Scrapbook
Scrapbook.com is a US DTC e-commerce platform selling cardmaking, scrapbooking, and paper crafting supplies from 200+ brands alongside its own proprietary branded line, serving hobbyist crafters through an integrated inspiration gallery, online classes, livestream events, and a community forum.
- Company typePrivate
- Founded1999
- HeadquartersGilbert, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Scrapbook does
Scrapbook.com, LLC is a privately held, direct-to-consumer e-commerce platform headquartered in Gilbert, Arizona, founded in 1999, that sells cardmaking, scrapbooking, and paper crafting supplies to hobbyist consumers in the United States. The storefront at www.scrapbook.com carries more than 200 third-party craft brands alongside a growing proprietary Scrapbook.com branded line that includes colored cardstock, paper pads, decorative dies, adhesive systems, magnetic glass mats, and TiltBins storage solutions. Pricing is pay-as-you-go unit pricing, ranging from sub-$5 clearance items to $350+ die cutting machines, with frequent promotional mechanics (a HOLIDAY promo code for an extra 12% off, weekly deals with discounts up to 60%, and clearance markdowns up to 90%), a 60-day money-back guarantee, and free shipping thresholds; the revenue model is one-time product sales with no subscription tier.
The underlying technology stack is a standard content-managed e-commerce platform augmented by an Inspiration Gallery of more than 3 million user-uploaded project images, online video classes taught by named instructors, livestream video capabilities (anchored by the annual SBC Fest event), customer forums, and a branded mobile-responsive storefront. Marketing and merchandising are operated through Bloomreach for CRM and personalization, with paid acquisition tracked across Google Ads, Meta Pixel, Pinterest Tag, and Microsoft Advertising, and on-site behavior captured via Google Analytics and Microsoft Clarity. The company's go-to-market is product-led and community-led: it acquires and retains customers through inspiration content, social channels (Pinterest, YouTube, Instagram, Facebook), an email newsletter (offering 15% off first order), a consent-based VIP Texts SMS program, and an affiliate referral program, while deepening engagement via SBC Fest and the Creative Kindness charitable program of which Scrapbook.com is founding partner and primary donor.
Scrapbook firmographics
Firmographics- Name
- Scrapbook
- Legal name
- Scrapbook.com, LLC
- Website
- https://scrapbook.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Scrapbook.com is a US DTC e-commerce platform selling cardmaking, scrapbooking, and paper crafting supplies from 200+ brands alongside its own proprietary branded line, serving hobbyist crafters through an integrated inspiration gallery, online classes, livestream events, and a community forum.
- Ownership category
- akta.pro rank
Scrapbook industry classification
Industry- Product category
- Craft Supplies E-commerce
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Office Supplies and Stationery Retailers (45941), Office Supplies and Stationery Retailers (459410)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Scrapbooking & Paper Crafts Retail (CRALACAD)
- akta.pro secondary industries
- Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK), Art & Drafting Supplies Retail (CRALABAG)
Keywords
Where Scrapbook is headquartered
LocationHeadquarters
- HQ city
- Gilbert
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Scrapbook business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Product Sales: One-time product sales of cardmaking, scrapbooking, and papercrafting supplies through e-commerce platform. Products include die cutting tools, stamps, paper, adhesives, storage solutions, and branded craft tools. Revenue generated from individual transactions with no subscription component.
- Exclusive Brand Products: Sale of proprietary Scrapbook.com branded products including A2 colored cardstock, magnetic glass mats, TiltBins storage, decorative dies, and specialty paper pads. These exclusive items drive margin advantage and customer loyalty.
- Class Kits and Bundles: Curated bundle products combining stamps, dies, and paper for specific projects or classes, often sold at promotional pricing to drive engagement and larger basket sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for craft supplies |
| Unit Pricing | Pay-as-you-go | Promotional and deal pricing |
| Freemium | Pay-as-you-go | VIP and subscription incentives |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels12 records
Scrapbook product offering
Product offeringCore offering
Scrapbook.com is a direct-to-consumer e-commerce retailer selling card making, scrapbooking, and paper crafting supplies from more than 200 brands as well as proprietary Scrapbook.com branded products such as cardstock, decorative dies, magnetic glass mats, and storage solutions. The platform combines traditional online retail with a community-driven inspiration layer — the Inspiration Gallery hosts over 3 million user-uploaded project images, complemented by online classes, livestream events such as SBC Fest, and a customer forum that drive product discovery and repeat purchases.
Product overview
Scrapbook.com operates as an e-commerce platform for card making, scrapbooking, and paper crafting supplies, offering products from over 200 brands alongside proprietary Scrapbook.com-branded products including cardstock, paper pads (glossy, holographic, rainbow, glitter, metallic), adhesives, decorative dies, stencils, stamps, and storage solutions. The platform includes an Inspiration Gallery for community project sharing, Online Classes with expert instructors, Livestream events including the annual SBC Fest, a community Forums, and the Creative Kindness outreach program. The core e-commerce functionality is complemented by educational articles, creative resources, and a 60-day Happiness Guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Scrapbook.com Craft Supplies Catalog The core e-commerce catalog offering card making, scrapbooking, and paper crafting supplies from over 200 brands, with product categories spanning Adhesive & Glue, Albums, Die Cutting, Kits, Paint and Mediums, Paper & Cardstock, Punches, Rub-On Transfers, Stamping, Stickers, Storage & Organization, and Tools. Serves individual hobbyist crafters in the United States.
- Scrapbook.com Branded Craft Supplies Proprietary line of crafting products sold exclusively on Scrapbook.com, including cardstock and paper pads (glossy, holographic, rainbow, glitter, metallic), adhesive products (foam rounds, rolls, sheets), decorative dies, stencils, stamps, tools (scissors, tweezers, craft picks, ink blending tools), storage solutions (TiltBins, stackable trays, envelopes), and seasonal bundles. Designed for individual card makers, scrapbookers, and mixed media artists.
- Online Classes Educational video classes taught by expert instructors covering Card Making, Mixed Media, Organization, Pocket Page, Scrapbook Albums, Layouts, and Journaling topics. Target audience is individual hobbyist crafters seeking technique instruction and design ideas.
- Class Kits and Project Bundles Curated bundle products combining stamps, dies, and paper for specific projects or classes, often tied to online class curriculum or SBC Fest events and sold at promotional pricing to drive larger basket sizes. Targeted at hobbyist crafters seeking coordinated project materials.
- Die Cutting Machines and Tools Catalog Premium-priced craft tools category including die cutting machines and framelits sold from brands such as Spellbinders and Sizzix, with pricing from $175 to $350+ and frequent promotional markdowns. Targeted at hobbyist and serious cardmakers and scrapbookers needing precision cutting tools.
Companies that use Scrapbook
Customer profileSegments3 records
Ideal customer profiles3 records
Scrapbook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Scrapbook partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- 49 and MarketcoreBrand partnership where Scrapbook.com distributes 49 and Market paper collections, die cutting supplies, and craft materials through its e-commerce platform
- AltenewcoreDistribution partnership for Altenew stamps, dies, and craft supplies; featured brand on cardmaking landing pages and new product releases
- SpellbinderscoreMajor brand partnership for die cutting machines, etched dies, and embossing folders; frequently featured in deals and promotions
- SizzixcoreDistribution partnership for Sizzix die cutting machines, framelits, and crafting tools; regular weekly deal promotions
- Doodlebug DesigncoreBrand partnership for Doodlebug paper collections, stickers, and craft supplies; featured in seasonal promotions and new product releases
- StamperiaminorInternational paper crafting brand distributed through Scrapbook.com platform
- Carta Bella PaperminorBrand partnership for Carta Bella paper collections and craft supplies
- Graphic 45minorDistribution of Graphic 45 paper collections and ephemera for scrapbooking projects
- Simple StoriesminorBrand partnership for Simple Stories pocket page albums, papers, and stickers
- Gina K DesignsminorDistribution of Gina K rubber stamps, dies, and cardmaking supplies; featured instructor at SBC Fest events
- Creative KindnesscoreScrapbook.com is founding partner and primary donor to Creative Kindness charity, creating handmade cards for those in need and therapeutic scrapbooks for bereaved families; demonstrates corporate social responsibility
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Scrapbook competitors and assessment
Company assessmentDirect peers
- Simon Says Stamp: Specialty e-commerce retailer of stamps, dies, ink, and cardmaking supplies. Closely comparable in assortment depth, customer focus on cardmakers, and exclusive brand content (Stamping Sunday blog/livestreams) versus Scrapbook.com's Inspiration Gallery.
- Create & Craft: TV-and-online specialty retailer of papercrafting and cardmaking supplies. Directly comparable as a multi-channel (broadcast + web) retailer focused on the same cardmaking/scrapbooking niche with exclusive kit offerings and live shopping events similar to SBC Fest.
- A Cherry on Top: Online specialty retailer of scrapbooking, cardmaking, and paper crafting supplies. Directly comparable as a niche e-commerce player serving the same hobbyist customer with multi-brand assortment and exclusive kits.
- Crafter's Companion: Craft brand and retailer specializing in cardmaking and papercrafting tools, dies, and signature product lines. Comparable as both a brand partner (listed on Scrapbook.com) and as a direct competitor selling through their own DTC and TV channels.
- Waffle Flower Crafts: Specialty papercrafting brand with strong direct-to-consumer presence in stamps, dies, and inks. Comparable as a brand featured on Scrapbook.com while also serving the same cardmaking customer through its own site.
Broad incumbents
- Michaels Stores: Largest US specialty arts and crafts retailer with broad omnichannel presence. Comparable as a competing destination for the same cardmaking and scrapbooking customer base, though operates at vastly larger scale across many categories beyond paper crafts.
- Amazon: Mass-market e-commerce platform carrying the full range of scrapbooking and papercrafting brands Scrapbook.com distributes. Comparable as the dominant alternative purchase channel competing on price, Prime shipping, and breadth of assortment.
- Etsy: Mass-market online marketplace with a deep craft and handmade goods category. Comparable as an e-commerce channel where Scrapbook.com's customer base also shops, particularly for handmade cards and unique scrapbooking embellishments.
- Hobby Lobby: Large US arts, crafts, and home décor retailer with extensive physical footprint. Comparable as a destination carrying many of the same craft brands Scrapbook.com distributes, including paper crafting, stamps, and die cutting.
Emerging players
- Paper Phenomenon: Online specialty retailer focused on paper crafting, scrapbooking, and cardmaking supplies. Comparable as a smaller, focused e-commerce competitor serving the same niche customer with curated brand assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Scrapbook social profiles
Digital presenceScrapbook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scrapbook leadership team
Management profileNumber of profiles
Scrapbook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scrapbook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scrapbook
What does Scrapbook do?
Scrapbook.com is a direct-to-consumer e-commerce retailer selling card making, scrapbooking, and paper crafting supplies from more than 200 brands as well as proprietary Scrapbook.com branded products such as cardstock, decorative dies, magnetic glass mats, and storage solutions. The platform combines traditional online retail with a community-driven inspiration layer — the Inspiration Gallery hosts over 3 million user-uploaded project images, complemented by online classes, livestream events such as SBC Fest, and a customer forum that drive product discovery and repeat purchases.
Is Scrapbook a public or private company?
Scrapbook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scrapbook founded?
Scrapbook was founded in 1999. It employs 51 to 100 people.
Where is Scrapbook based?
Scrapbook is headquartered in Gilbert, United States, in the North America region.
How does Scrapbook make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are exclusive Brand Products and class Kits and Bundles.
Who are Scrapbook's main competitors?
Direct peers on record are Simon Says Stamp, Create & Craft, A Cherry on Top, Crafter's Companion and Waffle Flower Crafts. Broad incumbents are Michaels Stores, Amazon, Etsy and Hobby Lobby. Paper Phenomenon is listed as an emerging player.
Does Scrapbook have an API?
No public API is recorded for Scrapbook.
What industry is Scrapbook in?
Scrapbook's product category is Craft Supplies E-commerce. Its primary akta.pro industry code is CRALACAD, Scrapbooking & Paper Crafts Retail, with a secondary code of CRALACAK, Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens). Its NAICS code is 459 and its SIC code is 3950.