lynes
lynes is a Swedish AI-native UCaaS platform offering cloud PBX, omnichannel contact center, AI receptionist and support agents, and mobile subscriptions, serving Nordic SMEs and enterprises via direct sales, a self-serve trial, a Telenor channel partnership, and a white-label reseller program.
- Company typePrivate
- Founded2014
- HeadquartersSolna, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What lynes does
lynes is a Swedish AI-native Unified Communications as a Service (UCaaS) provider headquartered in Solna, Sweden, serving SMEs and enterprises across the Nordics. The platform unifies a cloud-based PBX (Växel), an omnichannel contact center, a native Lynes AI layer (AI receptionist, AI support agent, auto-labeling, conversation intelligence), and the firm's own Företagsabonnemang mobile and VoIP subscriptions under a single app, with all customer data stored in Sweden. The AI layer is positioned as the core differentiator, automating call handling, inquiry triage, and conversation analytics across phone, email, and web chat, while integrations with Microsoft Teams, Microsoft 365, Slack, HubSpot, Zoho, Google Workspace, Lime CRM, Upsales, Vitec, BankID, and Entra ID embed lynes into customer productivity stacks.
The business model is subscription-based recurring revenue across four streams: core UCaaS, contact center software, enterprise mobile/VoIP subscriptions, and a Service Providers white-label program for operators and resellers. GTM blends direct enterprise sales ("Prata med sälj" / "Boka demo"), a 30-day self-serve free trial with no credit card required, and channel-led distribution. Distribution is anchored by a strategic partnership with Telenor (announced April 2026) covering the Nordics via joint go-to-market, co-branded delivery, and shared customer success, supplemented by integrations with Telia, Tele2, and Tre that keep the platform operator-agnostic.
The company reports more than 7,000 customers including Svensk Fastighetsförmedling, Fastighetsbyran, Renta, Swedol, Stalands, Linköping Universitet, Geberit, and Skane Mejerier, spans real estate, equipment rental, retail, furniture, education, manufacturing, and food & beverage verticals, and is led by Chairman Per Nordling. Capital history includes a March 2023 funding round led by Partinc Capital (alongside portfolio peer Younium) and the 2019 acquisition of Briteback, with the company remaining privately held.
lynes firmographics
Firmographics- Name
- lynes
- Legal name
- lynes
- Website
- https://lynes.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- lynes is a Swedish AI-native UCaaS platform offering cloud PBX, omnichannel contact center, AI receptionist and support agents, and mobile subscriptions, serving Nordic SMEs and enterprises via direct sales, a self-serve trial, a Telenor channel partnership, and a white-label reseller program.
- Ownership category
- akta.pro rank
lynes industry classification
Industry- Product category
- Unified Communications as a Service (UCaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Telephone Interconnect Systems (7385), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industries
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Unified Communications & Contact Center for Workplace (UCaaS/VoIP, Meeting Rooms) (BPAEAIAE)
Keywords
Where lynes is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Markets served
lynes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Cloud UCaaS Subscription: Subscription-based cloud phone system (Vaxel) with tiers for businesses of different sizes. Includes phone routing, call groups, call recording and management via app or web.
- Contact Center Software: Contact center solution combining phone, chat and email in one platform with case management and analytics capabilities.
- Business Mobile Subscriptions (Subs): Enterprise mobile subscriptions with customizable data packages, allowing scaling up and down. lynes' own operator offering integrated with the platform.
- Service Providers / White Label: White-label program for service providers and resellers to offer lynes under their own brand, enabling network operators and MSPs to broaden their portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 30-day free trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
lynes product offering
Product offeringCore offering
lynes sells a cloud-based, AI-native Unified Communications as a Service (UCaaS) platform that bundles a cloud phone switchboard (Växel), an omnichannel Contact Center, an AI layer (AI receptionist, AI support agent, conversation intelligence, auto-labeling), and business mobile/VoIP subscriptions. All products share a single app, integrate with major CRM and productivity tools, and are sold via subscription to Nordic businesses, with a white-label program for service providers.
Product overview
lynes is an AI-native UCaaS (Unified Communications as a Service) platform offering an all-in-one solution for business communication. The core portfolio consists of four integrated products: (1) Växel, a cloud-based phone switchboard for call management; (2) Contact Center, an omnichannel platform combining phone, chat, and email with case management; (3) Lynes AI, an AI layer providing automated call handling via AI receptionist and AI support agents, plus conversation intelligence; and (4) Företagsabonnemang, mobile and VoIP subscription plans. All products share a unified app and integrate with popular tools like Microsoft Teams, HubSpot, Slack, and Google Workspace. The platform also offers a white-label option for service providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Växel (Phone Switchboard) Cloud-based phone exchange (PBX) that provides call routing, call groups, call recording, and forwarding capabilities managed directly from an app or web interface, suitable for teams of all sizes.
- Contact Center Omnichannel contact center that unifies phone, chat, and email into one platform, with AI-powered case management, workspace with composable filters, and team collaboration features.
- Lynes AI AI layer integrated directly into the phone system providing AI receptionist for automated call handling, AI support agents for multi-channel automation, auto-labeling, and conversation intelligence for customer insights.
- Företagsabonnemang (Business Subscriptions) Mobile and business phone subscription plans including flexible data allowances, scalable subscriptions, international numbers, Fixed Europa service, free EU roaming, and VoIP voice services.
- Service Providers (White Label Program) White-label program for service providers and resellers to broaden their offering to customers with lynes-powered UCaaS and contact center capabilities.
Companies that use lynes
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
lynes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature7 records
lynes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TelenorcoreStrategic channel partnership where Telenor offers lynes AI-powered business communication platform—including AI receptionist and AI support agent—to SME and enterprise customers across the Nordics. The deal includes joint go-to-market, co-branded delivery, and shared customer success infrastructure, enabling lynes distribution scaling without proportional headcount growth. The partnership reflects a broader shift in European telecom as operators move from building proprietary tools to embedding vertical SaaS platforms.
- TeliaminorTelia is one of the major Nordic operators that lynes integrates with, allowing customers to use lynes' platform with their existing Telia services.
- Tele2minorTele2 is one of the major Nordic operators that lynes integrates with, allowing customers to use lynes' platform with their existing Tele2 services.
- TreminorTre (Three) is one of the major Nordic operators that lynes integrates with, allowing customers to use lynes' platform with their existing Tre services.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
lynes competitors and assessment
Company assessmentDirect peers
- Telavox: Swedish-based UCaaS and cloud telephony provider serving Nordic SMEs and enterprises with cloud PBX, mobile, and contact center offerings. Directly comparable to lynes in geography, customer segment, and product mix, making it lynes' most direct domestic competitor.
- 8x8: Cloud UCaaS and CCaaS vendor offering cloud telephony, contact center, and AI-powered analytics to mid-market and enterprise customers. Comparable to lynes because of overlapping product scope (voice, contact center, AI) and shared mid-market go-to-market motion.
- Five9: Cloud-native CCaaS provider specializing in inbound/outbound contact center with AI and workflow automation. Comparable to lynes' Contact Center and AI support agent capabilities, particularly for enterprise customer experience buyers.
- ipnordic: Nordic cloud communications and UCaaS provider offering hosted telephony, mobile, and contact center services primarily to SMB and mid-market customers in Sweden and Denmark. Highly comparable to lynes in product portfolio, customer segment, and Nordic-only footprint.
Regional players
- Vitec (Vitec Connect / Vitec Alvaroo): Nordic vertical software group whose communication and telephony offerings (including Alvaroo) compete with lynes in the same Swedish/Nordic SMB segment. Comparable because it sells UCaaS-adjacent cloud communications into the same Nordic vertical-software channels lynes integrates with.
Broad incumbents
- RingCentral: Global cloud UCaaS/CCaaS leader offering cloud PBX, contact center, and increasingly AI-powered communications. Comparable as the category-defining incumbent against which lynes competes for enterprise deals, particularly as RingCentral expands its European footprint.
- Zoom (Zoom Phone & Zoom Contact Center): Global communications platform whose Zoom Phone and Zoom Contact Center products directly compete with lynes' Växel and Contact Center offerings. Comparable because it bundles telephony and AI features into the broader Zoom Workplace suite, pressuring standalone Nordic UCaaS providers.
- Microsoft (Teams Phone / Dynamics 365 Contact Center): Microsoft Teams Phone and Dynamics 365 Contact Center compete head-on with lynes in the enterprise UCaaS/CCaaS market. Highly comparable because of broad bundling, deep M365 integration, and the pricing pressure it creates for independent Nordic telephony vendors.
- Genesys: Global CCaaS and customer experience platform with AI-driven routing, virtual agents, and workforce engagement. Comparable to lynes' Contact Center and Lynes AI product lines as the larger, more established competitor in enterprise customer engagement.
Emerging players
- Talkdesk: Cloud CCaaS vendor with strong AI agent and automation positioning, competing for the same enterprise customer experience budgets as lynes' Contact Center + Lynes AI offering. Comparable as an AI-forward challenger in CCaaS.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
lynes social profiles
Digital presencelynes financial estimates
Financial estimateRevenue estimate
Valuation estimate
lynes leadership team
Management profileNumber of profiles
Profiles1 record
lynes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
lynes M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about lynes
What does lynes do?
lynes sells a cloud-based, AI-native Unified Communications as a Service (UCaaS) platform that bundles a cloud phone switchboard (Växel), an omnichannel Contact Center, an AI layer (AI receptionist, AI support agent, conversation intelligence, auto-labeling), and business mobile/VoIP subscriptions. All products share a single app, integrate with major CRM and productivity tools, and are sold via subscription to Nordic businesses, with a white-label program for service providers.
Is lynes a public or private company?
lynes is a private company. It is classified as venture growth investor backed and is currently operating.
When was lynes founded?
lynes was founded in 2014. It employs 11 to 50 people.
Where is lynes based?
lynes is headquartered in Solna, Sweden, in the Europe region.
How does lynes make money?
Four revenue lines are on record. Cloud UCaaS Subscription is the primary driver. The others are contact Center Software, business Mobile Subscriptions (Subs) and service Providers / White Label.
Who are lynes's main competitors?
Direct peers on record are Telavox, 8x8, Five9 and ipnordic. Vitec (Vitec Connect / Vitec Alvaroo) is listed as a regional player. Broad incumbents are RingCentral, Zoom (Zoom Phone & Zoom Contact Center), Microsoft (Teams Phone / Dynamics 365 Contact Center) and Genesys. Talkdesk is listed as an emerging player.
Does lynes have an API?
No public API is recorded for lynes.
What industry is lynes in?
lynes's product category is Unified Communications as a Service (UCaaS). Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice. Its NAICS code is 5182 and its SIC code is 7385.