Active Assurances
- Company typePrivate
- Founded2010
- HeadquartersBoulogne-billancourt, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
Active Assurances firmographics
Firmographics- Name
- Active Assurances
- Legal name
- Active Assurances SAS
- Website
- https://activeassurances.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Active Assurances industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Active Assurances is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Active Assurances business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Insurance brokerage commissions: Active Assurances earns a fixed commission from partner insurance companies based on a percentage of the insurance premium. Commission percentage varies by insurer partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic auto insurance starting price |
| Subscription | Monthly | Insurance for drivers with bonus penalty |
| Subscription | Monthly | Insurance for young/new drivers |
| Subscription | Monthly | Home insurance starting price |
| Subscription | Monthly | Third-party coverage for license-free vehicles |
| Subscription | Monthly | Enhanced third-party coverage with additional protections |
| Subscription | Monthly | Full coverage for license-free vehicles |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Active Assurances product offering
Product offeringCore offering
Active Assurances is an online insurance broker that compares and distributes auto and home insurance policies from multiple partner insurance companies (SOGESSUR, Allianz IARD, Axa France IARD, L'EQUITE Assurances, MFA, CFDP, MUTUAIDE). Customers obtain free online quotes, compare offers, and subscribe digitally with phone-based advisor support; the company also handles cancellation of prior insurance. The product portfolio includes five core auto insurance offerings (affordable auto, malus, young driver, good driver, license-free vehicle) plus home insurance for tenants, owners, and non-occupying owners.
Product overview
Active Assurances is an online insurance broker specializing in auto and home insurance products. The company operates as a subsidiary of Meilleurtaux Group, comparing multiple partner insurance companies (SOGESSUR, Allianz IARD, Axa France IARD, L'EQUITE Assurances, MFA, CFDP, MUTUAIDE) to offer tailored coverage. The product portfolio consists of five core auto insurance offerings (Assurance Auto Pas Chère for standard drivers, Assurance Auto Malus for high-risk profiles, Assurance Auto Jeune Conducteur for new drivers, Assurance Auto Bons Conducteurs for experienced drivers, and Assurance Voiture Sans Permis for license-free vehicles) plus Assurance Habitation for homeowners and renters. The company differentiates through digital-first service delivery, contract management through customer portals, and cancellation assistance for previous insurers.
Differentiator
Problem solved
Functional benefit
Products and services
- Assurance Auto Pas Chère Affordable car insurance service comparing multiple partner insurance companies to offer competitive auto coverage rates, with potential savings of up to 30% on average when switching. Targets standard drivers seeking cost-effective auto coverage. Entry-level pricing from €14.60/month.
- Assurance Auto Malus Specialized auto insurance for high-risk driver profiles including drivers with bonus penalty (malus), previously cancelled policies for non-payment, accident-history drivers, and drivers with suspended or revoked licenses. Designed for profiles that standard insurers may reject. Entry-level pricing from €15/month.
- Assurance Auto Jeune Conducteur Car insurance tailored for young and new drivers under 25 or with limited driving experience. Designed around the standard French new-driver premium structure (100% surcharge first year, 50% second year). Entry-level pricing from €20.40/month.
- Assurance Auto Bons Conducteurs Auto insurance for drivers with good driving records and no recent claims, offering favorable rates and terms based on established bonus/malus history. Available through comparison of partner insurer offers.
- Assurance Habitation Home insurance for renters (locataires), homeowners (propriétaires), and non-occupying owners (PNO), covering property damage, liability, and related risks. Personalized quote obtainable in roughly two minutes. Entry-level pricing from €11.70/month.
- Assurance Voiture Sans Permis Specialized insurance for license-free vehicles (voiture sans permis / VSP), available for drivers aged 16–74. Three formula tiers: Tiers Simple (from €34.46/month), Tiers Confort (from €43.03/month) with vol, incendie, bris de glace enhancements, and Tous Risques (from €72.73/month). Covers vehicles under 15 years old valued up to €50,000. Adjustable deductibles and additional optional coverages.
Quantifiable outcome
- Customers can save up to 30% on auto insurance
Companies that use Active Assurances
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Active Assurances technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Active Assurances partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MeilleurtauxcoreParent company/group of Active Assurances. Meilleurtaux SAS is a comparison platform company (comparateur) that provides the quote form infrastructure and additional partner network for auto insurance offerings. Active Assurances is a subsidiary belonging to the Meilleurtaux group.
- SOGESSURminorInsurance company partner offering auto and habitation insurance products through Active Assurances brokerage platform.
- Allianz IARDminorInsurance company partner offering auto and habitation insurance products through Active Assurances brokerage platform.
- Axa France IARDminorInsurance company partner offering auto and habitation insurance products through Active Assurances brokerage platform.
- L'EQUITE AssurancesminorInsurance company partner offering auto and habitation insurance products through Active Assurances brokerage platform.
- Mutuelle Fraternelle d'Assurances (MFA)minorMutual insurance company partner offering auto and habitation insurance products through Active Assurances brokerage platform.
- CFDPminorInsurance company partner offering auto and habitation insurance products through Active Assurances brokerage platform.
- MUTUAIDEminorInsurance company partner offering auto and habitation insurance products through Active Assurances brokerage platform.
- Meilleurtaux comparison serviceminorWhen no suitable offer is available through Active Assurances partners, customers may be redirected to Meilleurtaux for additional insurance options from their partner network.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Active Assurances competitors and assessment
Company assessmentDirect peers
- LeLynx.fr: LeLynx is one of the largest online insurance comparison platforms in France, operating in the same auto and home brokerage category as Active Assurances and targeting price-sensitive French consumers through a similar digital comparison-and-subscribe funnel.
- LesFurets.com: LesFurets is a leading French insurance and financial services comparison platform covering auto, home, health, and other lines. It directly competes with Active Assurances in the auto and habitation comparison category with a similar multi-carrier panel model.
- Assurland: Assurland is an established French insurance aggregator and broker that compares auto, home, and other personal lines from multiple carrier partners, directly overlapping with Active Assurances' core auto and habitation product set.
- Hyperassur: Hyperassur is a French online insurance comparison platform offering auto, home, and other personal lines, directly competing with Active Assurances on price comparison and online subscription of partner-carrier products.
- Meilleurtaux: Meilleurtaux is the parent group of Active Assurances and itself operates a leading French comparison platform for insurance, mortgage, and credit products. It is comparable as the closest sister/parent platform in the same auto and home insurance comparison category.
- Magnolia.fr: Magnolia.fr (formerly Assurpeople) is a French online insurance broker for auto and home, operating a multi-carrier model comparable to Active Assurances' distribution approach.
Broad incumbents
- Selectra: Selectra is a broader French price-comparison platform that originated in energy/telecom and has expanded into insurance. It competes with Active Assurances in the same French consumer comparison category but as part of a wider utilities and services portfolio.
- Lemonade: Lemonade is a global digital-first insurance carrier using AI-driven underwriting and a direct app-based model. While not a French comparison broker, it represents the broader insurtech disruption trend that competes for the same digitally-engaged French consumer.
Emerging players
- Luko: Luko is a French insurtech offering home and (historically) auto insurance with a digital-first experience. It overlaps with Active Assurances' habitation line and represents the emerging digitally-native insurer/insurtech threat to traditional broker models.
- Acheel: Acheel is a French digital insurance broker that aggregates auto, home, and other personal lines from multiple carriers. It directly competes with Active Assurances in the same French online brokerage category with a comparable partner-carrier panel model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Active Assurances social profiles
Digital presenceActive Assurances compliance and trust
Trust signalCompliance3 records
Active Assurances financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Assurances leadership team
Management profileNumber of profiles
Profiles1 record
Active Assurances funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Assurances M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Assurances
What does Active Assurances do?
Active Assurances is an online insurance broker that compares and distributes auto and home insurance policies from multiple partner insurance companies (SOGESSUR, Allianz IARD, Axa France IARD, L'EQUITE Assurances, MFA, CFDP, MUTUAIDE). Customers obtain free online quotes, compare offers, and subscribe digitally with phone-based advisor support; the company also handles cancellation of prior insurance. The product portfolio includes five core auto insurance offerings (affordable auto, malus, young driver, good driver, license-free vehicle) plus home insurance for tenants, owners, and non-occupying owners.
Is Active Assurances a public or private company?
Active Assurances is a private company. It is classified as corporate owned and is currently operating.
When was Active Assurances founded?
Active Assurances was founded in 2010. It employs 11 to 50 people.
Where is Active Assurances based?
Active Assurances is headquartered in Boulogne-billancourt, France, in the Europe region.
How does Active Assurances make money?
One revenue line is on record: insurance brokerage commissions.
Who are Active Assurances's main competitors?
Direct peers on record are LeLynx.fr, LesFurets.com, Assurland, Hyperassur, Meilleurtaux and Magnolia.fr. Broad incumbents are Selectra and Lemonade. Emerging players are Luko and Acheel.
Does Active Assurances have an API?
No public API is recorded for Active Assurances.
What industry is Active Assurances in?
Active Assurances's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 52421 and its SIC code is 6411.