Global Leadership Associates

What Global Leadership Associates does

Global Leadership Associates (GLA) is a privately-held UK company founded in 2016 and headquartered at 264 Banbury Road, Oxford (company registration number 10143897), operating in the leadership development and psychometric assessment market. The company sells a portfolio of vertical development tools built on the Collaborative Developmental Action Inquiry (CDAI) paradigm developed by co-founders Bill Torbert and Elaine Herdman-Barker over more than 40 years of academic research. Core products are the Global Leadership Profile (GLP), a psychometric assessment that measures leaders across seven action-logics; MyWorldView, an AI-scored digital vertical measure launched in January 2024; the Transformations™ card deck (co-developed with the Center for Creative Leadership, available in physical and virtual formats); and CultureViews, an organizational culture card system launched in 2026. AI capability is concentrated in MyWorldView's NLP scoring of 30 sentence stems, developed in partnership with academic AI researchers.

GLA serves three primary customer segments: individual senior leaders and executives, corporate organizations seeking culture and leadership transformation, and executive coaches/consultants (formalized as the Authorized Practitioner Community of 857+ members). The business model is multi-stream and primarily transactional: one-time license fees for assessments (£315/$400 per MyWorldView, lower for practitioners), unit-priced physical and virtual card decks ($22-$2,000 depending on pack size), professional services revenue from certification programs ($1,499 independent, $1,999 corporate), and direct enterprise consulting on GLP and Action Inquiry deployments. Products are sold globally across the UK, USA, China, Japan, India, Singapore, South Africa, and Brazil via direct e-commerce, the practitioner channel (with 50% assessment discounts), and field sales for organizational implementations.

The company is bootstrapped with no disclosed venture or growth-equity backing; ownership sits with the founding partners. In 2020, within four years of founding, GLA received the Queen's Award for Enterprise in International Trade, the UK's most prestigious business award, citing the Global Leadership Profile as a 'ground-breaking psychometric tool' used globally. Distribution is community-led and content-driven (podcast, webinars, educational content, LinkedIn), with growth concentrated in the practitioner ecosystem and the 2024/2026 expansion of the product surface into AI-scored and culture-diagnostic categories.

Name

Global Leadership Associates

Legal name

Global Leadership Associates Limited

Website

https://gla.global

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Leadership Associates (founded 2016, Oxford, UK) develops and sells psychometric assessments and card-based tools — including the GLP, the AI-scored MyWorldView, and Transformations/CultureViews card decks — that measure adult vertical development for individual leaders, executive coaches, and organizations seeking leadership and culture transformation globally.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development Services

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Executive Leadership & C-Suite Development (EDABAAAA), Organizational Culture & Values-Based Leadership (EDABAAAE)

Keywords

• Vertical development assessment
• Leadership psychometric assessment
• Executive coaching services
• Organizational development consulting
• Adult development measurement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Psychometric Assessments: Individual and group assessments including MyWorldView and GLP sold directly to clients and through authorized practitioners at retail and discounted rates.
2. Physical Products: Hard copy card decks (Transformations, CultureViews) sold in various pack sizes for coaching and facilitation purposes.
3. Virtual Digital Products: Online virtual card deck access codes and digital debriefs for assessments, sold as single-use or bulk licenses.
4. Certification Programs: MyWorldView Practitioner Certification Program ($1,499 for independent coaches, $1,999 for corporates) providing entry to authorized practitioner community with ongoing benefits.
5. Consulting Services: Organizational consultancy services for vertical development, team development, and organizational change using GLP and Action Inquiry methodology.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Global Leadership Associates develops and sells psychometric assessments (Global Leadership Profile and MyWorldView), card-based facilitation tools (Transformations Cards and CultureViews), practitioner certification programs, and consulting services that measure and catalyze adult vertical/capacity development across seven leadership action-logics. Revenue is generated through individual and enterprise assessment licenses, physical and virtual card decks sold at multiple pack sizes, MyWorldView Practitioner Certification workshops, and bespoke vertical/team/organizational development consulting for senior leaders and organizations.

Product overview

Global Leadership Associates offers a suite of vertical development tools for leadership assessment and organizational transformation. The core products include the Global Leadership Profile (GLP), a psychometric assessment measuring seven leadership action-logics, and MyWorldView, the world's first validated and reliable AI-scored vertical measure with a digital learning experience. Supporting tools include Transformations Cards (available in physical and virtual formats) and CultureViews (a newer organizational culture assessment with four card decks). The company also provides practitioner certification programs, workshops, and consulting services. The product portfolio is designed for individual leadership development, team coaching, and organizational culture change initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Global Leadership Profile (GLP): A validated psychometric assessment measuring leadership action-logics across seven developmental stages, based on over 40 years of research.
• MyWorldView
• Transformations Cards
• CultureViews
• Leading for Good

Products and services

• Global Leadership Profile (GLP) Psychometric assessment that identifies from which of seven leadership action-logics an individual currently works, measuring their decision-making platform, fallback and emergent positions. Includes self-estimate, peer feedback and coach debrief. For senior leaders, executive coaches and organizations.
• MyWorldView Validated and reliable AI-scored vertical measure and digital learning experience that locates a leader's current worldview across seven action-logics. AI scores 30 sentence-stem responses for complexity of awareness of self, others and systemic factors. For individual leaders, executive coaches and organizations.
• Transformations Cards (physical and virtual) Visual card-based tool with 84 Life Logic cards and 50 Catalyst cards illustrating seven transformations of adult development. Used for coaching, leadership development and team facilitation. Sold in Coaching, Small Group and Facilitator pack sizes in both physical hard-copy and single-use virtual code formats. Co-developed with the Center for Creative Leadership.
• CultureViews Organizational culture exploration tool consisting of four complementary card decks (CultureOverviews, CultureInsights, Change, GlobalViews) sold in Coaching, Small Group and Facilitator pack sizes. For leaders, coaches and teams uncovering thinking frameworks that shape how people act, decide and work together.
• MyWorldView Practitioner Certification Program Certification program consisting of taking MyWorldView, six 2.5-hour modules, two optional Practice Groups and a complimentary profile to use with clients. Cost US$1,499 for independent coaches and US$1,999 for corporates. Unlocks entry to the Authorized Practitioner Community with discounted tool access, marketing resources and professional development.
• GLA Consultancy Services Organizational consultancy services covering vertical development, horizontal development, team development, and organizational change using GLP, MyWorldView and Action Inquiry methodology. Delivered as bespoke multi-day or multi-month programs for enterprise clients.

Quantifiable outcome

• Leaders develop capacity to operate from multiple action-logics with greater choice and flexibility
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Center for Creative Leadership (CCL)coreStrategic or Co-development PartnerCCL partnered with Bill Torbert and Elaine Herdman Barker of Action Inquiry Associates to develop the Transformations™ card deck. This is a co-ownership and co-development relationship for the visual coaching tool used globally in leadership development.
• AI Academic ResearcherscoreTechnology or IntegrationGLA developed their AI scoring model in partnership with leading AI academics to score the GLP and MyWorldView assessments. This partnership enabled the world's first validated and reliable AI-scored vertical measure.
• University of GeorgiacoreStrategic or Co-development PartnerDr. Aliki Nicolaides, Associate Professor at University of Georgia, leads GLA's Academic Hub connecting doctoral students, faculty, and researchers in Collaborative Developmental Action Inquiry globally.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Center for Creative Leadership (CCL): CCL is a globally recognized leadership development institution that partners with GLA on the Transformations card deck. It competes and collaborates with GLA on leadership assessment, executive coaching, and team development offerings targeted at senior leaders and organizations.
• Hogan Assessments: Hogan is a leading provider of personality-based leadership assessments used widely in executive selection and development. It competes with GLA's GLP/MyWorldView for enterprise psychometric budgets, particularly in leadership development and executive coaching contexts.
• Lominger (Korn Ferry): Lominger competencies and leadership assessment suite (now owned by Korn Ferry) is among the most widely deployed leadership development tools. It is a direct alternative to GLP for enterprise leadership development buyers.

Broad incumbents

• Korn Ferry: Korn Ferry (including Lominger and other acquired assessment brands) is a global organizational consulting firm offering leadership assessments, executive coaching, and talent management. It directly competes with GLA in enterprise leadership assessment procurement, at much greater scale.
• DDI (Development Dimensions International): DDI is a large leadership and talent development firm that provides assessments, training, and consulting to organizations. It addresses overlapping buyer needs to GLA — enterprise L&D and leadership development — but emphasizes competency-based rather than vertical development.
• Egon Zehnder: Egon Zehnder is a premier executive search and leadership advisory firm that runs board-level leadership development and assessment engagements. It targets the same C-suite buyer as GLA's enterprise leadership work but at much higher price points and scale.
• Heidrick & Struggles: Heidrick & Struggles is a global leadership advisory and executive search firm with leadership assessment, coaching, and team development practices. It competes with GLA at the senior executive and board advisory level across multiple regions.

Emerging players

• Marshall Goldsmith Partners: Marshall Goldsmith is a renowned executive coach with his own branded coaching certification, stakeholder-centered coaching methodology, and global community of certified coaches. The model closely mirrors GLA's practitioner-network monetization in the executive coaching market.
• Barrett Values Centre: Barrett Values Centre offers culture/values assessment tools used by coaches and organizations globally. Its Cultural Transformation Tools overlap with GLA's CultureViews product on cultural diagnostics with practitioner distribution.

Regional players

• PDI (Personal Development Industries): PDI is a South Africa-headquartered leadership development and assessment firm that delivers executive coaching, psychometric tools, and team development across Africa and emerging markets — directly overlapping with GLA's stated presence in South Africa and India.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/global-leadership-associates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Leadership Associates