Dr. Fixit

What Dr. Fixit does

Dr. Fixit is a waterproofing solutions brand owned by Pidilite Industries Limited, headquartered in Andheri (East), Mumbai, India, and operating pan-India. The brand markets itself as the pioneer of waterproofing in India and serves residential homeowners across two primary use cases: new construction waterproofing (foundation, roof, external walls, bathrooms, water tanks) and repair/renovation of existing leakage, dampness, and seepage issues.

The product portfolio combines cementitious coatings, liquid-applied membranes, elastomeric exterior coatings, crack-bridging polymers, and integral waterproofing admixtures. The flagship Raincoat line is offered in four warranty tiers (5, 10, and 12-year variants) with over 1,000 shades, supported by a proprietary "Colour View" visualization tool. Specialized systems address bathroom waterproofing (Pidifin 2K, Bathseal Select), water tank waterproofing (Pidifin 2K, Dampguard, both CFTRI-approved for potable water), crack repair (Crack-X Paste, PU Foam Injection), and below-ground waterproofing (Bitufix). The technology base is fundamentally chemical, with warranty depth and breadth of formulation rather than software serving as the primary differentiator.

The business model combines one-time product sales through a pan-India dealer network, Amazon India, and direct channels, with professional installation services delivered through a trained and certified contractor/applicator network and a direct site-visit service. Products are unit-priced in Indian Rupees across 1L–20L pack sizes (entry-level Raincoat Neo at INR 370/1L to premium Raincoat Classic at INR 10,530/20L). End customers are exclusively individual homeowners/SMBs; there is no enterprise or institutional customer base disclosed. Brand-level revenue is not separately reported by publicly listed parent Pidilite Industries.

Name

Dr. Fixit

Legal name

Dr. Fixit (Brand owned by Pidilite Industries Limited)

Website

https://drfixit.co.in

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dr. Fixit, a Pidilite Industries brand, sells waterproofing coatings, sealants, and admixtures plus certified-contractor installation services to Indian homeowners for new construction and repair of leakage, dampness, and seepage issues.

Ownership category

akta.pro rank

Product category

Construction Chemicals - Waterproofing Solutions

SIC

Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Waterproof Coatings & Leak Sealing (Basements, Foundations, Roof Coatings) (HSAGADAI)

akta.pro secondary industries

Priming, Sealing & Waterproof Coatings (Stain/Smoke Sealing, Damp-Proofing) (HSAPAHAH), Concrete Repair, Sealing & Waterproofing (Coatings/Membranes) (IMAIAKAK), Roof Coating, Sealing & Waterproofing (HSAGAKAG), Bathroom Waterproofing & Leak Remediation (Shower Pan, Membrane, Sealing) (HSAPABAF)

Keywords

• Waterproofing solutions
• Construction chemicals
• Building protection
• Water leakage repair
• Exterior wall coatings

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Waterproofing Products: Sale of waterproofing products including coatings, sealants, adhesives, and related chemicals through dealer network, Amazon marketplace, and direct sales. Products are sold as one-time purchases with various pack sizes (1L, 4L, 10L, 20L). Revenue generated from both repair/renovation and new construction market segments.
2. Waterproofing Services: Professional waterproofing services delivered through trained and certified applicator network. Includes site inspection, project execution, and post-service warranty. Services are offered for various areas including roofs, bathrooms, walls, basements, and water tanks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dr. Fixit manufactures and sells waterproofing products including elastomeric coatings, primers, sealants, crack fillers, and admixtures for roofs, walls, bathrooms, basements, and water tanks. The brand also delivers professional waterproofing services through a certified applicator network covering roof, bathroom, internal/external wall, below-ground, and water tank waterproofing applications for both new construction and repair/renovation segments.

Product overview

Dr. Fixit is a comprehensive waterproofing solutions brand under Pidilite Industries, offering a portfolio of waterproofing products and professional services. The product range includes exterior wall coatings (Raincoat Neo, Raincoat Select, Raincoat Classic, Raincoat Star, Raincoat WPC), primers (Primeseal), bathroom and water tank waterproofing solutions (Pidifin 2K, Dampguard, Bathseal Select), crack repair products (Crack-X Paste, PU Foam Injection), and sealing accessories (Corner Joint Tape, Pipe Collar). Professional waterproofing services cover roof/terrace, bathroom, internal/external walls, below-ground areas, and water tanks. The company operates across major Indian cities including Mumbai, Delhi, Bengaluru, Chennai, Pune, Hyderabad, Ahmedabad, Jaipur, Lucknow, and Indore, providing both repair/renovation and new construction solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Dr. Fixit Raincoat Neo

Quantifiable outcome

• Waterproofing solutions last 10-15 years with proper application
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Pidilite Industries LimitedcoreOthersDr. Fixit is a brand owned and operated by Pidilite Industries Limited, one of India's leading adhesive and construction chemical companies. Pidilite provides corporate infrastructure, R&D capabilities, manufacturing scale, and distribution network for the Dr. Fixit brand. The corporate office is located at Ramkrishna Mandir Road, Andheri East, Mumbai.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mapei: Mapei is an Italian construction chemicals leader with an established Indian footprint. It offers comparable cementitious waterproofing, liquid membranes, sealants, and crack-repair systems for residential and commercial buildings, competing head-to-head with Dr. Fixit's Pidifin 2K and Raincoat ranges.
• Fosroc India: Fosroc is a global construction chemicals company with a strong India presence offering waterproofing membranes, sealants, admixtures, and concrete repair products. It targets contractors and developers with similar chemistry and applications to Dr. Fixit's roof, bathroom, and structural waterproofing lines.
• Sika India: Sika India is the local subsidiary of Swiss construction chemicals major Sika AG. It competes directly with Dr. Fixit across waterproofing systems for roofs, basements, water tanks, and bathrooms, and serves both B2B (infrastructure, real estate developers) and B2C channels — the closest direct functional peer in India.
• Weber (Saint-Gobain): Weber, the construction chemicals arm of Saint-Gobain, offers tile adhesives, waterproofing, and façade systems. Its waterproofing portfolio in India directly overlaps with Dr. Fixit's roof and bathroom waterproofing, and it shares the same B2B-contractor and B2C distribution patterns.
• Bostik (Arkema): Bostik, the adhesives and sealants business of Arkema, offers waterproofing sealants, bonding systems, and construction chemicals globally. Its product categories and target use cases (roofs, wet areas, façades) directly overlap with Dr. Fixit's sealant and waterproofing line.

Broad incumbents

• Asian Paints: Asian Paints is India's largest decorative paints company and, through its SmartCare range, offers waterproofing products for walls, roofs, and bathrooms. It competes with Dr. Fixit in homeowner waterproofing channels while leveraging far larger brand and distribution scale as a broad paints incumbent.
• BASF India: BASF India, the local arm of global chemical giant BASF, supplies construction chemicals including waterproofing systems, sealants, and admixtures. While broader in portfolio than Dr. Fixit, its construction chemicals line competes directly with Dr. Fixit's waterproofing products in developer and infrastructure accounts.
• Berger Paints India: Berger Paints is a leading Indian decorative paints major that markets waterproofing coatings (e.g., Home Shield, WeatherCoat) for exterior and interior walls. It overlaps with Dr. Fixit's Raincoat and exterior waterproofing lines and competes through overlapping dealer networks across India.
• Kansai Nerolac Paints: Kansai Nerolac is a major Indian paints company that offers waterproofing and exterior coatings alongside its broader decorative and industrial paints portfolio. It competes with Dr. Fixit through dealer networks for homeowner waterproofing purchases while addressing wider construction chemical use cases.

Regional players

• Choksey Chemicals: Choksey Chemicals is an Indian construction chemicals manufacturer producing waterproofing coatings, admixtures, and repair products. As a smaller Indian player, it competes with Dr. Fixit primarily in regional dealer and project channels rather than through national brand investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MeetDrFixit
• YouTubeyoutube.com/@drfixit-waterproofingsolut7479
• Facebookfacebook.com/PidiliteDr.Fixit
• LinkedInlinkedin.com/company/dr--fixit-waterproofing-solutionst
• Instagraminstagram.com/dr.fixit_india

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Fixit