Concept3D
Concept3D is a Boulder, Colorado-based SaaS company providing interactive 3D maps, 360° virtual tours, branded event calendars, and room reservation software to 700+ enterprises, primarily higher education institutions, with built-in WCAG 2.1 AA accessibility and SOC 2 Type II compliance.
- Company typePrivate
- Founded2013
- HeadquartersBoulder, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Concept3D does
Concept3D is a Boulder, Colorado-based (Denver-headquartered) private SaaS company that provides a unified location-driven digital experience platform for enterprises, with higher education as its primary vertical. The platform combines four core products — Interactive Maps, 360° Tours, Localist Events, and Room Reservation Software — into a single CMS with built-in accessibility (WCAG 2.1 AA), enterprise-grade security (SOC 2 Type II as of March 2025), and HIPAA-compliant configurations for healthcare deployments. The technology stack is hosted across AWS and Microsoft Azure with U.S.-based databases, encryption at rest, and TLS/SSL in transit, and supports integrations with Salesforce, Slate, Stripe, HubSpot, Google Analytics, and Capture HigherEd, plus a public API for iOS, Android, and third-party platforms.
The company operates an enterprise field-sales go-to-market with personalized demos, quote-based annual subscription pricing, and dedicated client success managers supporting each account from plan through launch. Concept3D serves 700+ organizations, including 70%+ of top universities (Penn State, UC Davis, Georgia Tech, Northeastern, Colgate, Ole Miss, Mount Holyoke, Lakeland, Idaho State, Michigan Tech, Western Colorado, Southern Utah), sports and entertainment venues (Kansas City Chiefs, Indianapolis Indians, Circuit of the Americas), convention centers (Colorado Convention Center), destination marketing organizations (Visit Plano), and healthcare systems (Willis Knighton Health). The company is privately held and backed by growth-equity firm Level Equity, which financed the September 2022 acquisition of Localist and is led by CEO Gordon Boyes.
Concept3D firmographics
Firmographics- Name
- Concept3D
- Legal name
- Concept3D, Inc.
- Website
- https://concept3d.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Concept3D is a Boulder, Colorado-based SaaS company providing interactive 3D maps, 360° virtual tours, branded event calendars, and room reservation software to 700+ enterprises, primarily higher education institutions, with built-in WCAG 2.1 AA accessibility and SOC 2 Type II compliance.
- Ownership category
- akta.pro rank
Concept3D industry classification
Industry- Product category
- Digital Engagement and Interactive Mapping Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industries
- Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)
Keywords
Where Concept3D is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Concept3D business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscriptions: Concept3D operates as a SaaS platform where organizations pay for access to the interactive maps, 360-degree tours, events calendar, and room reservation software. Pricing is quote-based with no publicly disclosed tiers. The platform is sold to enterprises including universities, sports venues, healthcare systems, convention centers, and destination marketing organizations. Implementation, onboarding, and support are bundled with the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Concept3D product offering
Product offeringCore offering
Concept3D provides a SaaS platform that delivers interactive 3D maps, 360-degree virtual tours, a branded events calendar (Localist), and room reservation software, all managed through a single CMS. It is sold primarily to universities, sports venues, convention centers, healthcare systems, and destination marketing organizations to support campus navigation, admissions, fan wayfinding, event discovery, and space scheduling.
Product overview
Concept3D offers a unified digital experience platform with four integrated core products: Interactive Maps, 360° Tours, Localist Events, and Room Reservation Software. These solutions work together as a connected suite — Interactive Maps provide location-driven navigation, 360° Tours offer immersive panoramic exploration accessible directly from map points, Localist Events centralizes event management and calendar functionality, and Room Reservations handles campus space scheduling. Together they address the full visitor journey from first discovery through on-site navigation and ongoing community engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Localist Events: Centralized, branded event calendar solution for managing and promoting campus events
- Interactive Maps
- 360° Tours
- Room Reservations
Products and services
- Interactive Maps Location-driven interactive mapping platform that showcases physical spaces with categorized points of interest, wayfinding, turn-by-turn directions, real-time route management, outdoor and indoor maps, accessible routing, and dynamic content layers. Designed for universities, sports venues, convention centers, healthcare systems, and destination marketing organizations.
- 360° Tours Immersive 360-degree virtual tour product that allows viewers to explore locations in panoramic views. Tour stops integrate directly with Interactive Maps, so map points open into 360-degree immersive views. Used for prospective student visits, venue previews, and remote exploration.
- Localist Events Centralized, branded event calendar that enables organizations to manage, promote, and track events. Supports event submission workflows with moderation, ticket registration, analytics on attendance and engagement, automatic SEO landing pages, and HIPAA-compliant configurations for healthcare.
- Room Reservation Software Campus scheduling software enabling students and event organizers to search, filter, and reserve campus spaces by space type, date, and event size. Includes a centralized administrator dashboard to approve, deny, or waitlist reservations, with automated notifications and service task coordination.
Companies that use Concept3D
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
Concept3D technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature10 records
Concept3D partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- UsableNetcoreUsableNet is a digital accessibility platform with 25 years of experience that partners with Concept3D to evaluate its digital properties in accordance with best practices, supported by a diverse team of accessibility professionals including collaboration with the disability community. UsableNet validates Concept3D's WCAG 2.1 AA conformance and helps sustain ongoing accessibility compliance.
- LocalistcoreConcept3D acquired Localist in September 2022 to integrate its event platform with Concept3D's interactive maps and virtual tour solutions. The acquisition expanded Concept3D's presence in the higher education market, serving over 70% of top universities and more than 600 customers. Localist's event platform became a core product line (Localist Events) within the Concept3D suite.
- Amazon Web Services (AWS)coreConcept3D's services are hosted within Amazon Web Services (AWS), which provides cloud infrastructure security with multiple certifications. Data is hosted on AWS databases located in the United States.
- Microsoft AzurecoreConcept3D's services are also hosted within Microsoft Azure, which provides cloud infrastructure security with multiple certifications. Data is hosted on Azure databases located in the United States.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Concept3D competitors and assessment
Company assessmentDirect peers
- MappedIn: MappedIn provides indoor mapping and wayfinding for campuses, malls, and healthcare facilities. Directly competes with Concept3D in indoor interactive maps, with overlap in the same higher-ed and large-venue buyer segments.
- Modern Campus: Modern Campus is a higher-ed engagement platform with CMS, calendar, and map modules. Targets the same college/university buyers and overlaps with Localist Events and Interactive Maps products.
- LiveWhale: LiveWhale offers events calendar and CMS tools purpose-built for higher education. Directly competes with Localist Events at university buyers and is named by Concept3D as a competitive comparison target.
- Accruent EMS: Accruent EMS is an enterprise campus scheduling and event-management platform widely used at universities. Directly competes with Concept3D's Room Reservation Software and is a named competitor on Concept3D's SEO comparison pages.
- CollegeNET 25Live: 25Live by CollegeNET is a long-standing campus scheduling and event-management solution used across higher education. Competes head-to-head with Concept3D's Room Reservations and Localist Events products at the same buyer.
- Matterport: Matterport provides 3D virtual tours and digital twins for real estate, education, and venues. Overlaps with Concept3D's 360° Tours and indoor mapping, particularly in higher-ed and convention center use cases.
- YouVisit (now part of Top Class Education): YouVisit specializes in virtual campus tours for higher education. Direct historical competitor in the higher-ed virtual tour space that Concept3D competes with for admissions and recruitment use cases.
Broad incumbents
- Mapbox: Mapbox provides the underlying mapping platform and developer APIs used across many industries. While not a direct competitor in higher ed, it is an enabling/alternative platform that could be used to build comparable interactive map experiences.
- Google Maps Platform: Google Maps Platform offers mapping APIs and indoor mapping capabilities broadly across industries. As a broad incumbent in mapping, it represents the most likely low-cost substitute for buyers evaluating Concept3D's interactive maps.
- Cvent: Cvent is a large event-management platform serving convention centers, DMOs, and corporate event teams. Overlaps with Concept3D's convention center and DMO customers through event calendar and registration functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Concept3D social profiles
Digital presenceConcept3D compliance and trust
Trust signalCompliance4 records
Concept3D financial estimates
Financial estimateRevenue estimate
Valuation estimate
Concept3D leadership team
Management profileNumber of profiles
Profiles2 records
Concept3D subsidiaries and ownership
Company hierarchySubsidiaries1 record
Concept3D funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Concept3D M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Concept3D
What does Concept3D do?
Concept3D provides a SaaS platform that delivers interactive 3D maps, 360-degree virtual tours, a branded events calendar (Localist), and room reservation software, all managed through a single CMS. It is sold primarily to universities, sports venues, convention centers, healthcare systems, and destination marketing organizations to support campus navigation, admissions, fan wayfinding, event discovery, and space scheduling.
Is Concept3D a public or private company?
Concept3D is a private company. It is classified as venture growth investor backed and is currently operating.
When was Concept3D founded?
Concept3D was founded in 2013. It employs 51 to 100 people.
Where is Concept3D based?
Concept3D is headquartered in Boulder, United States, in the North America region.
How does Concept3D make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are Concept3D's main competitors?
Direct peers on record are MappedIn, Modern Campus, LiveWhale, Accruent EMS, CollegeNET 25Live, Matterport and YouVisit (now part of Top Class Education). Broad incumbents are Mapbox, Google Maps Platform and Cvent.
Does Concept3D have an API?
Yes. Concept3D offers an API that allows backend users to pull CMS and map content into iOS apps, Android apps, and third-party platforms natively. The API enables embedding map content into third-party applications. Specific details such as authentication method, rate limits, versioning, or sandbox availability are not publicly disclosed on the sources examined.
What industry is Concept3D in?
Concept3D's product category is Digital Engagement and Interactive Mapping Software. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of THAHAOAE, Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos). Its NAICS code is 541511 and its SIC code is 7330.