Biolyte
Biolyte is a private US beverage company that produces physician-formulated electrolyte hydration drinks (RTD bottles and powder sticks) based on IV bag formulation, selling through DTC e-commerce, major US retail chains, and a B2B wholesale program targeting athletes, health-conscious consumers, and healthcare patients.
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Biolyte does
Biolyte is a US-based consumer beverage company founded in 2017 by Dr. Rollins, a Board Certified Anesthesiologist, that produces physician-formulated electrolyte hydration products positioned as "The IV in a Bottle." The product line comprises Ready-to-Drink 12-packs (8 flavors) and On The Go powder stick sachets (8 flavors), built on a D5 Half Lactated Ringer formulation with 2,216mg electrolytes per serving — roughly 10x typical sports drinks and 2.5x standard electrolyte powders. The formulation also includes dextrose for rapid absorption, B vitamins and L-carnitine for energy, milk thistle and glucuronolactone for liver support, and ginger for nausea relief.
The company operates a hybrid distribution model. Direct-to-consumer e-commerce at drinkbiolyte.com provides subscription (15% discount, free shipping) and one-time purchase options priced $12.99-$39.99. Retail distribution spans CVS, Walgreens, Walmart, Target, Kroger, Publix, Amazon, RaceTrac, QT, Meijer, HEB, and Rouses, with the 2025 CVS/Walgreens On The Go powder launch representing a major recent milestone. A B2B wholesale partner program serves sports teams, gyms, pharmacies, and wellness organizations with exclusive bulk pricing. The Thirst Responder program conducts on-site hydration events across 50+ US cities as a grassroots marketing channel. The product is NSF-certified and HSA/FSA/Medicare-eligible, which supports the medical-grade positioning.
Biolyte targets multiple segments: athletes and fitness enthusiasts (primary), general health-conscious consumers seeking dehydration relief, social/adult consumers for hangover recovery, healthcare patients (chemotherapy, GLP-1 medication side effects), and sports teams. With 11-50 employees based in Atlanta/Marietta, Georgia, the company is privately held with no disclosed funding rounds, parent company, or revenue figures. Customer satisfaction signals are strong (4.8/5 stars, 96% recommendation rate based on 270 reviews), but the company remains a sub-scale challenger in a market where it is grouped alongside PepsiCo, Coca-Cola, Prime Hydration, and Electrolit.
Biolyte firmographics
Firmographics- Name
- Biolyte
- Legal name
- Biolyte
- Website
- https://drinkbiolyte.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Biolyte is a private US beverage company that produces physician-formulated electrolyte hydration drinks (RTD bottles and powder sticks) based on IV bag formulation, selling through DTC e-commerce, major US retail chains, and a B2B wholesale program targeting athletes, health-conscious consumers, and healthcare patients.
- Ownership category
- akta.pro rank
Biolyte industry classification
Industry- Product category
- Electrolyte Hydration Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Functional Hydration & Electrolyte Water Production (AFAFAFAH)
Keywords
Where Biolyte is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Biolyte business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Consumer purchases through drinkbiolyte.com website. Subscription model offers 15% discount on recurring orders with free shipping. One-time purchases also available. Products include Ready-to-Drink bottles (12-pack) and On-the-Go powder sticks.
- One-Time Product Sales: Individual product purchases without subscription commitment. Discovery Pack at $12.99, On-the-Go 16 sticks at $24.99, Ready-to-Drink 12-pack at $39.99.
- Wholesale/B2B Sales: B2B partner program offers exclusive bulk pricing to retailers, sports teams, gyms, and organizations. Free shipping on orders over $200. Approved partners may receive 30-day payment terms based on creditworthiness.
- Retail Distribution: Products sold through major retail chains including CVS, Walgreens, Walmart, Target, Kroger, Publix, Amazon, RaceTrac, QT, Meijer, HEB, and Rouses stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-Drink 12-Pack at $39.99 per case |
| Unit Pricing | Pay-as-you-go | On-the-Go Powder 16 Sticks at $24.99 per pouch |
| Unit Pricing | Pay-as-you-go | Variety On-the-Go 18 Sticks at $26.99 |
| Unit Pricing | Pay-as-you-go | Cozy Bundle (6-pack) and Hot Chocolate/Lemon Honey options at $12.99 |
| Unit Pricing | Pay-as-you-go | Discovery Pack at $12.99 for new customers |
| Subscription | Monthly | Subscription model with 15% discount and free shipping |
| Subscription | Multi-year contract | B2B bulk pricing with low minimums for partners |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Biolyte product offering
Product offeringCore offering
Biolyte manufactures and sells physician-formulated, medical-grade electrolyte hydration beverages ("The IV in a Bottle") for dehydration, nausea, muscle cramps, and recovery support. Products include Ready-to-Drink bottled hydration in 12-pack cases across eight flavors, On The Go powdered electrolyte stick packets in multiple flavors, sample bundles (Discovery Pack), and a seasonal Cozy Bundle. Sales occur through the company's own e-commerce website with subscription options, major retail chains (CVS, Walgreens, Walmart, Target, Kroger, Publix, Meijer, HEB, Rouses), convenience stores, Amazon, and a B2B wholesale partner program serving sports teams, gyms, and retailers.
Product overview
Biolyte offers a portfolio of physician-formulated medical-grade hydration products positioned as 'The IV in a Bottle.' The product line consists of two main formats: Ready-to-Drink (RTD) bottles sold in 12-packs available in 8 flavors (Lemon Lime, Tropical, Mixed Berry, Peach, Watermelon, Fruit Punch, Orange Tangerine, Strawberry Kiwi) plus a variety pack; and On The Go powdered stick packets in 16-stick pouches or 6-packs available in 7 flavors (Lemon Lime, Fruit Punch, Watermelon, Tropical, Peach, Mixed Berry, plus seasonal Lemon Honey and Hot Chocolate). A Discovery Pack allows customers to sample all varieties. The brand also offers subscription services, a B2B wholesale partner program, and digital gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Ready to Drink (RTD) 12-Pack
- On The Go Powder Stick Packets
- Variety Pack (Ready to Drink 12-Count)
- Variety On the Go 18 Sticks
- Discovery Pack
- Cozy Bundle (Limited Release)
- Biolyte Digital Gift Card
- Biolyte Subscription Service
- B2B Wholesale Partner Program
Quantifiable outcome
- 96% of customers would recommend BIOLYTE products (based on 270 reviews)
- +4 more outcomes
Companies that use Biolyte
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Biolyte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Biolyte partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- CVS PharmacycoreCVS Pharmacy is a major retail pharmacy chain distribution partner. Biolyte is launching On The Go Powder Packets with redesigned packaging at CVS locations nationwide. This represents a significant retail expansion milestone for the brand.
- WalgreenscoreWalgreens is a major retail pharmacy chain distribution partner. Biolyte is launching On The Go Powder Packets with redesigned packaging at Walgreens locations nationwide. This represents a significant retail expansion milestone for the brand.
- WalmartcoreMajor mass retail chain carrying Biolyte products. One of the largest retailers in the US for consumer products.
- TargetcoreMajor mass retail chain carrying Biolyte products. National presence with health and wellness product sections.
- KrogercoreMajor grocery chain carrying Biolyte products. One of the largest grocery retailers in the US.
- PublixcoreRegional grocery chain in the southeastern US carrying Biolyte products.
- AmazoncoreE-commerce marketplace partner for online product availability. Allows consumers to purchase Biolyte through Amazon's platform.
- RaceTracminorConvenience store chain in the southeastern US carrying Biolyte products. Targeted at on-the-go consumers.
- QTminorConvenience store chain carrying Biolyte products. Targeted at on-the-go consumers.
- MeijerminorMidwestern regional retailer carrying Biolyte products.
- HEBminorTexas-based grocery chain carrying Biolyte products.
- RousesminorRegional grocery chain in the Gulf Coast region carrying Biolyte products.
- Milton High School (GA)coreAthletic program using Biolyte for hydration and recovery. Won 5A Georgia State Championship and Public School National Championship with Biolyte support. Coach Reaves provides testimonial for B2B marketing.
- Calhoun High School (GA)coreAthletic program using Biolyte for hydration preparation leading to GHSA AAA Football State Championship. Athletic Trainer Amaris provides testimonial for B2B marketing.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Biolyte competitors and assessment
Company assessmentBroad incumbents
- Gatorade (PepsiCo): Gatorade is the dominant sports drink brand owned by PepsiCo with massive distribution, athlete sponsorships, and product breadth (including Gatorade Fast Twitch and Gatorade Water). Comparable as the incumbent benchmark in the sports/functional hydration category.
- BodyArmor (Coca-Cola): BodyArmor is a sports hydration brand owned by Coca-Cola, positioned as a premium sports drink with electrolyte content. Comparable as a broad incumbent in sports hydration competing for the same shelf space and consumer occasions as Biolyte.
- Nuun (Nestlé Health Science): Nuun is an electrolyte tablet and powder hydration brand now owned by Nestlé Health Science, with strong presence in running, cycling, and outdoor channels. Comparable in electrolyte powder/tablet format targeting active consumers.
Direct peers
- Liquid IV: Liquid IV is a leading electrolyte powder mix brand positioned on hydration and immune support, sold through DTC, mass retail, and Amazon. Directly comparable to Biolyte's On The Go powder sticks in format, positioning, and target consumer.
- Pedialyte (Abbott): Pedialyte is a medical-grade oral rehydration solution from Abbott, widely used for dehydration from illness, exercise, and hangovers. Directly comparable to Biolyte's medical-grade hydration positioning and pharmacist recommendation use cases.
- LMNT: LMNT is a zero-sugar electrolyte drink mix brand with a strong fitness and performance positioning. Comparable to Biolyte's On The Go powders in format and target health-conscious consumer segments.
- DripDrop Hydration: DripDrop is a physician-formulated ORS (oral rehydration solution) brand sold in powder sticks and RTD formats. Directly comparable to Biolyte in medical-grade hydration positioning, formulation philosophy, and product format mix.
- Electrolit: Electrolit is a pharmaceutical-grade hydration beverage sold in ready-to-drink bottles, widely used for dehydration recovery. Comparable to Biolyte's RTD line and explicitly named alongside it in US sports beverage industry outlooks.
- Prime Hydration: Prime Hydration is a viral, influencer-led sports/hydration beverage brand with strong mass retail and social commerce presence. Comparable to Biolyte in ready-to-drink hydration category, though Biolyte targets a more clinical positioning.
Emerging players
- Cure Hydration: Cure Hydration is a plant-based electrolyte hydration brand sold in RTD and powder formats, targeting natural and health-focused consumers. Comparable as an emerging direct competitor in the functional hydration category with similar product breadth.
Market position
Strengths5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Biolyte social profiles
Digital presenceBiolyte compliance and trust
Trust signalCompliance3 records
Biolyte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biolyte leadership team
Management profileNumber of profiles
Profiles3 records
Biolyte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biolyte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biolyte
What does Biolyte do?
Biolyte manufactures and sells physician-formulated, medical-grade electrolyte hydration beverages ("The IV in a Bottle") for dehydration, nausea, muscle cramps, and recovery support. Products include Ready-to-Drink bottled hydration in 12-pack cases across eight flavors, On The Go powdered electrolyte stick packets in multiple flavors, sample bundles (Discovery Pack), and a seasonal Cozy Bundle. Sales occur through the company's own e-commerce website with subscription options, major retail chains (CVS, Walgreens, Walmart, Target, Kroger, Publix, Meijer, HEB, Rouses), convenience stores, Amazon, and a B2B wholesale partner program serving sports teams, gyms, and retailers.
Is Biolyte a public or private company?
Biolyte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Biolyte founded?
Biolyte was founded in 2017. It employs 11 to 50 people.
Where is Biolyte based?
Biolyte is headquartered in Atlanta, United States, in the North America region.
How does Biolyte make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are one-Time Product Sales, wholesale/B2B Sales and retail Distribution.
Who are Biolyte's main competitors?
Broad incumbents on record are Gatorade (PepsiCo), BodyArmor (Coca-Cola) and Nuun (Nestlé Health Science). Direct peers are Liquid IV, Pedialyte (Abbott), LMNT, DripDrop Hydration, Electrolit and Prime Hydration. Cure Hydration is listed as an emerging player.
Does Biolyte have an API?
No public API is recorded for Biolyte.
What industry is Biolyte in?
Biolyte's product category is Electrolyte Hydration Beverages. Its primary akta.pro industry code is AFAFAFAH, Functional Hydration & Electrolyte Water Production. Its NAICS code is 312111 and its SIC code is 2080.