Spira Care
Spira Care operates nine advanced primary care centers across the Kansas City metro, delivering team-based primary care exclusively to Blue Cross and Blue Shield of Kansas City health plan members through embedded Care Teams and the athenahealth-powered MySpiraCare portal.
- Company typePrivate
- Founded2018
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Spira Care does
Spira Care is a healthcare service brand that operates an integrated advanced primary care delivery platform, built around nine physical Care Centers across the Kansas City metropolitan area (spanning Missouri and Kansas). Each Care Center delivers doctor-led, multidisciplinary Care Teams — physicians, physician assistants, nurse practitioners, behavioral health consultants, certified health coaches, diabetes care specialists, an ambulatory care pharmacist, and Care Guide RNs — co-located under one roof alongside on-site labs and (at most locations) digital X-rays. The patient-facing digital layer is MySpiraCare.com, an athenahealth-powered patient portal paired with the athenaPatient mobile app, which supports biometric login, secure messaging, telehealth, lab/test result review, and self-serve appointment scheduling. Behavioral health, diabetes care, medication management, health coaching, and post-hospital transition support are embedded as core care modules rather than outsourced services.
The business model is structurally tied to a single distribution counterparty: Spira Care is operated by and exclusively accessible through Blue Cross and Blue Shield of Kansas City (Blue KC), an independent licensee of the Blue Cross Blue Shield Association. Members enrolled in Blue KC Large Group, Small Group, Labor & Trust, or Individual & Family Choice Plans receive Spira Care appointments and services at no additional cost, while HSA-eligible plan members pay a flat $60 per visit until their deductible is met (after which visits are $0), with preventive services always covered at no cost. Revenue is therefore effectively bundled into Blue KC's insurance premiums rather than billed à la carte from patients, making the unit economics a function of Blue KC's KC-metro membership, plan design, and member engagement. Marketing relies on owned digital properties (spiracare.com, the patient portal, the mobile app, and a Patient Resources Center blog), YouTube testimonials, email campaigns, and Blue KC's employer/broker distribution channels, with brand reinforcement from consecutive Kansas City Favorites awards (Silver 2024, Gold 2025) for Best Primary Care.
Spira Care firmographics
Firmographics- Name
- Spira Care
- Legal name
- Spira Care (operated by Blue Cross and Blue Shield of Kansas City)
- Website
- https://spiracare.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spira Care operates nine advanced primary care centers across the Kansas City metro, delivering team-based primary care exclusively to Blue Cross and Blue Shield of Kansas City health plan members through embedded Care Teams and the athenahealth-powered MySpiraCare portal.
- Ownership category
- akta.pro rank
Spira Care industry classification
Industry- Product category
- Primary Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Mobile & Street Medicine Primary Care Programs (HLAFAGAH)
- akta.pro secondary industry
- Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)
Keywords
Where Spira Care is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Spira Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Blue KC Plan-Bundled Primary Care Access: Spira Care is exclusively accessed through Blue Cross and Blue Shield of Kansas City (Blue KC) health plans. Members enrolled in non-HSA plans with exclusive access receive Spira Care appointments and services at no additional cost; HSA-eligible plan members pay a flat $60 charge per visit until deductible is met, then $0. Preventive services covered at 100% regardless of plan type. Revenue is effectively a bundled component of Blue KC's insurance premiums.
- Self-Pay HSA Visit Fees: Flat $60 per-visit fee collected from Blue KC members with Health Savings Account (HSA) eligible plans until their deductible is met, after which services are no additional cost. Billed directly via MySpiraCare.com or by mail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Blue KC non-HSA plan members: $0 for all appointments and services |
| Unit Pricing | Pay-as-you-go | Blue KC HSA/HSA-eligible plan members: $60 flat fee per visit until deductible is met |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Spira Care product offering
Product offeringCore offering
Spira Care delivers advanced primary care through nine physical Care Centers across the Kansas City metropolitan area, exclusively to Blue Cross and Blue Shield of Kansas City (Blue KC) health plan members. Doctor-led multidisciplinary Care Teams provide preventive care, sick care, behavioral health, diabetes management, on-site lab and X-ray, medication management, health coaching, and Care Guide RN coordination, supported by an athenahealth-powered patient portal and mobile app with telehealth.
Product overview
Spira Care is a single, integrated advanced-primary-care service built around the Spira Care Centers (nine physical clinics across the Kansas City metro) and delivered through doctor-led Care Teams. The core platform is the Spira Care Advanced Primary Care offering, which organizes multidisciplinary care modules — Preventive Care, Sick Care & Minor Injury Treatment, On-Site Lab and X-Ray, Behavioral Health Support, Diabetes Care Management, Medication Management, and Health Coaching — coordinated by Spira Care Guides. Patient-facing digital products — the MySpiraCare.com Patient Portal and the athenaPatient Mobile App (with Telehealth Visits) — sit on top of athenahealth's backend and serve as the unified entry point for established patients. Supporting services include the Patient Resources Center (educational content hub) and the Triage Nurse & On-Call Provider Service reachable via 913-29-SPIRA. The full Spira Care experience is available exclusively to Blue KC members enrolled in plans with exclusive access to Spira Care.
Differentiator
Problem solved
Functional benefit
Products and services
- Spira Care Advanced Primary Care A primary care model that bundles care and coverage, providing doctor-led multidisciplinary Care Teams (physicians, physician assistants, nurse practitioners, behavioral health consultants, health coaches, diabetes care specialists, ambulatory care pharmacists, and Care Guides) that deliver preventive care, sick care, behavioral health support, medication management, and diabetes care management under one roof. Available exclusively to Blue KC members enrolled in plans with exclusive access to Spira Care.
- Spira Care Centers Nine primary care clinics across the Kansas City metro area in Crossroads, Independence, Lee's Summit, Liberty, Olathe, Overland Park, Shawnee, Tiffany Springs, and West (Wyandotte). Each center offers same-day/next-day/Saturday appointments, longer visits, on-site lab draws, digital X-rays (all locations except Lee's Summit and Liberty), and integrated Care Team support.
- MySpiraCare.com Patient Portal Patient-facing web portal powered by athenahealth that gives established patients 24/7 online access to schedule appointments (self and children), pre-register for visits, send secure messages to the Care Team, request prescription refills, view test results, access visit notes, and update contact/communication preferences.
- athenaPatient Mobile App (Spira Care) Mobile companion to the MySpiraCare.com patient portal published by athenahealth on the Apple App Store and Google Play Store. Enables biometric login (facial recognition and touch ID), viewing of lab/test results, secure messaging with providers, telehealth visit joining, and access to upcoming appointments for established Spira Care patients.
- Spira Care Behavioral Health Support Integrated behavioral health service delivered by licensed Behavioral Health Consultants embedded within each Care Center. Provides brief, focused interventions for stress, anxiety, depression, substance use, sleep, life transitions, tobacco cessation, relationships, and adjusting to medical conditions. Referrals come from the patient's Spira Care Primary Care Provider.
- Spira Care Diabetes Care Management Specialized diabetes support delivered by certified Diabetes Care Specialists. Helps patients design diabetes prevention plans, understand a diabetes/prediabetes diagnosis, set individualized treatment goals, and build skills and confidence to better manage diabetes.
- Spira Care Guides Nursing- and benefit-specialist-backed single point of contact (Care Guide RNs) at every Care Center who coordinate care, answer questions, explain benefits, help locate in-network specialists, prepare documentation for referrals, follow up on appointments, facilitate communication with specialists, and assist with cost estimates and financial-aid referrals. Available Monday–Friday, 8 AM–5 PM.
- Spira Care Health Coaching Certified Health Coaches who partner with patients on self-directed, personalized plans covering overall health and well-being, weight management, physical activity/exercise goals, self-care, and healthy eating.
- Spira Care Preventive Care Yearly wellness visits and physicals for all ages (infants, children, adolescents, adults), routine immunizations, and routine screenings including colorectal cancer screening (colonoscopy and Cologuard DNA-based stool test).
- Spira Care Sick Care & Minor Injury Treatment Same-day and next-day appointments for acute, non-emergency illness and treatment of minor injuries, with 24/7 access to triage nurses and an on-call provider via 913-29-SPIRA (77472).
- Spira Care On-Site Lab and X-Ray Routine lab draws and digital X-rays performed on-site at most Care Centers (digital X-rays unavailable at Lee's Summit and Liberty). Services must be ordered by a member of the Spira Care Team and are based on primary care needs only.
- Spira Care Medication Management Comprehensive medication management delivered by the Spira Care Ambulatory Care Pharmacist, who works with the Care Team to ensure medications are safe, effective, and affordable; coordinates prescriptions; and recommends over-the-counter options between Spira Care, specialists, or after hospital stays.
- Spira Care Telehealth Visits Virtual appointment option for established patients, accessible via the athenaPatient app and MySpiraCare.com portal, available with an affordable copay for behavioral health consultations and primary care follow-ups.
- Spira Care Triage Nurse & On-Call Provider Service Around-the-clock telephone triage and on-call provider service reachable via 913-29-SPIRA (77472) for non-emergency health questions, helping patients decide whether to use primary care, urgent care, the ER, or virtual care.
Quantifiable outcome
- 270,000+ community votes received in 2025 Kansas City Favorites program (45% increase vs 2024)
- +3 more outcomes
Companies that use Spira Care
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Spira Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature5 records
Spira Care partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Blue Cross and Blue Shield of Kansas City (Blue KC)flagshipBlue KC is the exclusive distribution and insurance partner of Spira Care. Health plans with exclusive access to Spira Care are available through Blue Cross and Blue Shield of Kansas City, an independent licensee of the Blue Cross Blue Shield Association. Spira Care operates under Blue KC's legal and administrative umbrella. All Spira Care services are tied to Blue KC plan eligibility.
- athenahealthcoreathenahealth powers the Spira Care patient portal (MySpiraCare.com) and the athenaPatient mobile app (available on Apple App Store and Google Play). Enables secure messaging with providers, telehealth visits, lab/test result viewing, appointment scheduling, and pre-registration. Facial recognition/touch ID login supported.
- 988 Suicide & Crisis Lifeline (SAMHSA)minorSpira Care Behavioral Health Consultants (BHCs) refer patients in crisis to the 988 Suicide & Crisis Lifeline for additional support beyond the Spira Care BHC scope.
- CDC (Centers for Disease Control and Prevention)minorSpira Care pediatric and preventive care content references CDC immunization schedules, CDC flu data, and CDC guidance as authoritative sources for patient education articles.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Spira Care competitors and assessment
Company assessmentBroad incumbents
- One Medical (Amazon One Medical): National membership-based advanced primary care chain acquired by Amazon, offering doctor-led care teams with embedded labs, virtual visits, and behavioral health across multiple U.S. metros. Highly comparable to Spira Care's team-based advanced primary care model, though One Medical operates across many markets and Spira Care is exclusive to a single KC payer.
- Oak Street Health (CVS Health): Value-based advanced primary care platform serving older adults, now part of CVS Health, with embedded care teams, behavioral health, and pharmacy integration. Comparable to Spira Care's multidisciplinary, in-clinic advanced primary care delivery, though focused on Medicare populations in many geographies.
Direct peers
- ChenMed: Physician-owned, family-run advanced primary care group for seniors with multiple specialists embedded in one clinic, operating its own clinics and accepting Medicare Advantage capitation. Closely comparable to Spira Care's team-based, in-clinic advanced primary care model with embedded behavioral and specialty support, though ChenMed focuses on senior MA populations and operates in different geographies.
- Iora Health (now part of One Medical): Team-based primary care model with embedded behavioral health, health coaching, and care coordination funded primarily via value-based payer contracts; now part of Amazon One Medical. Direct conceptual peer to Spira Care's Care Team and Care Guide RN model.
- Crossover Health: Employer-sponsored advanced primary care provider offering integrated in-person and virtual care, behavioral health, and care navigation to self-funded employers. Comparable business model to Spira Care's team-based, bundled primary care delivered to a captive employer-sponsored population, though Crossover serves multiple national employers rather than a single regional insurer.
- Premise Health: Large employer- and payer-sponsored on-site and near-site advanced primary care provider with embedded care teams, pharmacy, and care navigation. Comparable to Spira Care's Care Center-based, multidisciplinary primary care delivery, though Premise Health typically serves national employer clients directly rather than through an exclusive regional insurer partnership.
- Vera Whole Health (Evernorth/Cigna): Advanced primary care clinic operator delivering integrated team-based primary care with behavioral health and coaching to employer-sponsored populations, now part of Evernorth (Cigna). Direct peer in operating team-based primary care clinics tied to payer/employer relationships, comparable to Spira Care's Blue KC partnership.
Emerging players
- Forward: Membership-based tech-forward primary care startup with embedded diagnostics, telehealth, and continuous care. Comparable to Spira Care in delivering advanced primary care beyond traditional fee-for-service, though primarily direct-pay and operating in select urban markets.
Regional players
- Atrium Health / Advocate Health (Primary Care Division): Large integrated health system with an extensive primary care, behavioral health, and care-management footprint across the Midwest and Southeast. Comparable in offering multidisciplinary primary care including behavioral health, diabetes education, and pharmacy support under one roof, though operating under a different business model (integrated health system vs. insurer-affiliated clinics).
- Saint Luke's Health System (Primary Care): Kansas City-based integrated health system operating primary care clinics across the KC metro with embedded care teams and specialty access. Direct regional competitor to Spira Care for KC metro primary care share, though operating under a traditional fee-for-service health system model rather than an insurer-affiliated advanced primary care model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Spira Care social profiles
Digital presenceSpira Care compliance and trust
Trust signalCompliance5 records
Spira Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spira Care leadership team
Management profileNumber of profiles
Profiles1 record
Spira Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spira Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spira Care
What does Spira Care do?
Spira Care delivers advanced primary care through nine physical Care Centers across the Kansas City metropolitan area, exclusively to Blue Cross and Blue Shield of Kansas City (Blue KC) health plan members. Doctor-led multidisciplinary Care Teams provide preventive care, sick care, behavioral health, diabetes management, on-site lab and X-ray, medication management, health coaching, and Care Guide RN coordination, supported by an athenahealth-powered patient portal and mobile app with telehealth.
Is Spira Care a public or private company?
Spira Care is a private company. It is classified as corporate owned and is currently operating.
When was Spira Care founded?
Spira Care was founded in 2018. It employs 11 to 50 people.
Where is Spira Care based?
Spira Care is headquartered in Kansas City, United States, in the North America region.
How does Spira Care make money?
Two revenue lines are on record. Blue KC Plan-Bundled Primary Care Access are the primary driver. The others are self-Pay HSA Visit Fees.
Who are Spira Care's main competitors?
Broad incumbents on record are One Medical (Amazon One Medical) and Oak Street Health (CVS Health). Direct peers are ChenMed, Iora Health (now part of One Medical), Crossover Health, Premise Health and Vera Whole Health (Evernorth/Cigna). Forward is listed as an emerging player. Regional players are Atrium Health / Advocate Health (Primary Care Division) and Saint Luke's Health System (Primary Care).
Does Spira Care have an API?
No public API is recorded for Spira Care.
What industry is Spira Care in?
Spira Care's product category is Primary Care Services. Its primary akta.pro industry code is HLAFAGAH, Mobile & Street Medicine Primary Care Programs, with a secondary code of HLALADAA, Primary Care & General Medicine Virtual Care (Employer-Sponsored). Its NAICS code is 62161 and its SIC code is 8011.