Mortimer Farms

What Mortimer Farms does

Mortimer Farms is a privately held, family-owned agritourism operation headquartered at 12907 E. State Route 169 in Dewey, Arizona, operating on 80+ acres of owned farmland (acquired outright in December 2020 after a decade of leasing) with a core staff of 7 supplemented by seasonal hires. The business runs a diversified portfolio of consumer-facing experiences and products built around a real working farm that produces 54 crops annually across field and greenhouse operations, with sister company Mortimer Ranches supplying all beef, pork, and eggs under Verified Naturally Raised Beef certification.

The revenue model is multi-stream and primarily direct-to-consumer: (1) paid admission to the Farm Park/Pick n' Play and 20+ annual seasonal festivals (Pumpkin Fest & Corn Maze, Blackberry, Asparagus/Garlic, Watermelon/Sweet Corn, Fall Flower, Christmas at the Farm) priced at $15–$27.50 per person; (2) Mortimer's Market & Deli, a year-round farm-to-table grocery and deli open seven days a week with no admission required; (3) four wedding and private event venues (The Barn 425 capacity, The Grove 200 capacity, The Silos 200+ capacity, The Campfires unlimited) with farm-to-table catering; (4) weekly Friday Night Barn Dances from March through October ($15–$35/person); (5) ticketed Farm to Table Dinners at $100/person with wine pairings; (6) seasonal workshops at $75/person; (7) educational farm tours and field trips at $13/person; and (8) U-Pick produce experiences paid by weight. Distribution channels include the on-site Market & Deli, a Shopify e-commerce store, pop-up farmers markets across Arizona, FareHarbor-powered online ticketing, and Tripleseat-driven event inquiries.

Technology and sustainability practices center on resource-efficient agriculture — drip and pivot irrigation achieving 90% water reduction versus flood irrigation, cover crops, crop rotation, integrated pest management, cattle rotation for wildfire prevention, and year-round greenhouse production. The company has planted 150,000+ trees in Yavapai County over 30 years and holds VNB, Age and Source Verified, NHTC, and Beef Quality Assurance certifications for its livestock program. Customer segments span families with children, local Arizona residents across Dewey-Humboldt, Prescott and the Phoenix metro, wedding couples and event planners, schools, and corporate event organizers — served through a hybrid GTM combining event-driven and direct-to-consumer motions anchored by the physical farm destination.

Name

Mortimer Farms

Legal name

Mortimer Farms

Website

https://mortimerfarmsaz.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Mortimer Farms is a family-owned agritourism operation in Dewey, Arizona operating an 80+ acre working farm with a year-round Market & Deli, four wedding venues, a seasonal festival calendar, and farm-to-table dining for Arizona families, local residents, wedding couples, and schools.

Ownership category

akta.pro rank

Product category

Agritourism and Farm Experiences

NAICS

Corn Farming (11115), Other Crop Farming (1119), Animal Production and Aquaculture (112)

SIC

Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Mixed Cereal & Grain Farming (Multiple Grains) (AFAGAAAH), Corn (Maize) Farming (AFAGAAAB)

Keywords

• Agritourism farm experiences
• Farm-to-table retail
• Wedding and event venues
• Seasonal farm festivals
• Pick-your-own produce

Headquarters

HQ city

Dewey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Agritourism & Farm Park Admissions: Primary revenue driver through paid admission to the Farm Park, Pick n' Play, seasonal festivals (Pumpkin Fest, Blackberry Festival, etc.), and pick-your-own experiences. Admissions range from $15-$27.50 per person depending on festival and date. Season passes provide recurring revenue at $90 per person.
2. Market & Deli Retail Sales: Year-round retail sales of farm-fresh produce, Mortimer beef and pork, local dairy, eggs, homemade bread, canned items, coffee, bakery items, and deli prepared foods. No admission required to visit the Market & Deli, which operates seven days a week.
3. Festival & Event Revenue: Revenue from seasonal festivals including admission fees, food and beverage vendors, vendor booth fees, and add-on experiences like gem mining ($7-8/person). Events include Pumpkin Fest, Blackberry Festival, Asparagus/Garlic Festival, Sweet Corn Festival, Fall Flower Festival, and Christmas at the Farm.
4. Venue Rentals & Private Events: Wedding and private event venue rentals across four venues: The Barn (425 capacity), The Grove (200 capacity), The Silos (200+ capacity), and The Campfires/Farm Park (unlimited capacity). Pricing based on attendee count and menu selection. Includes farm-to-table catering.
5. Friday Night Barn Dance: Weekly Friday night events from March through October featuring live music, dancing, and farm-to-table dinner. Admission ranges from $15-35/person depending on whether dinner is included. Season passes available.
6. Farm to Table Dinners: Special ticketed dinner events priced at $100/person featuring seasonal multi-course meals with wine pairings. Pre-booking required, events regularly sell out. Also includes Valentine's Day special events at $85/person.
7. Workshops & Experiences: Seasonal workshop series at $75/person including hands-on activities (candle making, terrarium building, jam making, wreath workshops), farm-to-table grazing table, and take-home projects. Pre-booking required.
8. Farm Tours & Field Trips: Educational farm tours for schools and groups at $13/person with free chaperone ratios (1 per 10 paid participants). Includes Life on the Farm animatronic show, Grain Train ride, Farm Park access, and seasonal U-pick. Minimum 15 people, must book 24 hours in advance.
9. Peach U-Pick Reservations: Reserved admission tickets for peach picking experiences including Farm Park access and Grain Train ride to orchard. Bags of peaches paid for by weight on exit.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Mortimer Farms operates a real working farm in Dewey, Arizona offering year-round agritourism experiences including a farm-to-table Market & Deli, Farm Park with rides and U-pick produce, seasonal festivals, four wedding/event venues, ticketed Farm to Table dinners, Friday Night Barn Dances, workshops, and educational farm tours. The farm grows 54 crops annually, raises Verified Naturally Raised beef, pork, and eggs through sister company Mortimer Ranches, and serves families, local residents, wedding couples, schools, and corporate groups across Arizona.

Product overview

Mortimer Farms is a real working farm in Dewey, Arizona offering a diversified portfolio of interconnected experiences and products. The core offering centers on Mortimer's Market & Deli, a farm-to-table grocery and bakery open seven days a week, complemented by the Farm Park/Pick n' Play (year-round playground with rides and activities). The business operates a calendar of seasonal festivals including Pumpkin Fest & Corn Maze, Blackberry Festival, Asparagus and Garlic Festival, Watermelon and Sweet Corn Festival, Fall Flower Festival, and Christmas at the Farm. Additional products include Pick Your Own produce experiences (peaches, berries, vegetables), Farm to Table Dinners, Friday Night Barn Dance events, educational Farm Tours and Field Trips, seasonal Workshops, and The Windmill Kitchen restaurant. The farm also offers four distinct wedding and event venues: The Barn (425 capacity), The Grove (200 capacity), The Silos (200+ capacity), and The Campfires at Farm Park (unlimited capacity). Supporting retail operations include The Apple Barn boutique gift shop and an e-commerce Online Store for jarred goods and shippable products. Season passes provide bundled access across the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortimer's Market & Deli Farm-to-table market and grocery store open seven days a week, offering fresh produce grown on-site, Mortimer Farms beef and pork, local dairy, eggs, homemade bread, canned goods, coffee, and deli items made from scratch daily. No admission required to visit.
• Farm Park / Pick n' Play Year-round farm-inspired playground featuring rides, games, activities, ropes courses, ziplines, animal encounters, and access to the pick-your-own produce experience.
• Pumpkin Fest & Corn Maze Annual fall festival featuring a corn maze, pumpkin patch, farm-inspired rides, weekend shows, hayrides, and seasonal food vendors. Runs September through October.
• Blackberry Festival Summer festival celebrating blackberry harvest with pick-your-own berries, evening entertainment, butterfly and ladybug releases, and farm activities. Held in July.
• Asparagus and Garlic Festival Early summer festival featuring asparagus and garlic harvesting experiences, cooking demonstrations, farm tours, and family activities. Held in June.
• Watermelon and Sweet Corn Festival Mid-summer festival with sweet corn harvest experiences, Grain Train rides to the field, corn eating contests, and watermelon activities. Held in August.
• Fall Flower Festival Autumn flower festival featuring pick-your-own flower fields, photo opportunities, and seasonal blooms. Held in September.
• Christmas at the Farm Holiday season event featuring Christmas tree lot, Christmas Walk with decorated displays, farm park activities, Santa photos, letters to Santa, and holiday pie orders. Runs November through December.
• Friday Night Barn Dance Weekly Friday evening event from March through October featuring live country music, line dancing, farm-to-table dinner, and full bar service.
• Farm to Table Dinners Monthly themed dinner events featuring multi-course seasonal menus with wine pairings, prepared with ingredients grown on the farm. Pre-booking required; tickets sell out quickly.
• Valentine's at the Farm Romantic Valentine's Day event with gourmet multi-course farm-to-table dinner, live music, and private tables at farm venues.
• Peach U-Pick Seasonal peach picking experience with Grain Train ride to orchard, all-day farm park access, and peaches paid by the bag.
• Farm Tours and Field Trips Guided educational farm tours for groups including Grain Train ride, Life on the Farm animatronic show, Animal Encounter, and access to farm park activities. Minimum 15 people, booking required 24 hours in advance.
• Workshops Seasonal hands-on workshop series including candle making, terrarium building, flower arrangement, jam making, wreath workshops, and leather crafts. Includes grazing table and beverages.
• Apple Barn Boutique Gift Shop Boutique gift shop featuring handmade artisan products including home decor, candles, soaps, plush animals, and seasonal holiday decorations. Open during festivals on Fridays through Sundays.
• The Silos Venue Event venue featuring historic grain silos with industrial-rustic charm, indoor/outdoor space, and open-air patio. Suitable for private dinners, birthday parties, showers, and celebrations. Up to 200+ guests.
• The Grove Venue Outdoor event venue under 100-year-old cottonwood trees with panoramic views of the working farm. Flexible layout for meals, games, and mingling with 200 guest capacity.
• The Barn Venue Indoor/outdoor rustic event venue with panoramic farm views, surrounded by seasonal crops. Includes farm-to-table catering, bar service, tables, and event coordinator. 425 guest capacity.
• The Campfires at Farm Park Venue Private event space within the farm park featuring shaded picnic areas, open grassy spaces, and access to all farm park attractions. Unlimited capacity.
• The Windmill Kitchen Farm-to-table burger restaurant open weekends May through October and daily during Pumpkin Fest. Uses ingredients grown on the farm with menu items prepared in a family-friendly setting.
• Online Store E-commerce platform for purchasing jarred goods, dry goods, sauces, and shippable farm products directly to customers.
• Holiday Farm to Table Orders Pre-order service for Thanksgiving and Christmas featuring homemade pies, fudge, pot pies, cookie dough, cinnamon rolls, and kettle corn prepared at the farm.
• Season Passes Annual pass providing approximately 363 days of admission to the farm including festivals, farm park, barn dances, and Pick n' Play. Two tiers: Pick n' Play pass and Whole Kit & Caboodle pass including all events.

Quantifiable outcome

• 90% reduction in water usage through conversion from flood irrigation to drip/pivot systems
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mortimer RanchescoreStrategic or Co-development PartnerMortimer Ranches is a sister company located 15 miles from Mortimer Farms. It serves as the exclusive source for all beef, pork, and eggs sold at Mortimer Farms. The ranch is committed to conservation and climate stewardship, raising livestock using sustainable practices where cattle graze grass, aerate soil, decrease wildfire spread, and fertilize land through manure. This vertically integrated relationship ensures consistent quality and supply for the farm's market and dining operations.
• Danzeisen DairyminorOthersLocal Arizona dairy supplying milk to Mortimer Farms Market & Deli. Danzeisen Dairy prioritizes cow well-being by providing nutritious alfalfa hay forage. Note: Danzeisen Dairy is not certified organic.
• United Dairymen of ArizonaminorOthersArizona dairy cooperative supplying cheese products to Mortimer Farms Market & Deli. The cooperative provides dairy ingredients for deli and prepared food items.
• Local Artisans and MakersminorChannel Partner/ Reseller/ DistributorThe Apple Barn boutique gift shop showcases handmade products from local artisans and makers during festivals. Products include home décor (farmhouse, country, rustic, industrial styles), plush stuffed animals, candles, soap, lotion, Christmas and Fall decor, and gift items. The Apple Barn is open Friday, Saturday, and Sunday during festivals from 10am-6pm.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tanaka Farms: Irvine, California working farm offering guided wagon tours, U-pick produce, seasonal festivals, farm-to-table dinners, and a farm stand. Highly comparable agritourism model with year-round visitor programming and educational tours.
• Tolmachoff Farms: Glendale, Arizona family farm operating a fall festival, corn maze, pumpkin patch, and U-pick produce. Direct Arizona competitor for fall agritourism visitation and family entertainment.
• Cornbelly's: Lehi, Utah agritourism brand operated by Little Hands Family Farm featuring a flagship corn maze, fall festivals, and farm park attractions. Comparable seasonal festival and family entertainment model with a strong corn-maze anchor product.
• Underwood Family Farms: Ventura County, California working farm with a farm park, animal center, U-pick produce, seasonal festivals (Fall Harvest Festival), and farmers market presence. Comparable combination of agriculture, agritourism, festivals, and direct-to-consumer retail.
• Schnepf Farms: Queen Creek, Arizona agritourism destination operating a U-pick farm, seasonal festivals (Pumpkin & Chili Party), corn maze, farm park, and on-site market/deli. Closest geographic and business-model peer to Mortimer Farms in the Arizona market.
• Great Country Farms: Bluemont, Virginia working farm with a farm play area, U-pick produce, seasonal festivals (Pumpkin Patch Fall Festival), CSA, and farm market. Direct overlap with Mortimer Farms' festival-plus-pick-your-own-plus-retail model.
• Stone Barns Center for Food & Agriculture: Pocantico Hills, New York non-profit working farm featuring farm-to-table dining (Blue Hill at Stone Barns), educational programming, and seasonal events. Comparable as a working-farm destination combining agriculture, education, and farm-to-table dining experiences.
• Marini Farm Stand: Ipswich, Massachusetts third-generation working farm operating a farm stand, U-pick produce, corn maze, and seasonal festivals. Comparable family-owned diversified farm with retail and agritourism revenue streams.
• Cox Farms: Centreville, Virginia seasonal agritourism destination famous for its Fall Festival featuring giant slides, hayrides, corn mazes, and farm-themed entertainment. Comparable festival-driven operating model with deep event calendar.
• Mt. View Orchards: Mt. Hood, Oregon U-pick orchard operating a farm store, cider pressing, and seasonal events. Comparable U-pick and farm-to-table retail model with strong seasonal programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mortimer-farms

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mortimer Farms