KOA
KOA Electronics Distribution LLC is a B2B wholesale distributor of professional AV, security, and smart home electronics, serving authorized dealers and integrators through an e-commerce platform, proprietary MSTR house brands, and exclusive Karbon distribution. Acquired by WAVE Electronics in September 2024.
- Company typePrivate
- Founded2006
- HeadquartersNorth Hollywood, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What KOA does
KOA Electronics Distribution LLC is a B2B wholesale distributor of professional AV, security, and smart home electronics, headquartered in Panorama City, California. Founded in 2006, the company sells security systems, surveillance cameras, audio equipment, video displays, networking equipment, structured wiring, racks, mounts, and smart home devices to authorized dealer partners serving residential and commercial installation projects. Its catalog spans eleven primary categories including Security & Surveillance, Video Solutions, Audio Systems, Control & Lighting, Networking & Power, and structured infrastructure products, sourced from both third-party manufacturers (Sonos, Samsung, Google Nest, Lutron, Qolsys, 2GIG, Sonance, TP-Link) and proprietary house brands.
The company operates a dealer-focused e-commerce platform at koaedi.com, where pricing is gated behind account login and prospective buyers must apply to become authorized dealers. KOA owns and exclusively distributes the MSTR Brand ecosystem—an integrated portfolio of eight house brands covering audio (Elura), surveillance (Illumivue), connectivity (LINK, Pro Connect), mounts (BRKT), power (POWR), racks (RACK), and screens (SCRN)—and holds exclusive distribution rights for the Karbon brand. Revenue is generated through hardware sales to authorized dealers, supplemented by the Premier Partner rewards program and dealer training events that drive engagement and retention. Following its September 2024 acquisition by WAVE Electronics, KOA continues to operate independently with its existing CEO in place, gaining access to WAVE's expanded 16-location US footprint while retaining its brand, dealer relationships, and product portfolio.
KOA firmographics
Firmographics- Name
- KOA
- Legal name
- KOA Electronics Distribution LLC
- Website
- https://koacctv.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KOA Electronics Distribution LLC is a B2B wholesale distributor of professional AV, security, and smart home electronics, serving authorized dealers and integrators through an e-commerce platform, proprietary MSTR house brands, and exclusive Karbon distribution. Acquired by WAVE Electronics in September 2024.
- Ownership category
- akta.pro rank
KOA industry classification
Industry- Product category
- Professional AV and Security Distribution
- NAICS
- Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Other Electronic Parts and Equipment Merchant Wholesalers (423690), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Consumer Electronics (Audio/Video/TV) Distribution (CRAOACAC)
- akta.pro secondary industries
- Cameras, Imaging & Drones Distribution (CRAOACAH), Computing Devices & Peripherals Distribution (CRAOACAD)
Keywords
Where KOA is headquartered
LocationHeadquarters
- HQ city
- North Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KOA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electronics Product Distribution: KOA operates as a wholesale distributor of professional AV, security, and smart home electronics. Revenue is generated through the sale of products including security systems, surveillance cameras, audio equipment, video displays, networking equipment, and related accessories to authorized dealer partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dealer account pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
KOA product offering
Product offeringCore offering
KOA Electronics Distribution LLC is a B2B wholesale distributor that sells professional AV, security, surveillance, and smart home electronics to authorized dealers and system integrators across the United States. Its catalog spans intrusion panels, IP and HD-TVI cameras, NVR/DVR systems, speakers, AV receivers, televisions and projectors, networking equipment, structured wiring, mounts, lighting controls, and related accessories from third-party brands (Sonos, Samsung, Google Nest, Lutron, Qolsys, 2GIG, TP-Link, Sonance) and the proprietary MSTR Brand ecosystem (Elura, Illumivue, LINK, BRKT, POWR, Pro Connect, RACK, SCRN), plus exclusively distributed brands such as Karbon. Distribution is handled through a dealer-only e-commerce storefront (koaedi.com) backed by a Premier Partner rewards program and recurring training events.
Product overview
KOA Electronics Distribution is a B2B electronics distributor serving the professional AV, security, and smart home industries. The company operates as a multi-category distribution platform rather than a single product company, offering Security & Surveillance (including Illumivue cameras, 2GIG and Qolsys security systems), Video Solutions (Samsung TVs, projectors, video distribution), Audio Systems (Elura architectural speakers, Sonos multi-room audio, commercial audio), Smart Home devices (Google Nest, Ring, Lutron), and comprehensive infrastructure categories including Cable & Connectors (ProConnect), Racks & Mounts (BRKT Brand, RACK Brand), Structured Wiring, Control & Lighting, and Networking & Power. The company carries both third-party brands (Sonos, Samsung, Google Nest, Yamaha, Ring, Lutron, TP-Link) and distributes proprietary brands including the MSTR Brand ecosystem (Elura, Illumivue, LINK, BRKT, POWR, Pro Connect, RACK, SCRN) and exclusively distributed brands like Karbon. KOA operates as a dealer-focused e-commerce platform for AV and security professionals.
Differentiator
Problem solved
Functional benefit
Brands
- MSTR Brand: Ecosystem including Elura, Illumivue, LINK, BRKT, POWR, Pro Connect, RACK, and SCRN brands
- Elura
- Illumivue
- Karbon
- BRKT
- ProConnect
- RACK
Products and services
- Security & Surveillance Distribution Wholesale distribution category of intrusion panels, keypads, sensors, contacts, communicators, access control systems, locks, deadbolts, and power supplies for professional security installers and integrators.
- Surveillance Systems Distribution Wholesale surveillance products including doorbell cameras, IP cameras, HD-TVI cameras, wireless cameras, surveillance kits, NVR and DVR systems, and accessories for video monitoring and recording projects.
- Audio Systems Distribution Wholesale audio equipment including in-ceiling, in-wall, floor-standing, bookshelf, center channel, outdoor, soundbar, subwoofer, wireless and smart speakers, plus AV receivers, amplifiers, pre-amps, and commercial audio.
- Video Solutions Distribution Wholesale video products including 4K UHD and 8K UHD televisions, outdoor TVs, commercial displays, projectors (1080P and 4K UHD), screens, and video distribution equipment such as extenders, matrix switchers, and converters.
- Smart Home Distribution Wholesale connected home products including smart home cameras, doorbells and intercoms, smart locks and deadbolts, smoke and carbon monoxide detectors, smart home hubs, and connected speakers.
- Networking & Power Distribution Wholesale network and power infrastructure including routers, switches, access points, Ethernet cables, patch panels, floor strips, rack-mount power components, battery backup, UPS, outlets, and power supplies.
- Cable & Connectors Distribution Wholesale interconnect solutions including HDMI cables, video and audio cables, network patch cables, coaxial and network connectors, speaker connectors, and adapters.
- Racks & Mounts Distribution Wholesale mounting and rack hardware including fixed, tilt, articulating, projector, outdoor, and commercial mounts, plus equipment racks in fully assembled, knockdown, wall-mountable, and cabinet configurations.
- Control & Lighting Distribution Wholesale automation and lighting control products including remotes, controllers, base stations, keypads, touch panels, IR repeaters, dimmers, switches, sensors, and related smart-home devices.
- Structured Wiring Distribution Wholesale low-voltage infrastructure including bulk category cable, coaxial cable, speaker wire, fire alarm and automation cable, fiber, enclosures, modules, wall plates, keystones, and low-voltage boxes.
- MSTR Brand Ecosystem An integrated set of house brands exclusive to KOA covering audio speakers, high-resolution surveillance cameras, connectivity, mounts, power, cables, equipment racks, and screens, providing dealers with SKUs not available through general distribution.
- Karbon (Exclusive Distribution) Brand exclusively distributed by KOA Electronics Distribution, sold wholesale to authorized dealers as part of the company's exclusive-brand strategy.
- Premier Partner Program A dealer rewards and support program that provides premium rewards, training events, product education resources, and dedicated dealer tools to authorized KOA integration partners.
Companies that use KOA
Customer profileSegments1 record
Ideal customer profiles1 record
KOA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KOA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and standard.
- WAVE ElectronicscoreWAVE Electronics completed the acquisition of KOA Electronics Distribution LLC in September 2024. KOA continues to operate independently with its current CEO remaining in place. This acquisition expands WAVE's US footprint to 16 locations and enhances service offerings for customers through combined resources.
- SonosmajorKOA distributes Sonos audio products including the Sonos Amp Multi. Sonos is featured as a major brand in KOA's product catalog.
- SamsungmajorKOA distributes Samsung televisions including The Frame and Neo QLED models. Samsung is featured as a major brand in KOA's product catalog.
- Google NestmajorKOA distributes Google Nest smart home products. Google Nest is featured as a major brand in KOA's product catalog.
- LutronmajorKOA distributes Lutron lighting and control products. Lutron is featured as a major brand in KOA's product catalog.
- QolsysmajorKOA distributes Qolsys security panels and sensors including the IQ Mini Door/Window Contact. Qolsys is one of the most popular brands on the KOA platform.
- 2GIGmajorKOA distributes 2GIG security and smart home products including the 2GIG smart home security control panel. 2GIG products are among the most popular on the KOA platform.
- SonancemajorKOA distributes Sonance architectural speakers, including the Elura Blue Label premium in-ceiling speakers by Sonance. Sonance is featured as a key audio brand in KOA's product catalog.
- TP-LinkstandardTP-Link networking products are now available at KOA. This partnership expands KOA's networking and connectivity offerings.
- MSTR Brand Ecosystem (Elura, Illumivue, LINK, BRKT, POWR, Pro Connect, RACK, SCRN)coreKOA owns and exclusively distributes the MSTR ecosystem of house brands including Elura (speakers, subwoofers), Illumivue (surveillance cameras), LINK (connectivity), BRKT (mounts), POWR (power), Pro Connect (install accessories), RACK (equipment racks), and SCRN (screens). These are proprietary KOA brands representing core product lines.
- KarboncoreKOA Electronics holds exclusive distribution rights for the Karbon brand. Karbon is exclusively distributed by KOA Electronics Distribution.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
KOA competitors and assessment
Company assessmentDirect peers
- PowerHouse Alliance: PowerHouse Alliance is a U.S. consortium of regional AV, security, and low-voltage distributors serving independent dealers and integrators, comparable to KOA's dealer-focused distribution model.
- ADI Global Distribution: ADI is the largest U.S. wholesale distributor of low-voltage products including security, AV, and networking; directly comparable to KOA as a multi-category distributor serving professional AV/security integrators and dealers.
- Petra Industries: Petra Industries is a wholesale distributor of consumer electronics, custom installation, and security products serving dealers and integrators across the U.S., comparable to KOA's multi-category AV/security catalog.
- Security Equipment Supply (SES): SES is a U.S. wholesale distributor serving professional security, AV, and low-voltage installers, directly comparable to KOA's security and surveillance product lines.
- Almo Corporation (Almo Pro AV): Almo Pro AV is a U.S. distributor specializing in professional AV products and services for integrators; directly comparable to KOA's pro-AV dealer distribution model.
- Snap One (now part of ADI): Snap One (merged into ADI in 2024) was a distributor and solutions provider for smart home, AV, and security professionals, with overlapping dealer channels and product categories to KOA.
Broad incumbents
- WAVE Electronics: WAVE Electronics is KOA's parent company following the September 2024 acquisition and is a leading U.S. AV, security, and low-voltage distributor with 16 locations serving the same dealer/integrator base.
- D&H Distributing: D&H is a broad-line U.S. technology distributor covering consumer electronics, AV, networking, and SMB IT, with overlapping SKUs and dealer relationships to KOA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
KOA social profiles
Digital presenceKOA financial estimates
Financial estimateRevenue estimate
Valuation estimate
KOA leadership team
Management profileNumber of profiles
Profiles1 record
KOA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KOA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KOA
What does KOA do?
KOA Electronics Distribution LLC is a B2B wholesale distributor that sells professional AV, security, surveillance, and smart home electronics to authorized dealers and system integrators across the United States. Its catalog spans intrusion panels, IP and HD-TVI cameras, NVR/DVR systems, speakers, AV receivers, televisions and projectors, networking equipment, structured wiring, mounts, lighting controls, and related accessories from third-party brands (Sonos, Samsung, Google Nest, Lutron, Qolsys, 2GIG, TP-Link, Sonance) and the proprietary MSTR Brand ecosystem (Elura, Illumivue, LINK, BRKT, POWR, Pro Connect, RACK, SCRN), plus exclusively distributed brands such as Karbon. Distribution is handled through a dealer-only e-commerce storefront (koaedi.com) backed by a Premier Partner rewards program and recurring training events.
Is KOA a public or private company?
KOA is a private company. It is classified as corporate owned and is currently operating.
When was KOA founded?
KOA was founded in 2006. It employs 51 to 100 people.
Where is KOA based?
KOA is headquartered in North Hollywood, United States, in the North America region.
How does KOA make money?
One revenue line is on record: electronics Product Distribution.
Who are KOA's main competitors?
Direct peers on record are PowerHouse Alliance, ADI Global Distribution, Petra Industries, Security Equipment Supply (SES), Almo Corporation (Almo Pro AV) and Snap One (now part of ADI). Broad incumbents are WAVE Electronics and D&H Distributing.
Does KOA have an API?
No public API is recorded for KOA.
What industry is KOA in?
KOA's product category is Professional AV and Security Distribution. Its primary akta.pro industry code is CRAOACAC, Consumer Electronics (Audio/Video/TV) Distribution, with a secondary code of CRAOACAH, Cameras, Imaging & Drones Distribution. Its NAICS code is 42362 and its SIC code is 5064.