Tomorrow

What Tomorrow does

Tomorrow, operating commercially as Electricity Maps (legal entity Electricity Maps ApS), is a Copenhagen-based climate data company founded in 2016 by Olivier Corradi. The company operates electricityMap, a real-time, hourly-granularity data platform providing the carbon intensity of electricity across global grids. The platform is built on a community-driven open-source data collection infrastructure — including open-sourced data parsers, integrations, and carbon footprint models — supported by a 1,500+ member Slack community and approaching 1,000+ pull requests on its public repositories. Proprietary machine learning models, particularly marginal emissions algorithms, calculate the causal carbon impact of electricity consumed at a specific time, distinguishing Tomorrow's offering from average-grid-intensity approaches used elsewhere in the industry and enabling demand-side optimization use cases such as EV charging time-of-use shifts.

The business model is API-first B2B: revenue is generated from real-time electricity and carbon footprint data subscriptions and data licensing to enterprise customers, distributed via direct enterprise sales and embedded/OEM partnerships (e.g., Barry in Denmark). Named enterprise customers include Google, which uses the electricityMap API to power its 24/7 carbon-free energy sustainability program, as well as Lancey (smart energy management) and Barry (Danish consumer electricity platform). The company has previously attempted adjacent product lines — the North consumer carbon-tracking app (launched early 2020, sunset August 2020) and the Bloom self-service B2B carbon accounting SaaS (discontinued March 2021 before proper launch) — both of which were wound down due to data acquisition, monetization, and market-fit challenges.

At the end of 2021, Tomorrow consolidated entirely on electricityMap, which now serves as the company's sole product. The organization operates with fewer than 10 employees based in Copenhagen and is privately held with no disclosed external funding beyond a nominal 2020 Revent event, indicating a bootstrapped operating posture. Geographic markets served include Denmark and France explicitly, with a stated global footprint via API distribution.

Name

Tomorrow

Legal name

Electricity Maps ApS

Website

https://tmrow.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Tomorrow (operating as Electricity Maps) is a Copenhagen-based climate data company that provides real-time, hourly electricity carbon intensity data via API to enterprise customers including Google, Lancey, and Barry for sustainability and energy optimization applications.

Ownership category

akta.pro rank

Product category

Electricity Carbon Intelligence

NAICS

Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric & Other Services Combined (4931)

akta.pro primary industry

Grid Analytics, Forecasting & Decision Support (Load/DER/Outage) (EUADAEAI)

akta.pro secondary industries

EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ), Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)

Keywords

• Electricity carbon data
• Carbon intensity platform
• Real-time emissions tracking
• Carbon footprint API
• Marginal emissions modeling

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. electricityMap API (B2B Enterprise Data Service): B2B enterprise data service providing real-time electricity carbon footprint data via API, powering products for customers like Google, Lancey, and Barry. Revenue generated from API access subscriptions and data licensing to enterprise customers.
2. Enterprise SaaS (Bloom — discontinued): Self-service SaaS carbon accounting software for organizations with integrations to banks, bookkeeping software, and smart meters. Bloom was built with low price point in mind and was discontinued before proper launch due to insufficient market viability.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tomorrow (now operating as Electricity Maps) sells access to electricityMap, a real-time, hourly-granularity data platform delivering the carbon intensity of electricity across global grids via API. Enterprise customers such as Google, Lancey, and Barry integrate the API to power sustainability initiatives, EV charging optimization, and ESG reporting. The company leverages open-source data collection, machine learning-based marginal emissions algorithms, and a 1,500+ member contributor community to deliver verified carbon intensity signals.

Product overview

Tomorrow has evolved through multiple products and is now focused on electricityMap as its flagship offering. The company was founded in 2016 with electricityMap as its first product (real-time global map of carbon intensity of electricity), later expanded with North (consumer carbon tracking app, discontinued) and Bloom (B2B carbon accounting SaaS, discontinued before launch). Since end of 2021, Tomorrow shifted focus entirely to electricityMap as a comprehensive B2B electricity data platform serving enterprises and consumers. Open source components include data parsers, integrations, and carbon footprint models.

Differentiator

Problem solved

Functional benefit

Brands

• North: An automatic carbon tracking app that connected to services users already use to automatically track their carbon footprint. Launched in early 2020 and discontinued in August 2020.
• Bloom
• electricityMap

Products and services

• electricityMap Real-time, hourly-granularity data platform and API providing the carbon intensity of electricity across global grids. Used by enterprise customers such as Google, Lancey, and Barry to power sustainability initiatives, 24/7 carbon-free energy programs, EV charging optimization, and ESG reporting.

Quantifiable outcome

• 1.8 million sessions on electricityMap in 2019
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle uses electricityMap API to power its sustainability initiatives, including its ambitious 24/7 carbon-free energy agenda. The partnership validates electricityMap as a leading data platform for enterprise sustainability applications. electricityMap data enables Google to make real-time decisions about electricity consumption timing to minimize carbon footprint.
• BarrycoreTechnology or IntegrationCollaboration with Barry enables Danish electricity consumers to understand the carbon footprint of the electricity they use. Barry's app uses Tomorrow's data to let consumers shift the time of use of their appliances based on times where electricity is expected to emit less carbon.
• LanceycoreTechnology or IntegrationLancey uses electricityMap API to improve their smart energy management products with real-time electricity carbon footprint data, helping optimize energy usage for consumers.
• Bridge (banking aggregator)minorOthersFinancial aggregator evaluated for potential banking integration into North app to enable automatic carbon footprint calculation from bank transactions. Bridge offered a generous proposal but user fees were prohibitive at scale for the startup. Partnership was not ultimately pursued.
• Tink (banking aggregator)minorOthersEuropean open banking platform evaluated for potential integration into North app. Like Bridge, Tink's pricing model with per-user fees made it economically unviable for a climate startup at scale. Partnership was not pursued.
• Nordic API GatewayminorOthersNordic API Gateway was approached as a potential banking data provider for North's bank transaction integration feature. Despite generous offers, cost structures were prohibitive and the partnership was not pursued.
• Florence School of RegulationminorStrategic or Co-development PartnerTomorrow was invited to contribute a chapter to 'The European Energy Transition' book as part of a course given by the Florence School of Regulation, based on their collaboration and experience in the energy industry.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• WattTime: WattTime offered a near-identical API product — real-time and marginal electricity emissions data for enterprises, sustainability teams, and EV / smart-device applications. WattTime is the most directly comparable peer on product, customer type, and use cases.

Broad incumbents

• Watershed: Watershed is a leading enterprise carbon-accounting platform serving Fortune 500 sustainability teams. It overlaps with Tomorrow on powering corporate ESG workflows and embeds electricity-related emissions within a broader Scope 1–3 suite.
• Persefoni: Persefoni provides a carbon-accounting and climate-management SaaS platform to enterprises and financial institutions. It competes for the same enterprise sustainability budget and overlaps where electricity emissions are consolidated into Scope 2 reporting.
• Uplight: Uplight provides a smart-grid analytics and customer energy engagement platform for utilities and energy retailers, including DER programs and demand-side optimization. Operates upstream/downstream-adjacent to Tomorrow's electricity carbon data layer.
• AutoGrid (Schneider Electric): AutoGrid provides energy analytics and DER optimization software for utilities and energy retailers. It addresses overlapping customer use cases in demand-side optimization and grid data analytics from a utility/enterprise perspective.

Emerging players

• Greenly: Greenly is a carbon-accounting platform focused on SMBs and mid-market companies. Although positioned downstream of Tomorrow's API, both address the same electricity-footprint data quality gap using automated data acquisition.
• Sweep: Sweep is a carbon data and reduction platform for enterprises, with strong data-integration capabilities (similar to Tomorrow's Bloom attempt). Comparable on target buyer (enterprise sustainability leads) and data-driven approach.
• Plan A Earth: Plan A provides a SaaS platform for corporate carbon accounting and decarbonization. Overlaps with Tomorrow on automating Scope 1–3 data collection and reduction targeting for similar enterprise buyers.
• ev.energy: ev.energy is a smart EV charging platform that optimizes when EVs charge based on grid carbon intensity and renewables. It is a directly comparable use case for Tomorrow's marginal-emissions algorithms and a potential API customer/partner.
• CarbonChain: CarbonChain offers an API-based carbon-accounting product focused on supply-chain Scope 3 emissions. Comparable on API-first architecture, granular emissions data, and enterprise developer-tool positioning, though upstream of Tomorrow's grid focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• GitHubgithub.com/tmrowco
• Xx.com/tmrowco
• Facebookfacebook.com/tmrowco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomorrow