SmartRoof

What SmartRoof does

SmartRoof is a private residential and commercial roofing and solar installation contractor headquartered in Reston, Virginia, operating across nine metropolitan markets in the mid-Atlantic and Southeast United States (Virginia, Pennsylvania, New Jersey, Delaware, Maryland, Washington DC, and North Carolina). Founded in 2015, the company employs between 101 and 250 people and has completed more than 25,000 roof installations over its operating history. Its core offering is roof replacement and repair — particularly for storm damage recovery — augmented by integrated solar roofing shingles, plus adjacent exterior services including windows, doors, siding & trim, and gutters. The company is differentiated by multiple GAF certifications (Master Elite, Solar Certified, President's Club 3-Star, Triple Excellence, Golden Pledge), a 50-year warranty on qualifying installations, BBB A+ accreditation, and recognition as a Top 100 Roofing Contractor.

SmartRoof monetizes primarily through one-time project revenue from roof replacement and repair jobs, with insurance-funded storm damage claims as the dominant demand catalyst. The integrated solar offering introduces higher-ticket hardware sales (potentially supplemented by government incentives and insurance proceeds), while a dedicated solar financing product supports adoption. Customers engage through a direct-to-consumer motion combining website-driven free inspection booking, inside sales via a central phone line (844-394-3637), and field sales consultations at the property. The company emphasizes insurance claim advocacy, marketing its established relationships with hundreds of insurance carriers as a homeowner-facing differentiator. Distribution is anchored by physical regional offices across all nine markets, enabling local crew deployment and on-site sales.

Customer acquisition is heavily reliant on reputation signals — over 1,500 five-star Google reviews, a 4.85 average rating, customer testimonial videos, and a formal referral program — supplemented by paid digital channels tracked through Google Analytics, CallRail, and Leadfeeder. The company's strategic positioning combines trade certifications and long-duration warranties (creating brand-based trust) with multi-trade bundling (creating wallet-share expansion per homeowner), and it is recognized as a Glassdoor Best Small and Medium Company to Work For in 2025, supporting its labor-intensive operating model. No external funding rounds, acquisitions, or institutional investors are disclosed in the available data, and the ownership and capital structure remain opaque.

Name

SmartRoof

Legal name

SmartRoof, Inc

Website

https://smartroofinc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

SmartRoof is a private, multi-market residential and commercial roofing and integrated solar contractor serving nine metro areas in the mid-Atlantic and Southeast US, monetizing one-time roof replacement, repair, storm-damage insurance claim recovery, and bundled exterior services for homeowners.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816), Solar Electric Power Generation (221114)

SIC

Asphalt Paving & Roofing Materials (2950), Electrical Work (1731)

akta.pro primary industry

Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ)

akta.pro secondary industries

Roof-Mounted Systems Integration (PV, Green Roofs, Roof Gardens, Snow Guards) (IMAFAMAI), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

Keywords

• Residential roofing services
• Storm damage restoration
• Integrated solar roofing
• Exterior home remodeling
• Roof replacement contractor

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Roof Replacement Services: One-time revenue from complete roof replacement for residential and commercial properties, particularly following storm damage. This is the primary revenue driver.
2. Roof Repair Services: Revenue from roof repair services, including storm damage repairs, addressing specific damage rather than full replacement.
3. Integrated Solar Installation: Revenue from installing integrated solar roofing shingles, potentially supplemented by government incentives and insurance claim coverage.
4. Additional Home Services: Revenue from complementary services including windows, doors, siding & trim, and gutters installation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SmartRoof is a residential and commercial roofing contractor that delivers roof replacement, roof repair, storm damage restoration (with insurance claim advocacy), and integrated solar roofing installations using GAF-certified solar shingles. The company also installs complementary exterior products including windows, doors, siding and trim, and gutters across 9 metropolitan areas in the mid-Atlantic and Southeast US.

Product overview

SmartRoof is a residential and commercial roofing and solar installation company offering a comprehensive suite of home exterior services. The core offerings include roofing (storm damage restoration, roof replacement, repairs), integrated solar roofing, and related services (windows, doors, siding & trim, gutters). SmartRoof distinguishes itself through GAF certification credentials, extended warranty programs (50-year President's Club warranty), and assistance with insurance claims processing for storm damage recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services Comprehensive roofing services including storm damage restoration, roof replacement, and roof repair for residential and commercial properties across the mid-Atlantic and Southeast US.
• Storm Damage Restoration Specialized recovery service helping homeowners navigate insurance claims and restore properties after storm events, leveraging SmartRoof's relationships with hundreds of insurance carriers.
• Roof Replacement Complete roof replacement services with multiple shingle and material options, supported by GAF President's Club 50-year warranty coverage for qualifying installations.
• Solar Services Integrated solar roofing solutions including GAF solar shingles combined with traditional roof replacement, with solar financing options to support energy-efficient upgrades.
• Integrated Solar Roofing GAF-certified solar shingle integration combining roofing replacement with photovoltaic energy generation in a single installed system, eligible for the 50-year President's Club warranty.
• Windows Installation Window installation and replacement services for residential properties, offered as a complementary exterior service.
• Doors Installation Door installation and replacement services for residential properties, offered as a complementary exterior service.
• Siding & Trim Installation Siding installation and trim services to enhance exterior home appearance and protection, offered under Certainteed 5-Star Siding Contractor credentials.
• Gutters Installation Gutter installation and replacement services to support proper water drainage on residential properties.
• Roof Warranty Program Extended warranty coverage program including the GAF President's Club 50-year warranty for qualifying roof installations, stated to be over 3x longer than the industry average.
• Solar Financing Financing arrangements to help homeowners afford solar installations and energy upgrades as part of integrated roofing projects.

Quantifiable outcome

• 25,000+ roof installations completed
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• GAFcoreTechnology or IntegrationSmartRoof holds multiple GAF certifications including GAF Master's Elite, GAF Solar Certified, GAF President's Club (3-Star), GAF Triple Excellence Award, and GAF Golden Pledge. These certifications authorize SmartRoof to install GAF roofing products and offer their industry-leading warranties, including the 50-year President's Club warranty.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PowerHome Solar: PowerHome Solar (formerly known as POWERHOME Solar & Roofing) is a direct-to-consumer installer combining solar and roofing for U.S. homeowners, with a comparable multi-state regional model, insurance-claim assistance for roof replacements, and a sun-and-roof bundle analogous to SmartRoof's integrated solar shingle offering.
• Bone Dry Roofing: Bone Dry Roofing is a multi-state residential roofing contractor with a comparable service mix (roof replacement, storm damage, repairs) and similar direct-to-consumer GTM, including a Midwest-to-Southeast regional footprint that overlaps with SmartRoof's service areas.
• Long Home Products: Long Home Products is a mid-Atlantic–headquartered home exterior company offering roofing, windows, doors, siding, and gutters — nearly identical to SmartRoof's multi-trade offering. Both target the same regional homeowner base and emphasize single-contractor home exterior replacement.
• Klaus Roofing Systems: Klaus Roofing Systems is a multi-state residential roofing contractor with a comparable mid-Atlantic and Northeast presence, offering roof replacement, repair, and storm damage services via a direct-to-consumer, free-inspection GTM analogous to SmartRoof's.

Emerging players

• GAF Energy: GAF Energy is the integrated solar roofing product line from GAF — the manufacturer behind SmartRoof's certifications. GAF Energy sells and (in select markets) directly installs its Timberline Solar shingle system, overlapping with SmartRoof's integrated solar roofing service and representing both a partner supply relationship and an emerging direct competitive threat.

Broad incumbents

• Tesla Solar Roof: Tesla's Solar Roof is the most prominent consumer-facing integrated solar roofing product in the U.S., competing for the same homeowners considering a roof replacement with built-in energy generation. While Tesla operates nationally at much larger scale, both companies target the same replacement-driven customer moment.
• Tecta America: Tecta America is one of the largest U.S. commercial roofing contractors with a national platform. While SmartRoof is primarily residential, both are multi-region roofing contractors competing for large exterior projects and recognition in the Top 100 Roofing Contractors list.
• Roofing Corp of America: Roofing Corp of America is a privately held consolidator that acquires and operates regional residential roofing companies, directly comparable to SmartRoof as a regional roofing platform. Both pursue scale through multi-trade exterior services and storm-driven demand in the eastern U.S.
• Sunrun: Sunrun is the largest U.S. residential solar installer. While it does not perform roofing in-house, it frequently partners with or competes against roofers at the moment of replacement to capture solar attach — the same wallet-share moment SmartRoof chases via integrated solar roofing shingles.

Regional players

• Baker Roofing Company: Baker Roofing is a regional residential and commercial roofing contractor based in the Southeast U.S. (North Carolina, with SmartRoof also operating in Raleigh). It offers comparable roof replacement and storm-damage services and represents a direct local competitor in SmartRoof's NC market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/SmartRoofInc
• YouTubeyoutube.com/@SmartRoofinc
• Facebookfacebook.com/SmartRoofInc
• LinkedInlinkedin.com/company/smartroofinc
• Instagraminstagram.com/smartroofinc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartRoof