What Wilcore does

Wilcor Outdoors, doing business as Wilcor International Inc., is a privately held, family-owned wholesale distribution company founded in 1887 and headquartered at 161 Drive in Road, Frankfort, New York. The company supplies camping equipment, outdoor gear, RV supplies, fishing gear, summer fun merchandise, gifts, and souvenirs to over 2,500 campground stores and vacation industry retailers across the United States, operating exclusively on a B2B wholesale basis through a dealer login portal on wilcor.net and three annual catalogs (Camping, Impulse & Summer Fun, and Gift).

The product catalog spans 6,000+ SKUs across 30+ categories, organized into core wholesale lines (Camping & Outdoor Gear, RV Supplies, Fishing, Candy & Snacks, Summer Fun, General Merchandise, Gifts, Souvenirs) and a differentiated portfolio of 25+ proprietary exclusive design collections, including Bigfoot, S-More, Buffalo Plaid, Happy Camper, Lake Life, Wildlife Selfie, First Responders, American Patch, Adventure Awaits, Baja, and others. Wilcor also offers custom printed merchandise (drinkware, apparel, souvenirs, keychains, hats) and supports dealers through a video training series and custom data-driven reports focused on merchandising and inventory optimization.

The business model is wholesale product resale to authorized dealers who must apply for accounts and complete a credit application (approximately 15 days of processing). Pricing is gated behind dealer login and is not publicly disclosed, with revenue generated through one-time product purchases rather than subscriptions or licensing. Marketing is conducted through the company website, printed catalogs, Facebook, Instagram, YouTube training content, email newsletters, and dealer-specific deals and flyers. Wilcor employs 51-100 people and reports no external funding, parent company, or institutional investor involvement.

Name

Wilcore

Legal name

Wilcor International Inc.

Website

https://wilcor.net

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

51–100 employees

Short description

Wilcor Outdoors is a family-owned B2B wholesale distributor, founded in 1887, supplying 6,000+ camping, outdoor, RV, and souvenir products across 30+ categories to over 2,500 campground stores and vacation industry retailers across the United States.

Ownership category

akta.pro rank

Product category

Wholesale Outdoor & Camping Goods Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)

Keywords

• Wholesale outdoor gear
• Camping equipment supply
• RV supplies wholesale
• Campground store merchandise
• Vacation industry products

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: B2B wholesale distribution of outdoor gear, camping equipment, RV supplies, fishing gear, summer fun items, gifts, and souvenirs to campground stores and vacation industry retailers. Products are sold through dealer accounts with pricing available only after login. Revenue is generated through one-time product purchases by retailers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Wilcor International Inc., operating as Wilcor Outdoors, is a wholesale distributor of camping equipment, outdoor gear, RV supplies, fishing gear, summer fun items, gifts, and souvenirs serving campground stores and vacation-industry retailers across the United States. The company stocks more than 6,000 products across 30+ categories and merchandises them under 25+ exclusive themed design collections (e.g., Bigfoot, S-More, Buffalo Plaid, Happy Camper, Lake Life). Orders are placed through a dealer-login wholesale portal and through annual print and digital catalogs, with credit-application onboarding and free-freight programs for dealers.

Product overview

Wilcor Outdoors (Wilcor International) is a wholesale distributor serving the camping and vacation industry since 1887. The company offers a unified catalog of over 6000 products across 30+ categories including camping gear, RV supplies, fishing equipment, summer fun items, gifts, and souvenirs. The portfolio is organized around core product lines (Camping & Outdoor Gear, RV Supplies, Fishing, Candy & Snacks, Summer Fun, General Merchandise, Gifts, Souvenirs) and a differentiated layer of 25+ Wilcor Exclusive Collections (sub-brands featuring themed designs like Bigfoot, S-More, Buffalo Plaid, Happy Camper, Lake Life, Wildlife Selfie, and others) that enable retail stores to merchandise unique, themed product assortments. The company also provides custom printing services for branded merchandise and operates as a B2B wholesale platform serving over 2500 campground stores.

Differentiator

Problem solved

Functional benefit

Brands

• Bigfoot Collection: Wilcor's most popular collection featuring Bigfoot-themed outdoor gear, gifts, and souvenirs
• S-More Collection
• Happy Camper Collection
• RV at the Beach Collection
• Lake Life Collection
• Buffalo Plaid Collection
• Outdoor Dog Collection
• First Responders Collection
• Wildlife Selfie Collection
• American Patch Collection
• Adventure Awaits Collection
• Aztec RV/Southwest Collection
• Baja Collection
• Black Bear Collection
• Farm Selfie Collection
• Fireside Collection
• Camping Fun Collection
• Junior Explorer Collection
• Home Park It Collection
• Outdoor Patch Collection
• Bigfoot Blocks Collection

Products and services

• Camping & Outdoor Gear Wholesale line of camping essentials — bedding, camp tools, tent stakes, outdoor furniture, hammocks, tarps, tents, shelters, flashlights, headlamps, lanterns, fuels, matches, campfire items, rope, coolers, insect control, packs, waterproof bags, raingear, and nature guides — sold to campground and outdoor retailers.
• RV Supplies Wholesale RV necessities including accessories, leveling and towing equipment, cleaning products, electrical supplies, parts, maintenance items, automotive products, sewer products, toilet chemicals, drinking water hoses, and brooms for campground/RV-park stores.
• Fishing Gear Wholesale fishing accessories, lures, nets, rod and reel combos, tackle, headwear, bandanas, sunglasses, and suntan lotion for campground retailers.
• Candy & Snacks Wholesale candy, jerky, and snacks supplied to campground and vacation-industry stores.
• Summer Fun Products Wholesale beach essentials — water toys, sand toys, floats, rafts, swim goggles, masks, fins, towables, life preservers, beach towels, beach footwear, light-up novelty products, and games — sold to vacation retailers.
• General Merchandise Wholesale health/PPE products, pet supplies, phone accessories, Bluetooth items, merchandising supplies, school supplies, playing cards, keychains, magnets, stickers, winter items, and winter wear for campground retailers.
• Gifts Wholesale lodge and cabin gifts, birdhouses, blankets, bajas, pillows, canoe/paddle gifts, antler-themed items, dream catchers, ornaments, wildlife gifts, stuffed animals, pens, fantasy-themed gifts, and jewelry novelties for vacation retailers.
• Souvenirs Wholesale regional souvenirs (Adirondack, California, Catskill Mountains, Colorado, Florida, Great Smoky Mountains, Lake George, Maine, Michigan, New Hampshire, New Jersey, Texas, Utah themes) plus custom printed can coozies, clothing, drinkware, gifts, hats, keychains, magnets, ornaments, outdoor gear, pens, plush toys, tote bags, stickers, towels, and pad printing.
• Bigfoot Collection Wilcor's flagship exclusive themed collection featuring Bigfoot-themed outdoor products — patches, candles, and camping items — sold wholesale to campground and vacation retailers seeking differentiated merchandise.
• S-More Collection Exclusive wholesale themed collection featuring S'More-themed campfire imagery across camping and vacation products for campground retailers.
• Buffalo Plaid Collection Exclusive wholesale themed line with buffalo plaid pattern designs across camping furniture and accessories for vacation retailers.
• Happy Camper Collection Exclusive wholesale themed collection featuring happy-camper-themed sherpa blankets and related camping products for campground retailers.
• RV at the Beach Collection Exclusive wholesale themed collection combining RV and beach themes, featuring travel mugs and stainless steel tumblers for vacation retailers.
• Lake Life Collection Exclusive wholesale lake-themed collection featuring dry bags and lake-life outdoor products for vacation retailers.
• Wildlife Selfie Collection Exclusive wholesale wildlife-themed collection featuring sherpa blankets with wildlife selfie designs for vacation retailers.
• Black Bear Collection Exclusive wholesale black-bear-themed collection featuring camping chairs and related outdoor products for campground retailers.
• Outdoor Dog Collection Exclusive wholesale outdoor-dog-themed collection featuring bandanas and pet-related camping products for vacation retailers.
• American Patch Collection Exclusive wholesale American-themed collection featuring patriotic patch designs on cups and related products for vacation retailers.
• First Responder Collection Exclusive wholesale collection honoring first responders, featuring coolers and related products for campground and vacation retailers.
• Adventure Awaits Collection Exclusive wholesale adventure-themed collection featuring cups and outdoor adventure products for vacation retailers.
• Aztec RV/Southwest Collection Exclusive wholesale Southwest and Aztec-themed collection for RV enthusiasts featuring chairs and related products for campground retailers.
• Outdoor Patch Collection Exclusive wholesale outdoor-patch-themed collection featuring candles and patch-design products for vacation retailers.
• Junior Explorer Collection Exclusive wholesale collection for young adventurers featuring drawstring totes and kids' outdoor products for campground retailers.
• Farm Selfie Collection Exclusive wholesale farm-themed collection featuring drawstring bags and farm-selfie merchandise for vacation retailers.
• Fireside Collection Exclusive wholesale fireside-themed collection featuring armchairs and cozy outdoor furniture for vacation retailers.
• Camping Fun Collection Exclusive wholesale camping-fun-themed collection featuring mugs and fun camping merchandise for campground retailers.
• Home Park It Collection Exclusive wholesale "home-is-where-you-park-it" camper-themed collection for vacation retailers.
• Baja Collection Exclusive wholesale Baja-themed collection featuring recliners and Southwest vacation products for campground retailers.
• Bigfoot Blocks Collection Exclusive wholesale Bigfoot-themed collection featuring dry bags and outdoor gear for vacation retailers.
• Camo Buck Collection Exclusive wholesale camouflage-themed collection featuring camping chairs for campground retailers.
• Bigfoot Alien Collection Exclusive wholesale Bigfoot-and-alien-themed collection combining cryptid themes for vacation retailers.
• Bigfoot Peace Collection Exclusive wholesale Bigfoot-peace-themed collection featuring 21oz mugs for vacation retailers.
• Annual Wholesale Catalog Program Annual wholesale catalog program offered to dealers, including the 2026 Camping Catalog, 2026 Impulse & Summer Fun Catalog, 2026 Gift Catalog, and Custom Catalog — bundling access to 6,000+ products across 30+ categories.

Quantifiable outcome

• Over 2500 campground stores trust Wilcor as their supplier
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Giftcraft: Giftcraft is a wholesale supplier of gifts, novelties, home décor, and seasonal merchandise to retailers worldwide. It overlaps with Wilcor's gifts, souvenirs, and impulse merchandise categories and serves a similar broad retail customer base with a diversified catalog and themed collections.
• Evergreen Enterprises: Evergreen Enterprises is a wholesale distributor of outdoor, garden, and gift décor products to independent retailers across the United States. It is directly comparable to Wilcor because both serve specialty retail channels with broad assortments of outdoor-themed merchandise and decorative/gift items rather than focusing on a single product category.
• Picnic Plus: Picnic Plus designs and wholesales outdoor-themed blankets, picnic products, and lifestyle gifts to retailers and resort/campground accounts. It is comparable to Wilcor because both wholesale lifestyle outdoor merchandise (often with regional and themed collections) to campground-adjacent and resort retail channels.
• RecPro: RecPro is an RV parts, accessories, and outdoor furniture wholesaler serving dealers and direct consumers. It is a direct peer to Wilcor's RV Supplies category, both supplying RV parks, campground stores, and RV owners with replacement parts and outdoor living products.
• Camco: Camco manufactures and wholesales RV, camping, and outdoor products including accessories, cleaning supplies, leveling equipment, and sanitation goods. It is a direct peer to Wilcor's RV Supplies and Camping & Outdoor Gear categories, both serving RV parks and campgrounds through wholesale and dealer networks.
• CWR Wholesale (West Marine Wholesale): CWR Wholesale distributes marine and RV parts, accessories, and supplies to retailers, marinas, and service centers. It is comparable to Wilcor because both wholesale hard goods and consumable supplies to specialty retail channels serving outdoor recreation consumers, with similar catalog breadth and dealer ordering models.

Broad incumbents

• Bass Pro Shops: Bass Pro Shops (parent of Cabela's) is the largest US specialty retailer of outdoor recreation gear, fishing, camping, and hunting merchandise. It is a broad incumbent comparable to Wilcor's overall outdoor recreation focus, though it competes primarily at the consumer retail level rather than through B2B wholesale to campground stores.
• Camping World: Camping World is the largest US retailer of RVs, RV parts, and camping supplies, with both retail supercenters and a dealer services/wholesale division. It is a broad incumbent comparable to Wilcor because it operates across the same RV and camping supply categories, though at much greater scale and primarily through direct retail rather than B2B wholesale.
• Valterra Products: Valterra Products manufactures and wholesales RV parts, plumbing, sewer, water systems, and outdoor accessories to dealers and retailers. It overlaps directly with Wilcor's RV Supplies category and serves the same campground/RV park retailer base through wholesale distribution.
• Thetford: Thetford is a global manufacturer and wholesaler of RV sanitation systems, toilet chemicals, refrigeration, and cooking appliances. It is comparable to Wilcor's RV Supplies category (toilet chemicals, sewer products, drinking water hoses) and serves RV OEMs and aftermarket dealers through wholesale channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WilcorOutdoors/videos
• Facebookfacebook.com/wilcoroutdoors
• Instagraminstagram.com/wilcor.outdoors
• LinkedInlinkedin.com/company/wilcor-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilcore