The O&P EDGE

What The O&P EDGE does

The O&P EDGE, published by Western Media LLC and headquartered in Loveland, Colorado, is a niche B2B media company serving the orthotics and prosthetics industry since 2002. Its core product is The O&P EDGE Magazine, a print and digital publication covering clinical best practices, legislation, reimbursement, product innovations, and practical business guidance for certified prosthetists, orthotists, technicians, facility owners, students, and healthcare institutions. The company also operates the OANDP-L email discussion list (8,000+ subscribers worldwide), the O&P Jobs board, an O&P Facilities Directory of 2,667 listings, EDGE Flipbooks digital archives, a Product & Service Directory, and an Events Calendar, all distributed through opedge.com.

The underlying platform is a digital publishing and content management system with subscription management, email newsletter delivery (EDGE Direct, 17,000+ weekly recipients), and a co-developed PECOS search utility built with OPIE Software that pulls weekly CMS data. The standard tier is free and includes a mailed print magazine in the continental U.S., while the EDGE Advantage premium subscription ($2.99/month or $29.95/year) unlocks more than 20 years of archived content and exclusive in-depth coverage. Reach is reported at 16,000+ print readers and 93,000+ monthly site visitors.

The business model is a mix of advertising (print and digital display, handled by a small sales team led by Director of Sales Kathleen Pishotta), freemium and paid subscriptions, and transactional fees from O&P Jobs postings and Custom Publications. Patron sponsorships (BioSculptor, College Park, WillowWood) support the OANDP-L community. The company maintains cross-promotional ties with Amplitude Media Group, extending the audience footprint into the amputee consumer segment.

Name

The O&P EDGE

Legal name

Western Media LLC

Website

https://opedge.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The O&P EDGE is a B2B media company, published by Western Media LLC, that produces The O&P EDGE Magazine and a portfolio of digital tools (jobs board, facilities directory, EDGE Direct newsletter, PECOS search) serving orthotics and prosthetics professionals, facility owners, and students since 2002.

Ownership category

akta.pro rank

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue (EDGE Advantage): Premium subscription tier providing unlimited access to archived content and exclusive EDGE Advantage features. Offered at $2.99/month or $29.95/year (best value).
2. Standard Free Subscription: Free tier including magazine mailed to home/office, EDGE Direct newsletter, O&P Jobs email, and access to opedge.com and current issue content. Generates indirect value through advertising audience.
3. Print and Online Advertising: Revenue from advertisers seeking to reach O&P professionals. Contact sales staff includes Kathleen Pishotta (Director of Sales) and Kayla Gentry (Inside Sales/Sales Support). Media kit available upon request.
4. O&P Jobs Advertising: Job posting fees for placing ads in print issue and featured digital listings. Jobs run until further notice (RTFN). Contact: [email protected].

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The O&P EDGE is a trade media company publishing The O&P EDGE Magazine, a monthly print and digital publication for orthotics and prosthetics (O&P) professionals, available through a free Standard Subscription or a paid EDGE Advantage premium tier ($2.99/month or $29.95/year). Its product portfolio also includes the EDGE Direct weekly newsletter, an O&P Jobs board, an O&P Facilities Directory, a Product & Service Directory, an OANDP-L email discussion list, digital flipbook archives, a PECOS physician lookup tool, custom publication services, and print/digital advertising sold to O&P equipment and service suppliers.

Product overview

The O&P EDGE is a multi-platform media company serving the Orthotics & Prosthetics industry since 2002. The core offering is The O&P EDGE Magazine (print and digital), which is available free in standard subscription or through premium EDGE Advantage tiers ($2.99/month or $29.95/year). The product portfolio includes: the flagship magazine with current issue and archive access; EDGE Direct weekly e-newsletter; O&P Jobs job board service; OANDP-L email discussion list (8,000+ subscribers); PECOS search tool (powered by OPIE Software); EDGE Flipbooks digital archives; O&P Facilities Directory; Product & Service Directory; News Archive; Events Calendar; EA Data research content; and Custom Publications services. The company also offers advertising opportunities across print and digital formats. The publication reaches over 16,000 print readers, 93,000+ monthly site visitors, and 17,000 weekly newsletter recipients.

Differentiator

Problem solved

Functional benefit

Products and services

• The O&P EDGE Magazine Monthly trade magazine for the orthotics and prosthetics industry, delivered in print (mailed to homes/offices) and digital formats, covering clinical best practices, legislation, billing/reimbursement, innovations, and practical how-to information for O&P professionals.
• Standard Subscription (Free Tier)

Quantifiable outcome

• 93,000+ monthly site visitors, 17,000+ weekly newsletter recipients, 16,000+ print readers

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• BioSculptorminorOthersPatron Sponsor of OANDP-L email discussion list. BioSculptor provides support for this professional community platform serving the O&P industry.
• College ParkminorOthersPatron Sponsor of OANDP-L email discussion list. College Park provides sponsorship support for this professional community platform.
• WillowWoodminorOthersPatron Sponsor of OANDP-L email discussion list. WillowWood provides sponsorship for this professional community platform.
• OPIE SoftwarecoreTechnology or IntegrationCo-developed PECOS search tool made available by OPIE Software and The O&P EDGE. The free online Ordering & Referring PECOS search is updated weekly from CMS files, providing a valuable service to O&P professionals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• O&P Library: A reference and resource library for O&P professionals, listed as a sister property of The O&P EDGE. Comparable as an O&P vertical knowledge asset and an adjacent way to reach the same professional audience.
• MassDevice: Online trade media brand covering the medical device industry with news, analysis, and newsletters. Not a direct O&P competitor, but a relevant point of comparison as a digital-first healthcare/medtech publisher monetized by advertising.

Direct peers

• Rehab Management: Long-running B2B trade publication serving physical rehabilitation, physical therapy, and assistive-technology professionals with a print + digital + jobs board model. Comparable business model and adjacent clinical audience.
• Amplitude Media Group: Sister brand under Western Media LLC targeting the amputee/limb-loss consumer audience with editorial content, guides, and resources. Closely comparable as a specialty O&P/limb-loss media property operated by the same parent, with an overlapping advertising base.
• Lower Extremity Review: A trade publication covering lower-extremity care, including O&P topics, biomechanics, and clinical practice aimed at practitioners. Direct competitor for O&P professional advertising dollars and reader attention.

Broad incumbents

• MD+DI (Medical Device and Diagnostic Industry): Established B2B media brand covering the broader medical device and diagnostics industry with editorial, newsletters, and industry events. Larger and more general than The O&P EDGE but comparable as a healthcare/medtech trade publication monetized by advertising and sponsored content.
• AAOS Now: Official news magazine of the American Academy of Orthopaedic Surgeons, covering orthopaedic surgery, devices, and adjacent O&P topics. Broader in scope but a comparable professional society trade publication targeting a clinical audience with overlap into orthotics.

Regional players

• HME News (Home Medical Equipment): Trade publication covering the home medical equipment, mobility, and orthotics supplier industry in North America. Adjacent rather than overlapping — competitor for HME/orthotics supplier advertising budgets, but its audience is retailers and DME suppliers rather than practicing O&P clinicians.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oandpedge
• Facebookfacebook.com/TheOPEDGE
• LinkedInlinkedin.com/company/the-o-p-edge

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The O&P EDGE