Platt Electric Supply

What Platt Electric Supply does

Platt Electric Supply is a wholesale electrical supply distributor headquartered in Beaverton, Oregon, serving residential, commercial, and industrial electrician customers across nine western U.S. states: Oregon, Washington, California, Idaho, Montana, Nevada, Utah, Wyoming, and Alaska. The company operates more than 150 branch locations and maintains a catalog of over one million products, supplying trade customers with wire, conduit, lighting, controls, data communications, security, and solar/clean energy products. Founded in 1907, Platt is a subsidiary of Rexel USA, Inc., which is itself part of the global electrical distribution group Rexel (Euronext Paris). The company is led by President & CEO Jeffrey Baker and operates alongside sister brands GEXPRO, Utility Supply Group, and Rexel Wilsonville, which segment the customer base by industry and project scale.

Platt's core offering is a high-SKU physical distribution platform with a counter-sales model at each branch, complemented by e-commerce and mobile applications for digital ordering and account access. The product catalog spans traditional electrical supplies (wire, conduit, boxes, breakers, transformers) and adjacent categories including lighting, data communications, security, and renewable energy systems. Platt also operates an Education & Training program delivering continuing education units (CEUs) and certifications, including curricula co-developed with Rockwell Automation, providing structured technical training to electrical professionals. Recent category additions include a dedicated Solar & Clean Energy line and a Sustainability product line comprising 28,744 SKUs, indicating expansion into renewable and energy-efficient building categories.

The business model is B2B wholesale distribution, generating revenue through product margins on physical sales to trade customers. Customers include independent electrical contractors, utilities, commercial builders, and industrial maintenance organizations served via account-based pricing, credit terms, and project-level quotation. As a subsidiary of Rexel USA, Platt benefits from group-level procurement, logistics, and back-office scale, while the sister-brand architecture allows the parent to capture multiple project tiers across the U.S. market without internal brand cannibalization.

Name

Platt Electric Supply

Legal name

Platt Electric Supply

Website

https://platt.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Platt Electric Supply is a wholesale electrical supply distributor headquartered in Beaverton, Oregon, serving residential, commercial, and industrial electricians across nine western U.S. states through 150+ branches and a one-million-product catalog. It is a subsidiary of Rexel USA, Inc.

Ownership category

akta.pro rank

Product category

Wholesale Electrical Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

akta.pro secondary industry

Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)

Keywords

• Wholesale electrical supply
• Electrical distribution services
• Wire and cable products
• Lighting and controls
• Industrial automation supplies

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices140 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Electrical Distribution: B2B wholesale distribution of electrical supplies, wire, cable, tools, safety equipment, and related products to electricians through physical branch locations and online ordering platform

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Platt Electric Supply is a wholesale electrical supply distributor serving residential, commercial, and industrial electricians. The company distributes over 1 million products spanning wire/cable/cord, conduit and raceway, lighting and lighting controls, safety tools and testing, control and automation, motors, power distribution, solar and clean energy, and wiring devices, fulfilled through more than 150 physical branches across the western United States and an integrated e-commerce platform and mobile apps.

Product overview

Platt Electric Supply operates as a wholesale electrical supply distributor offering a unified platform with physical branch locations and digital ordering capabilities. The core offering is the distribution platform serving residential, commercial, and industrial electricians with over 1 million products across categories including Wire/Cable/Cord, Lighting & Lighting Controls, Safety/Tools/Testing, Solar & Clean Energy, Control & Automation, and Power Distribution. The Platt Plus program adds customer account management, real-time inventory/pricing, faster ordering, and dedicated support. Education & Training services provide CEU classes for continuing professional education. The branch locations network provides local inventory, pickup, and delivery services across the western United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Platt Electric Distribution Platform Wholesale electrical supply distribution platform serving residential, commercial, and industrial electricians with over 1 million products spanning wire, cable, conduit, lighting, safety equipment, automation controls, power distribution, and solar products.
• Platt Plus Customer Program Registered-account loyalty and account management program providing real-time inventory visibility and pricing, product lists, credit solutions, faster ordering and pickup, on-site delivery scheduling, and dedicated customer support for trade electricians.
• Education & Training Services Training courses and CEU classes covering NEC code changes, overcurrent protection, motors, and energy management, along with Rockwell Automation Training Courses through Rexel Automation Solutions, delivered online and in-person at branch locations.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rexel USA, Inc.parentStrategic or Co-development PartnerPlatt Electric Supply is a customer-facing company under Rexel USA, Inc., which is the US corporate operations of Rexel, one of the largest electrical distributors in the world. Platt operates as part of the Rexel family of companies including Rexel and Gexpro.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Graybar: Graybar is one of the largest North American electrical, communications, and data networking distributors, serving contractors, industrial, and commercial customers through a national branch and supply chain network. It is the most direct U.S. competitor to Platt in wholesale electrical distribution, with overlapping product categories and a similar B2B sales model.
• Consolidated Electrical Distributors (CED): CED is a major U.S. electrical distributor operating through a network of branches serving electrical contractors, builders, and industrial customers. It competes head-to-head with Platt in wholesale electrical supply, with similar customer profiles and product breadth.
• Gexpro: Gexpro is a sister brand under Rexel USA, operating alongside Platt in wholesale electrical distribution with a focus on industrial and commercial customers. It is directly comparable as a fellow Rexel-owned electrical distributor with overlapping product and customer scope.
• City Electric Supply: City Electric Supply is a multi-regional wholesale electrical distributor with branches across the U.S. It directly competes with Platt in serving electrical contractors with wire, cable, lighting, and related products through physical branches and online ordering.

Broad incumbents

• Sonepar USA: Sonepar is the world's largest B2B electrical distributor, operating multiple regional brands across the U.S. It is a broader incumbent competing in Platt's markets through brands like Capital Electric and OneSource Distributors, with overlapping products and customers but a wider geographic and brand portfolio.
• Rexel USA: Rexel USA is Platt's parent company and the U.S. corporate operations of Rexel — one of the largest global electrical distributors. It operates multiple brands including Platt, Gexpro, and Utility Supply Group, competing across the same wholesale electrical supply space.
• WESCO International: WESCO is a major global distributor of electrical, communications, and utility products serving industrial, construction, and utility customers. While broader than Platt in scope (including communications and utility), it competes in overlapping electrical product categories and customer segments.

Regional players

• Border States Electric: Border States Electric is an employee-owned electrical distributor with branches across the Upper Midwest, Plains, and Southwest U.S. It is comparable to Platt as a regional electrical distributor serving contractor and industrial customers, though it focuses on different geographies.
• Elliott Electric Supply: Elliott Electric Supply is a regional electrical distributor headquartered in Texas with branches across the southern U.S. It is comparable to Platt as a wholesale electrical distributor focused on the contractor market, though concentrated in the South/Southeast rather than the West.
• Mayer Electric Supply: Mayer Electric Supply is one of the largest family-owned electrical distributors in the U.S., operating primarily across the Southeast. It is comparable to Platt as a multi-branch wholesale electrical distributor serving contractors and industrial customers with similar product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/platt-electric-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platt Electric Supply