What Fertilly does

Fertilly GmbH is a Berlin-based digital health company founded in 2019 that operates a patient-oriented fertility counseling platform across Europe. The company provides free consultation services to individuals and couples seeking fertility treatments—including IVF, ICSI, artificial insemination, social freezing, and fertility testing—matching them with a network of over 130 partner fertility clinics located in Germany, Spain, Czech Republic, Poland, Italy, and France. Specially trained patient advisors deliver personalized phone-based consultations and accompany clients throughout the fertility journey, with the service offered in German, English, Italian, and French. Fertilly self-describes as the largest patient-oriented fertility counseling platform in Europe.

The platform's core product layer consists of a digital patient portal that digitizes medical history (anamnesis) records, a clinic matching and appointment booking system with exclusive appointment contingents at partner clinics, and supplementary services including at-home sperm testing for men and AMH hormone testing through a partnership with Germany's largest laboratory chain. Educational content is delivered through a multilingual blog and tools such as an ovulation calculator and pregnancy calculator, serving as the primary top-of-funnel demand generation channel alongside SEO and an extensive library of patient testimonials.

Fertilly operates a freemium, clinic-referral revenue model: consultations and matching services are free for patients, while revenue is generated through referral fees paid by partner clinics upon successful patient conversion. The company is privately held, with two disclosed funding rounds (2021 with IBB Ventures, ICLUB VC, Sanner Ventures, TA Ventures, and Wille Finance; 2024 with Leblon Capital). Management is led by Founder & CEO Christoph Müller-Guntrum, with Francesca Sacchi as COO and Ryan Kollat as Head of Roll-Out. The company states it has facilitated over 1,000 births and accompanied over 5,000 women and couples on their path to parenthood.

Name

Fertilly

Legal name

Fertilly GmbH

Website

https://fertilly.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Fertilly is a Berlin-based digital health platform offering free fertility counseling and clinic matching services to individuals and couples across Europe, operating a network of 130+ partner fertility clinics in six countries.

Ownership category

akta.pro rank

Product category

Fertility Counseling & Clinic Matching Services

NAICS

Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

akta.pro secondary industry

Fertility/IVF & Reproductive Tourism Agencies (THAKAIAF)

Keywords

• Fertility counseling services
• Fertility clinic matching
• Patient referral platform
• Reproductive health support
• Digital health platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Clinic Referral/Partnership Revenue: Fertilly provides free consultations and matching services to patients seeking fertility treatments. Revenue is generated through partnerships with fertility clinics who pay for patient referrals. The service is free for patients, with Fertilly earning a referral fee or commission when patients are matched to and treatment begins at partner clinics.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fertilly provides free fertility counseling and clinic matching services to individuals and couples seeking fertility treatments across Europe. The company connects patients with a network of over 130 partner fertility clinics, offering personalized phone consultations, exclusive appointment contingents, a digital anamnesis patient portal for medical history management, and continuous support throughout the fertility treatment journey. Revenue is generated through referral partnerships with fertility clinics.

Product overview

Fertilly is a patient-oriented fertility counseling platform operating across Europe, with the core offering being a free consultation service that helps individuals and couples find the most suitable fertility clinic. The platform's main components include a digital Patient Portal for medical history (anamnesis), hormone testing services through partner laboratories, at-home sperm testing for men, personal phone consultations with trained advisors, clinic selection matching services, and priority appointment booking at partner clinics. The platform also provides educational content through its Knowledge Blog and tools like ovulation and pregnancy calculators. Fertilly positions itself as the largest patient-oriented platform for fertility counseling in Europe, having guided over 1,000 women and couples on their path to parenthood.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertilly Fertility Counseling Platform A patient-oriented platform providing free fertility counseling, clinic matching, and treatment journey support for couples and single women seeking fertility treatments across Europe.
• Patient Portal (Digital Anamnesis) A digital patient portal that digitizes medical history records (anamnesis), saving patients time and effort during their fertility journey.
• Personal Phone Consultation Individual, personalized phone consultations with specially trained patient advisors who provide guidance on fertility topics, treatments, and clinic selection at no cost to the patient.
• Clinic Selection Service Service helping patients find the most suitable fertility center in Germany or elsewhere in Europe, based on services offered, price-performance ratio, and patient feedback.
• Appointment Booking with Exclusive Contingents Easy appointment booking service with exclusive appointment contingents for Fertilly patients at selected partner clinics.

Quantifiable outcome

• Over 1,000 babies have been born with Fertilly's help
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Partner Fertility ClinicscoreChannel Partner/ Reseller/ DistributorFertilly works with a network of carefully selected partner fertility clinics across Europe. Partner clinics are selected based on their services, price-performance ratio, and patient feedback. Fertilly provides exclusive appointment contingents for their patients at these partner clinics. The network includes over 130 clinics across Germany, Spain, Czech Republic, and Poland.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apricity: Apricity is a UK-based digital fertility advisory and clinic-matching platform offering at-home hormone testing, virtual consultations, and partner-clinic referrals across Europe—closely mirroring Fertilly's telehealth-counselling-plus-referral model.
• Carrot Fertility: Carrot is a global fertility benefits and care-navigation platform that matches employees with clinics and provides telehealth support; it competes with Fertilly for the patient-acquisition layer but monetizes via employer contracts rather than clinic referral fees.
• Maven Clinic: Maven is a digital women's and family-health platform offering virtual care, fertility support, and care navigation across Europe and the US—overlapping with Fertilly on telehealth counselling, content-led demand generation, and clinic referrals in the fertility use case.
• Progyny: Progyny is a US-listed fertility benefits and care-navigation company that combines telehealth, patient concierge, and a vetted clinic network—comparable to Fertilly as a fertility-specific patient-advocacy and clinic-matching platform.
• Wunschkind: Wunschkind is a German fertility counselling and clinic-matching service with a comparable free-to-patient, clinic-referral monetization model—Fertilly's most direct domestic competitor in Germany.

Broad incumbents

• Genea: Genea is a global fertility clinic network and technology provider operating clinics and embryology services across multiple geographies; comparable as a vertically integrated player that could disintermediate referral platforms like Fertilly by acquiring patients directly.
• IVI-RMA Global: IVI-RMA (now part of GeneraLife) is one of the world's largest IVF clinic groups with significant presence in Spain and across Europe—directly relevant as Fertilly routes patients to large clinic networks and competes for those patient relationships.
• TFP (The Fertility Partnership): TFP is a UK-based network of fertility clinics under a parent-backed roll-up—comparable as a clinic-network counterparty to Fertilly that could build direct-to-patient funnels and reduce dependence on referral intermediaries.

Regional players

• Ginemed: Ginemed is a leading Spanish fertility clinic group—one of Fertilly's key cross-border referral destinations—and a regional incumbent whose direct DTC investments could reshape Fertilly's Spanish referral economics.

Emerging players

• Béa Fertility: Béa is a UK-based emerging player offering at-home intracervical insemination alongside virtual support—an early-stage competitor in the patient-facing fertility layer that overlaps with Fertilly's at-home testing and virtual counselling offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertilly