Shapespark
Shapespark is a Kraków, Poland-based Glodon Group subsidiary that provides a browser-based real-time 3D platform — comprising a path-tracing lightmap editor and an HTML5/WebGL viewer — enabling architects, real-estate professionals, and visualization studios to create, share, and collaboratively walk through architectural scenes without plugins.
- Company typePrivate
- Founded2016
- HeadquartersKraków, Poland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Shapespark does
Shapespark sp. z o.o. is a Kraków, Poland-based software company operating as a Glodon Group subsidiary that develops a browser-based platform for creating and hosting real-time architectural visualizations. The product comprises a Windows desktop editor and a browser-based cloud editor for importing 3D models, configuring lighting and materials, and baking lightmaps using a proprietary C++ engine built on the Cycles path-tracing renderer with CUDA-enabled GPU or multi-CPU cloud acceleration. Output is delivered through an HTML5/WebGL viewer accessible via link or embed on desktop, mobile, and VR headsets, augmented by an in-scene 3D video meetings feature built on Twilio infrastructure. Dedicated exporter plugins extend the editors into Autodesk Revit (2021-2026), Trimble SketchUp (2018-2024), and Autodesk 3ds Max (2022-2026), with additional import support for FBX, COLLADA, OBJ, and glTF/GLB.
Shapespark monetizes primarily through tiered self-serve SaaS subscriptions — Starter ($19/month), Standard ($49/month), Plus ($99/month), and Premium ($249/month) — augmented by a $790 perpetual license with optional $395/year renewal and $9/month additional hosting slots. Billing is handled through Paddle.com as Merchant of Record. The company employs a product-led growth motion anchored by a 30-day free trial, no credit card requirement for trial, an extensive documentation center, and a community forum that doubles as a peer-support and showcase platform. Distribution is global by default with regional overlays: a localized Chinese site (shapespark.com/cn) and a Japanese site (shapespark.jp) operated in partnership with Studio55 Inc.
Target customers are SMB and individual practitioners across five primary verticals: real estate (developers and agents using walkthroughs for pre-construction marketing), architecture and interior design (client presentations and portfolio showcases), office spaces (facility planning), virtual showrooms (retail and manufacturing product displays), and virtual exhibitions and museums (cultural institution tours). Reference customers include build Architektur-Visualisierung and studioJDK, both specialist visualization studios serving European and broader markets. The team remains small (1-10 employees), operating under Glodon Group ownership acquired in 2020.
Shapespark firmographics
Firmographics- Name
- Shapespark
- Legal name
- Shapespark sp. z o.o.
- Website
- https://shapespark.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shapespark is a Kraków, Poland-based Glodon Group subsidiary that provides a browser-based real-time 3D platform — comprising a path-tracing lightmap editor and an HTML5/WebGL viewer — enabling architects, real-estate professionals, and visualization studios to create, share, and collaboratively walk through architectural scenes without plugins.
- Ownership category
- akta.pro rank
Where Shapespark is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Shapespark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Monthly Subscription Plans: Recurring monthly or annual subscription with tiered plans (Starter, Standard, Plus, Premium) offering different hosting slots, meeting participants, and feature access. Annual billing offers 15% discount.
- Perpetual License: One-time $790 payment for perpetual license with 1 year free updates, hosting, and support. Subsequent years renewable at $395. Additional hosting slots purchasable at $9/month.
- Professional Services / Support: Support services including forum access, email support, and problem reporting included with subscription. Premium plan includes custom avatars in 3D meetings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Basic plan for individuals |
| Subscription | Monthly | Standard - Mid-tier collaborative plan |
| Subscription | Monthly | Plus - Advanced customization plan |
| Subscription | Monthly | Premium - Enterprise-grade full-featured plan |
| One time/ perpetual license | Multi-year contract | Perpetual License - One-time purchase option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Shapespark product offering
Product offeringCore offering
Shapespark provides a browser-based platform that converts 3D architectural models into interactive real-time walkthroughs viewable on desktop, mobile and VR devices without plugin installation. It bundles a Windows editor, a cloud editor, an HTML5/WebGL viewer, integrated 3D video meetings (powered by Twilio), and cloud hosting for sharing walkthroughs via link or website embed. The platform includes dedicated exporter plugins for Revit, SketchUp and 3ds Max, with one-click path-tracing global illumination baking, AI-based denoising and mesh simplification for performance.
Product overview
Shapespark is a unified platform for creating and hosting real-time architectural visualizations that run directly in web browsers. The core offering consists of the Shapespark Desktop Editor (Windows application) and Shapespark Cloud Editor (browser-based) for creating 3D walkthroughs, the Shapespark Viewer (HTML5/WebGL) for displaying scenes, and a hosting service for sharing. The platform is available through subscription plans (Starter at $19/mo, Standard at $49/mo, Plus at $99/mo, Premium at $249/mo) and a Perpetual License ($790). Key add-on extensions include dedicated exporter plugins for Revit, SketchUp, and 3ds Max, plus scene extensions like Material Picker, HTML Label, Video Texture, Audio, Switch Objects, and 3D Meetings powered by Twilio. Customization is enabled through the Viewer JavaScript API and HTML/JavaScript customization capabilities. Shapespark is a Glodon Group company headquartered in Kraków, Poland.
Differentiator
Problem solved
Functional benefit
Products and services
- Shapespark Desktop Editor Windows desktop application for importing 3D models from Revit, SketchUp, 3ds Max or standard formats, editing scenes, adding lighting and materials, configuring views, and baking lightmaps using CUDA-enabled GPUs or multi-CPU cloud servers. Used by architects, designers and archviz professionals to produce interactive walkthroughs.
- Shapespark Cloud Editor Browser-based scene editor that allows users to edit and bake 3D scenes directly in the cloud without installing desktop software. Aimed at architects and designers who want a browser-only workflow.
- Shapespark Viewer HTML5/WebGL-based viewer for exploring 3D walkthroughs directly in web browsers on desktop, mobile and VR devices without requiring installation. Provides full movement freedom, minimap navigation and embeddable playback.
- 3D Meetings Video meeting feature that allows participants to join interactive 3D scene walkthroughs, see each other's positions in 3D space, talk via microphones, share screens and use laser pointers. Built on Twilio audio-video infrastructure with encrypted streams. Targeted at remote client presentations and design reviews.
- Shapespark Hosting Cloud-based scene hosting service for uploading, storing and sharing 3D scenes. Scenes can be shared via links or embedded in websites, with tier-based allocation of online hosting slots and the Premium plan offering self-hosting on the customer's own server.
Quantifiable outcome
- Mesh simplification reduces triangle count up to 70%, reducing mesh buffer size and improving rendering performance on lower-end devices
- +5 more outcomes
Companies that use Shapespark
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Shapespark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature10 records
Shapespark partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered regional and core.
- Studio55 Inc.regionalOfficial Japanese partner for Shapespark. Studio55 provides sales, support, and purchasing services for the Japanese market at shapespark.jp.
- Paddle.comcorePaddle.com Inc. (US) and Paddle.com Market Limited (rest of world) serve as the Merchant of Record for all Shapespark orders, handling payment processing, invoicing, and customer service inquiries.
- Twilio Inc.coreTwilio provides the audio-video meeting infrastructure for Shapespark's 3D meetings feature. Audio/video streams are encrypted, decrypted, and re-encoded by Twilio for delivery to meeting participants.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
Shapespark competitors and assessment
Company assessmentDirect peers
- Enscape: Chaos-owned real-time rendering plugin for Revit, SketchUp, ArchiCAD and Rhino. Closest direct competitor to Shapespark — both target architects with integrated BIM-to-walkthrough workflows, though Enscape runs as a plugin in modeling tools rather than a standalone browser-based editor.
- Twinmotion: Epic Games' real-time architectural visualization tool powered by Unreal Engine. Competes directly with Shapespark on archviz walkthroughs and presentations, with broader brand recognition and the financial backing of Epic Games; bundles free with Unreal-based toolchains for educational and certain commercial users.
- Lumion: Dedicated architectural visualization software used by architects and designers to produce renderings, videos, and real-time walkthroughs. Competes with Shapespark in the same archviz buyer segment with a longer market history and larger installed base.
Broad incumbents
- Chaos V-Ray: Industry-standard physically-based rendering solution from Chaos (parent of Enscape), used across architecture, VFX, and product design. Comparable to Shapespark's path-tracing GI baking capability but positioned as a higher-fidelity, longer-bake solution rather than a browser-delivered viewer.
- Unreal Engine (ArchViz): Epic Games' general-purpose real-time 3D engine widely adopted for high-end architectural visualization via Twinmotion and direct ArchViz workflows. Not a direct SaaS competitor but shapes buyer expectations and pricing benchmarks for archviz tools, including Shapespark.
Emerging players
- Matterport: 3D capture-based virtual tour platform dominant in real estate listings and facility management. Adjacent to Shapespark — overlaps in the real estate walkthrough use case but uses captured photogrammetry rather than architect-authored 3D models, addressing a different (capture-first) buyer workflow.
- Concept3D: Interactive 3D maps, virtual tours, and renderings for real estate, higher education, and hospitality. Competes with Shapespark in the real estate virtual tour and campus/property marketing use case, though its strength is in map-based experiences rather than full architectural walkthroughs.
- Kuula: Browser-based 360-degree virtual tour platform popular with real estate agents and small architecture studios. Comparable to Shapespark's web-based delivery and embeddable walkthroughs but limited to 360 panoramas rather than free-movement 3D walkthroughs.
- IrisVR (Resolve): VR-first architectural visualization platform enabling designers to review BIM models in immersive VR. Overlaps with Shapespark's VR mode support and Revit integration but with a stronger VR-meeting focus; smaller footprint than direct peers.
Others
- Three.js / Sketchfab (Sketchfab by Epic): Sketchfab (Epic Games-owned) hosts WebGL-based 3D models and embeddable viewers that can serve light archviz use cases, while the underlying Three.js library underpins much of the open WebGL ecosystem. Related to Shapespark through browser-based 3D viewing rather than direct product competition.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shapespark social profiles
Digital presenceShapespark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shapespark leadership team
Management profileNumber of profiles
Profiles1 record
Shapespark funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shapespark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shapespark
What does Shapespark do?
Shapespark provides a browser-based platform that converts 3D architectural models into interactive real-time walkthroughs viewable on desktop, mobile and VR devices without plugin installation. It bundles a Windows editor, a cloud editor, an HTML5/WebGL viewer, integrated 3D video meetings (powered by Twilio), and cloud hosting for sharing walkthroughs via link or website embed. The platform includes dedicated exporter plugins for Revit, SketchUp and 3ds Max, with one-click path-tracing global illumination baking, AI-based denoising and mesh simplification for performance.
Is Shapespark a public or private company?
Shapespark is a private company. It is classified as corporate owned and is currently operating.
When was Shapespark founded?
Shapespark was founded in 2016. It employs 1 to 10 people.
Where is Shapespark based?
Shapespark is headquartered in Kraków, Poland, in the Europe region.
How does Shapespark make money?
Three revenue lines are on record. Monthly Subscription Plans are the primary driver. The others are perpetual License and professional Services / Support.
Who are Shapespark's main competitors?
Direct peers on record are Enscape, Twinmotion and Lumion. Broad incumbents are Chaos V-Ray and Unreal Engine (ArchViz). Emerging players are Matterport, Concept3D, Kuula and IrisVR (Resolve). Three.js / Sketchfab (Sketchfab by Epic) is listed as an others.
Does Shapespark have an API?
Yes. Shapespark provides a Viewer JavaScript API that allows developers to programmatically interact with 3D scenes. The API enables features such as controlling camera positions, toggling VR mode, opening HTML pop-ups, registering click listeners on objects, enabling/disabling minimap, and managing scene state. API functions include Viewer.vrEnabled, Viewer.enableVr, Viewer.disableVr, Viewer.openPopup, Viewer.onNodeTypeClicked, and WALK global variables for URL hash options. Developer documentation is at github.com/shapespark/shapespark-viewer-api.