What Jazeera Paints does

Jazeera Paints is a Saudi Arabia-based paint and building solutions manufacturer, founded in 1979 in Riyadh and incorporated as a Limited Liability Company. It operates five factories in Saudi Arabia with combined annual production capacity exceeding 400,000 tons and a catalog of more than 450 products spanning architectural, decorative, industrial, marine, wood, fire-resistant, road-marking, and insulation coatings. The company sells through a network of more than 750 proprietary showrooms across Saudi Arabia, the Gulf, and the Middle East, supplemented by a direct e-commerce platform, a mobile application with AR color simulation and AI surface detection, and exclusive distribution partnerships for cross-border expansion (notably Al Hattab Trading Company for Qatar, opened May 2026).

The company serves three primary segments: individual homeowners purchasing through showrooms and digital channels, professional contractors and painters certified through the Jazeera Paints Institute (established 2012), and institutional buyers including government entities, municipalities, universities, and large real estate developers. Monetization is one-time-product sale with pay-as-you-go pricing; delivery is 25 SAR per order under 300 SAR and free above 300 SAR. Supplementary revenue comes from professional painter visit bookings (57.5 SAR) and fixed-fee painting execution packages, plus an explicit e-commerce channel that integrates Mada, major card networks, Apple Pay, Tamara, and Tabby BNPL.

Jazeera Paints pursues an omnichannel go-to-market combining direct showroom sales, field sales for major projects, event-driven B2B lead generation at Cityscape Global and Saudi Build, and exclusive distributor partnerships for GCC market entry. The company has signed 12 MoUs with leading Saudi real estate developers and an MoU with Al-Ahsa Development Authority (Cityscape Global 2025) for heritage-aligned coatings, and holds a Guinness World Record for global paint industry leadership. Its proprietary mobile app — the first in the Middle East with AR color visualization and AI surface problem detection — anchors consumer-side digital differentiation across iOS, Android, and Huawei AppGallery.

Name

Jazeera Paints

Legal name

Jazeera Paints Factory Company - Limited Liability (شركة مصنع الجزيرة للدهانات-ذات مسؤولية محدودة)

Website

https://jazeerapaints.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jazeera Paints is a Saudi paint and building solutions manufacturer founded in 1979, operating five factories with 400,000+ tons annual capacity and 750+ showrooms across the Gulf and Middle East, serving DIY homeowners, contractors, and government and real estate institutions with 450+ specialized coatings.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Painting, Coatings & Wallcoverings (EDAOAAAF), Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

Keywords

• Architectural paints
• Decorative coatings
• Industrial coatings
• Marine paints
• Building insulation

Headquarters

HQ city

Khamis Mushayt

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Paint and Building Solutions Products: Core revenue from manufacturing and selling over 450 paint and construction solution products including architectural, decorative, industrial, marine paints, wood coatings, fire-resistant paints, and insulation products through showrooms and e-commerce.
2. Professional Painting Services: Professional painter visit booking service (57.5 SAR visit fee deducted from execution cost) and painting execution packages for residential and commercial projects.
3. E-commerce Platform: Direct online sales through proprietary e-commerce platform with delivery services (25 SAR delivery, free for orders 300+ SAR) across Saudi Arabia.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Jazeera Paints manufactures and distributes a comprehensive range of paints and construction-solutions products, including architectural/decorative paints, industrial coatings, marine paints, wood finishes, fire-resistant coatings, and insulation materials. With 450+ SKUs produced at five factories with 400,000+ tons of annual capacity, the company sells through 750+ branded showrooms, an e-commerce platform, and a mobile app equipped with AR/AI color-visualization technology across the Middle East and Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Jazeera Paints Institute (معهد دهانات الجزيرة): Training institute established in 2012 to develop skilled workforce for the Gulf region paint industry.

Products and services

• Architectural and Decorative Paints

Quantifiable outcome

• Guinness World Record achievement for global paint industry leadership
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and strategic.

• Al Hattab Trading CompanycoreChannel Partner/ Reseller/ Distributor · 19 May 2026Exclusive distributor partnership for Qatar market. Grand opening held May 19, 2026 in Doha, attended by senior executives from both companies, followed by Innovation Day event May 20 showcasing product portfolio to construction sector stakeholders. Marks Jazeera Paints' entry into Qatari market as part of broader Gulf regional growth strategy.
• Al-Ahsa Development AuthoritystrategicStrategic or Co-development Partner · 28 November 2025MoU signed at Cityscape Global 2025 to launch products aligned with the architectural design guidelines of Al-Ahsa Oases. Partnership focuses on heritage-compatible paint solutions for the Al-Ahsa region architecture.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sipes Egypt: Egyptian paint manufacturer with decorative and industrial product lines competing across the MENA region. Overlaps with Jazeera Paints in lower-tier price segments and in shared Gulf/Egypt distribution corridors.
• National Paints Factories: UAE-based paint manufacturer with regional Gulf distribution and a comparable architectural/decorative plus industrial coatings portfolio. One of the closest direct competitors to Jazeera Paints in core product mix and geography.
• Hempel: Danish coatings company with deep Middle East operations in marine, protective, and decorative paints. Competes with Jazeera Paints in industrial coatings segments and shares a similar multi-channel go-to-market across the Gulf.
• Al Gurg Paints: UAE-based decorative and protective coatings producer serving similar Gulf contractor and government channels as Jazeera Paints. Comparable in scale and product positioning within the regional architectural paint market.
• Jotun Paints: Norwegian-founded global coatings manufacturer with a particularly strong presence across the Middle East in decorative, marine, and protective coatings. Directly comparable to Jazeera Paints in product breadth, multi-country Gulf distribution, and large-project specification work.

Regional players

• Kansai Paint: Japanese coatings major with selective Middle East presence, primarily in automotive and industrial coatings. Adjacent competitor to Jazeera Paints in industrial specification work across some Gulf markets.

Emerging players

• Asian Paints: Indian paint leader expanding internationally including select MENA markets. Comparable in decorative paint leadership and large-scale manufacturing footprint, though its Middle East share remains more limited than Jazeera Paints'.
• Berger Paints: Large emerging-market coatings group (India-led) with limited but growing Middle East exposure. Comparable in decorative/architectural product focus and in aspiring to scale-driven cost leadership similar to Jazeera Paints.

Broad incumbents

• PPG Industries: Global coatings giant (including legacy Sadolin/Mido brand in MENA) supplying architectural, industrial, and protective paints across the region. Broad incumbent whose MENA portfolio overlaps with Jazeera Paints' industrial and decorative segments.
• AkzoNobel: Global paint major (Dulux, International, Sikkens brands) with established Middle East operations across decorative, automotive, and industrial coatings. Competes against Jazeera Paints in premium specification segments and on mega-project specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jpaintsksa
• YouTubeyoutube.com/channel/UCq_-VZ31wmLxmB39bqCjXwg
• Facebookfacebook.com/JPaintsKSA
• LinkedInlinkedin.com/company/jpaintsksa
• Instagraminstagram.com/jpaintsksa
• TikToktiktok.com/@jpaintsksa?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jazeera Paints