What Acheel does

Acheel is a Paris-based digital insurance company (insurtech) founded in 2020 by Ralph Ruimy and Francky Defosse. It holds an ACPR license as a general insurer in France (RCS Paris 879 605 350), enabling it to underwrite risk directly rather than act as a broker. Through its wholly-owned distribution subsidiary Acheel France SASU, the company offers nine insurance products under one unified digital platform: home (Habitation), non-occupant owner (PNO), auto, borrower (Emprunteur), health (Santé), school (Scolaire), pet (Animaux), legal protection, and professional liability (RC Pro). The platform is built on React, Next.js, and TypeScript with Tailwind CSS, hosted on AWS in Paris and Frankfurt, and integrates Yousign for electronic signatures, Stripe and GoCardless for payments, Intercom for support, and DataNeo for vehicle data lookup. For auto insurance, Acheel feeds the French government's FVA database automatically, replacing the physical carte verte. The company serves over 800,000 insured individuals exclusively through digital self-serve channels and reports two consecutive years of combined profitability and revenue growth.

Acheel generates revenue through insurance premiums collected monthly or annually, with customers able to subscribe in under two minutes via electronic signature and manage all policies through a single personal customer space. Pricing varies by risk profile, coverage tier (e.g., auto Tiers / Tiers+ / Tous risques), and geographic factors, with RC Pro publicly disclosed as starting from €8.99/month. The company uses a horizontal segmentation approach targeting cost-conscious French consumers and self-employed professionals who prefer digital self-service over traditional broker-led insurance. Distribution is exclusively direct-to-consumer via v2.acheel.com with phone and live chat support, supplemented by a referral program (1 free month for the referee, up to €30 for the referrer).

Backed by €29 million in seed funding from Xavier Niel (NJJ Holding), Serena Capital, and Portag3 Ventures in May 2021, Acheel operates a group structure with Acheel SA as the regulated parent and Acheel France SASU as distribution subsidiary. Key strategic partners include Allianz (auto co-underwriting), Fragonard Assurances (assistance services), CGRM (health claims processing), Protexia France (legal protection), and Mondial Assistance. The company is B Corp certified (2024), a member of La French Tech 120, and recognized as Insurtech de l'Année 2024 and Fintech de l'Année 2023.

Name

Acheel

Legal name

ACHEEL SA

Website

https://acheel.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Acheel is a Paris-based ACPR-licensed digital insurer offering home, auto, health, pet, and professional liability insurance to over 800,000 French policyholders through a fully digital platform, with profitability achieved for two consecutive years.

Ownership category

akta.pro rank

Product category

Digital Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK)

Keywords

• Digital insurance
• Insurtech platform
• Personal insurance
• Professional liability insurance
• Online insurance subscription

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premium Revenue: Acheel generates revenue through insurance premiums paid by customers on subscribed policies (home, auto, health, pet, professional liability). Customers choose from tiered coverage plans with varying deductible and coverage options. Premiums are collected via SEPA direct debit (GoCardless) or credit card (Stripe) on a monthly or annual billing cycle. The company is a licensed insurer regulated by ACPR, bearing insurance risk directly rather than solely acting as a broker.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Acheel is a French licensed digital insurer that sells and underwrites home, auto, health, pet, school, non-occupant owner, borrower, legal protection, and professional liability insurance policies through a fully online, paperless platform. Customers can quote, subscribe, sign electronically, and manage contracts in under two minutes, with Acheel handling cancellation of prior policies on their behalf. The company operates under an ACPR license and serves over 800,000 insured individuals across France.

Product overview

Acheel is a digital insurance company offering a portfolio of nine insurance products for both individuals and professionals. For individuals, it provides home insurance (Habitation), non-occupant owner insurance (PNO), auto insurance (Auto), borrower insurance (Emprunteur), health insurance (Santé), school insurance (Scolaire), pet insurance (Animaux), and legal protection (Protection Juridique). For professionals, it offers professional liability insurance (RC Pro). All products are distributed digitally through the company's website, with a 100% digital and paperless approach. The company leverages technology for instant quotes, electronic signatures, and digital claims processing, and serves approximately 800,000 policyholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance Habitation Home insurance covering property damage, liability, and related risks for renters, co-tenants, and property owners in France.
• Assurance PNO (Propriétaire Non-Occupant) Insurance for non-occupant property owners, covering landlord-specific risks for properties not inhabited by the owner.
• Assurance Auto Auto insurance available in Tiers, Tiers+, and Tous risques formulas, covering liability, damage, theft, fire, glass breakage, and storm damage, with 0km roadside assistance.
• Assurance Emprunteur Borrower insurance that covers outstanding mortgage or loan payments in case of death, disability, or job loss.
• Assurance Santé Supplemental health insurance covering medical expenses, including tiers-payant, 100% Santé coverage, and reimbursement for optical, dental, and hearing care for individuals, couples, and children.
• Assurance Scolaire School insurance covering children for accidents and liability during school activities and commutes.
• Assurance Animaux Pet health insurance for dogs and cats covering veterinary expenses, accidents, and illness, with an optional prevention pack covering vaccinations, sterilization, and health checkups.
• Protection Juridique Legal protection insurance covering legal fees and providing access to legal assistance for personal and family matters.
• RC Pro (Responsabilité Civile Professionnelle) Professional liability insurance for self-employed professionals, freelancers, artisans, and small business owners, starting from €8.99/month, covering damages caused to third parties in professional activities.

Quantifiable outcome

• 800,000+ insured individuals trust Acheel
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationAcheel uses Stripe's payment gateway for credit/debit card transactions and payment processing on its digital platform.
• YousigncoreTechnology or IntegrationAcheel uses Yousign for electronic signature of insurance contracts, enabling fully digital contract execution without paper documentation.
• GoCardlesscoreTechnology or IntegrationAcheel uses GoCardless for recurring SEPA direct debit collection of insurance premiums on a monthly or annual basis.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alan: French digital-first health insurance carrier targeting individuals and SMEs with a 100% online experience. Direct peer to Acheel on the health insurance line, operating the same digital-only distribution model in France with comparable target customer segments.
• Lovys: French digital multi-line insurance startup offering home, auto, health, pet, and other personal lines through a single digital subscription. Direct French competitor with similar product breadth and digital-first targeting of cost-conscious consumers.
• Luko: French digital home insurance pioneer (acquired by Allianz in 2023) that pioneered the 2-minute online subscription experience. Direct comparator to Acheel on digital onboarding UX, home/P&C focus, and French consumer targeting.
• Many Pets (formerly Bought By Many): UK-headquartered digital pet insurance carrier offering dog and cat health insurance through a fully online subscription model. Direct peer to Acheel's pet insurance (Animaux) line on digital UX, product structure, and underwriting approach.
• Leocare: French multi-line digital insurer offering home, auto, health, and pet insurance through a fully mobile app-based experience. Closest direct competitor to Acheel in terms of product breadth, customer base (French digital-first consumers), and distribution model.

Broad incumbents

• Baloise Group: Swiss-established European multi-line insurer (P&C, life, health) with a publicly stated digital transformation strategy and direct digital insurance offerings. Comparable to Acheel as a multi-line digital insurer in Europe, but at materially larger scale and with established distribution.
• Oscar Health: US digital-first health insurance carrier using technology-driven member experience, telemedicine integration, and individual/ACA plan distribution. Relevant peer to Acheel's health insurance line as a digital-native carrier in a regulated market.
• Lemonade: US-listed digital multi-line insurance carrier offering renters, home, auto, pet, and life insurance through a fully digital, app-based experience. Closest international benchmark to Acheel's digital-only multi-line model, but operates at much larger scale and is publicly traded.
• Wefox: European digital insurance platform connecting customers with brokers/agents and distributing P&C products across multiple European markets. Comparable to Acheel as a European insurtech operator, though Wefox leans broker-aggregator rather than direct carrier.

Emerging players

• Seyna: French insurtech operating as an insurance-as-a-service platform enabling brokers and distributors to launch embedded insurance products under their own brand. Comparable to Acheel on the French insurtech dimension, though Seyna focuses on enabling distribution rather than direct consumer underwriting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/acheel_com
• Facebookfacebook.com/acheel.insurance
• LinkedInlinkedin.com/company/acheel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acheel