Ride iQ

What Ride iQ does

Ride iQ is a mobile-based equestrian coaching platform founded in 2021 by Jessa Lux, Mckinsey Lux, Kyle Carter, and Jen Carter, headquartered in New York with Florida incorporation. The company delivers on-demand audio lessons featuring Olympic-level and elite equestrian coaches who guide riders in real-time during their actual rides. The proprietary audio-first format enables hands-free, eyes-forward instruction while mounted on horseback, addressing the limitation of video lessons that cannot be consumed during riding. The platform includes over 400 lessons across dressage, eventing, show jumping, groundwork, sports psychology, and rider fitness, with new content added every Tuesday. Supporting features include weekly Ask An Expert live sessions conducted via StreamYard, a private members and coaches community, dressage-specific tools (Playbooks, Read-Throughs, Ride-Alongs), and an Athlete Program for content-creator riders.

Name

Ride iQ

Legal name

Ride iQ, Inc.

Website

https://ride-iq.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Ride iQ is a mobile subscription app delivering on-demand audio coaching from Olympic and elite equestrian trainers to riders during their actual rides, serving adult amateurs and professional equestrians globally.

Ownership category

akta.pro rank

Product category

Equestrian mobile coaching subscription

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYMPAKABAG

Equestrian Teams & Stables (Racing/Show Jumping/Eventing)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Equestrian audio coaching
• Mobile riding lessons
• Horseback riding training
• On-demand dressage training
• Subscription fitness app

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Subscription Membership - Monthly: Monthly subscription at $29/month providing full access to the Ride iQ app, unlimited on-demand lessons, members community, weekly Ask An Expert events, new lessons added weekly, and podcast episodes. Auto-renews monthly unless cancelled.
2. Subscription Membership - Annual: Annual subscription at $299/year (save over $49 vs monthly), providing the same full access benefits as monthly plan with a discounted rate for annual commitment. Auto-renews annually unless cancelled.
3. Gift Cards: Ride iQ offers gift cards for membership purchases through their gift card program.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Ride iQ sells a mobile subscription app that delivers on-demand audio lessons from elite equestrian coaches (Olympic medalists, Grand Prix riders) into a rider's ear during their actual ride. Members access 400+ audio lessons across dressage, eventing, show jumping, groundwork, rider fitness, and sports psychology, plus weekly live Ask An Expert sessions, a private member community, dressage testing tools, and the In Stride podcast.

Product overview

Ride iQ is a mobile-based equestrian coaching platform organized as a single unified app with multiple integrated features. The core product is the Ride iQ Mobile App, which delivers on-demand audio lessons featuring Olympic and elite-level coaches guiding riders in real-time during their rides. The platform also includes Ask An Expert weekly live sessions, a private members and coaches online community, dressage testing tools (Playbooks, Read-Throughs, Ride-Alongs), sports psychology content, and the In Stride podcast series. Coach-curated lesson programs provide structured pathways to goals. The Ride iQ Athlete Program offers influencer-style partnerships, while gift cards serve as a gifting option. Membership is available as monthly ($29/month) or annual ($299/year) subscriptions with a 14-day free trial.

Differentiator

Problem solved

Functional benefit

Products and services

• Ride iQ Mobile App Membership Subscription-based mobile application (iOS and Android) providing on-demand audio coaching from Olympic and elite equestrian riders. Members access 400+ lessons filtered by trainer, level, discipline, and goal, plus weekly live expert sessions, dressage tools, sports psychology content, an online member community, and podcast episodes, all designed for in-ride use with offline download support.
• Ride iQ Gift Cards Digital gift cards for purchase that can be redeemed for a Ride iQ membership, enabling the subscription to be given as a gift.
• Ride iQ Athlete Program A sponsored ambassador program for selected riders who receive a complimentary Ride iQ membership (approximately $300/year value) plus branded swag in exchange for weekly social media content showcasing their use of the product.

Quantifiable outcome

• Member reported improved dressage scores after using Playbooks and Read-Throughs for show preparation
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• The Retired Racehorse ProjectminorStrategic or Co-development Partner · 1 January 2022Partnership established in 2022 to promote equestrian education. Ride iQ offers programs developed in partnership with The Retired Racehorse Project, specifically focused on restarting Off the Track Thoroughbreds (OTTBs). Coach Aubrey Graham delivers content through this partnership.
• United States Eventing Association (USEA)coreStrategic or Co-development Partner · 1 January 2021Ride iQ joined as an Official USEA Educational Collaborator, establishing a formal relationship with the governing body for eventing in the United States. This partnership legitimizes the platform and provides access to the USEA membership community.
• StripecoreTechnology or IntegrationStripe serves as Ride iQ's payment processing platform, handling all customer payment data. As stated in the Privacy Policy, 'All customer payment data will be stored by Stripe, which will serve as Ride iQ's account and payment platform.'
• Apple (App Store)coreChannel Partner/ Reseller/ DistributorRide iQ's iOS application is distributed through the Apple App Store, where users download the app and can subscribe to the service.
• Google (Google Play)coreChannel Partner/ Reseller/ DistributorRide iQ's Android application is distributed through Google Play, where users download the app and can subscribe to the service.
• AftershokzminorGTM or Marketing PartnerAftershokz bone conduction headphones are recommended for use with Ride iQ. The website specifically recommends Aftershokz because they use bone conduction technology allowing users to hear audio lessons without buds in ears, are comfortable under helmets, and can withstand activity wear.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Equitopia: Online equestrian education platform offering structured video lesson libraries and courses across multiple disciplines. Closest direct peer — same equestrian instruction niche with on-demand content, delivered in a similar subscription model rather than live in-person lessons.
• FEI Campus (FEI Learning): The FEI's official e-learning portal for equestrian education including officiating and rider development. Direct peer in the equestrian digital-instruction vertical, though positioned as governing-body sanctioned content rather than independent creator-led platform.

Broad incumbents

• Peloton: Subscription fitness platform combining live and on-demand classes with charismatic instructors. Comparable as a subscription audio/video coaching model at scale, though much larger and targeting mass-market fitness rather than equestrian.
• Alo Moves: Subscription wellness platform offering audio and video classes from premium instructors. Directly comparable subscription audio-coaching model and pricing structure, though serving yoga/wellness rather than equestrian.
• MasterClass: Subscription platform featuring world-class experts (athletes, performers) delivering structured audio and video courses. Comparable business model of monetizing elite expert content via annual subscription access.
• Calm: Subscription audio-first wellness app with coach-led content, daily content drops, and offline download features. Directly analogous audio subscription model with similar feature architecture (offline play, new content weekly, multi-tier pricing).
• Glo: Subscription audio and video yoga/wellness platform offering skill-based instruction with offline capability. Comparable subscription audio-coaching delivery model with focus on guided practice rather than live classes.

Emerging players

• Down Dog: Subscription fitness app with audio-guided classes and adaptive personalization features. Comparable as an audio-coaching subscription product with personalization and filtering capabilities similar to Ride iQ's Lesson Finder Quiz.

Others

• Strava: Subscription athletics platform with community features and audio-coaching integrations for runners and cyclists. Thematically comparable as a subscription community + audio coaching model in a sport-specific vertical, though targeting endurance sports.
• Horse Radio Network: Equestrian-focused podcast and audio content network. Thematically related as a long-running audio platform serving the same equestrian community, though content is conversational/podcast format rather than instructional ride-alongs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rideiqofficial
• Facebookfacebook.com/RideIQOfficial
• Instagraminstagram.com/rideiqofficial
• TikToktiktok.com/@rideiqofficial
• LinkedInlinkedin.com/company/ride-iq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ride iQ