Retailetics

What Retailetics does

Retailetics Sdn Bhd is a Malaysia-headquartered applied technology company founded in 2018 that develops AI-powered retail automation hardware and software for brick-and-mortar retailers. The company's product suite comprises three offerings: SmartCart, a touchscreen-equipped self-checkout shopping cart that lets shoppers scan items, access product information and promotions, and pay directly on the cart without cashier or security gates; SmartWheels, a cart security and circulation management system designed to reduce cart loss and operational overhead; and Real-Time Hyperlocal Insights, a predictive analytics layer that aggregates in-store and pre-visit consumer signals to forecast demand and inform retailer inventory planning. The company positions itself as Malaysia's first AI-infused smart shopping cart provider and places the consumer at the center of the supply chain.

The company operates a sales-led go-to-market via a "Request a Demo" call-to-action on its website, targeting enterprise and mid-market retail chains in Malaysia and, per its stated scope, Southeast Asia. Its commercial model is a subscription in which Retailetics shares costs and risks with retail customers rather than requiring large upfront capital outlays; pricing is not publicly disclosed. The company has 1–10 employees, a single seed/pre-seed round from 1337 Ventures in November 2021, no disclosed patents, partnerships, customer logos, or revenue figures, and a website tagline ("coming soon to a store near you") that signals a pre-commercial or pilot-stage posture. Founder Shaji Rajappan is identified as co-founder; no further management team is publicly disclosed.

Name

Retailetics

Legal name

Retailetics Sdn Bhd

Website

https://retailetics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Retailetics Sdn Bhd is a Malaysia-based retail-automation company that sells subscription-based AI-powered SmartCart self-checkout carts, SmartWheels cart-security systems, and predictive consumer-behavior insights to brick-and-mortar retailers in Southeast Asia.

Ownership category

akta.pro rank

Product category

Retail Automation Technology

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Automated/Unattended Convenience Stores (Smart/Checkout-Free) (CRAHABAK)

Keywords

• Smart shopping carts
• Retail automation
• Self-checkout solutions
• Consumer insights analytics
• Inventory optimization

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription-based SmartCart Solutions: All products offered on a subscription model, sharing costs and risks with retailers. This allows retailers to access innovative retail technology without large upfront capital investments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Retailetics builds AI-infused smart shopping carts (SmartCart) and cart security systems (SmartWheels) for brick-and-mortar retailers, delivered via a subscription model. Its solutions enable frictionless in-store checkout and generate real-time hyperlocal consumer behavior insights to support demand prediction and inventory planning.

Product overview

Retailetics offers a subscription-based retail automation platform built around AI-powered smart shopping solutions. The core product is the SmartCart, an AI-infused self-checkout shopping cart that enables frictionless shopping by allowing consumers to scan, pay, and skip checkout lines directly on the cart. SmartWheels provides cart security and circulation management. These products are unified by the company's Real-Time Hyperlocal Insights platform, which leverages AI to generate predictive analytics about consumer shopping behavior, enabling brick-and-mortar retailers to optimize inventory and increase sales.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartCart AI-infused Smart Self Checkout Shopping Cart with a touchscreen that lets shoppers access product data, promotions, recipes, and assistance, and pay directly on the cart to skip cashier lines and security checks. Targeted at brick-and-mortar grocery and retail stores.
• SmartWheels Shopping cart security and circulation management system that keeps carts secure and in circulation, reducing operational costs and lost-cart losses for retailers.
• Real-Time Hyperlocal Insights AI-powered analytics platform that provides retailers with granular, real-time insights into how consumers make purchase decisions at home and in-store, enabling demand prediction and inventory optimization.

Quantifiable outcome

• SmartCarts are the fastest growing technology segment in modern retail today. Every store must have them.
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Veeve: Veeve produces AI-powered smart shopping carts and in-store analytics for grocers and big-box retailers, directly comparable to Retailetics' SmartCart and Real-Time Hyperlocal Insights offerings.
• AiFi: AiFi provides camera-based checkout-free retail solutions, including smart cart and store-wide formats, overlapping with Retailetics' AI retail automation and frictionless checkout value proposition.
• Grabango: Grabango provides checkout-free technology for grocery and convenience retailers using computer vision, competing for the same brick-and-mortar AI automation deals as Retailetics.
• Zippin: Zippin sells AI-powered checkout-free technology to grocers and convenience retailers, addressing the same checkout-line pain point that Retailetics' SmartCart solves.
• Trigo: Trigo offers computer-vision checkout-free store technology for grocery retailers, competing for the same brick-and-mortar automation budget that Retailetics targets with SmartCart deployments.
• Shopic: Shopic develops a clip-on smart cart device and AI-driven retail analytics for grocers, targeting the same frictionless-checkout use case as Retailetics' SmartCart with similar subscription-based deployments to brick-and-mortar retailers.
• Caper Cart: Caper builds AI-powered smart shopping carts with built-in checkout, directly competing with Retailetics' SmartCart. Acquired by Instacart in 2021, giving it significant distribution and capital advantages in the same product category.

Broad incumbents

• Amazon Dash Cart: Amazon's Dash Cart is the most-recognized smart shopping cart globally, currently deployed in Amazon Fresh and Whole Foods. It represents the broader incumbent benchmark against which Retailetics must differentiate outside Amazon's owned footprint.
• Instacart (Smart Carts): Following the Caper acquisition, Instacart sells smart cart technology to regional grocers in North America and competes for the same retailer automation budgets that Retailetics targets.

Regional players

• Sensei Tech: Sensei is a Portugal-based checkout-free retail technology provider serving European grocers and convenience chains. It is comparable to Retailetics as a regional specialist competing in the same product category outside the US/Asia core.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/retailetics
• LinkedInlinkedin.com/company/retailetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retailetics