Formula Wellness Management

What Formula Wellness Management does

Formula Wellness Management operates a single-location, direct-to-consumer wellness and aesthetics practice at 4342 Lovers Lane in the University Park / Highland Park area of Dallas, Texas. The company was founded around 2017 by Dr. Brian Rudman, a board-certified anesthesiologist since 1997 who also holds A4M certification in Anti-Aging and Regenerative Medicine, and Chrissy Rudman. The service catalog is organized into three divisions: Aesthetics (injectables, skin and body treatments), Wellness (IV therapy, hormone-related services, regenerative offerings), and Programs (structured multi-month protocols such as the Metabolic Body Program).

The business model combines per-service aesthetic revenue with three recurring membership tiers (Concierge, Aesthetic, IV Therapy) and longer-duration medical programs, producing a mix of transactional and recurring revenue. Customer acquisition is direct-to-consumer via online booking, supported by editorial placements in Vogue, The Zoe Report, Modern Luxury, D Magazine, and Axios that position the practice within the luxury Dallas consumer segment. There is no proprietary technology platform; patient engagement and scheduling run on the third-party EMA.MD HIPAA-compliant portal. The company is privately held by the founders with no disclosed institutional capital, no M&A activity, and no franchise or licensing footprint beyond the single Dallas site.

Name

Formula Wellness Management

Legal name

Formula Wellness

Website

https://formulawellnesscenter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Formula Wellness Management is a Dallas-based, direct-to-consumer wellness and aesthetics practice founded by Dr. Brian Rudman, offering injectables, IV therapy, regenerative services, and structured programs under recurring memberships to affluent Park Cities consumers from a single Lovers Lane location.

Ownership category

akta.pro rank

Product category

Medical Aesthetics and Wellness

NAICS

Diet and Weight Reducing Centers (812191), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Aesthetic medical services
• Wellness center
• Cosmetic injectables
• Hormone replacement therapy
• Concierge medicine

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Aesthetic and Wellness Services: The company generates revenue through fee-for-service aesthetic and wellness treatments including injectables, laser procedures, body treatments, skin rejuvenation, hair restoration, and skincare services. Services are delivered at their physical Dallas clinic.
2. Membership Programs: Formula Wellness offers subscription-based membership programs including Aesthetic Memberships, Concierge Wellness Program, and IV Therapy memberships that provide recurring revenue through monthly billing for ongoing patient engagement and treatment access.
3. Medical Weight Loss and Hormone Programs: The company offers structured medical programs including Hormone Replacement Therapy and Medical Weight Loss Program that likely involve multi-visit treatment protocols generating predictable revenue streams.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Formula Wellness is a single-location wellness center in Dallas, Texas that delivers integrated aesthetic, preventive, and regenerative medical services. The practice offers injectables, laser and photofacial treatments, body treatments, hair transplant and restoration, skin rejuvenation and skincare, hormone therapy, IV therapy, advanced diagnostics, regenerative therapy, and medical weight loss—delivered through standalone services, structured programs, and recurring memberships. All services are customized to each patient's biology and goals and supervised by a board-certified founder.

Product overview

Formula Wellness is a wellness center providing integrated health and aesthetic services in Dallas, TX. The company operates as a single, unified wellness center offering three interconnected service divisions: Aesthetics (body treatments, hair transplant and restoration, injectables, lasers and photofacials, skincare, skin rejuvenation), Wellness (acute care, advanced diagnostics, hormone therapy, nutrition and weight loss, regenerative therapy), and Programs (aesthetic memberships, concierge wellness program, hormone replacement, IV therapy, medical weight loss program, new patient package). The portfolio also includes specific named offerings like the Metabolic Body Program. Services are science-backed, customized to individual biology and goals, and include membership-based access models. Founded by Dr. Brian Rudman and Chrissy Rudman.

Differentiator

Problem solved

Functional benefit

Products and services

• Aesthetics services Comprehensive aesthetic service line targeting skin health, natural beauty maintenance, and whole-body well-being, including body treatments, hair transplant and restoration, injectables, lasers and photofacials, skincare, and skin rejuvenation, for individual consumers seeking non-invasive cosmetic improvements.
• Wellness services Whole-person wellness services focused on feeling good and in control of health, including acute care, advanced diagnostics, hormone therapy, nutritional therapy and weight loss, and regenerative therapy for individual patients seeking preventive and holistic care.
• Programs (memberships and structured protocols) Membership-based and structured treatment programs including Aesthetic Memberships, Concierge Wellness Program, Hormone Replacement, IV Therapy, Medical Weight Loss Program, and New Patient Package, offering ongoing or multi-visit care to individual patients.
• Aesthetic Memberships Recurring subscription memberships giving patients ongoing access to aesthetic treatments at member terms for maintained cosmetic outcomes.
• Concierge Wellness Program Personalized, high-touch wellness program offering comprehensive health management and direct access to the care team for patients seeking a concierge-style approach to healthcare.
• Hormone Replacement Therapy Structured hormone replacement program for patients with hormonal imbalances, delivered as a multi-visit treatment protocol under physician supervision.
• IV Therapy Intravenous nutrient and hydration therapy offered both as individual sessions and as a membership program for ongoing wellness and supplementation.
• Medical Weight Loss Program Medically supervised weight loss and metabolic body program addressing metabolic health, body composition, and sustainable weight management through physician-directed protocols.
• New Patient Package Comprehensive initial assessment package for new patients combining evaluation, diagnostics input, and a personalized beauty and wellness roadmap.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Restore Hyper Wellness: Multi-location wellness franchise offering cryotherapy, IV therapy, hormone optimization, aesthetics, and recovery services. Comparable on service mix (IV, hormone, aesthetics) and membership-driven recurring revenue model.
• Modern Age: Clinician-led clinic offering aesthetics, hormone therapy, weight management, and longevity-focused wellness in a modern, design-forward environment. Highly comparable target demographic, service menu, and integrated beauty-plus-wellness thesis.
• Fountain Life: Premium longevity and preventive health clinic offering advanced diagnostics, regenerative medicine, and personalized health programs. Comparable on anti-aging/regenerative focus and concierge-tier diagnostic-driven service model.
• The Hydration Room: Wellness clinic chain specializing in IV therapy, vitamin injections, hormone replacement, and aesthetics. Directly comparable on IV therapy membership programs and physician-supervised wellness delivery model.
• SkinSpirit: Medical aesthetics clinic chain offering injectables, lasers, body treatments, and skin rejuvenation through a physician-led model. Comparable core aesthetics service line and clinic-based delivery to Formula Wellness's aesthetics division.
• Next Health: Luxury longevity and wellness clinic offering IV therapy, hormone optimization, aesthetics, and advanced diagnostics in a membership-driven model. Closely comparable to Formula Wellness in integrated aesthetics-plus-wellness positioning, concierge-style offerings, and premium urban-clinic delivery.
• LaserAway: Multi-location aesthetics medspa chain specializing in laser hair removal, injectables, body contouring, and skin rejuvenation. Comparable clinic-based aesthetics service line, though positioned at a more accessible price tier than Formula Wellness.
• Parsley Health: Membership-based functional and integrative medicine practice offering personalized wellness, hormone, nutrition, and diagnostic programs. Comparable on concierge-style membership model and holistic, biology-tailored wellness philosophy.

Emerging players

• AgelessRx: Telehealth longevity platform offering hormone optimization, weight management, and anti-aging therapies via subscription. Partial overlap with Formula Wellness's hormone replacement, medical weight loss, and regenerative offerings through a remote-delivery model.
• Hims & Hers Health: Direct-to-consumer telehealth platform offering weight loss, hormone therapy, skin, and wellness products via subscription. Partial overlap with Formula Wellness's medical weight loss, hormone, and skincare offerings, but delivers via telehealth rather than clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/formulawellness
• Facebookfacebook.com/formulawellnesscenter
• LinkedInlinkedin.com/company/formula-wellness-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formula Wellness Management