Roast Market

What Roast Market does

Roast Market GmbH is a Frankfurt am Main–headquartered German online marketplace for premium coffee and coffee equipment, operating under the domain roastmarket.de alongside country-specific storefronts in Austria (roastmarket.at) and the Netherlands (roastmarket.nl). Its catalog encompasses approximately 1,500+ coffee bean SKUs, 1,340 fully automatic machines, 1,347 portafilter machines, plus grinders, manual brewers, accessories, and sampler packs — sourced from over 50 specialty roasters including Gorilla, Dinzler, Elbgold, Berliner Kaffeerösterei, Caffè Caimano, and Lucaffé, plus its own private-label lines (roastmarket Selection, roastmarket Blends). The technology stack consists of a standard multi-country e-commerce platform with native iOS/Android apps, supplemented by catalog-discovery tools (Kaffeefinder, Maschinenfinder) and an editorial magazine featuring annual product tests.

The company generates revenue through one-time product sales (coffee at €8–€15 per 250g, machines at €130–€5,000+), a subscription-style Coffee Club loyalty program where accumulated Beans redeem for €5/€10/€15 vouchers, and recurring delivery subscription contracts (Abonnement-Vertrag). Distribution is omnichannel D2C: direct online storefronts, a flagship physical store at Stephanstraße 1 in Frankfurt, a fulfillment/returns center in Hanau, and DHL GoGreen shipping with free delivery above €49. The go-to-market emphasizes content-led acquisition via educational magazine content, social channels (Instagram, TikTok, YouTube, Facebook, LinkedIn), email/WhatsApp newsletters (10% welcome discount), an affiliate program, and annual product testing content to attract coffee enthusiasts and home-barista consumers across the DACH plus Netherlands footprint. The company is privately held (legal form GmbH), with Managing Director Matthias Sickinger listed in legal disclosures and a founder (Philip Müller) referenced as Co-CEO in leadership data; no external investors, parent company, or funding rounds were disclosed in the available data.

Name

Roast Market

Legal name

Roast Market GmbH

Website

https://roastmarket.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Roast Market GmbH is a Frankfurt-based D2C e-commerce marketplace selling premium specialty coffee, coffee machines, grinders, and accessories across Germany, Austria, and the Netherlands to over 1 million home-barista consumers, with private-label lines, a loyalty/subscription program, and a flagship Frankfurt store.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Specialty Food Retailers (4452)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee retail
• Coffee equipment marketplace
• Espresso machine sales
• Coffee subscription service
• Premium coffee beans

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Roast Market generates revenue through the direct sale of coffee products (beans, ground coffee, capsules, pads), coffee machines (espresso machines, fully automatic, filter machines, manual brewers), coffee grinders, and accessories. The company offers products across various price points from budget to premium, with prices ranging from approximately €8-15 for 250g specialty coffees to €130-5000+ for professional espresso machines.
2. Subscription (Coffee Club): Roast Market offers a Coffee Club loyalty program where customers collect Beans with each purchase, which can be redeemed for €5, €10, or €15 shopping vouchers. This creates recurring engagement and encourages repeat purchases.
3. Subscription (Abonnement-Vertrag): Customers can enter into subscription contracts for regular delivery of coffee products at specified intervals, creating predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Roast Market is an online marketplace selling premium specialty coffee beans, coffee machines, grinders, and accessories from 50+ European roasters and equipment brands, supported by selection tools, a content magazine with annual product tests, a Coffee Club loyalty program, coffee subscription deliveries, and a flagship retail store in Frankfurt. Operations serve consumers across Germany, Austria, and the Netherlands.

Product overview

Roast Market operates as an online marketplace for premium coffee and coffee equipment, organized around a curated multi-brand catalog of coffees, machines, and accessories. The core offering consists of Kaffee & Espresso (over 1500 coffee bean products across espresso, filter coffee, and specialty categories), Kaffeemaschinen (coffee machines including portafilter, fully automatic, capsule, and manual brewers), Kaffeemühlen (grinders in electric and manual variants), and Kaffeeezubehör (accessories ranging from tampers and filters to cups and care products). Supporting the catalog are specialty formats: Probierpakete (sampler packs) for discovery, the roastmarket Selection sub-brand featuring Signature Brands, Exclusive Editions, and house Blends, a Coffee Club loyalty program (Beans-to-voucher), and online selection tools (Maschinenfinder and Kaffeefinder). The company also publishes an editorial Magazin with annual product tests (grinders, portafilter machines, filter coffees, beans) and maintains a Flagship Store in Frankfurt. The platform serves customers across Germany, Austria, and the Netherlands with free shipping over €49 and a stated delivery within 1–2 business days.

Differentiator

Problem solved

Functional benefit

Brands

• roastmarket Selection: Exclusive selection of premium coffees curated by roastmarket
• roastmarket Blends
• roastmarket Zubehör

Products and services

• Kaffee & Espresso (Coffee & Espresso) Premium coffee beans, espresso and coffee specialties (over 1,500 articles) including Espresso, Cafe Crema, Filterkaffee, Cappuccino, Arabica, Robusta, gemahlener Kaffee; categorized by preparation method (portafilter, fully automatic, filter, stovetop, capsule, pod), flavor profile (low-acid, strong/intense, chocolatey, nutty, fruity), and specialty attributes (organic, Fairtrade, decaffeinated, award-winning, regional roasters). Targeted at individual coffee enthusiasts and home baristas.
• Kaffeemaschinen (Coffee Machines) A comprehensive coffee machine category covering portafilter machines (Siebträger, ~1,347 items), fully automatic machines (Kaffeevollautomaten, ~1,340 items), filter coffee machines, ESE-pad machines, capsule machines (Kapselmaschinen), and specialty brewers including travel machines, stovetop espresso makers, hand filter, French press, and AeroPress. Customers are guided via the Maschinenfinder tool.
• Kaffeemühlen (Coffee Grinders) Electric and manual coffee grinders covering espresso, filter, and general-purpose models, reviewed annually in the company's grinder test. Targeted at home baristas seeking precise grind control.
• Kaffeezubehör (Coffee Accessories) Broad accessories catalog: portafilter accessories (tamper, knock box, dosing ring, milk jug), filter coffee accessories (filters, pour-over gear), care products (cleaners, descaling agents, water filters), cups (espresso, cappuccino, travel mugs, latte macchiato glasses), serving ware, storage and dosing, milk frothers, kettles, replacement parts, coffee scales, and milk alternatives and syrups.
• Probierpakete (Sampler Packs) Pre-packaged sampler sets organized by award winners, espresso, coffee, brands, value bundles, and by preparation method (portafilter, fully automatic, filter), plus gift sets and accessory bundles for product discovery.
• roastmarket Selection (Private-Label Coffee Line) Exclusive private-label product line encompassing Signature Brands (curated branded selections), Exclusive Editions (exclusive roaster partnerships), and roastmarket Blends (house blend combinations), sold only via Roast Market storefronts.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Roastmarket Selection (Private Label)coreOEM/ Whitelabel/ Licensing PartnerRoast Market offers exclusive private label products under the 'roastmarket Selection' brand, including signature blends, exclusive editions, and roastmarket Blends. These exclusive products are only available through Roast Market, creating differentiation from other retailers.
• DHL GoGreenminorStrategic or Co-development PartnerRoast Market ships orders via DHL GoGreen, indicating environmentally conscious shipping practices.
• Rösterei SchwarzwildcoreChannel Partner/ Reseller/ DistributorRoast Market serves as a distributor for specialty coffee roaster Rösterei Schwarzwild from Freiburg. The roastery, founded by Andrea Jauch in 2011, won 'Röster des Jahres' (Roaster of the Year) award from Crema magazine and specializes in hand-roasted specialty coffees including pure Robusta varieties.
• Various Coffee Roasters (Caffè Caimano, Dinzler, Gorilla, Elbgold, Lucaffé, Berliner Kaffeerösterei, etc.)coreChannel Partner/ Reseller/ DistributorRoast Market serves as distributor for over 50+ premium coffee roasteries including German specialty roasters (Gorilla, Dinzler, Elbgold, Berliner Kaffeerösterei), Italian roasters (Caffè di Monte, caffè baresi, Lucaffé), and international roasters. The platform features brands across all price segments from premium to specialty.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• De'Longhi: Global Italian manufacturer of espresso machines, fully automatics, and coffee accessories with strong D2C and retail distribution in Europe. Competes with Roast Market in the equipment category — particularly in the €130–€5000+ machine range — but as a brand-direct incumbent rather than a marketplace.
• Blue Bottle Coffee: Premium specialty coffee brand (Nestlé-owned) operating cafés, online bean sales, equipment, and subscriptions across the US, Japan, and Korea. Overlaps with Roast Market on premium positioning, equipment retail, and subscription, but operates at much larger scale and with owned cafés.
• Breville: Global premium small-appliance brand with a strong espresso and grinder lineup (Sage in Europe) sold via own storefront and major retailers. Overlaps with Roast Market's machine and grinder category at the high end of the price spectrum, competing for the same home barista buyer.

Direct peers

• Bean Box: US online specialty coffee marketplace offering curated beans from multiple roasters plus subscription gifting. Comparable to Roast Market on multi-roaster curation, gift/sampler packs, and discovery-driven merchandising.
• Trade Coffee: US-based online coffee marketplace that curates beans from many roasters and pairs them with educational content and recommendation tools. Closest US analog to Roast Market on curated multi-roaster model, finder/quiz UX, and content-led acquisition.
• Kaffee Zentrale: German online retailer of coffee, espresso, machines, and accessories catering to home and small-office customers. Direct marketplace-style competitor to Roast Market within Germany, with overlapping catalog and price tiers.
• Coffee Circle: Berlin-based specialty coffee D2C brand and roaster that operates a curated online store for premium coffees, machines, and accessories targeting German-speaking consumers. Directly comparable to Roast Market on product mix, target customer (coffee enthusiasts), and DACH geographic focus, with the addition of in-house roasting.
• Coffee Friend: Polish-headquartered online coffee marketplace operating across multiple EU countries, selling beans, machines, capsules, and accessories. Closest cross-border peer to Roast Market on multi-country European storefront model, multi-roaster assortment, and equipment breadth.
• Happy Coffee: German specialty coffee D2C and subscription brand selling roasted beans direct to German consumers. Comparable to Roast Market on German market focus, premium specialty positioning, and subscription-based retention mechanic, though without the multi-brand marketplace layer.

Emerging players

• Gourmesso: German capsule-coffee brand and online retailer offering Nespresso-compatible capsules alongside bean and equipment sales. Comparable to Roast Market's capsule category and DACH focus, but narrower in assortment and capsule-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCimDg1tStvGCVLHqLExS80Q
• Facebookfacebook.com/roastmarket
• LinkedInlinkedin.com/company/roast-market
• Instagraminstagram.com/roastmarket
• TikToktiktok.com/@roastmarket.kaffee
• Xx.com/roastmarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roast Market