What CHARLES & COLVARD LTD does

Charles & Colvard, Ltd. is a U.S.-based, NASDAQ-listed (ticker CCHR) direct-to-consumer fine jewelry company headquartered in North Carolina that designs, manufactures, and sells moissanite and lab-grown diamond jewelry under proprietary brands Forever One™ and Caydia®. The company was founded in 1995 as the commercial pioneer of moissanite jewelry and has since extended into lab-grown diamonds and lab-created colored gemstones, producing finished pieces such as engagement rings, wedding bands, tennis bracelets, bangles, necklaces, and earrings in 14K/18K gold, platinum, sterling silver, tantalum, and titanium.

Underlying technology centers on proprietary silicon-carbide crystal-growth processes for moissanite (yielding a refractive index of 2.65, 2.4x the fire of mined diamonds, and a Mohs hardness of 9.25) and controlled-environment growth methods for lab-grown diamonds that produce stones chemically, physically, and optically identical to mined diamonds. Curated Caydia® diamonds are hand-selected for minimum VS1 clarity and individually inspected. The company holds registered trademarks on Forever One™, Caydia®, "World's Most Brilliant Gem™," and "Made, not Mined™," and emphasizes U.S. manufacturing, recycled precious metals, and lifetime warranties as part of its positioning.

Revenue is generated primarily through unit-priced D2C e-commerce transactions on charlesandcolvard.com, supplemented by in-person sales at the Signature Showroom, periodic promotional discounting (up to 60% off), a 10% first-order email incentive, and "As Low As 0%" financing for higher-value pieces. A separate B2B channel (charlesandcolvarddirect.com) serves trade partners and resellers. The product ladder spans entry-level sterling silver pieces from $49 through mid-range 14K gold items in the $1,000–$5,000 range to premium Couture and Signature items exceeding $10,000 and reaching over $37,000. Primary customer segments are bridal shoppers (engagement rings and wedding bands), fine-jewelry enthusiasts, and men, with the D2C e-commerce model functioning as the dominant go-to-market motion.

Name

CHARLES & COLVARD LTD

Legal name

Charles & Colvard, Ltd.

Website

https://charlesandcolvard.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Charles & Colvard is a U.S. publicly traded (NASDAQ: CCHR) direct-to-consumer fine jewelry company that designs and sells moissanite and lab-grown diamond jewelry under proprietary brands Forever One™ and Caydia® to bridal, fine-jewelry, and men's jewelry consumers via its own e-commerce site and Signature Showroom.

Ownership category

akta.pro rank

Product category

Fine Jewelry (Lab-Grown Gemstone)

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Wedding Bands (Bridal Rings) (CRAKACAB), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Moissanite jewelry
• Lab-grown diamonds
• Engagement rings
• Fine jewelry
• Bridal jewelry

Headquarters

HQ city

Morrisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Jewelry Sales: The company generates revenue primarily through direct-to-consumer sales of fine jewelry via their e-commerce platform. Products include engagement rings, wedding bands, necklaces, bracelets, and earrings featuring moissanite and lab-grown diamonds. Sales are one-time transactions with occasional financing options offered.
2. Financing Services: The company offers financing options including 'As Low As 0% Financing' to enable customers to purchase higher-value jewelry items through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Charles & Colvard is a direct-to-consumer fine jewelry company that designs, markets, and sells jewelry made with its proprietary Forever One™ moissanite (silicon carbide crystal grown in the USA) and Caydia® lab-grown diamonds, set in precious metals including 14K/18K gold, platinum, sterling silver, tantalum, and titanium. Product lines span engagement rings, wedding bands, bridal sets, and a broad fine jewelry assortment (rings, earrings, necklaces, bracelets), with all stones backed by lifetime warranties.

Product overview

Charles & Colvard Ltd is a direct-to-consumer jewelry company specializing in moissanite and lab-grown diamond fine jewelry. The company's core offerings center on two proprietary gemstone brands: Forever One™ Moissanite (the highest-quality moissanite, grown in the USA with a lifetime warranty) and Caydia® Lab-Grown Diamonds (hand-selected lab diamonds with VS1+ clarity). The product portfolio spans engagement rings, wedding rings, and fine jewelry across rings, earrings, necklaces, and bracelets. These are organized into themed collections including Signature, Couture, Zodiac, Created Color, Pavé, Personalized, Ouro, and Exotic. The company sells directly to consumers through its e-commerce platform and operates a trade partner program (Charles & Colvard Direct), offering products in precious metals including 14K/18K gold (white, yellow, rose), platinum, sterling silver, tantalum, and titanium.

Differentiator

Problem solved

Functional benefit

Brands

• Forever One™: The highest-quality moissanite gemstone, proudly grown in the USA and backed by a lifetime warranty. Introduced 30 years ago, it is described as the World's Most Brilliant Gem™.
• Caydia®

Products and services

• Forever One™ Moissanite Gemstones The company's flagship gemstone line — silicon carbide moissanite grown in the USA using a patented process, hand-cut by master cutters, available loose or set in jewelry. Offered in colorless and near-colorless grades with a lifetime warranty.
• Caydia® Lab-Grown Diamonds Meticulously curated, hand-selected lab-grown diamonds with optimal carat weight and minimum VS1 clarity, available loose or set in jewelry. Identical to mined diamonds chemically, physically, and optically.
• Engagement Rings Engagement rings featuring moissanite and lab-grown diamonds across styles including Solitaire, Side-Stone, Halo, Hidden Halo, Three-Stone, Toi Et Moi, and Vintage-Inspired, in multiple stone shapes (Round, Cushion, Pear, Marquise, Princess, Oval, Radiant, Emerald, Asscher, Heart). Targeted at couples purchasing bridal jewelry.
• Wedding Rings & Bands Wedding bands for women and men in styles including Eternity, Anniversary, Classic, Curved, and Plain Metal, with metal options of White Gold, Yellow Gold, Rose Gold, Two-Tone, Platinum, Tantalum, and Titanium. Available with moissanite, lab-grown diamonds, or Created Color stones.
• Fine Jewelry Comprehensive fine jewelry assortment including fashion rings, statement rings, stacking rings, signet rings, toi et moi rings; stud, hoop, and drop earrings; tennis, pendant, station, lariat, and chain necklaces; and tennis, bangle, chain, and plain metal bracelets for women and men.
• Loose Gemstones Individual Forever One moissanite and Caydia lab-grown diamond gemstones sold loose for custom-setting by consumers or jewelers.

Quantifiable outcome

• Moissanite offers 2.4 times more fire than mined diamonds due to higher refractive index (2.65 vs 2.42)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brilliant Earth: Brilliant Earth is a leading D2C fine jewelry company specializing in ethically sourced and lab-grown diamonds with bridal as a core focus. Directly comparable to Charles & Colvard in lab-grown diamond positioning, D2C model, and bridal customer base, though at significantly larger scale.
• VRAI: VRAI is the consumer brand of Diamond Foundry, producing zero-emission lab-grown diamonds and selling D2C. Directly comparable in lab-grown diamond category focus, D2C e-commerce model, and bridal customer segment.
• Clean Origin: Clean Origin is a D2C lab-grown diamond jewelry retailer with a strong focus on bridal. Directly comparable to Charles & Colvard in lab-grown diamond product, e-commerce distribution, and bridal customer base.
• Diamond Foundry: Diamond Foundry is a vertically integrated lab-grown diamond producer with its own foundry operations and consumer brand (VRAI). Comparable as a lab-grown diamond producer-retailer with proprietary technology, similar vertical integration model to Charles & Colvard's moissanite production.
• Grown Brilliance: Grown Brilliance is a D2C retailer of lab-grown diamond fine jewelry with strong bridal focus. Directly comparable in lab-grown diamond product mix, D2C channel, and bridal customer segment.
• Mejuri: Mejuri is a D2C fine jewelry company targeting everyday luxury and self-purchase occasions. Comparable as a digitally native fine jewelry brand with D2C e-commerce focus and broader fine jewelry portfolio beyond bridal.
• Ritani: Ritani is a D2C and wholesale fine jewelry retailer specializing in engagement rings and bridal jewelry with a strong online configurator. Comparable in bridal focus, online jewelry retail model, and engagement ring product emphasis.

Broad incumbents

• Blue Nile: Blue Nile (now owned by Signet Jewelers) is a large D2C diamond and fine jewelry retailer with strong bridal focus. Comparable as a major D2C jewelry retailer serving similar bridal customers, though now operating within a broader omnichannel incumbent parent.
• Kay Jewelers / Signet Jewelers: Signet Jewelers (parent of Kay, Zales, Jared) is the largest specialty jewelry retailer in the US, with growing lab-grown diamond offerings. Comparable as a broad incumbent jewelry retailer now expanding into lab-created gemstones across multiple brands and channels.
• Pandora: Pandora is a global jewelry brand known for charm bracelets and affordable fashion jewelry, now expanding into lab-created diamonds and gemstones. Comparable as a broad fine jewelry incumbent pivoting toward lab-created stones to address ethical sourcing concerns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/CharlesColvard
• Facebookfacebook.com/CCMoissanite
• Instagraminstagram.com/charlesandcolvard
• Pinterestpinterest.com/charlesandcolvard
• Xx.com/ccmoissanite
• LinkedInlinkedin.com/company/100342

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHARLES & COLVARD LTD