Soldier Sports

What Soldier Sports does

Soldier Sports, L.L.C. is an Omaha, Nebraska-based sporting goods company that designs, markets, and sells baseball and softball equipment, protective gear, and apparel. Its flagship TANK bat line spans BBCOR-certified high school/college models, USSSA youth bats, USA Baseball-certified models, and fastpitch softball bats, supported by accessories (bat grips, fielding gloves), mouthguards and lip protectors built on a proprietary '7312' material blend, and an apparel line (TANK Baseball Shorts and SOLDIER ELITE Travel Suits). Product differentiation rests on internally developed materials and engineering techniques — Infused Power Alloy Technology, 7312 Double Wall Technology, Triple Trampoline Technology, and carbon fiber end caps — produced through multi-year R&D cycles led by founder Jeffrey Evans.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce at soldiersports.us with a 272+ authorized dealer network that includes major U.S. sporting goods chains (Dick's Sporting Goods, Play It Again Sports, Scheels) and specialty baseball retailers. Unit pricing ranges from $10.99 for entry-level mouthguards to $399.99 for premium fastpitch bats, with active clearance activity signaling inventory turnover. The brand holds the 'Official Metal Bat of Perfect Game' designation and has extended into digital engagement through a 2025 Fortnite collaboration (Perfect Pillars), while anchoring its identity to a military-inspired narrative and an ongoing donation partnership with Special Operations Wounded Warriors (SOWW).

The company is privately held, founder-owned, and has no disclosed institutional funding or parent entity. Its customer base is fragmented across individual youth, high school, collegiate, and adult baseball and softball players, served primarily in the United States with international warranty support.

Name

Soldier Sports

Legal name

Soldier Sports, L.L.C.

Website

https://soldiersports.us

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Soldier Sports is an Omaha-based sporting goods company that designs and sells baseball and softball bats under its flagship TANK brand, plus protective mouthguards, apparel, and accessories, distributed via DTC e-commerce and 272+ authorized U.S. dealers including Dick's Sporting Goods.

Ownership category

akta.pro rank

Product category

Baseball and Softball Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Baseball & Softball Equipment Retail (CRAMAEAA)

akta.pro secondary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Baseball bats
• Softball bats
• Mouth guards
• Protective sports gear
• Athletic apparel

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Baseball & Softball Bats: Sale of metal and composite baseball bats across BBCOR, USSSA, and USA certification categories. Flagship TANK bat line generates majority of revenue with premium pricing ($149.99-$399.99).
2. Mouth Guards & Lip Protectors: Sale of protective mouth gear including standard mouth guards ($10.99-$15.99) and lip protectors ($12.99-$17.99) with proprietary 7312 material blend.
3. Apparel: Men's athletic apparel including tank shorts ($44.44) and travel suits ($74.99) marketed under the TANK brand.
4. Accessories: Bat grips, fielding gloves, and other baseball accessories. Bat grip priced at $15.99.
5. Charitable Donations (SOWW): Portion of every sale donated to Special Operations Wounded Warriors charity. Non-revenue generating but supports brand positioning.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Soldier Sports designs, manufactures, and sells baseball and softball bats under its flagship TANK brand, including BBCOR-certified bats for high school and college play, USSSA youth bats, USA Baseball certified models, and fastpitch softball bats using proprietary technologies such as Infused Power Alloy, 7312 Double Wall, and Triple Trampoline. The company also sells protective mouth guards and lip protectors with dental warranties, bat grips, fielding gloves, and athletic apparel (tank shorts and travel suits), distributed through direct e-commerce and a network of 272+ authorized dealers across the United States.

Product overview

Soldier Sports is an elite sports products, apparel, and lifestyle brand built around its flagship TANK baseball and softball bat line. The core product portfolio centers on the TANK bat series, which includes multiple BBCOR-certified bats for high school/college play, USSSA youth bats with double-wall technology, USA Baseball certified models, and fastpitch softball bats featuring proprietary Triple Trampoline technology. Supporting products include bat grips, fielding gloves, and protective gear (lip protectors and mouth guards with dental warranties). The apparel line consists of tank shorts and travel suits. The company holds the position of Official Metal Bat of Perfect Game and has recently expanded into digital experiences through a Fortnite collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• TANK: The flagship product line of Soldier Sports, featuring baseball and softball bats known for their light swing weight and power performance. Includes BBCOR, USSSA, USA, and Fastpitch models.
• Soldier TANK

Products and services

• 2025 SOLDIER TANK BBCOR Baseball Bat One-piece alloy BBCOR-certified baseball bat with Infused Power Alloy Technology, enlarged ultra-hot sweet spot, and light swing weight for high school and college play.
• 2026 SOLDIER TANK2 BBCOR Baseball Bat BBCOR-certified one-piece alloy baseball bat with enlarged barrel profile and Infused Power Alloy Technology, designed for maximum power and light swing weight.
• 2026 SOLDIER TANK Double Wall USSSA Youth Baseball Bat Two-piece composite USSSA youth baseball bat with 7312 Double Wall Technology, threaded carbon fiber endcap, and multiple drop options (-5, -8, -10).
• 2026 SOLDIER TANK Fastpitch Softball Bat Two-piece composite softball bat with Triple Trampoline Technology, certified by USA Softball, WBSC, NSA, ASA, and USSSA (1.20 BPF). Available in -9, -10, -11 drops.
• 2026 SOLDIER TANK USA Baseball Bat USA Baseball certified bat with Infused Power Alloy Technology and Enormous Ultra Hot Sweet Spot, available in -5, -8, and -10 drops with 2 5/8 inch barrel.
• 2025 SOLDIER TANK USSSA Youth Baseball Bat Two-piece composite USSSA youth baseball bat with 7312 Trampoline Composite, Power Connector, and full taper comfort grip.
• 2025 SOLDIER TANK 2-Piece BBCOR Baseball Bat Two-piece alloy BBCOR bat with Infused Power Alloy Technology designed for power hitters with extremely whippy performance and taper comfort handle.
• SOLDIER TANK Bat Grip Premium bat grip with soft comfort Vice Material, 2.0mm thick next-gen construction for unique tactile grip, fits any bat make or model.
• TROSKY SUAVE ELITE Infielders Glove 2026 Elite infielder's baseball glove developed in collaboration with legendary coach Nate Trosky, available in 11.5 and 11.33 inch sizes.
• Soldier Sports Lip Protectors Airflow channel lip protector mouth guards with soft-flex comfort fit, proprietary high-impact absorbing material, and $50,000 dental warranty.
• Soldier Sports Mouth Guards Boil-and-bite mouth guards made with proprietary 7312 high-impact absorbing material, available in multiple designs and colors, compatible with braces.
• SOLDIER ELITE Travel Suits (Top and Bottom) Travel suits made from 60% cotton and 40% polyester for team travel and comfort.
• TANK Baseball Shorts Elite baseball shorts made from 100% polyester with allover patterns, side pockets, drawstring waist, and 5-inch inseam.
• Soldier Sports Gift Cards Digital gift cards in $25, $50, and $100 denominations, delivered via email for redemption at checkout.

Quantifiable outcome

• Best Possible Score on BBCOR Test - Enlarged Enormous Ultra Hot Sweet Spot
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Epic Games / FortniteminorGTM or Marketing Partner · 13 November 2025Perfect Pillars is a custom baseball-themed map built within Fortnite's Unreal Editor for Fortnite (UEFN). The interactive experience features Soldier Sports' new Designer Tank Bat, combining baseball fundamentals with team-based gameplay to engage young athletes in a digital environment. Available via island code 1882-9713-1293.
• Perfect GamecoreStrategic or Co-development PartnerSoldier Sports holds the exclusive designation as 'The Official Metal Bat of Perfect Game,' the most prestigious youth baseball organization in the world. This flagship partnership provides major credibility in the youth baseball market and includes product collaboration such as the Perfect Pillars Fortnite integration.
• Special Operations Wounded Warriors (SOWW)minorOthersSoldier Sports donates a portion of every sale to Special Operations Wounded Warriors (SOWW), a charity supporting service members who suffered personal injury while defending freedoms. The partnership reflects the company's brand values and military-inspired identity.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Easton: Major baseball/softball bat manufacturer (Hype Fire, Ghost, Alpha) with broad coverage of BBCOR, USSSA, USA, and fastpitch certifications. Directly comparable technology roadmap (composite double-wall constructions) and overlapping dealer footprint.
• Marucci Sports: Premium baseball bat and equipment manufacturer (Elite, CatX, Hype series). Directly competes with Soldier Sports across BBCOR, USSSA, and USA Baseball categories and serves the same travel-ball and high school segments.
• Axe Bat: Premium bat maker known for the patented axe-handle design (Axe Avenge, Hyper). Competes on technology differentiation and premium positioning against Soldier Sports' TANK line in the same elite youth and high school markets.
• Louisville Slugger: Iconic baseball bat brand (Meta, Select, Solo series) competing across all amateur certification categories. The most established direct competitor with deep dealer penetration and longstanding brand trust in the same elite-youth segments Soldier Sports targets.
• DeMarini: Composite and alloy bat maker (The Goods, CF, Voodoo) competing in the same premium BBCOR and USSSA space. Sister brand within the broader baseball-equipment portfolio and a direct rival for the same youth travel-ball athlete.

Broad incumbents

• Mizuno: Global sporting-goods company offering baseball bats (Craft, Hyperlite) alongside cleats, gloves, and apparel. Broader portfolio and international reach, but directly competes in the same elite-amateur bat category Soldier Sports serves.
• Rawlings: Major sporting-goods incumbent offering baseball bats alongside gloves, balls, helmets, and apparel. Comparable across the bat product line but operates a much broader portfolio, including the iconic baseball glove business.
• Wilson Sporting Goods: Established multi-sport sporting-goods brand (Avenge, Solo, Demarini-adjacent) covering baseball bats plus full equipment lines. Wider portfolio than Soldier Sports but directly overlaps in the BBCOR and travel-ball categories.

Emerging players

• Victus Sports: Premium wood and metal bat maker (Vibe, Decadence) with strong MLB and travel-ball positioning. Smaller and more focused than Soldier Sports but competes for the same premium-price, performance-driven buyer.
• Combat Bats: Specialty composite bat manufacturer (Maxum, Spec) with a niche but technically credible presence in BBCOR and USSSA. Comparable technology-driven positioning but narrower distribution than Soldier Sports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/soldier_sports
• YouTubevimeo.com/user87666139
• Facebookfacebook.com/soldiersports.us
• Instagraminstagram.com/soldiersports.us
• LinkedInlinkedin.com/company/soldier-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soldier Sports