What BlueGlass Interactive does

BlueGlass Interactive AG is a Zurich-headquartered digital marketing agency founded in 2007, operating as a subsidiary of Team Farner (formerly Farner Group) since approximately 2022. The company delivers an integrated digital marketing service stack spanning search engine optimization (including technical, international, and local SEO), search engine advertising, programmatic advertising, content marketing with an in-house video studio (BlueStudio/Videostudio Zürich), social media marketing, data and web analytics, user experience design, web design and development, and digital strategy consulting. The firm also offers Generative Engine Optimization (GEO) services targeting AI-driven search visibility and AI-powered web accessibility solutions, reflecting recent capability expansion. BlueGlass maintains approximately 45 specialists at its Helvetiaplatz office and is embedded in the SEM International network, which provides access to roughly 30 international offices and 750+ specialists for cross-border campaign delivery.

The business operates on a professional services model with quote-based, project-specific pricing, custom proposals, and annual retainer arrangements; no public pricing tiers are disclosed. Go-to-market is sales-led, combining direct enterprise sales, mid-market inside sales, and consultative workshops, supported by thought-leadership content (owned blog, podcast, in-house video) and an aggressive awards strategy (Best of Swiss Web, European Search Awards, SEMY Awards, MIIA). Premier-tier platform partnerships with Google, Meta, Microsoft, and TikTok, along with tooling relationships with Semrush, fusedeck, and Stap.io, provide differentiated platform access and analytics capabilities. The client base is concentrated in Switzerland and the broader DACH region across enterprise and mid-market segments, with named accounts including Hirslanden, Mobility, Viseca, Medela, UPC, Microspot.ch, coop@home, Skyguide, Blutspende SRK, and AMAG/Clyde.

Name

BlueGlass Interactive

Legal name

BlueGlass Interactive AG

Website

https://blueglass.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueGlass Interactive AG is a Zurich-based digital marketing agency delivering integrated SEO, paid media, content, social, analytics, UX, and AI-search optimization services to enterprise and mid-market clients, primarily in Switzerland and the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Consulting Services: Agency fees for strategic consulting, workshops, audits, and ongoing digital marketing services including SEO, SEA, content marketing, social media, and analytics

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BlueGlass Interactive is a digital marketing agency that delivers integrated online marketing services including SEO, search engine advertising, content marketing with in-house video production, social media marketing, programmatic advertising, web analytics, user experience design, and web development. It serves primarily enterprise and mid-market clients in the DACH region with custom project-based and retainer engagements. Specialized offerings include Generative Engine Optimization for AI-driven search and Digital Behavioural Design training.

Product overview

BlueGlass Interactive is a digital marketing agency headquartered in Zürich, Switzerland, operating as part of the Team Farner group. The company offers a comprehensive suite of digital marketing services delivered by approximately 45 specialists. The core offering consists of integrated digital marketing services spanning SEO (including technical SEO, international SEO, and local SEO), Search Engine Advertising (SEA) with programmatic advertising, content marketing with an in-house video studio, social media marketing, data and web analytics with tracking expertise, user experience design, web design and development, and digital strategy consulting. Specialized offerings include Generative Engine Optimization (GEO) for AI-powered search visibility and e-sports video production. The agency also provides proprietary tools including a Jobs for WordPress plugin and Semrush Enterprise access for clients. Services are delivered through an integrated approach combining creativity with data-driven decision making to strengthen clients' online presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Comprehensive digital marketing agency services delivered by approximately 45 specialists at Helvetiaplatz in Zurich, covering all disciplines of the digital marketing mix including SEO, SEA, content marketing, social media, data analytics, web design, and user experience. The offering targets enterprise and mid-market clients seeking integrated cross-channel programs.
• Generative Engine Optimization (GEO) Specialized optimization services for AI-powered search engines and large language models, including GEO audits to improve brand visibility in AI-generated search results. It is targeted at brands that need to maintain discoverability as search shifts to generative AI assistants.
• SEO Services Search engine optimization services including SEO audits, technical SEO, international SEO, local SEO, SEO relaunch consulting, and online reputation management. Intended for clients seeking to grow organic visibility and traffic in the Swiss and international markets.
• Digital Campaigns (SEA and Programmatic) Digital advertising services including Search Engine Advertising (SEA), SEA audits, and programmatic advertising across multiple platforms. Built for clients seeking performance-driven paid media execution across search and display.
• Content Marketing Content creation and marketing strategy services, supported by an in-house video studio in Zurich (BlueStudio) for professional video production. Used by clients that need integrated editorial, video, and storytelling capabilities.
• Social Media Marketing Social media marketing services for managing and optimizing social media presence across various platforms, including TikTok, Instagram, Facebook, and LinkedIn.
• Data Analytics Data analytics services to measure campaign success, optimize media budget allocation, and provide data-driven insights for business decisions.
• Web Analytics and Tracking Website analytics and tracking services including tracking audits, Google Analytics 4 implementation, and server-side tracking solutions, with GDPR-compliant cookieless options.
• User Experience (UX) Design User experience design and optimization services for websites, onboarding processes, and applications, focused on user-centric design aligned to genuine user needs.
• Web Design and Development Website and application design and development services for modern, optimized web presences, supporting clients launching or relaunching their digital properties.
• Digital Strategy Consulting Digital strategy consulting services including digital behavioural design training to align digital assets with genuine user needs, typically delivered through workshops and audits.
• E-Sports and Video Production E-sports and video production services for gaming-related content and campaigns, leveraging the agency's in-house video studio and prior award-winning work with UPC eSports.ch.

Quantifiable outcome

• +284% website traffic increase for Clyde automotive subscription service
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationGoogle Partner status with required Google Ads expertise for campaign optimization. Certified partnership enabling access to Google products, beta features, and support.
• Meta (Facebook, Instagram)coreTechnology or IntegrationMeta-Business-Partner guaranteeing highest standards for Meta products including Facebook, Instagram, and WhatsApp. BlueGlass ranks among top partners for Meta products.
• Microsoft Network (LinkedIn, Bing)coreTechnology or IntegrationMicrosoft Network partner enabling expertise for LinkedIn and Bing campaigns. Access to professional network advertising and search capabilities.
• SEM InternationalcoreStrategic or Co-development PartnerPart of international network with approximately 30 locations and 750+ local digital marketing specialists worldwide. Enables global Full-Service agency capabilities for domestic and international clients.
• open upsupportingStrategic or Co-development PartnerCommunication solutions partner providing holistic communication offerings across channels. open up helps BlueGlass speak target audience language and create cross-channel content and strategies.
• SemrushsupportingTechnology or IntegrationPartner agency relationship with Semrush offering keyword research and competitor tracking at attractive conditions. Access to enterprise SEO and content marketing tools.
• fusedecksupportingTechnology or IntegrationTracking and analytics simplification partnership providing cookieless and GDPR-compliant insights at new levels. Mission to simplify server-side tracking while improving data quality.
• IAB SchweizsupportingOthersMember of IAB Switzerland Association, representative of digital advertising industry in Switzerland. Part of IAB Europe network for international industry representation.
• Stap.iosupportingTechnology or IntegrationPartnership for comprehensive server-side tracking simplification solutions. Improves data quality, increases marketing ROI, and ensures strong security standards compliance.
• TikTokcoreTechnology or IntegrationTikTok Partner providing direct connection to Dublin for accessing all platform potentials and advertising opportunities. Highest standards for TikTok services with pulse of latest platform developments.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Dept: Global digital agency offering integrated digital marketing, creative, content, and technology services to enterprise brands; directly comparable service portfolio, scale tier, and sales-led GTM model to BlueGlass's SEO/content/SEA stack.
• Jellyfish: Global digital marketing agency covering SEO, paid media, content, social, and analytics for enterprise clients; closely aligned business model, capability set, and mid-market-to-enterprise client mix to BlueGlass.
• Webrepublic: Swiss digital marketing agency offering SEO, SEA, social media, and content services with strong DACH-region client base; nearly identical scope of services and geographic footprint as BlueGlass.
• Netcentric: DACH-focused digital marketing agency within the Dentsu network, providing integrated digital marketing services including SEO, content, and programmatic; closely comparable to BlueGlass in services and regional focus.
• Croud: Global digital marketing agency offering SEO, paid media, content, programmatic, and analytics services with a similar agency-of-record model serving mid-market and enterprise clients.
• Advisio: Swiss performance marketing agency focused on SEO, SEA, content, and social for e-commerce and enterprise clients; comparable size, DACH focus, and service mix to BlueGlass.

Broad incumbents

• Jung von Matt: Swiss-origin creative and digital agency with broader creative capabilities, larger headcount, and greater international scale; overlaps with BlueGlass in digital campaigns but extends well beyond into brand creative.
• Merkle: Large Dentsu-owned data-driven marketing agency offering SEO, content, paid media, analytics, and CX services; overlaps BlueGlass's capabilities but at substantially greater scale and a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/blueglass
• LinkedInlinkedin.com/company/blueglass-interactive
• TikToktiktok.com/@blueglass
• YouTubeyoutube.com/channel/blueglass

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueGlass Interactive