi-generational operation with similar multi-stream agritourism revenue model including produce sales, attractions, and bakery items.
• Bates Nut Farm: Family-owned California farm and pumpkin patch in Valley Center offering u-pick, corn maze, hayrides, and farm store. Comparable Southwest regional family farm with agritourism focus and multi-stream revenue.

Regional players

• Schnepf Farms: Family-owned Arizona farm in Queen Creek offering u-pick produce, pumpkin festival, corn maze, and on-site bakery. Most direct regional competitor in Arizona agritourism space serving Phoenix metro visitors.
• Mortimer Farms: Arizona agritourism destination in Dewey, AZ offering farm-to-table dining, u-pick produce, seasonal events, and farm market. Direct regional competitor for agritourism visits from Phoenix metro area.
• Vertuccio Farms: Arizona fall festival and u-pick farm in Mesa serving Phoenix metro. Offers corn maze, pumpkin patch, hayrides, and farm market. Direct regional competitor in the Arizona agritourism space.

Broad incumbents

• Beak & Skiff Apple Orchards: Established 1911 New York apple orchard with hard cidery, distillery, bakery, and farm store. Larger-scale operation with diversified product portfolio beyond u-pick, representing a scaled-up comparable model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/appleannies
• Facebookfacebook.com/AppleAnniesOrchard
• Pinterestpinterest.com/appleannies
• LinkedInlinkedin.com/company/apple-annies

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple Annie’s Orchard