What Sanders Wingo does

Sanders\Wingo is a privately held creative advertising agency founded in 1958 and headquartered in El Paso, Texas. The agency delivers full-service creative capabilities including brand strategy, visual identity design, 360-degree campaign development, video and photography production, TV/radio creative, social media content, digital and out-of-home advertising, and print collateral. Its stated differentiator is the application of behavioral science and multicultural/lived-experience perspectives to brand storytelling, with explicit emphasis on diverse audiences and binational border-region culture (US-Mexico). The client roster spans large enterprise accounts (AT&T, Amazon, Chevrolet, Northwestern Mutual, El Paso Electric, Las Palmas Del Sol Healthcare, Kemp Smith), government and municipal engagements (U.S. Census 2020, City of Laredo, Destination El Paso), healthcare nonprofits (multiple Planned Parenthood entities, including the South Texas "Wellness Within" branch and the "Share Your Chair" campaign), and regional small and medium businesses in the restaurant and retail space (Butter Smith, Village Inn, Gozo's). Notable named campaigns include the "Intersection of Possibilities" tri-city binational initiative, the Northwestern Mutual "Better Conversations" multicultural work for MLK Day, and the bi-city tri-country Amazon "Intersection of Possibilities" storytelling work for the El Paso facility.

The business model is traditional agency project-and-retainer work, with fees custom-quoted per scope (no public pricing). Distribution is direct client engagement via phone/email (915.533.9583 / [email protected]), supplemented by an organic social and website portfolio presence on LinkedIn, Instagram, and Facebook. The firm operates without disclosed external funding, institutional investors, M&A activity, or proprietary technology platforms, and its leadership team includes co-founders Dave Sanders and Bob Wingo alongside President/CEO Leslie Wingo, VP Business Development Elizabeth Powell, and senior leaders Daphne, Kent, and Avi. Salaries referenced on the careers page ($65K-$75K for Copywriter, $15/hr for Media Administrative Assistant) are consistent with a lean Mid-Southwest creative shop rather than a major market holding-company agency.

Name

Sanders Wingo

Legal name

Sanders\Wingo

Website

https://sanderswingo.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanders\Wingo is a privately held, El Paso-based creative advertising agency founded in 1958 that provides brand strategy, visual identity, and full-service campaign development across digital, social, broadcast, out-of-home, and print for enterprise, government, healthcare nonprofit, and regional SMB clients.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative advertising services
• Brand campaign development
• Multicultural marketing campaigns
• Visual identity branding
• 360 campaign production

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels5 records

Core offering

Sanders\Wingo is a creative advertising agency that develops brand strategies, builds visual identities, and creates integrated 360 advertising campaigns for clients across broadcast, out-of-home, digital, social media, web, and print channels. Service offerings span video and photography production, TV and radio commercials, organic and paid social content, digital display, out-of-home, and print creative, with particular emphasis on multicultural and diverse audience storytelling.

Product overview

Sanders\Wingo is a creative advertising agency that operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides brand building and creative campaign services encompassing 360-degree campaigns, video production, photography, TV and radio, social media, digital advertising, out-of-home (OOH), and print creative. Their portfolio includes numerous named client campaigns and rebranding projects spanning diverse industries including healthcare (Planned Parenthood, Las Palmas Del Sol Healthcare), tourism (Laredo, Destination El Paso), automotive (Chevy, AT&T), restaurants (Butter Smith, Village Inn, Gozo's), professional services (Kemp Smith, Northwestern Mutual), government (Census 2020), and education (Next Gen Teach, AISD). The core offering is the agency's creative development capabilities, with each client project representing a distinct branded campaign or rebrand engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Building and Creative Services Full-service creative advertising offering covering brand strategy, visual identity, 360 campaign development, video and photography production, TV and radio spots, social media content, digital advertising, out-of-home, and print creative. Designed for enterprise brands, government entities, healthcare organizations, and regional SMBs.
• Intersection of Possibilities Initiative Branded cross-border initiative spanning three cities in two countries, with creative brand development focused on the intersection of cultures, languages, and resources. Targets regional and governmental audiences in the U.S.–Mexico border region.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• GSD&M: GSD&M is an Austin-based independent creative agency with a similar full-service model (strategy, creative, media) and a long history serving enterprise clients like Walmart, Southwest Airlines, and the U.S. Air Force. Directly comparable as a Texas-rooted independent creative shop competing for similar brand-building mandates.
• The Richards Group (now TM): The Richards Group was a legendary Dallas-based independent creative agency (founded 1976) serving clients like Chick-fil-A, Home Depot, and Michelin. Closely comparable as a Texas-rooted independent creative firm of similar vintage and enterprise client caliber.
• Mother: Mother is a London- and NYC-based independent creative agency known for distinctive, culturally-attuned brand storytelling for clients like Google, Target, and KFC. Comparable as a founder-led, creatively differentiated independent agency competing on cultural relevance rather than scale.
• 72andSunny: 72andSunny is an independent creative agency with offices in LA, NYC, and Amsterdam, known for culturally resonant work for brands like Google, Adidas, and Activision. Directly comparable as a mid-sized independent creative agency with a cultural-storytelling orientation.
• Carmichael Lynch: Carmichael Lynch is a Minneapolis-based independent creative agency serving brands like Subaru, Jack Link's, and Porsche. Comparable as a mid-sized independent creative firm with a similar brand-building and integrated campaign orientation.
• LatinWorks (now Mirum): LatinWorks was a leading multicultural (Hispanic-focused) creative agency serving brands like Domino's, Pampers, and State Farm. Most directly comparable on Sanders\Wingo's multicultural marketing differentiator and Hispanic-audience storytelling specialization.
• Dieste: Dieste is a Dallas-based multicultural creative agency specializing in Hispanic and U.S. Hispanic marketing for brands like 7-Eleven, PepsiCo, and AT&T. Comparable as a Hispanic-focused creative shop with overlapping client categories (e.g., AT&T).
• Burrell Communications: Burrell Communications is a Chicago-based multicultural creative agency specializing in African American consumer marketing for clients like McDonald's, P&G, and Toyota. Comparable as a culturally differentiated independent creative agency serving multicultural audiences at greater scale.

Broad incumbents

• Droga5: Droga5 is a globally recognized creative agency (part of Accenture Song) known for culturally impactful work for Apple, Google, and The New York Times. Comparable as a creative peer at a far larger scale, illustrating both the ceiling and the aspiration for an independent creative firm.
• RPA (Rubin Postaer and Associates): RPA is a major independent creative agency in LA serving clients including Honda, Farmers Insurance, and Amazon. Comparable as a larger independent competitor for the same enterprise brand-building mandates Sanders\Wingo targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sanderswingo
• LinkedInlinkedin.com/company/sanderswingo
• Instagraminstagram.com/sanderswingo
• Xx.com/sanderswingo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanders Wingo